Hisense E7NQ PRO vs Panasonic Z85A

Based on the luminance chart, which indicates around 550 nits, it can be considered that Hisense E7NQ PRO theoretically has the potential to somewhat "enchant" us with its HDR image. While testing various scenes, we noticed that the TV continually tries to balance maintaining adequate brightness and preserving the deepest blacks. In favourable conditions – for instance, during a scene from "The Meg," where the screen is flooded with bright light – this brightness impresses. At such moments, we feel that HDR actually adds that "something" to the image. Unfortunately, when more challenging shots appear on the screen with small, bright elements against a dark background, the situation looks much worse. The brightness then drops to 200-300 nits, too little to distinguish HDR from regular SDR.

It's clear that the TV is trying, but hardware limitations – primarily the small number of local dimming zones – prevent it from fully spreading its wings. The result can therefore be quite uneven and just as average as in the contrast tests. However, it deserves credit for the impressive coverage of the DCI-P3 colour gamut at 97%. This allows the TV to showcase a wide range of colours, which, in the right scenes, can give us at least a taste of the true HDR effect. It’s a pity that the overall experience isn’t complemented by better brightness and contrast.

The Panasonic Z85A is an OLED television, so you can expect great effects in movies right away. And indeed – our tests show that the WOLED panel can achieve around 800 nits of peak brightness in optimal conditions. This is a solid result that performs well in most demanding HDR scenes, allowing you to enjoy a dynamic and detailed image. However, like every OLED, the Z85A has its limits. In very bright scenes that cover the entire screen – like the final sequence from the movie The Meg – the television reduces brightness to about 400 nits. This is standard behavior for this technology, so if someone plans to watch movies in a brightly lit living room, it's worth keeping this in mind. The coverage of the DCI-P3 color gamut at 98% also deserves a big plus. As a result, the television delivers a wide range of colors that stand out with vibrancy and depth, and details in HDR scenes are sharp and precise. In short – the Panasonic Z85A provides a solid HDR effect that will satisfy any movie enthusiast.

When we took our copy of Hisense E7NQ PRO out of the box, we immediately started checking the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it was not without flaws. With standard SDR content, we noticed a clear tendency for an excessive boost in red, which caused the image to appear unnaturally warm. This is particularly evident in the comparison photo included below. On the other hand, when we switched to HDR content, the situation went in the opposite direction. This time blue was dominant, and red was scarce, giving a cool effect, at times even a somewhat "store-like" impression — although not as drastic as in those modes that are actually intended for displaying in exhibitions. As a result, in our colour reproduction tests, these imbalances in colour balance led to significant errors.

Additionally, the TV had issues with rendering brightness characteristics. At lower resolutions, it clearly brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) did not want to align as it should. Initially, the TV excessively darkened the smallest details and then overly brightened larger areas. Fortunately, the E7NQ PRO provides us with plenty of calibration tools, so knowing the potential, we decided to take matters into our own hands and try to set it up to eliminate these issues.

The Panasonic Z85A offers many picture modes, but the Filmmaker mode definitely stands out from the rest. It is rare for a television to be so well-tuned straight out of the box, and the unit we had the opportunity to test really impressed us positively.

However, there were some minor shortcomings. In the SDR signal, we noticed a slight deficiency in red and blue colors, which made the image have a cooler shade than it should. This is particularly evident in the comparative photo. Conversely, in 4K HDR materials, the situation was the opposite – the excess of red made the image seem warmer than the creators intended. In terms of brightness characteristics (gamma) and maintaining the appropriate EOTF curve, it is hard to find fault. There are some minor deviations, but they are so minimal that the average viewer is unlikely to notice them.

It is also worth emphasizing that our observations pertain to a specific unit of the television. Two identical models can differ from each other due to natural production variations. Nevertheless, the unit we had in hand is really solid and deserves praise. Now it's time for our calibration – we'll see if we can squeeze even more from this screen!

Thanks to the tools available in E7NQ PRO, we managed to squeeze a quite decent image out of it, especially in the case of lower-quality content. After fine-tuning the white balance of the SDR materials, the colours look much more natural, and what we see on the screen seems closer to the vision the manufacturer intended to present. Additionally, we improved the brightness characteristic (Gamma), causing the TV to no longer have a tendency to over-brighten, and everything looks significantly better than before our intervention.

In HDR materials, we also managed to achieve some results, although it is not as rosy here. Indeed, the white balance has approached an acceptable level, but the problem lies elsewhere. It concerns the EOTF curve, which is how the TV manages the brightness and tonality of the image. At first glance, it might seem that the biggest issue pertains only to the mid-tones of the image, which are overly illuminated. However, after more detailed testing and enabling filters to display the EOTF curve, it is evident that the receiver tends to brighten the entire screen. This appears to be a limitation arising from the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. After our calibration, however, the image is noticeably better than at the start. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even good calibration cannot fully overcome.

The Panasonic Z85A offers truly wide possibilities when it comes to image settings, so we enthusiastically set about calibration. Although we mainly focused on white balance correction, the final effect exceeded our expectations. Both HD and 4K HDR content now present nearly perfect color reproduction, with minimal errors that are difficult to catch with the naked eye. Well-calibrated televisions are rare, and we must admit – it is truly gratifying. Although gamma and EOTF curve did not require drastic adjustments, we managed to further stabilize their characteristics across the entire brightness scale. After calibration, the Panasonic Z85A is a true gem for home cinema enthusiasts. The image is precise, colors are natural, and every scene looks exactly as the director intended.

Unfortunately, the "smooth and gradient image" feature in Hisense E7NQ PRO does not impress when it comes to smoothing tonal transitions in lower-quality materials. At the lowest setting, the change is hard to notice—it's more of a cosmetic improvement. Switching to "Medium" mode already provides a noticeable effect, but it still isn't anything special. In addition, the television starts to excessively interfere with other image elements, which can look unnatural.

Image scaling is also rather average. On the test screen, where a portrait of a model and text are displayed, slightly jagged edges can be seen, which makes the overall presentation less smooth and aesthetically pleasing than we would expect in this class of device. It's simply hard to speak of truly effective enhancement of lower resolution quality here.

Now that we know how the Panasonic Z85A handles tonal transitions in 4K materials, it's time to look at its "Gradation Smoothing" feature. It works, but unfortunately not entirely effectively. Regardless of the selected value – whether low, medium, or high – we were unable to achieve perfectly smooth tonal transitions in our test sequence. We recommend setting this feature to an intermediate level. While it may slightly blur fine details, it at least avoids the problem of losing film grain, which can be crucial for many viewers when watching classic productions.

When it comes to image scaling, the television performs quite well. It is evident that the image is slightly sharpened, and thin lines can sometimes appear somewhat jagged. However, this is standard in most televisions and fortunately, it can be adjusted using the sharpness slider. This gives us full control – we can achieve a more plastic, blurred image or a clearer one, though more "harsh" and artificially sharp. It all depends on the user’s preferences and the type of content we are watching. Overall, the scaling is at a solid level and should satisfy most users who are using lower resolution materials.

Thanks to its 144 Hz panel, the E7NQ PRO performs excellently with almost every type of content. Whether we are watching fast-paced matches, dynamic games, or action movies, the fluidity of motion leaves a good impression. For movies, the manufacturer has equipped the TV with two key tools: "motion blur reduction" and "judder reduction." Each of these functions can be adjusted on a scale from 1 to 10.

At lower values, the processing is subtle, barely noticeable, and gently smooths motion without ruining the cinematic character of the image. The higher we move up the scale, the more clearly the TV intervenes in the presented material, smoothing motion more forcefully, thus minimizing any stutter or micro-cuts. On the other hand, the highest settings may resemble the so-called "soap opera effect," which makes the image look overly smooth, losing some of its cinematic atmosphere. However, with such a scale, we can find the golden mean, adjusting the fluidity of motion to our own preferences.

The Panasonic Z85A has a 120 Hz panel, which will surely please both gamers and sports fans. Sure, it's not 144 Hz like some gaming TVs, but in practice, the difference is really hard to notice. In games, the image is stable and clear, and during fast action, there's no sign of any motion blur. The same goes for sports – a quick run by a soccer player or a dynamic car maneuver looks smooth and natural. The TV also has an "Intelligent Frame Creation" feature, which is a motion smoother. There are two sliders – one for reducing motion blur and the other for motion smoothness. With these, you can adjust the picture to your personal preferences – whether you prefer a more cinematic effect with gentle transitions between frames or a maximally smooth image perfect for watching sports.

If you enjoy switching on your console and immersing yourself in games for hours, the E7NQ PRO is sure to make a strong impression. With its 144Hz refresh rate, gameplay feels impressively smooth, while support for HDMI 2.1 and VRR prevents screen tearing, even during the most action-packed moments. Additionally, ALLM automatically applies the lowest latency as soon as you switch to your console, so there’s no need to tweak the settings manually.

A major plus is the ability to play games in Dolby Vision, enhancing colours and contrast for a more vibrant experience. Hisense has also included a user-friendly game bar, allowing you to monitor key performance stats and adjust settings without leaving the game. The only real drawback is the absence of HGIG support. While not essential, some gamers may miss it if they’re looking for the most accurate representation of a game’s intended visuals. That said, in practice, the E7NQ PRO delivers an excellent gaming experience that’s smooth, responsive, and enjoyable.

Panasonic is mainly associated with home cinema televisions, but the Z85A shows that it can also enter the gaming world with a really strong punch. This is equipment that can easily be called a gaming beast - it has everything needed for comfortable gameplay.

Even though we only have two HDMI 2.1 ports, both operate at full bandwidth, so we can easily connect both a next-gen console and a gaming PC. All key features are supported: ALLM automatically switches the TV to game mode, VRR ensures smooth images without stuttering and tearing, and with properly implemented HGIG and Dolby Vision, HDR games look really good - colors are vivid, details clear, and dark scenes readable. There is also a Game Bar in the form of a clear, circular menu. It may not look as impressive as with the competition, but it is intuitive and contains all the most important settings that we would like to have at hand during gaming.

In summary - the Panasonic Z85A is equipment that really surprises with its gaming capabilities. It is a television where both console gamers and PC gamers will feel at home. It's smooth, dynamic, and simply good.