Hisense E7NQ PRO vs LG QNED86A / QNED85A / QNED87A

Based on the luminance chart, which indicates around 550 nits, it can be considered that Hisense E7NQ PRO theoretically has the potential to somewhat "enchant" us with its HDR image. While testing various scenes, we noticed that the TV continually tries to balance maintaining adequate brightness and preserving the deepest blacks. In favourable conditions – for instance, during a scene from "The Meg," where the screen is flooded with bright light – this brightness impresses. At such moments, we feel that HDR actually adds that "something" to the image. Unfortunately, when more challenging shots appear on the screen with small, bright elements against a dark background, the situation looks much worse. The brightness then drops to 200-300 nits, too little to distinguish HDR from regular SDR.

It's clear that the TV is trying, but hardware limitations – primarily the small number of local dimming zones – prevent it from fully spreading its wings. The result can therefore be quite uneven and just as average as in the contrast tests. However, it deserves credit for the impressive coverage of the DCI-P3 colour gamut at 97%. This allows the TV to showcase a wide range of colours, which, in the right scenes, can give us at least a taste of the true HDR effect. It’s a pity that the overall experience isn’t complemented by better brightness and contrast.

Against the backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect performs much better. This is a television that can reach around 700 nits in the best conditions, so in terms of brightness alone, there is nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape look clear and can make an impression. Interestingly, even in more challenging moments with small, contrasting elements on the screen, the television handles their backlighting well, and the details are quite visible. The problem resurfaces when there are a lot of dark tones. The lack of effective local dimming causes black to virtually disappear, and instead, we get a gray glow spreading across the entire screen. This kills the sense of depth and makes the image look flat, as if it lacks a cinematic quality. In bright animations or colorful family films, this won't be an issue because colors and bright light dominate there. But in horrors or productions set in darkness, these limitations are very palpable. As a consolation, it’s worth mentioning that the QNED86A is actually a QLED television with a PFS LED filter, which gives it very good coverage of wide color gamuts. Both the DCI-P3 palette and the wider BT.2020 perform really solid here. This ensures that colors in HDR films are saturated, vibrant, and have the right depth – even if the black itself disappoints, the colors can save the viewing experience and make the image look attractive.

When we took our copy of Hisense E7NQ PRO out of the box, we immediately started checking the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it was not without flaws. With standard SDR content, we noticed a clear tendency for an excessive boost in red, which caused the image to appear unnaturally warm. This is particularly evident in the comparison photo included below. On the other hand, when we switched to HDR content, the situation went in the opposite direction. This time blue was dominant, and red was scarce, giving a cool effect, at times even a somewhat "store-like" impression — although not as drastic as in those modes that are actually intended for displaying in exhibitions. As a result, in our colour reproduction tests, these imbalances in colour balance led to significant errors.

Additionally, the TV had issues with rendering brightness characteristics. At lower resolutions, it clearly brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) did not want to align as it should. Initially, the TV excessively darkened the smallest details and then overly brightened larger areas. Fortunately, the E7NQ PRO provides us with plenty of calibration tools, so knowing the potential, we decided to take matters into our own hands and try to set it up to eliminate these issues.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most accurate picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most noticeable issue was the poorly adjusted white balance – there was a lack of blue, causing the overall image to lean slightly yellow, and at times, even orange. An even bigger problem turned out to be the way the television manages brightness. Due to its technical limitations – namely, local dimming that only works along the edges of the screen – the QNED86A tends to over-brighten entire scenes. This is where the flattening effect we mentioned earlier comes from. Instead of distinct depth and contrast, we get something akin to "boosted brightness," which can strain the eye over time.

Thanks to the tools available in E7NQ PRO, we managed to squeeze a quite decent image out of it, especially in the case of lower-quality content. After fine-tuning the white balance of the SDR materials, the colours look much more natural, and what we see on the screen seems closer to the vision the manufacturer intended to present. Additionally, we improved the brightness characteristic (Gamma), causing the TV to no longer have a tendency to over-brighten, and everything looks significantly better than before our intervention.

In HDR materials, we also managed to achieve some results, although it is not as rosy here. Indeed, the white balance has approached an acceptable level, but the problem lies elsewhere. It concerns the EOTF curve, which is how the TV manages the brightness and tonality of the image. At first glance, it might seem that the biggest issue pertains only to the mid-tones of the image, which are overly illuminated. However, after more detailed testing and enabling filters to display the EOTF curve, it is evident that the receiver tends to brighten the entire screen. This appears to be a limitation arising from the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. After our calibration, however, the image is noticeably better than at the start. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even good calibration cannot fully overcome.

What was saved in the QNED86A6A is undoubtedly the colors. After calibration, the white balance was set with great precision, resulting in deviations on the Colour Checker palette mostly not exceeding the threshold of visibility for the human eye. In other words – the colors finally looked natural, without strange yellow or orange tones that previously ruined the experience. Unfortunately, even the best calibration cannot bypass design limitations. The already mentioned very modest number of local dimming zones and their unfortunate placement made the analysis of the EOTF curve in films still show clear over-brightening of scenes. The image tended to flatten, lacking cinematic depth. Fortunately, this effect is not as noticeable in older productions or SDR content. There, calibration really does its job and allows taming the QNED in such a way that the image can be pleasing. However, the specifics of this design – especially the contrast issues – cannot be entirely overcome.

Unfortunately, the "smooth and gradient image" feature in Hisense E7NQ PRO does not impress when it comes to smoothing tonal transitions in lower-quality materials. At the lowest setting, the change is hard to notice—it's more of a cosmetic improvement. Switching to "Medium" mode already provides a noticeable effect, but it still isn't anything special. In addition, the television starts to excessively interfere with other image elements, which can look unnatural.

Image scaling is also rather average. On the test screen, where a portrait of a model and text are displayed, slightly jagged edges can be seen, which makes the overall presentation less smooth and aesthetically pleasing than we would expect in this class of device. It's simply hard to speak of truly effective enhancement of lower resolution quality here.

If someone is worried about possible "steps" when connecting colors, there is a simple way in the QNED86A. Just turn on the feature called Smooth Gradation and set it to medium level. Then the TV really smooths out all those unwanted transitions – especially in older productions – and does it in such a way that the film grain doesn't disappear, nor do strange artifacts appear. In other words, you can use it without worry.

The upscaling itself also turns out quite well. Of course, there are no miracles here – with lower quality sources, you can observe characteristic jaggedness. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "softer" image, it can be quickly adjusted to their taste.

Thanks to its 144 Hz panel, the E7NQ PRO performs excellently with almost every type of content. Whether we are watching fast-paced matches, dynamic games, or action movies, the fluidity of motion leaves a good impression. For movies, the manufacturer has equipped the TV with two key tools: "motion blur reduction" and "judder reduction." Each of these functions can be adjusted on a scale from 1 to 10.

At lower values, the processing is subtle, barely noticeable, and gently smooths motion without ruining the cinematic character of the image. The higher we move up the scale, the more clearly the TV intervenes in the presented material, smoothing motion more forcefully, thus minimizing any stutter or micro-cuts. On the other hand, the highest settings may resemble the so-called "soap opera effect," which makes the image look overly smooth, losing some of its cinematic atmosphere. However, with such a scale, we can find the golden mean, adjusting the fluidity of motion to our own preferences.

The QNED86A is equipped with a 120 Hz refresh rate panel, so right from the start, it's safe to say that it's suitable for both sports and gaming. And indeed, this is true – the image looks smooth, and motion blur is not very noticeable. IPS panels have always had some issues with this, and you can sometimes notice slight blurring here as well, especially in very dynamic scenes, but it's not something that ruins watching a match or a fast-paced game. For movie and sports fans, LG has added the traditional TruMotion smoother. In the menu, we have two sliders – one for movies (De-Judder), the other for sports (De-Blur). The first adds missing frames and allows you to adjust the character of motion – from raw, cinematic to more fluid, "theatrical." The second enhances sharpness during dynamic actions, so it's worth turning it up a bit if you're watching a lot of sports.

If you enjoy switching on your console and immersing yourself in games for hours, the E7NQ PRO is sure to make a strong impression. With its 144Hz refresh rate, gameplay feels impressively smooth, while support for HDMI 2.1 and VRR prevents screen tearing, even during the most action-packed moments. Additionally, ALLM automatically applies the lowest latency as soon as you switch to your console, so there’s no need to tweak the settings manually.

A major plus is the ability to play games in Dolby Vision, enhancing colours and contrast for a more vibrant experience. Hisense has also included a user-friendly game bar, allowing you to monitor key performance stats and adjust settings without leaving the game. The only real drawback is the absence of HGIG support. While not essential, some gamers may miss it if they’re looking for the most accurate representation of a game’s intended visuals. That said, in practice, the E7NQ PRO delivers an excellent gaming experience that’s smooth, responsive, and enjoyable.

In terms of gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, Xbox Series X, or a powerful PC – everything will work at full 4K 120 Hz with support for all features. This is a big plus, as some competitors still have only two such ports, which can be problematic with a larger number of devices. It also has VRR, or variable refresh rate, which eliminates screen tearing, and ALLM, which automatically activates game mode when the console is turned on. There’s also Dolby Vision Gaming and a proper implementation of the HGiG format, so titles supporting these formats look more vivid and detailed. Added to all of this is the Game Optimizer – a kind of control center for the gamer. From this level, you can view image parameters in real-time, quickly change modes, activate additional features, or adjust image settings to your preferences. The LG QNED86A6A essentially has everything one can expect from a modern gaming television.