Hisense E7NQ PRO vs LG QNED80A6A (VA)

Based on the luminance chart, which indicates around 550 nits, it can be considered that Hisense E7NQ PRO theoretically has the potential to somewhat "enchant" us with its HDR image. While testing various scenes, we noticed that the TV continually tries to balance maintaining adequate brightness and preserving the deepest blacks. In favourable conditions – for instance, during a scene from "The Meg," where the screen is flooded with bright light – this brightness impresses. At such moments, we feel that HDR actually adds that "something" to the image. Unfortunately, when more challenging shots appear on the screen with small, bright elements against a dark background, the situation looks much worse. The brightness then drops to 200-300 nits, too little to distinguish HDR from regular SDR.

It's clear that the TV is trying, but hardware limitations – primarily the small number of local dimming zones – prevent it from fully spreading its wings. The result can therefore be quite uneven and just as average as in the contrast tests. However, it deserves credit for the impressive coverage of the DCI-P3 colour gamut at 97%. This allows the TV to showcase a wide range of colours, which, in the right scenes, can give us at least a taste of the true HDR effect. It’s a pity that the overall experience isn’t complemented by better brightness and contrast.

Let's talk now about how this TV shines. If you expect dazzling light effects, we need to cool your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most movie scenes indicated values around 350-400 nits. That's not enough to speak of a full, cinematic HDR experience and the sense of that famous "high dynamic range" that flagship products offer. However, brightness is not everything. Although the QNED80A is not a "light monster," it makes up for it in another key category: colors. Here, the PFS technology comes into play, which LG marketers hide under the name QNED/NanoCell. Thanks to this process, the TV offers a significantly wider color palette than classic LCD designs. In our tests, the coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does this mean for you? That even at lower brightness, when watching movies in HDR, the colors will be vivid, deep, and properly saturated. The image is not washed out but lush, which is a significant advantage in this price range.

When we took our copy of Hisense E7NQ PRO out of the box, we immediately started checking the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it was not without flaws. With standard SDR content, we noticed a clear tendency for an excessive boost in red, which caused the image to appear unnaturally warm. This is particularly evident in the comparison photo included below. On the other hand, when we switched to HDR content, the situation went in the opposite direction. This time blue was dominant, and red was scarce, giving a cool effect, at times even a somewhat "store-like" impression — although not as drastic as in those modes that are actually intended for displaying in exhibitions. As a result, in our colour reproduction tests, these imbalances in colour balance led to significant errors.

Additionally, the TV had issues with rendering brightness characteristics. At lower resolutions, it clearly brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) did not want to align as it should. Initially, the TV excessively darkened the smallest details and then overly brightened larger areas. Fortunately, the E7NQ PRO provides us with plenty of calibration tools, so knowing the potential, we decided to take matters into our own hands and try to set it up to eliminate these issues.

It might seem that since the QNED80A is one model, it should offer the same picture regardless of the version. However, practice shows something completely different. Analyzing the variant with a VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This TV “out of the box” serves us a picture with a clear dominance of red and a deficiency of blue. The overall image is very warm, almost hot. Many users might describe this as a “too cinematic” image, approaching sepia. Additionally, there's the issue of the gamma curve – the TV tends to slightly, artificially brighten scenes (the gamma is too low), causing the picture to lose some of its plasticity. The good news is that these are not flaws of the panel, but merely of the software. As always in our tests, we carried out a professional calibration, which completely eliminated these shortcomings, restoring the natural white balance and correct saturation.

Thanks to the tools available in E7NQ PRO, we managed to squeeze a quite decent image out of it, especially in the case of lower-quality content. After fine-tuning the white balance of the SDR materials, the colours look much more natural, and what we see on the screen seems closer to the vision the manufacturer intended to present. Additionally, we improved the brightness characteristic (Gamma), causing the TV to no longer have a tendency to over-brighten, and everything looks significantly better than before our intervention.

In HDR materials, we also managed to achieve some results, although it is not as rosy here. Indeed, the white balance has approached an acceptable level, but the problem lies elsewhere. It concerns the EOTF curve, which is how the TV manages the brightness and tonality of the image. At first glance, it might seem that the biggest issue pertains only to the mid-tones of the image, which are overly illuminated. However, after more detailed testing and enabling filters to display the EOTF curve, it is evident that the receiver tends to brighten the entire screen. This appears to be a limitation arising from the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. After our calibration, however, the image is noticeably better than at the start. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even good calibration cannot fully overcome.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initially too warm white balance and, most importantly, correct the gamma curve. The TV stopped artificially brightening scenes, which added depth to the image. The biggest improvement is visible in SDR content, meaning when watching regular television, YouTube, or in games without HDR. Here, the QNED80A shows its class – color reproduction errors (DeltaE) dropped below a value of 2. In technical terms, this means that the errors are practically unnoticeable to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties begin with HDR content. Even though we managed to improve the white balance, the EOTF curve graph (responsible for brightness at various levels) shows that the TV still "interprets" the image in its own way. This is due to the nature of the edge-lit local dimming used and the fact that LG gives the calibrator a very limited range of control over this parameter. In short: the TV struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is much more accurate and pleasant to the eye than in factory settings, even if it still falls short of studio ideal.

Unfortunately, the "smooth and gradient image" feature in Hisense E7NQ PRO does not impress when it comes to smoothing tonal transitions in lower-quality materials. At the lowest setting, the change is hard to notice—it's more of a cosmetic improvement. Switching to "Medium" mode already provides a noticeable effect, but it still isn't anything special. In addition, the television starts to excessively interfere with other image elements, which can look unnatural.

Image scaling is also rather average. On the test screen, where a portrait of a model and text are displayed, slightly jagged edges can be seen, which makes the overall presentation less smooth and aesthetically pleasing than we would expect in this class of device. It's simply hard to speak of truly effective enhancement of lower resolution quality here.

In this category, the QNED80A proves to be a real "dark horse." It's a fantastic, affordable television for those who often watch lower quality materials – for example, from traditional cable TV. The processor used here handles upscaling exceptionally well, meaning it enhances low resolution to native 4K. The image after processing is natural, smooth, and most importantly – not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality material. This feature works really effectively, eliminating the annoying "banding" of colors in heavily compressed video. However, we must remain vigilant. Remember that we are not dealing with a top-tier processor known from flagship OLED models. In more challenging scenes, the system may struggle and introduce minor artifacts or distortions. Nevertheless, it's definitely worth giving this feature a chance, as in most cases, the improvement in quality is noticeable to the naked eye.

Thanks to its 144 Hz panel, the E7NQ PRO performs excellently with almost every type of content. Whether we are watching fast-paced matches, dynamic games, or action movies, the fluidity of motion leaves a good impression. For movies, the manufacturer has equipped the TV with two key tools: "motion blur reduction" and "judder reduction." Each of these functions can be adjusted on a scale from 1 to 10.

At lower values, the processing is subtle, barely noticeable, and gently smooths motion without ruining the cinematic character of the image. The higher we move up the scale, the more clearly the TV intervenes in the presented material, smoothing motion more forcefully, thus minimizing any stutter or micro-cuts. On the other hand, the highest settings may resemble the so-called "soap opera effect," which makes the image look overly smooth, losing some of its cinematic atmosphere. However, with such a scale, we can find the golden mean, adjusting the fluidity of motion to our own preferences.

We move on to a matter that may be decisive for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This TV is equipped with a panel that has a native refresh rate of 60Hz. There's no point in hiding it – at this price, we expected more because we know that Chinese manufacturers can offer 120Hz screens for similar money. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strong suit of this screen. Fortunately, LG has equipped the TV with a proven smoothing system called TruMotion. It works quite well with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: motion becomes smoother while still looking natural, without the artificial "TV theater" effect.

If you enjoy switching on your console and immersing yourself in games for hours, the E7NQ PRO is sure to make a strong impression. With its 144Hz refresh rate, gameplay feels impressively smooth, while support for HDMI 2.1 and VRR prevents screen tearing, even during the most action-packed moments. Additionally, ALLM automatically applies the lowest latency as soon as you switch to your console, so there’s no need to tweak the settings manually.

A major plus is the ability to play games in Dolby Vision, enhancing colours and contrast for a more vibrant experience. Hisense has also included a user-friendly game bar, allowing you to monitor key performance stats and adjust settings without leaving the game. The only real drawback is the absence of HGIG support. While not essential, some gamers may miss it if they’re looking for the most accurate representation of a game’s intended visuals. That said, in practice, the E7NQ PRO delivers an excellent gaming experience that’s smooth, responsive, and enjoyable.

Since we have established that the QNED80A is a 60Hz panel television, we must say it directly: we will not be playing here at 120 frames per second in any resolution. Does this disqualify the device in the eyes of gamers? Not necessarily, especially for "casual" gamers. LG has decided to sweeten this technical limitation by packing in quite a few useful features. We have support for VRR (Variable Refresh Rate) ranging from 48-60Hz and an automatic game mode ALLM, which quickly reduces input lag upon detecting a console. We manage all of this through a very convenient, purple Game Optimizer menu (Player Panel), which has already become LG's trademark. The manufacturer deserves big credit for consistency regarding HDR. Although the television does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a moderately bright screen, HDR gaming is clear, and details in shadows and highlights are accurately reproduced, rather than "cut off."