Hisense E7NQ PRO vs LG NANO81A / NANO80A

Based on the luminance chart, which indicates around 550 nits, it can be considered that Hisense E7NQ PRO theoretically has the potential to somewhat "enchant" us with its HDR image. While testing various scenes, we noticed that the TV continually tries to balance maintaining adequate brightness and preserving the deepest blacks. In favourable conditions – for instance, during a scene from "The Meg," where the screen is flooded with bright light – this brightness impresses. At such moments, we feel that HDR actually adds that "something" to the image. Unfortunately, when more challenging shots appear on the screen with small, bright elements against a dark background, the situation looks much worse. The brightness then drops to 200-300 nits, too little to distinguish HDR from regular SDR.

It's clear that the TV is trying, but hardware limitations – primarily the small number of local dimming zones – prevent it from fully spreading its wings. The result can therefore be quite uneven and just as average as in the contrast tests. However, it deserves credit for the impressive coverage of the DCI-P3 colour gamut at 97%. This allows the TV to showcase a wide range of colours, which, in the right scenes, can give us at least a taste of the true HDR effect. It’s a pity that the overall experience isn’t complemented by better brightness and contrast.

If you're counting on HDR in the NANO81A to bring tears to your eyes, I have to disappoint you. This TV is simply too dark to show what this format is really about. With a brightness of just 250 nits, HDR here essentially exists only on paper. In practice, during a viewing session, it's very hard to distinguish whether we're watching high dynamic range content or regular SDR – it simply lacks that "punch" of light in bright areas of the image. But, to not have all criticism, we do have a glimmer of light at the end of the tunnel – and it’s quite clear. It's about color gamut coverage. Here, the NanoCell filter shows that it's not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. This is really a solid result that positions this model significantly above typical budget models based on regular white LED lights without any filters. Of course, it's still a bit lacking compared to the level of quantum dot TVs (QLED) or advanced panels with PFS filtering, but for this price range, the colors are surprisingly saturated and vibrant. It's just a shame that this low brightness doesn’t allow them to fully "spread their wings" with the Nano filter.

When we took our copy of Hisense E7NQ PRO out of the box, we immediately started checking the available picture modes. Among them, the Filmmaker mode seemed the most promising, although it was not without flaws. With standard SDR content, we noticed a clear tendency for an excessive boost in red, which caused the image to appear unnaturally warm. This is particularly evident in the comparison photo included below. On the other hand, when we switched to HDR content, the situation went in the opposite direction. This time blue was dominant, and red was scarce, giving a cool effect, at times even a somewhat "store-like" impression — although not as drastic as in those modes that are actually intended for displaying in exhibitions. As a result, in our colour reproduction tests, these imbalances in colour balance led to significant errors.

Additionally, the TV had issues with rendering brightness characteristics. At lower resolutions, it clearly brightened the darkest elements of the image, and with HDR content, the brightness curve (eotf) did not want to align as it should. Initially, the TV excessively darkened the smallest details and then overly brightened larger areas. Fortunately, the E7NQ PRO provides us with plenty of calibration tools, so knowing the potential, we decided to take matters into our own hands and try to set it up to eliminate these issues.

For every movie fan, the natural choice in LG televisions is the Filmmaker Mode. This mode is designed to display the image as the director intended – without unnecessary "enhancements." Unfortunately, in the case of our test unit NANO81A, the factory settings left something to be desired. The main issue turned out to be white balance. Measurements showed a clear deficiency of blue color, which practically translated to many scenes having a slightly yellowish, almost "too yellow" tint. The white was not perfectly clean, which detracted from the freshness of the image. Additionally, brightness management was not ideal either – the factory-set gamma was too low. The image often appeared oversaturated, as if it had been pulled too much from the shadows, losing its naturalness and depth. Fortunately, LG, even in this relatively low price segment, does not block access to advanced settings. The calibration capabilities of this model are immense, which is a big plus for those who like to "dig around" in the menu. We decided to approach the topic in our own way and see how much we could extract from this panel with professional calibration.

Thanks to the tools available in E7NQ PRO, we managed to squeeze a quite decent image out of it, especially in the case of lower-quality content. After fine-tuning the white balance of the SDR materials, the colours look much more natural, and what we see on the screen seems closer to the vision the manufacturer intended to present. Additionally, we improved the brightness characteristic (Gamma), causing the TV to no longer have a tendency to over-brighten, and everything looks significantly better than before our intervention.

In HDR materials, we also managed to achieve some results, although it is not as rosy here. Indeed, the white balance has approached an acceptable level, but the problem lies elsewhere. It concerns the EOTF curve, which is how the TV manages the brightness and tonality of the image. At first glance, it might seem that the biggest issue pertains only to the mid-tones of the image, which are overly illuminated. However, after more detailed testing and enabling filters to display the EOTF curve, it is evident that the receiver tends to brighten the entire screen. This appears to be a limitation arising from the small number of local dimming zones and generally modest brightness management capabilities. Such hardware limitations are simply insurmountable. After our calibration, however, the image is noticeably better than at the start. One just needs to be aware that in terms of contrast and brightness management, this model has its limits, which even good calibration cannot fully overcome.

After calibrating the NANO81A, it's a completely different television. What LG offers in terms of image enhancement tools even in such an inexpensive model deserves a big plus. We were able to completely eliminate that annoying yellowing of whites and make the colors natural, juicy, and simply "true." In SDR content (such as regular TV, YouTube, or older films), the picture now looks infinitely better – it's clear, well-balanced, and no longer strains the eyes with strange hues. It's evident that this panel has considerable potential, which is simply wasted by poor presets out of the box. However, we have one serious reservation that calibration cannot fully overcome – it's about brightness management in HDR mode. The algorithm LG uses in this model is designed very conservatively. The television deliberately dims the image in HDR to avoid overexposing an already weak black from the IPS panel. The developers faced a choice: either provide more light and accept that black will turn light gray, or reduce the brightness to maintain any contrast. They chose the latter. Nevertheless, after our adjustments, watching anything on the NANO81 is significantly better.

Unfortunately, the "smooth and gradient image" feature in Hisense E7NQ PRO does not impress when it comes to smoothing tonal transitions in lower-quality materials. At the lowest setting, the change is hard to notice—it's more of a cosmetic improvement. Switching to "Medium" mode already provides a noticeable effect, but it still isn't anything special. In addition, the television starts to excessively interfere with other image elements, which can look unnatural.

Image scaling is also rather average. On the test screen, where a portrait of a model and text are displayed, slightly jagged edges can be seen, which makes the overall presentation less smooth and aesthetically pleasing than we would expect in this class of device. It's simply hard to speak of truly effective enhancement of lower resolution quality here.

It often happens that cheap 4K panels mercilessly bring all the "dirt" and imperfections of lower resolution materials to light. However, in the case of the LG NANO81A, the situation is quite different. It’s a really solid performer when it comes to handling content that is far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A big plus is the gradation reduction feature that you will find in the settings. It is exceptionally effective in combating color banding, which is a lifesaver when watching low bitrate materials, for example from some streaming services or older files from the internet. However, it is worth maintaining a certain vigilance. Since we are dealing with a less efficient chip than in LG's top models here, too aggressive an adjustment of this option can sometimes result in minor artifacts or a slight blurring of details. Despite this risk, I definitely encourage experimentation with this feature – in many cases, it can save the viewing experience and make low-quality material fully watchable.

Thanks to its 144 Hz panel, the E7NQ PRO performs excellently with almost every type of content. Whether we are watching fast-paced matches, dynamic games, or action movies, the fluidity of motion leaves a good impression. For movies, the manufacturer has equipped the TV with two key tools: "motion blur reduction" and "judder reduction." Each of these functions can be adjusted on a scale from 1 to 10.

At lower values, the processing is subtle, barely noticeable, and gently smooths motion without ruining the cinematic character of the image. The higher we move up the scale, the more clearly the TV intervenes in the presented material, smoothing motion more forcefully, thus minimizing any stutter or micro-cuts. On the other hand, the highest settings may resemble the so-called "soap opera effect," which makes the image look overly smooth, losing some of its cinematic atmosphere. However, with such a scale, we can find the golden mean, adjusting the fluidity of motion to our own preferences.

In terms of motion fluidity, the NANO81A unfortunately has a few drawbacks. The TV is based on a panel with a refresh rate of 60 Hz. If you're looking for perfect sharpness in dynamic football matches or fast-paced action games, you might feel somewhat unsatisfied. With such a low native refresh rate, fast-moving objects on the screen will always be a bit blurry.

If you enjoy switching on your console and immersing yourself in games for hours, the E7NQ PRO is sure to make a strong impression. With its 144Hz refresh rate, gameplay feels impressively smooth, while support for HDMI 2.1 and VRR prevents screen tearing, even during the most action-packed moments. Additionally, ALLM automatically applies the lowest latency as soon as you switch to your console, so there’s no need to tweak the settings manually.

A major plus is the ability to play games in Dolby Vision, enhancing colours and contrast for a more vibrant experience. Hisense has also included a user-friendly game bar, allowing you to monitor key performance stats and adjust settings without leaving the game. The only real drawback is the absence of HGIG support. While not essential, some gamers may miss it if they’re looking for the most accurate representation of a game’s intended visuals. That said, in practice, the E7NQ PRO delivers an excellent gaming experience that’s smooth, responsive, and enjoyable.

NANO81A is unfortunately not a device designed for e-sports. The lack of support for a 120 Hz signal is a fact that users planning to purchase this model must simply come to terms with. Nevertheless, LG engineers have worked hard to squeeze the maximum capabilities out of this 60 Hz panel, offering a set of features that genuinely enhance the gaming experience. Above all, the television supports VRR technology (in the range of 48–60 Hz) and ALLM. As a result, the image remains stable and does not "tear," and the device automatically switches to low-latency mode as soon as it detects a signal from the console. Managing these settings is incredibly simple thanks to a dedicated system overlay that allows for a quick overview of parameters without leaving the game. A significant advantage is the support for the HGiG format. This solution is crucial for owners of modern consoles, as it enables the TV to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown out" bright spots, such as clouds or light sources, which unfortunately is a common issue in budget LCD televisions.