Hisense A7NQ vs TCL A300W NXTVision

We checked how the Hisense A7NQ performs with HDR, and there are no surprises here. The luminance chart showed a maximum brightness of 370 nits. The result? Exactly what one could expect – average. At a brightness of around 350 nits, HDR does not stand out particularly compared to SDR. A subtle difference can be seen in more brightly lit scenes, but it’s not a jaw-dropping effect. As for the coverage of the wide colour gamut, the result was 92% for DCI-P3 and 70.2% for BT.2020. These are decent values for a TV in this class that uses a PFS coating – the same one that is sometimes promoted as QLED. The colours look good, but let’s not expect anything that competes with the best screens on the market. HDR on the Hisense A7NQ is more of an addition than a "game changer." For those looking for solid picture quality on a moderate budget – absolutely acceptable. However, if we expect full HDR capabilities, it is worth looking at higher-end models.

When it comes to brightness, the TCL A300W is definitely the darkest TV among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached only about 400 nits, and on test film screens, this value dropped to 350 nits. This is definitely too little to feel the true "magic" of bright HDR effects. As a consolation – the TV is equipped with a PFS LED coating (which is something like QLED), which provides very good coverage of a wide color palette, both DCI-P3 and BT.2020. Additionally, there is full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the shortcomings in brightness and helps improve the overall perception of materials in this quality.

When testing the Hisense A7NQ in Filmmaker mode, we hoped for compliance with the manufacturer's assumptions, but unfortunately, the reality looks different. The main issue, as with most TVs, is the white balance. In the case of the A7NQ, we noticed a clear dominance of blue, which affected both lower-quality materials and 4K HDR content. The Color Checker test results confirm this, and the comparison images speak for themselves – the main actress appears cool and pale in "factory" mode. It looks as if she has been stripped of life.

Regarding brightness characteristics, both gamma and the EOTF curve show that the image is excessively bright. As a result, everything seems flat, lacking depth and contrast. This state of affairs definitely does not work in favour of the A7NQ and makes the viewing experience in factory mode leave much to be desired. If we expect natural colour reproduction and appropriate image depth, the A7NQ in Filmmaker mode is unlikely to impress us. It is a TV that requires significant adjustment to extract its potential.

TCL A300 offers several picture modes, but without a doubt, the movie mode performs the best. Unfortunately, although it is the best choice among the available options, it is not free from errors. Both in HD and HDR content, the image has a noticeably too warm tint – leaning slightly towards pink, which is particularly noticeable in snowy scenes. Instead of pure white, we get a pinkish hue that spoils the natural perception of colors.

The brightness management doesn't perform well either. For older HD materials, the image often seems too dark – as confirmed by the inflated gamma value. Conversely, with HDR content, the effect is reversed – the image is overly brightened, which we observed in scenes from the movie Pan. This lack of consistency also affects color reproduction accuracy – a test with the ColorChecker showed that many samples deviate significantly from the reference values.

Fortunately, TCL allows manual adjustment of the settings, so we decided to check how the television would perform after our professional calibration. The effects of this correction are described below.

The Hisense A7NQ offers several tools that allow you to improve image quality, so we decided to take matters into our own hands and "dig around" in the settings a bit. Thanks to professional tools and measurements, we managed to correct the white balance, eliminating the excessive dominance of blue colour in both HD and 4K materials. This is a significant step forward, as in the Color Checker test, colour reproduction errors in lower-quality content dropped to a much more acceptable level. Unfortunately, 4K materials are still far from ideal – colour distortions are considerable and stem from the limitations of the television.

As for gamma, we managed to significantly reduce the excessive brightness of the image set after setting it to the correct level. However, the issue with brightness characteristics in 4K content remains unresolved – the EOTF curve still shows excessive illumination of the entire screen. It is possible that a proper implementation of dynamic tone mapping could help here, but as we mentioned earlier, this feature on the Hisense A7NQ works rather poorly instead of being helpful. Nevertheless, calibration significantly improved the overall image perception. The director's vision is now much better conveyed than in the factory settings, which more demanding viewers will certainly appreciate.

After our professional calibration, the TCL A300 literally got a new lease on life. The image is no longer too warm, and the colors finally look the way they should – which was confirmed by the ColorChecker test, where the color samples finally started hitting their marks, at least to some reasonable degree. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect still occurs, but that's a characteristic of the technology, not something that can be eliminated even after professional settings.

Generally: after calibration, the A300 looks significantly better and gains a completely new quality.

The Hisense A7NQ impresses with smooth tonal transitions in 4K materials, but unfortunately, there is no feature here that would improve this aspect in older materials of lower quality. In such cases, colour merging becomes more visible, which can somewhat spoil the viewing experience, especially in scenes with a lot of gradients.

When it comes to upscaling, the TV performs surprisingly well. The image is clearly improved, although it does come with some compromises. One can notice that the TV adds a bit of artificial sharpness, and elements in the background, such as branches, tend to exhibit slight "jagginess." These are details, however, that will mainly catch the eye of those who pay attention to such nuances.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker materials? The television is equipped with a tonal transition smoothing feature, but its effectiveness can be described in one word: "random." In one scene it may work and improve the gradation, and when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of the A300's strong suits. In the test pattern, the main character actually looked better than on the raw signal, but with thin lines – like fonts or background details – there was noticeable jaggedness and aliasing. On the plus side, the television does not cut off the image and has no issues with overscan, but the overall quality of scaling is rather average.

The Hisense A7NQ is equipped with a 60 Hz matrix, meaning dynamic scenes – for example, in sports or games – are somewhat average here. This is standard for this level of TV, but it must be admitted that watching more intense, fast-moving content can leave a lot to be desired. However, when it comes to movies, the TV offers a motion smoothing feature that operates on a 10-level scale. The "motion blur reduction" option allows you to adjust the fluidity of the image to your own preferences. At the lowest setting, you get a natural film frame rate, which will please cinema purists. On the other hand, the maximum setting provides a very smooth, theatrical image that may appeal to those who prefer a more "smoothed out" motion.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth, and the picture is clear even in fast scenes. Additionally, the television offers a motion enhancement feature called "Motion," where we can find two sliders on a 10-point scale. These allow for adjusting the effect to personal preferences – from a classic, cinematic look with visible frames to a very smooth (though already unnatural) image reminiscent of a soap opera effect. Thanks to this, everyone can find a setting that suits them.

Hisense A7NQ is a device that can pleasantly surprise gamers, although it is not without its faults. The fact that we have a 60 Hz panel immediately suggests that the TV is not designed for the most demanding gaming scenarios. The motion blur we described earlier can also be a hindrance, especially in dynamic games.

However, there are several things worth praising. The TV supports ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), which are not always standard in this price range. The biggest surprise, however, is that the A7NQ can display images at 120 Hz – although only in Full HD resolution, it is still a significant nod to gamers. This allows a choice between smoothness and resolution, which is not obvious in TVs at this price point.

A nice addition is the Game Bar, which is clear and practical – all the main features are at hand without digging through the settings. However, there is a lack of support for HGiG, which may be disappointing for gamers looking for perfect HDR in games.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. It offers practically everything you would expect from gear for gamers: two HDMI 2.1 ports with full bandwidth, 144 Hz refresh rate, VRR support, and ALLM.

The correct implementation of the HGIG mode is also a plus – something that competing Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which will be appreciated by owners of older consoles or PCs.

In addition, there’s an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is truly well-prepared for gaming at the highest level – it's just a shame that issues with motion blur slightly tarnish its overall image as a gaming device.