Hisense A7NQ vs Samsung R85H / R86H

We checked how the Hisense A7NQ performs with HDR, and there are no surprises here. The luminance chart showed a maximum brightness of 370 nits. The result? Exactly what one could expect – average. At a brightness of around 350 nits, HDR does not stand out particularly compared to SDR. A subtle difference can be seen in more brightly lit scenes, but it’s not a jaw-dropping effect. As for the coverage of the wide colour gamut, the result was 92% for DCI-P3 and 70.2% for BT.2020. These are decent values for a TV in this class that uses a PFS coating – the same one that is sometimes promoted as QLED. The colours look good, but let’s not expect anything that competes with the best screens on the market. HDR on the Hisense A7NQ is more of an addition than a "game changer." For those looking for solid picture quality on a moderate budget – absolutely acceptable. However, if we expect full HDR capabilities, it is worth looking at higher-end models.

If it’s about brightness, the R85H performs really well. In most of our test scenes the TV reaches around 800 to 900 nits, and with larger bright elements it can break 1000 nits. These aren't, of course, levels on par with the most expensive Mini-LEDs, but they're more than enough for watching movies and TV series in HDR, and the effect can be quite noticeable. The problem shows up again in more demanding scenes where there's a small bright element on a very dark background. Here the TV can significantly reduce its brightness so it doesn't illuminate too much of the screen. In our measurements such small highlights dropped to around 200 to 250 nits, so you can see that a limited number of local dimming zones combined with the specific behavior of the algorithm has its consequences. Fortunately, it's not something that bothers you all the time. In typical mixed HDR scenes the R85H looks good and can deliver appropriate image dynamics. You just can't expect the same punch from very small points of light as you get with TVs that have many more zones or with OLEDs.

When testing the Hisense A7NQ in Filmmaker mode, we hoped for compliance with the manufacturer's assumptions, but unfortunately, the reality looks different. The main issue, as with most TVs, is the white balance. In the case of the A7NQ, we noticed a clear dominance of blue, which affected both lower-quality materials and 4K HDR content. The Color Checker test results confirm this, and the comparison images speak for themselves – the main actress appears cool and pale in "factory" mode. It looks as if she has been stripped of life.

Regarding brightness characteristics, both gamma and the EOTF curve show that the image is excessively bright. As a result, everything seems flat, lacking depth and contrast. This state of affairs definitely does not work in favour of the A7NQ and makes the viewing experience in factory mode leave much to be desired. If we expect natural colour reproduction and appropriate image depth, the A7NQ in Filmmaker mode is unlikely to impress us. It is a TV that requires significant adjustment to extract its potential.

In Filmmaker mode our R85H sample performed adequately in SDR, but a few things immediately showed up in the measurements. In the white balance, as brightness increased more red crept in while blue decreased. As a result, the brighter parts of the image had a slightly too warm tint. On top of that, gamma only held to the target value at the start. It then gradually fell, making most of the image a bit too bright. The combination of the two also affected colors — errors grew especially in the brighter, more saturated samples. It didn’t look bad, but for Filmmaker mode we expected a bit more accuracy. Interestingly, in HDR our unit handled things noticeably better. White balance was much more even and, for most of the range, the individual RGB components stayed close together. Only in the brightest areas did red begin to fall short, causing the white point to shift slightly. The EOTF curve looked very good, tracking the target luminance values across almost the entire range. That doesn’t mean HDR colors were perfect. The ColorChecker still shows some deviations, particularly in some of the more saturated hues, but the errors are clearly smaller than in SDR.

The Hisense A7NQ offers several tools that allow you to improve image quality, so we decided to take matters into our own hands and "dig around" in the settings a bit. Thanks to professional tools and measurements, we managed to correct the white balance, eliminating the excessive dominance of blue colour in both HD and 4K materials. This is a significant step forward, as in the Color Checker test, colour reproduction errors in lower-quality content dropped to a much more acceptable level. Unfortunately, 4K materials are still far from ideal – colour distortions are considerable and stem from the limitations of the television.

As for gamma, we managed to significantly reduce the excessive brightness of the image set after setting it to the correct level. However, the issue with brightness characteristics in 4K content remains unresolved – the EOTF curve still shows excessive illumination of the entire screen. It is possible that a proper implementation of dynamic tone mapping could help here, but as we mentioned earlier, this feature on the Hisense A7NQ works rather poorly instead of being helpful. Nevertheless, calibration significantly improved the overall image perception. The director's vision is now much better conveyed than in the factory settings, which more demanding viewers will certainly appreciate.

After calibration the R85H shows it has impressive color reproduction capabilities. It performed best in SDR, where the white balance was brought almost perfectly into line and the gamma stays very close to the target across most of the range. That also translated into very low errors in the ColorChecker, so there's really little to fault here. HDR also shows a clear improvement, although some issues can't be corrected as well. At peak brightness the character of the backlight itself starts to show and the individual components of the white balance begin to diverge. The same goes for the most saturated colors, which don't always land exactly where they should. Despite these limitations, overall the image is significantly more accurate than on the factory settings, and the biggest difference is clearly in SDR. However, there's one thing calibration can't fix. With highly saturated elements, color can subtly bleed onto adjacent bright parts of the image. It's easiest to notice this on white, which can pick up a slight tint from a neighboring hue. It doesn't occur in every scene, but when the content is demanding the effect can be visible. This is more a characteristic of the way the RGB backlight works than an issue with picture settings.

The Hisense A7NQ impresses with smooth tonal transitions in 4K materials, but unfortunately, there is no feature here that would improve this aspect in older materials of lower quality. In such cases, colour merging becomes more visible, which can somewhat spoil the viewing experience, especially in scenes with a lot of gradients.

When it comes to upscaling, the TV performs surprisingly well. The image is clearly improved, although it does come with some compromises. One can notice that the TV adds a bit of artificial sharpness, and elements in the background, such as branches, tend to exhibit slight "jagginess." These are details, however, that will mainly catch the eye of those who pay attention to such nuances.

In the R85H, image processing is handled by the Micro RGB AI Processor. The name is new, but in terms of upscaling lower-quality content, the TV’s behavior remains very similar to what Samsung has shown before. And that’s not a bad thing, since the company has handled this aspect quite well for years. Low-resolution material is displayed cleanly, edges don’t become overly soft, and the TV doesn’t try to artificially extract details at any cost. The result is simply balanced, and with regular TV or older recordings the R85H performs as you would expect from a Samsung at this level. The only minor drawback is overscan, which can’t be completely turned off at the lowest resolutions. A separate issue is the additional processing of weaker sources. The R85H can smooth posterization and tidy up heavily compressed footage a bit, but it’s worth stressing that it does so relatively aggressively. At stronger "noise reduction" settings it starts removing not only compression artifacts but also fine details and natural film grain. It’s best to use it only when the material actually needs it.

The Hisense A7NQ is equipped with a 60 Hz matrix, meaning dynamic scenes – for example, in sports or games – are somewhat average here. This is standard for this level of TV, but it must be admitted that watching more intense, fast-moving content can leave a lot to be desired. However, when it comes to movies, the TV offers a motion smoothing feature that operates on a 10-level scale. The "motion blur reduction" option allows you to adjust the fluidity of the image to your own preferences. At the lowest setting, you get a natural film frame rate, which will please cinema purists. On the other hand, the maximum setting provides a very smooth, theatrical image that may appeal to those who prefer a more "smoothed out" motion.

R85H has a 144 Hz panel, so motion is really smooth here. Just remember that the extra hertz above 120 will mainly be used when connected to a PC, so in this category we don't treat them as a particular advantage. For movies and TV, what's more important is that the panel is fast enough to provide access to an advanced motion-smoothing feature, "Motion Clarity", which lets us set motion from more film-like to very smooth. The panel's response time is a bit weaker. Because this is a VA panel, fast-moving objects can leave a slight trail. On bright backgrounds that's not very noticeable, but the darker the scene, the more visible the smearing becomes. That's a typical characteristic of this type of panel, and it's easiest to spot in dark scenes.

Hisense A7NQ is a device that can pleasantly surprise gamers, although it is not without its faults. The fact that we have a 60 Hz panel immediately suggests that the TV is not designed for the most demanding gaming scenarios. The motion blur we described earlier can also be a hindrance, especially in dynamic games.

However, there are several things worth praising. The TV supports ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), which are not always standard in this price range. The biggest surprise, however, is that the A7NQ can display images at 120 Hz – although only in Full HD resolution, it is still a significant nod to gamers. This allows a choice between smoothness and resolution, which is not obvious in TVs at this price point.

A nice addition is the Game Bar, which is clear and practical – all the main features are at hand without digging through the settings. However, there is a lack of support for HGiG, which may be disappointing for gamers looking for perfect HDR in games.

Samsung has been steadily expanding its gamer-focused features for several years, and the R85H really lacks nothing important in that area. The TV supports 4K at 120 Hz, VRR and ALLM, so you can easily take advantage of the capabilities of the PlayStation 5 or Xbox Series X. HGiG also works correctly, so with the right HDR settings on the console games retain proper brightness and you don't unnecessarily lose detail in the brightest parts of the image. The only major omission is Dolby Vision Gaming, which Samsung doesn't support on any of its TVs.

Game Bar is also very useful, a handy menu you can bring up without leaving the game. You can quickly check the frame rate, VRR operation, or change the most important picture-related settings. Samsung also adds a few less obvious features, such as the ability to change the aspect ratio or Game Motion Plus, which can further smooth games running at 30 or 60 fps. Of course, this comes at the cost of higher input lag (around 55 ms), but for slower-paced titles it may be an interesting option for some players.