Hisense A7NQ vs LG UA75006LA (IPS)

We checked how the Hisense A7NQ performs with HDR, and there are no surprises here. The luminance chart showed a maximum brightness of 370 nits. The result? Exactly what one could expect – average. At a brightness of around 350 nits, HDR does not stand out particularly compared to SDR. A subtle difference can be seen in more brightly lit scenes, but it’s not a jaw-dropping effect. As for the coverage of the wide colour gamut, the result was 92% for DCI-P3 and 70.2% for BT.2020. These are decent values for a TV in this class that uses a PFS coating – the same one that is sometimes promoted as QLED. The colours look good, but let’s not expect anything that competes with the best screens on the market. HDR on the Hisense A7NQ is more of an addition than a "game changer." For those looking for solid picture quality on a moderate budget – absolutely acceptable. However, if we expect full HDR capabilities, it is worth looking at higher-end models.

The situation is even more modest in the IPS version, where the peak brightness reaches only 250 nits. In practice, this means that there can be no real sense of HDR effect, and the materials being viewed resemble ordinary SDR. Similar to the VA case, the image behaves stably on most test screens, but in demanding scenes with fine details, the television tends to slightly dim the image. As a result, blacks appear somewhat better, but at the cost of losing detail in bright elements. The lack of additional color filters is also noticeable here. The UA7500 in the IPS version does not belong to QLEDs or PFS LED panels, and the DCI-P3 color gamut stops at 80%, which means that HDR films present themselves without much color depth and give the impression of being heavily flattened.

When testing the Hisense A7NQ in Filmmaker mode, we hoped for compliance with the manufacturer's assumptions, but unfortunately, the reality looks different. The main issue, as with most TVs, is the white balance. In the case of the A7NQ, we noticed a clear dominance of blue, which affected both lower-quality materials and 4K HDR content. The Color Checker test results confirm this, and the comparison images speak for themselves – the main actress appears cool and pale in "factory" mode. It looks as if she has been stripped of life.

Regarding brightness characteristics, both gamma and the EOTF curve show that the image is excessively bright. As a result, everything seems flat, lacking depth and contrast. This state of affairs definitely does not work in favour of the A7NQ and makes the viewing experience in factory mode leave much to be desired. If we expect natural colour reproduction and appropriate image depth, the A7NQ in Filmmaker mode is unlikely to impress us. It is a TV that requires significant adjustment to extract its potential.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget TV, but let’s not get carried away with enthusiasm. The picture is fairly well put together and at first glance does not offend, but its weaknesses quickly start to show. This is most evident in scenes with bright points — background lamps or light reflections on the skin are clearly overemphasized. The faces of the characters often look unnatural, as if they have been "blown out." Additionally, the default gamma characteristic brightens the smallest details and causes the image to lose subtlety in darker areas. That said, given its price range, the UA7500 in factory mode provides a pretty decent starting point. However, it is clear that without additional adjustments, these problems cannot be avoided, which is why — as with other TVs — we decided to check what could be achieved after calibration.

The Hisense A7NQ offers several tools that allow you to improve image quality, so we decided to take matters into our own hands and "dig around" in the settings a bit. Thanks to professional tools and measurements, we managed to correct the white balance, eliminating the excessive dominance of blue colour in both HD and 4K materials. This is a significant step forward, as in the Color Checker test, colour reproduction errors in lower-quality content dropped to a much more acceptable level. Unfortunately, 4K materials are still far from ideal – colour distortions are considerable and stem from the limitations of the television.

As for gamma, we managed to significantly reduce the excessive brightness of the image set after setting it to the correct level. However, the issue with brightness characteristics in 4K content remains unresolved – the EOTF curve still shows excessive illumination of the entire screen. It is possible that a proper implementation of dynamic tone mapping could help here, but as we mentioned earlier, this feature on the Hisense A7NQ works rather poorly instead of being helpful. Nevertheless, calibration significantly improved the overall image perception. The director's vision is now much better conveyed than in the factory settings, which more demanding viewers will certainly appreciate.

The biggest improvement we noticed was when calibrating the mode designed for everyday SDR content. We managed to smooth out the white balance in an acceptable way and tackle the problem of excessive brightening of small elements due to the gamma characteristic. As a result, the image gained consistency and naturalness that was lacking in the factory settings. After such correction, we can confidently state that for everyday television content, programs, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, calibration allowed us to tame the white balance and slightly improve brightness management, but the limitations of the design are immediately apparent. The lack of additional filters to broaden the color palette makes the most vibrant colors appear flat, and the image lacks the intensity we would expect from good HDR. So, in SDR, the UA7500 performs quite well, but in HDR – despite corrections – it remains far behind, and this is a feature one has to come to terms with when choosing this television.

The Hisense A7NQ impresses with smooth tonal transitions in 4K materials, but unfortunately, there is no feature here that would improve this aspect in older materials of lower quality. In such cases, colour merging becomes more visible, which can somewhat spoil the viewing experience, especially in scenes with a lot of gradients.

When it comes to upscaling, the TV performs surprisingly well. The image is clearly improved, although it does come with some compromises. One can notice that the TV adds a bit of artificial sharpness, and elements in the background, such as branches, tend to exhibit slight "jagginess." These are details, however, that will mainly catch the eye of those who pay attention to such nuances.

The version with the IPS matrix performed significantly worse here. Image scaling was uneven – this was particularly noticeable in lower-quality materials, where edges became jagged and the image looked less detailed. At times, there was also a sense of slight blurriness that detracted from sharpness and made the overall presentation seem less polished than in the VA version. The tonal smoothing function turned out to be a lifesaver. At the medium setting, it worked very well – it didn't ruin the image with excessive softening, while smoothing out colors in such a way that everyday content gained consistency. The difference was especially visible with television programs or streaming materials of poorer compression quality, where the television with the function enabled presented itself much better. This is one of those features that is worth keeping active because it significantly enhances the reception of everyday materials.

The Hisense A7NQ is equipped with a 60 Hz matrix, meaning dynamic scenes – for example, in sports or games – are somewhat average here. This is standard for this level of TV, but it must be admitted that watching more intense, fast-moving content can leave a lot to be desired. However, when it comes to movies, the TV offers a motion smoothing feature that operates on a 10-level scale. The "motion blur reduction" option allows you to adjust the fluidity of the image to your own preferences. At the lowest setting, you get a natural film frame rate, which will please cinema purists. On the other hand, the maximum setting provides a very smooth, theatrical image that may appeal to those who prefer a more "smoothed out" motion.

LG UA7500 is a television with a 60 Hz panel, so it's difficult to expect any excitement in this category. It's more of a screen intended for everyday content or an evening movie session rather than for following dynamic sporting events or playing action games. It's clear that the manufacturer designed this model specifically for that group of viewers – and in that regard, it works properly. We have access to the TruMotion feature, which is a motion smoother. It's simple, with just one slider, but it can make a noticeable difference. At lower settings, the picture looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasant to the eye.

Hisense A7NQ is a device that can pleasantly surprise gamers, although it is not without its faults. The fact that we have a 60 Hz panel immediately suggests that the TV is not designed for the most demanding gaming scenarios. The motion blur we described earlier can also be a hindrance, especially in dynamic games.

However, there are several things worth praising. The TV supports ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), which are not always standard in this price range. The biggest surprise, however, is that the A7NQ can display images at 120 Hz – although only in Full HD resolution, it is still a significant nod to gamers. This allows a choice between smoothness and resolution, which is not obvious in TVs at this price point.

A nice addition is the Game Bar, which is clear and practical – all the main features are at hand without digging through the settings. However, there is a lack of support for HGiG, which may be disappointing for gamers looking for perfect HDR in games.

LG UA7500 is a television that can be confidently recommended for "casual" gamers. While it lacks a 120 Hz panel and HDMI 2.1 ports, making full use of the potential of modern consoles out of the question, the manufacturer has included a few additions that can enhance the gaming experience. Notably, the Game Bar deserves mention – a very nicely designed panel that allows quick access to and modification of the most important settings. From this panel, we have access to features such as ALLM mode (automatic switching to game mode) and frame synchronization, which is VRR. The range of VRR is limited – it operates from 48 to 60 Hz – but the mere presence of this feature in such an affordable television is impressive.

Additionally, it supports HGiG, which is a calibration mode for HDR specifically for gaming. This sounds good, but based on testing experience, we already know that in the case of the UA7500, this option doesn't make much sense. The television doesn't handle HDR very well, so paradoxically, we achieved better results with this feature turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and comfort rather than for those looking for a complete experience from the latest consoles.