Haier M90E vs TCL C8L / QM8L

Haier M90E is a television that does not lack brightness. In most movie scenes, peak luminance exceeds 1000 nits, which gives the image a clear "kick" and high dynamics. In typical, bright HDR materials, this looks really good. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for instance, when displaying individual stars in a black sky – high brightness underscores the imperfections of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely thanks to color reproduction. The manufacturer applied a PFS phosphor coating, allowing for wide coverage of the color palette. In our measurements, the coverage of the DCI-P3 space was a solid 95%.

In terms of HDR, the TCL C8L turns out to be a hellishly bright television – and I mean literally. On a synthetic chart of 5%, our measuring equipment indicated a result exceeding 4500 nits. This is a result that is downright cosmic, considering that reference director monitors, which we often refer to in our materials, typically operate around 4000 nits. Does this mean that the C8L breaks barriers and climbs to the technological peak of Mini-LED? Not exactly. Dry synthetic tests are one thing, and real movie images are another. In real, varied scenes, the C8L achieves a peak of around 1600 nits. This is still a very good result, ensuring a very high level of HDR dynamics, but also clearly lower than what the manufacturer boasts in the specifications. The trouble starts with very small flashes of light – then brightness can drastically drop to around 600 nits. The algorithm tries at all costs to maintain deep black and minimize halo effect, but it does so at the expense of HDR impact. This is perfect evidence that laboratory charts rarely correspond to what we ultimately see on the screen.

Huge applause is due for color reproduction, all thanks to the new generation of SQD (Super Quantum Dot) quantum dots. The coverage of the DCI-P3 palette reaches 97%, but the true jaw-dropper is the measurement of the extremely demanding BT.2020 space. The C8L achieves as much as 90% in it, placing it alongside today's top screens that boast RGB backlighting. Importantly, unlike some screens with Micro/Mini RGB backlighting, this effect is stable regardless of the scene displayed. Of course, one must remember that content mastered for such a wide gamut in films or series is still a rarity. However, the mere fact that the panel has such a "color reserve" deserves immense admiration.

For the measurements, we chose the Film mode, which should ideally offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – do not differ much from the Dynamic mode. Both in SDR and HDR content, the image is clearly tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical aggressive "store" settings. This results in an unnatural representation of skin tones and makes the image straining on the eyes during longer viewing sessions. The way brightness is managed also negatively affects color fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image tend to get blown out. These deviations in the brightness curve, combined with the cool white balance, lead to very significant color reproduction errors (DeltaE) in the factory settings.

We tested the TCL C8L in the best factory picture mode available in this TV’s menu for image fidelity. That, of course, is Filmmaker Mode, which appeared in this brand’s software relatively recently (a year ago in the "K" series). Thanks to it, an average user can get a pretty good color reproduction straight out of the box, although it is certainly not a perfectly tuned mode. Looking at the factory white balance of our unit, both in SDR and HDR material, the red component was clearly lacking, which made the image noticeably cooler and caused a slight shift toward bluish-green tints. The issue of brightness management is also ambiguous, as we mentioned earlier. While for SDR content the gamma linearity is actually correct and holds steadily at the reference value of 2.4, in HDR things look much worse. Tracking the EOTF curve clearly shows the TV has a significantly boosted brightness across the range, which can make the final image overly bright and inconsistent with the creators’ intent, and that in a mode that by definition should avoid that. Of course, like every sample in our lab, this one also underwent professional calibration, and its results are shown below.

Haier M90E clearly benefits from professional calibration, especially for SDR content. The TV menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue tint. We also adjusted, albeit to a lesser extent, the brightness curve (gamma), which allowed us to recover some details in the shadows that were too heavily muted from the factory. The end result for SDR is a picture that is definitely more natural and pleasant to watch. In the case of HDR mode, the success is only partial. Although it was possible to improve the white balance here as well, the color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the root of the problem: the TV imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of the high errors is not the calibration itself, but the specifics of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

As you can see, the results of a professional calibration of the TCL C8L are really promising, thanks to the extensive adjustment tools the manufacturer put at our disposal in the menu. Above all, we were able to completely correct the white balance — we eliminated the red deficiency, so the image finally stopped drifting toward unwanted cool tones. After that adjustment, errors in the ColorChecker test fell to near-reference levels, regularly landing below a Delta E of 2, which is below the threshold of human perception.

If the test patterns look this perfect, you might ask: why then the lower final score in this category? The answer lies in the brightness management discussed earlier. Although the menu includes sliders that let you precisely straighten the EOTF curve on synthetic signals, when confronted with actual movie material (I recommend enabling the EOTF filter when watching movies), you can see that in most scenarios the TV still reacts to HDR metadata its own way. As a result, the picture can be slightly over-brightened and not faithful to the creators' intent, and it was precisely this lack of consistency with real films that cost the C8L a few points.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently in this regard. The first issue is the upscaling itself, that is, scaling lower-resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance the detail, resulting in a final image that is relatively sharp, clear, and readable. In this respect, it's hard to have major complaints about the device.

The situation looks completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with lower bitrate. Here, the processor falters in smoothing tonal transitions and masking source imperfections. The television cannot hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can effectively discourage viewing lower-quality content on this screen.

This year the C8 series and higher models received probably the biggest and most anticipated upgrade in TCL’s history, and it specifically concerns digital image processing. The C8L is the lowest-end model in the manufacturer's lineup to be equipped with the latest flagship chip, the MediaTek Pentonic 800 (listed in the menu as MT9655). Thanks to its processing power, the feature called "Gradual Smoothing" finally works as it should. The algorithm effectively eliminates unwanted posterization (ugly tonal transitions/color banding), doing so intelligently enough that it does not degrade the sharpness of other details.

The processor also handles upscaling lower-resolution content to 4K very well. Although evaluating this element can be mostly academic, because the differences between today's TVs in this class are very subtle. The most important takeaway is that TCL finally has nothing to be ashamed of compared to the competition.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for tailoring the degree of interference with the image to personal preferences – from gentle smoothing of 24p movies to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The TCL C8L is equipped with a fast panel that has a native 144 Hz refresh rate. That spec will be most appreciated by demanding PC gamers, while most users, who rely on consoles or TV broadcasts, will use a steady 120 Hz. It is at 120 Hz that motion processing algorithms handle image rendering for movies, series, and sports. In the TV’s menu you’ll find a "Motion Clarity" option that lets you adjust the motion smoothing to your preferences. The algorithms handle cinematic material at 24 or 30 frames per second (fps) as well as dynamic sports broadcasts at 50 or 60 fps, maintaining appropriate smoothness.

From a hardware perspective, the Haier M90E is a solid proposition. The TV is equipped with two full-bandwidth HDMI 2.1 ports, which ensures support for key technologies: VRR (variable refresh rate) and ALLM (automatic low-latency mode). A plus is also the correct implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the TV's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the TV ignores source settings and processes the image its own way. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is a standard among competitors. Cooperation with Xbox consoles at unusual parameters turned out to be problematic – the device has difficulty correctly displaying 1440p resolution at 120 Hz refresh rate. Despite the aforementioned shortcomings in the software, the Haier M90E remains a very attractive screen for gamers. The final impression is saved by a solid hardware base. Native panel refresh at 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial in daily use. If we are looking for a TV that provides high fluidity and supports 4K signals, this model will fulfill its task.

For gamers – especially for those with powerful PCs and several consoles at the same time – the TCL C8L is a true beast. It’s the first model in the manufacturer’s lineup equipped with four full HDMI 2.1 ports with a maximum bandwidth of 48 Gbps. This is directly thanks to the new Pentonic 800 processor we wrote about earlier. Additionally, the TV seamlessly supports virtually every gaming feature. It has an automatic game mode (ALLM) that reduces latency to minimal levels and full frame synchronization (VRR) operating in an impressive range of up to 288 Hz. We’re also talking about standards like G-Sync or FreeSync from Nvidia and AMD. When it comes to image display standards, there are also no compromises: the C8L offers complete support for HDR formats in games, including gaming Dolby Vision and the HGiG profile. All of these features can be conveniently managed from a very readable game bar (Game Bar), which we can customize according to our preferences. From a purely gaming perspective, there really isn’t anything to complain about in the C8L – well, maybe aside from the previously mentioned slight ghosting. But other than that? It’s an unflawed machine for gamers.