Haier M90E vs Samsung QN80H

Haier M90E is a television that does not lack brightness. In most movie scenes, peak luminance exceeds 1000 nits, which gives the image a clear "kick" and high dynamics. In typical, bright HDR materials, this looks really good. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for instance, when displaying individual stars in a black sky – high brightness underscores the imperfections of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely thanks to color reproduction. The manufacturer applied a PFS phosphor coating, allowing for wide coverage of the color palette. In our measurements, the coverage of the DCI-P3 space was a solid 95%.

Samsung QN80H is without a doubt a bright TV. In synthetic tests it breaks the 1000-nit barrier, which on paper already promises a solid HDR effect. In practice the screen really shows its claws, though it can't fully spread its wings (or its backlight 🤔) in every situation. The best impression comes from bright, expansive shots. Sunlit exteriors or heavily lit scenes look really good on it. Brightness then stays around 700 nits, which gives a noticeable step up in quality over standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to heavily dim them, doing everything it can to protect black levels. On one hand we gain better contrast, on the other... we lose some of the dynamics and the sparkle of fine HDR details. The TV therefore has considerable potential, but the dimming algorithm can be too restrictive.

Color gamut coverage

Colors are good too. The QN80H uses quantum dot technology, and in our measurements it covered 93% of the DCI-P3 space and about 70% of BT.2020. Today those results won't exactly blow anyone away, but in real-world use they're more than enough to deliver vivid, natural-looking images in most movies and TV series. Colors are properly saturated and, after proper tuning, don't look artificial or overly aggressive.

For the measurements, we chose the Film mode, which should ideally offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – do not differ much from the Dynamic mode. Both in SDR and HDR content, the image is clearly tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical aggressive "store" settings. This results in an unnatural representation of skin tones and makes the image straining on the eyes during longer viewing sessions. The way brightness is managed also negatively affects color fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image tend to get blown out. These deviations in the brightness curve, combined with the cool white balance, lead to very significant color reproduction errors (DeltaE) in the factory settings.

The QN80H's factory settings were really good, especially compared with most TVs that come into our tests. Of course, we performed measurements in Filmmaker Mode, and that's the mode we recommend turning on right after the initial setup. In SDR material our unit was set up surprisingly well. The white balance was very even, colors looked natural, and the errors were so small they were hard to spot without measurement equipment. The only weak point was the gamma. In brighter parts of the image the TV brightened them a bit too much, so the picture sometimes lost a little depth. Even so, we'd like most TVs to look this good straight out of the box.

It was a bit worse in HDR. The white balance itself was still set correctly, so the problem wasn't with the colors but with how the QN80H managed image brightness. You could see that immediately on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to blow out. Interestingly, at the same time very small points were often dimmed too much. As a result some fine detail simply disappeared. So the factory Filmmaker Mode in HDR isn't bad, but it's definitely not as well calibrated as in SDR.

Haier M90E clearly benefits from professional calibration, especially for SDR content. The TV menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue tint. We also adjusted, albeit to a lesser extent, the brightness curve (gamma), which allowed us to recover some details in the shadows that were too heavily muted from the factory. The end result for SDR is a picture that is definitely more natural and pleasant to watch. In the case of HDR mode, the success is only partial. Although it was possible to improve the white balance here as well, the color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the root of the problem: the TV imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of the high errors is not the calibration itself, but the specifics of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

The biggest difference after calibration was in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we managed to tame the way the QN80H handled brightness, as it had been over-brightening most scenes. After calibration the picture is calmer, more natural, and much closer to how a faithful picture should look.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently in this regard. The first issue is the upscaling itself, that is, scaling lower-resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance the detail, resulting in a final image that is relatively sharp, clear, and readable. In this respect, it's hard to have major complaints about the device.

The situation looks completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with lower bitrate. Here, the processor falters in smoothing tonal transitions and masking source imperfections. The television cannot hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can effectively discourage viewing lower-quality content on this screen.

Digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we already know from earlier models and it still performs very well, especially with lower-resolution material. The image is effectively upscaled to 4K, but without excessive sharpening and without the feeling that the TV is forcing improvements on the source material.

The "Noise Reduction" feature also proves useful. It can noticeably reduce posterization and visible banding in poorer-quality material, particularly in low-bitrate streaming. However, it's important to remember that it doesn't work without side effects. It can remove some film grain and slightly smooth the image. So with a good-quality source we'd leave this feature off. If, however, banding and uneven tonal transitions bother you more than losing some grain, "Noise Reduction" can be a really useful addition.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for tailoring the degree of interference with the image to personal preferences – from gentle smoothing of 24p movies to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Motion blur and motion handling on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach as high as 240 Hz. That's new for Samsung TVs and a nice bonus for people who want to use the TV for PC gaming as well. We were more interested, however, in how the QN80H performs at 120 Hz, since consoles use that refresh rate. Here it's really good. The panel doesn't have a big problem with the smearing typical of VA panels, and slight trails behind moving objects are mostly visible on dark backgrounds. This is nothing that would interfere with normal sports viewing or gaming. The TV also includes a motion smoothing system that Samsung calls "Image Clarity." You can adjust judder reduction and blur reduction separately, so it's easy to tailor its operation to movies, sports, or your own preferences.

From a hardware perspective, the Haier M90E is a solid proposition. The TV is equipped with two full-bandwidth HDMI 2.1 ports, which ensures support for key technologies: VRR (variable refresh rate) and ALLM (automatic low-latency mode). A plus is also the correct implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the TV's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the TV ignores source settings and processes the image its own way. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is a standard among competitors. Cooperation with Xbox consoles at unusual parameters turned out to be problematic – the device has difficulty correctly displaying 1440p resolution at 120 Hz refresh rate. Despite the aforementioned shortcomings in the software, the Haier M90E remains a very attractive screen for gamers. The final impression is saved by a solid hardware base. Native panel refresh at 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial in daily use. If we are looking for a TV that provides high fluidity and supports 4K signals, this model will fulfill its task.

Samsung QN80H is a TV that scores very well on gamer-oriented features. The biggest new addition for 2026 is DLG mode, which allows refresh rates up to 240 Hz when the image is switched to Full HD resolution. This option is aimed mainly at PC users, but it also shows that Samsung is still heavily developing the gaming side of its TVs. That’s not the end of the list of advantages. The QN80H has four full-featured HDMI 2.1 ports, which in this price range still isn’t standard. You can therefore connect multiple consoles, a PC, or a soundbar at the same time without worrying which input supports the full picture capabilities. The TV also supports VRR, ALLM, and HGiG, so it’s hard to fault its basic feature set. One downside remains the lack of Dolby Vision, which may matter especially to Xbox Series X owners. That said, it’s not a flaw that rules out the QN80H as a gaming TV. Samsung includes a feature still missing from most manufacturers: its proprietary motion interpolator, Game Motion Plus. It’s a motion interpolator that also works in game mode, allowing you to improve the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than Dolby’s processing, especially in more demanding games that don’t offer a 60 FPS mode. The image becomes noticeably smoother while controls remain responsive enough. So despite the lack of Dolby Vision, the QN80H is still one of the best-equipped TVs for gamers in its class.