Blaupunkt UGC5500S vs Haier M90E

Here, we won't beat around the bush either – if you're looking for a TV strictly for cinematic HDR experiences, you've come to the wrong address. The Blaupunkt UGC5500S unfortunately is not a machine designed for such challenges. This is primarily due to its very low brightness, which we measured during our tests. A result of around 250 nits on film screens speaks for itself. It's simply too little to even talk about any real HDR effect. To be honest, everything displayed here in this format can best be considered a slightly "boosted" SDR mode. We expected this because practically every device in this price range fails in this regard, but we feel obligated to warn you. Manufacturers love to boast about HDR compatibility stickers on the boxes, but in reality, this format simply doesn't exist here – it lacks the "fuel" of brightness.

The situation is made all the more difficult for Blaupunkt because we have a panel with a very basic DCI-P3 color gamut coverage of just around 80%. You won't find any advanced coatings that enhance these capabilities (like quantum dots), making scenes that are supposed to burst with richly saturated colors appear simply desaturated on this screen. Therefore, we have a concrete piece of advice for you: do not push the HDR mode on this model. If you have the option in the streaming app settings – just turn it off. Sticking with the classic SDR mode will ensure that the TV won't try to "enhance" something that it can't handle hardware-wise.

Haier M90E is a television that does not lack brightness. In most movie scenes, peak luminance exceeds 1000 nits, which gives the image a clear "kick" and high dynamics. In typical, bright HDR materials, this looks really good. However, one must take into account the previously mentioned dimming algorithm. In scenes that are not evenly flooded with light – for instance, when displaying individual stars in a black sky – high brightness underscores the imperfections of zone control. Instead of a precise light point, we often see a distinct halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely thanks to color reproduction. The manufacturer applied a PFS phosphor coating, allowing for wide coverage of the color palette. In our measurements, the coverage of the DCI-P3 space was a solid 95%.

We also took a close look at how Blaupunkt handles colors in movie mode, and here the situation is, to put it briefly, twofold. We must clearly separate what we see in the standard SDR format from what happens when HDR is turned on, as these are two completely different worlds. Let’s start with the better side of the coin. If you plan to watch classic television, YouTube, or older movies on this TV, you can count on really well-tuned colors. In our test sample, the white balance in movie mode was exceptionally accurate, which honestly surprised us. Of course, to not make it too rosy, we noticed some flaws. Looking at the gamma charts, we observed that the processor struggles with properly dimming the image in its brightest parts. Additionally, there is quite strong, at times too aggressive, red saturation, which resulted in noticeable errors in reproducing certain shades. Nevertheless, in general terms, the image in SDR is simply solid and watchable without a grimace on your face. Unfortunately, the magic fades when we re-enter the world of HDR. Here, Blaupunkt behaves as if we suddenly switched it to store mode, and in its worst form. The excess blue in the white balance is so overwhelming that it literally clashes with the eyes, ruining any realism of the scene. Furthermore, the TV interprets brightness very loosely, which, when analyzing the EOTF curve, clearly showed that for most of the time the colors appear simply washed out and lacking depth. This is, by the way, perfectly visible in the color errors that become evident in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which feels forced and not properly refined.

For the measurements, we chose the Film mode, which should ideally offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – besides the reduced brightness – do not differ much from the Dynamic mode. Both in SDR and HDR content, the image is clearly tinged with a cool blue hue. The white balance is heavily skewed towards blue, reminiscent of typical aggressive "store" settings. This results in an unnatural representation of skin tones and makes the image straining on the eyes during longer viewing sessions. The way brightness is managed also negatively affects color fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image tend to get blown out. These deviations in the brightness curve, combined with the cool white balance, lead to very significant color reproduction errors (DeltaE) in the factory settings.

It may sound like a joke – pulling out professional measurement equipment for a television costing around a thousand zlotys / 250 dollars – but we wouldn't be ourselves if we didn't check it out. The question is: does such cheap equipment give us any room for calibration? To your surprise, the answer is yes, and absolutely so. In the Blaupunkt UGC5500S menu, we found surprisingly many options that allowed us to really work on the picture. These are not just empty sliders; they are concrete tools that enabled us to make use of our measurement sensors and software. In SDR mode, the effects were noticeable to the naked eye. We successfully eliminated the issue we mentioned earlier – that excessive, almost artificial saturation of reds. We also fixed the problem of incorrect dimming of the brightest parts of the image. After calibration, the standard format picture became much more balanced and simply correct. As for HDR, the situation was again more complicated. Although we managed to "tame" that aggressive blue tint in the white balance, it was evident that we were fighting a bit in vain. Even after changing the settings, the television still tried to intervene in the image in its own way, as if the electronics knew better than we did how the scene should look. Additionally, there's a hardware barrier that no slider can overcome – colors in HDR still remain unsaturated. This simply results from the quality of the panel itself; it physically cannot produce the most vibrant colors. To summarize this point: if any of you ask whether it’s possible to calibrate a television for "a thousand," we respond with full conviction: it is possible.

Haier M90E clearly benefits from professional calibration, especially for SDR content. The TV menu offers a sufficient number of tools to effectively correct factory errors. We managed to "tame" the white balance and eliminate the dominant blue tint. We also adjusted, albeit to a lesser extent, the brightness curve (gamma), which allowed us to recover some details in the shadows that were too heavily muted from the factory. The end result for SDR is a picture that is definitely more natural and pleasant to watch. In the case of HDR mode, the success is only partial. Although it was possible to improve the white balance here as well, the color reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) points to the root of the problem: the TV imposes its own interpretation of the signal and does not provide tools to modify this curve. The source of the high errors is not the calibration itself, but the specifics of the device – aggressive and imprecise zone dimming interferes with measurements and is "stiffly" embedded in the characteristics of this model.

If you expect that the processor in this model will magically "fix" the poor quality signal from cable TV or old films from YouTube, we must disappoint you. The capabilities of this television end with absolutely basic upscaling, which is simply stretching the image to a higher resolution. It does this correctly in that the image is not blurry, but there is no talk of any intelligent sharpening or adding details. Worse still, Blaupunkt is completely devoid of any functions that reduce unwanted tonal transitions. If the material being viewed has so-called banding (ugly "steps" instead of a smooth transition of colors, e.g., in the sky), this television will display them in all their glory. Additionally, the television tends to slightly crop the edges of the image. Instead of displaying 100% of what the source sends, Blaupunkt slightly enlarges the frame, causing us to lose details located at the very edges of the screen. In summary: in the category of digital "enhancement" of the image, Blaupunkt simply performs poorly. We receive a raw, unprocessed signal with all its flaws.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently in this regard. The first issue is the upscaling itself, that is, scaling lower-resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance the detail, resulting in a final image that is relatively sharp, clear, and readable. In this respect, it's hard to have major complaints about the device.

The situation looks completely different with materials that have a high degree of compression, which we encounter in older recordings or on platforms like YouTube with lower bitrate. Here, the processor falters in smoothing tonal transitions and masking source imperfections. The television cannot hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can effectively discourage viewing lower-quality content on this screen.

When it comes to motion fluidity, Blaupunkt has nothing to defend itself with. A 60 Hz panel at this price is standard, so none of us expected a perfectly sharp image during fast action scenes or while watching a game. However, the biggest drawback of this model is that you won't find any digital smoothers in the menu. The manufacturer did not give us any room to maneuver – there's no way to smooth anything out or adjust the image to our preferences. The image is always "raw" and we receive it exactly as the source transmits it. For fans of cinematic "motion jump," this might be fine, but everyone else just has to get used to the absence of any motion support.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for tailoring the degree of interference with the image to personal preferences – from gentle smoothing of 24p movies to maximum fluidity (soap opera effect). The system operates stably and fulfills its purpose in typical applications.

When it comes to gaming on the Blaupunkt, we didn’t expect miracles and indeed – the list of features is not very long. However, there are two interesting points worth mentioning, as they may be significant for some of you at this price. The first advantage is that the TV quite efficiently detects the connected console. Thanks to the ALLM (Auto Low Latency Mode) feature, the device automatically knows when you start gaming and switches to low latency mode. This is convenient because you don’t have to fiddle with the settings every time to prevent input lag from ruining the fun. The second point is a real curiosity that surprised us. Even though it’s a 60 Hz panel, the Blaupunkt can display images at 120 Hz at Full HD resolution. Sure, we lose 4K details then, but for those playing more dynamic, online shooters where fluidity is more important than resolution, it’s a really nice and unexpected addition in such an inexpensive piece of equipment. Besides these two points, however, you won’t find anything else here. There are no advanced systems for improving fluidity for gamers or extensive gaming menu bars. It’s a simple screen for occasional gaming.

From a hardware perspective, the Haier M90E is a solid proposition. The TV is equipped with two full-bandwidth HDMI 2.1 ports, which ensures support for key technologies: VRR (variable refresh rate) and ALLM (automatic low-latency mode). A plus is also the correct implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the TV's processor. This prevents proper HDR calibration from the console using system panels (HGiG) – the TV ignores source settings and processes the image its own way. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is a standard among competitors. Cooperation with Xbox consoles at unusual parameters turned out to be problematic – the device has difficulty correctly displaying 1440p resolution at 120 Hz refresh rate. Despite the aforementioned shortcomings in the software, the Haier M90E remains a very attractive screen for gamers. The final impression is saved by a solid hardware base. Native panel refresh at 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial in daily use. If we are looking for a TV that provides high fluidity and supports 4K signals, this model will fulfill its task.