TCL P7K / P79K vs SHARP JP7765E

When turning to the assessment of HDR performance, we must be clear and without marketing embellishments: the P7K/P79K is not, and was never intended to be, a master in this field. The maximum peak brightness that this panel can generate hovers around a mere 300 nits. This represents a threshold, a kind of thin red line between what can be considered a barely satisfactory HDR signal and what is, in fact, not much different from standard dynamic range (SDR), unfortunately leaning towards the latter. Synthetic tests found brutal confirmation in reality – our measurements taken during movie screenings showed that luminance in key bright portions of the scenes rarely exceeded the ceiling of 200-250 nits. Thus, this is not a television that would allow content realised in a wide tonal range to spread its wings, and this must be openly admitted.

Unfortunately, the issue of colour reproduction is presented with equal restraint. Although the manufacturer positions this model within the "QLED" family, thanks to the use of a PFS LED filter, the results do not match the heightened expectations. The coverage of the wide DCI-P3 colour gamut reaches only 86%. In the context of the market, this is at best an average result, as most devices that employ additional layers to expand the colour spectrum easily achieve values at a minimum level of 90-92%.

So how does the brightness of the Sharp JP7 fare in the most demanding titles? Honestly, at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 PLN (for 55 inches). Watching bright, full-screen scenes, one might feel they are dealing with really good equipment. Unfortunately, though, we have to return to the problem we mentioned earlier regarding local dimming management. When small bright areas appear on a dark background (as in the test scenes from the films Life of Pi or Sicario 2), it is evident how poorly the JP7 handles zones. The television dims them almost to the maximum, crushing the entire HDR effect, which in such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-heavy films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it is worth noting that the panel has the potential for good colour display. It features a PFS (phosphor) filter, which allows for a solid 94% coverage of the DCI-P3 palette. The manufacturer calls its product a “QLED,” even though it is primarily based on the aforementioned PFS filter. Given the recent market battles of manufacturers over what may or may not be called QLED, we leave the question of the correctness of this naming to your assessment. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

Every accurate assessment of image quality must begin with selection of the most optimal factory mode. In the case of the tested model P7K/P79K, the choice was made without hesitation for the "Film" mode. It is this mode that presents an image closest to the intentions of the creators, avoiding both the exaggerated brightness of the dynamic mode and the excessive dimming known from eco settings. And it must be admitted that, for a device in this price range, the factory calibration is surprisingly decent, although it has not escaped a few missteps. The most noticeable flaw turned out to be the not completely correctly set white balance. A slight dominance of the blue component gives the image a subtly cool, cold character, thus deviating from the exemplary neutrality that the director wanted to show us. The television performs much better in reproducing the greyscale in the standard dynamic range – the gamma curve is nearly exemplary. The only minor reservation could be made regarding the darkest parts of the image, where a slight deviation from the norm causes a loss of some detail in the shadows. The most serious challenge for the TCL software, however, was interpreting the HDR signal, as illustrated by the course of the EOTF curve. The television follows its own, quite free path here – the darkest details are disproportionately brightened, after which there is a noticeable slowdown in the increase of brightness for midtones. Fortunately, most of these imperfections are software-related issues that can be eliminated. With this thought in mind, we began the process of professional calibration.

When it comes to out-of-the-box colours, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural greenish tint. Another issue was the gamma – during full-screen scenes, the television provides excessive brightness, which completely diminishes its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded a value of Delta E 10. For reference: errors above 2-3 are already visible to the human eye, so we are dealing with a significant distortion of reality here.

In HDR mode, the situation is reversed, but not any better. Here, the blue colour dominates the white balance, which gives the image an unnatural, almost “retail” sharpness, reminiscent of aggressive demonstration modes. Furthermore, measurements of the EOTF curve emphasise the retail character of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the cost of fidelity to the content.

The calibration process turned out to be spot on, particularly in the context of standard dynamic range (SDR) content. We successfully mitigated the television's tendency to emphasize cool tones, restoring the whiteness to its natural neutrality. Moreover, precise adjustments allowed us to correct a slight error in the gamma curve, ensuring that the darkest parts of the image regained their proper depth, without any trace of unnatural brightness. The effects are measurable and impressive – in the ColorChecker test, the overwhelming majority of colour reproduction errors fell below the perceptual threshold, achieving a deltaE value of under 2. This is a result that pricier models would not be ashamed of. Unfortunately, when it comes to HDR content, we encounter a barrier in the form of the inherent limitations of the panel itself. And although we managed to bring the colours into line, the software's characteristics mean that the television still adapts brightness in its own way, as evidenced by the persistent, non-standard EOTF curve. In summary, calibration adds immense value, but one must be aware that it cannot overcome certain physical barriers. The slightly elevated black level, due to the lack of local dimming, along with limited peak brightness, means that HDR content may not always be able to showcase its full potential. This is simply not the primary task of this display; its true strength, especially after professional tuning, lies in the viewing of SDR material.

We subjected the JP7 to our standard calibration procedure and really... the television gained a new lease of life thanks to it, particularly with SDR content (YouTube, classic television, series, or older films). As a result of our precise adjustment of the white balance and stabilisation of the gamma, colour errors fell to a value of below 3. This is a level at which the human eye has difficulty detecting distortions. In this scenario, the Sharp JP7 delivers an image with truly excellent colour precision, which is a significant advantage in this price class. However, content with HDR turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply would not cooperate. In the JP7 menu, we don't find any option that would allow for real control over brightness management (EOTF). Although a significant portion of the colour errors was reduced, the image still remained unnaturally oversaturated. It's a bit of a shame, as the potential of the mini-LED backlit panel is great, but the software presents a clear barrier here.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you must come to terms with a certain degree of "artificiality" that cannot be circumvented even with professional equipment.

After a series of harsh evaluations, fortunately, the time comes for praise, and this is due to the TCL AiPQ image processor for its work in the field of digital processing and content scaling. It should be noted right away that we are not talking about the level known from flagship designs; however, in the price segment represented by the P7K/P79K, the results achieved are more than solid. The feature for smoothing tonal transitions performs particularly well, effectively eliminating posterisation, which are the characteristic bands often visible in highly compressed materials, for example, from the ChooseTV service. The algorithm adeptly removes unwanted gradients, which ultimately looks really good. The television also handles upscaling competently, which is the task of elevating low-resolution materials to 4K standard. The resulting image, although it may initially seem a bit too sharp, fortunately, is not a problem. The software allows for free adjustment of this parameter using a sharpness slider, making it easy to customise the final appearance to personal preferences.

In the case of lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and sharp, without the overscan effect, meaning no cropped edges. Of course, it is not at the level of top models, and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs significantly worse, which, apart from the upscaling, effectively does not exist. In the JP7 menu, we will not find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the panel in a very raw form, which, with heavily compressed materials (e.g. from YouTube), leads to visible posterisation. Either it is a flaw in the software or a very strange design decision, because in earlier Sharp models this function was available and, crucially, worked with noticeable effect. Here, we are left to deal with whatever the source provides us, without any digital support from the image processor.

The issue of fluidity and sharpness of the image in motion is inextricably linked to a fundamental parameter of the matrix, and in the case of the TCL P7K/P79K, we are dealing with a panel with a native refresh rate of 60 Hz. This specification defines its capabilities from the outset and makes it difficult to unequivocally recommend it to enthusiasts of dynamic sports broadcasts. During fast camera movements, the image loses sharpness, and the panel also shows a slight tendency to smearing, which may be noticeable to more sensitive viewers. Fortunately, not everything in this aspect has been left to chance. The manufacturer has implemented a simple motion smoothing system, which is primarily used in film material recorded at 24 or 30 frames per second. Thanks to a dedicated slider, users can decide for themselves the final character of the motion – from maintaining a fully cinematic, slightly juddery image to achieving a very smooth, almost theatrical effect. It is a simple but effective tool that allows users to tailor the viewing experience to their own preferences.

The motion fluidity on the Sharp JP7 is quite mediocre, and the reason is simple: the television uses a 60Hz panel. This instantly makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a smoothness feature, which we can control in films using a slider called De-judder. Lower settings provide a more raw, "cinematic" (framey) image, while higher settings add artificial smoothness. We suggest setting it somewhere in the middle of the scale, that is in the range of 3-5 – this is the best compromise to avoid the soap opera effect while also eliminating the tiring stuttering of the image. Interestingly, in the menu, we also find a "motion blur removal" slider, which usually indicates the presence of a 120Hz panel. However, with the JP7, it does not enhance the image at all and serves rather as a dummy – it is meant to look good in the settings, but technically it has no right to operate on this panel.

Although on paper the native 4K@60Hz panel might suggest that the TCL P7K/P79K is not a television tailored for gamers, the reality is surprisingly different. On the contrary, the manufacturer has ensured a rich package of features that make it a very friendly companion for next-generation consoles. Onboard, we find key technologies such as ALLM, which provides automatic switching to low latency mode, and VRR, or variable refresh rate, which eliminates screen tearing. The list is complemented by support for Dolby Vision Gaming and a simple yet functional Game Bar. However, the real and extremely pleasant surprise is something else. It turns out that the television easily supports a high refresh rate signal of 120 Hz but at lower resolutions – 1080p and 1440p. This is fantastic news for console owners, who know well how rarely games run in native 4K at a full 120 frames per second. The ability to choose between higher resolution and doubled smoothness is therefore an extremely sensible compromise.

In summary, although the P7K/P79K may not be the target screen for the most passionate tournament players, for the casual or occasional console user, it offers a package of options that is hard to find among many competitors at this price.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual player, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM Mode: Automatically switches the television to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as the functionality here is minimal. Aside from enabling ALLM, there’s only a game-specific motion smoother which we recommend avoiding as it introduces very noticeable artifacts and worsens responsiveness.

• Dolby Vision Gaming: For Microsoft consoles.

Unfortunately, the list of shortcomings is significantly longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another shortcoming is VRR, which means that during frame drops, we are exposed to screen tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally over-bright image with cut-off details. Sharp JP7 is a proposition solely for very casual gamers.