TCL P7K / P79K vs Panasonic W85

When turning to the assessment of HDR performance, we must be clear and without marketing embellishments: the P7K/P79K is not, and was never intended to be, a master in this field. The maximum peak brightness that this panel can generate hovers around a mere 300 nits. This represents a threshold, a kind of thin red line between what can be considered a barely satisfactory HDR signal and what is, in fact, not much different from standard dynamic range (SDR), unfortunately leaning towards the latter. Synthetic tests found brutal confirmation in reality – our measurements taken during movie screenings showed that luminance in key bright portions of the scenes rarely exceeded the ceiling of 200-250 nits. Thus, this is not a television that would allow content realised in a wide tonal range to spread its wings, and this must be openly admitted.

Unfortunately, the issue of colour reproduction is presented with equal restraint. Although the manufacturer positions this model within the "QLED" family, thanks to the use of a PFS LED filter, the results do not match the heightened expectations. The coverage of the wide DCI-P3 colour gamut reaches only 86%. In the context of the market, this is at best an average result, as most devices that employ additional layers to expand the colour spectrum easily achieve values at a minimum level of 90-92%.

Unfortunately, we do not have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it’s hard to talk about any true HDR effect. In practice, this means that scenes which can “shine” and make an impression on other screens simply look like ordinary SDR with a slight boost in colours here. Our measurements and film tests confirmed this – regardless of the content, the W85B will not extract anything more from HDR. Therefore, if someone is looking for a television specifically for HDR, it is better to look towards other models. As consolation, the fact remains that in terms of colours, the W85B performs quite well. It is a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a distinct “washed-out” effect. The colours are saturated, so in everyday viewing, there is no sense that something is strongly amiss.

Every accurate assessment of image quality must begin with selection of the most optimal factory mode. In the case of the tested model P7K/P79K, the choice was made without hesitation for the "Film" mode. It is this mode that presents an image closest to the intentions of the creators, avoiding both the exaggerated brightness of the dynamic mode and the excessive dimming known from eco settings. And it must be admitted that, for a device in this price range, the factory calibration is surprisingly decent, although it has not escaped a few missteps. The most noticeable flaw turned out to be the not completely correctly set white balance. A slight dominance of the blue component gives the image a subtly cool, cold character, thus deviating from the exemplary neutrality that the director wanted to show us. The television performs much better in reproducing the greyscale in the standard dynamic range – the gamma curve is nearly exemplary. The only minor reservation could be made regarding the darkest parts of the image, where a slight deviation from the norm causes a loss of some detail in the shadows. The most serious challenge for the TCL software, however, was interpreting the HDR signal, as illustrated by the course of the EOTF curve. The television follows its own, quite free path here – the darkest details are disproportionately brightened, after which there is a noticeable slowdown in the increase of brightness for midtones. Fortunately, most of these imperfections are software-related issues that can be eliminated. With this thought in mind, we began the process of professional calibration.

When testing the Panasonic W85B, we obviously started with Filmmaker mode, as this is today’s gold standard when it comes to watching content “as the director intended.” The problem is that this television is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often appeared too warm because of this, and in some scenes, it was almost “blazing.” Additionally, there is the issue of brightness management. When we looked at the gamma or EOTF charts, it was clear as day that in most scenes, the television brightens the image more than it should. The effect was simply predictable. Details can get lost, there is flattening, and highlights are blown out across the entire screen. We know, of course, how to correct this, but it must be said honestly that it requires a lot of work during calibration. Out of the box, the W85B does not provide a picture close to reference – it is rather a television that will always interpret colours and brightness a little “in its own way” without professional adjustments. Unfortunately, this is to the viewer’s detriment.

The calibration process turned out to be spot on, particularly in the context of standard dynamic range (SDR) content. We successfully mitigated the television's tendency to emphasize cool tones, restoring the whiteness to its natural neutrality. Moreover, precise adjustments allowed us to correct a slight error in the gamma curve, ensuring that the darkest parts of the image regained their proper depth, without any trace of unnatural brightness. The effects are measurable and impressive – in the ColorChecker test, the overwhelming majority of colour reproduction errors fell below the perceptual threshold, achieving a deltaE value of under 2. This is a result that pricier models would not be ashamed of. Unfortunately, when it comes to HDR content, we encounter a barrier in the form of the inherent limitations of the panel itself. And although we managed to bring the colours into line, the software's characteristics mean that the television still adapts brightness in its own way, as evidenced by the persistent, non-standard EOTF curve. In summary, calibration adds immense value, but one must be aware that it cannot overcome certain physical barriers. The slightly elevated black level, due to the lack of local dimming, along with limited peak brightness, means that HDR content may not always be able to showcase its full potential. This is simply not the primary task of this display; its true strength, especially after professional tuning, lies in the viewing of SDR material.

Fortunately, calibration made a significant difference for the Panasonic W85B, particularly in SDR content. Here, the improvement was really noticeable – we managed to balance the whites and somewhat tame the tendency of the television to excessively brighten the entire image. The picture became more coherent, and the colours gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we evaluate the post-calibration effect in SDR very positively. The situation is a bit different with HDR. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed significantly better than in the factory settings. However, the same issue we mentioned earlier is still evident – the television interprets the image too much "on its own" and brightens the entire screen. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is more than suitable for daily viewing. However, in HDR, even after adjustments, it remains difficult to unequivocally recommend it for serious viewing sessions.

After a series of harsh evaluations, fortunately, the time comes for praise, and this is due to the TCL AiPQ image processor for its work in the field of digital processing and content scaling. It should be noted right away that we are not talking about the level known from flagship designs; however, in the price segment represented by the P7K/P79K, the results achieved are more than solid. The feature for smoothing tonal transitions performs particularly well, effectively eliminating posterisation, which are the characteristic bands often visible in highly compressed materials, for example, from the ChooseTV service. The algorithm adeptly removes unwanted gradients, which ultimately looks really good. The television also handles upscaling competently, which is the task of elevating low-resolution materials to 4K standard. The resulting image, although it may initially seem a bit too sharp, fortunately, is not a problem. The software allows for free adjustment of this parameter using a sharpness slider, making it easy to customise the final appearance to personal preferences.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or prominent contours. However, the situation is worse when it comes to lower resolution materials. It is precisely there that the television has the most difficulty with "enhancing" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or raising the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an inexpensive piece of equipment. This is thanks to the HCX processor, which Panasonic has been developing for years, and it is noticeable that even in the lower series it can do a good job.

The issue of fluidity and sharpness of the image in motion is inextricably linked to a fundamental parameter of the matrix, and in the case of the TCL P7K/P79K, we are dealing with a panel with a native refresh rate of 60 Hz. This specification defines its capabilities from the outset and makes it difficult to unequivocally recommend it to enthusiasts of dynamic sports broadcasts. During fast camera movements, the image loses sharpness, and the panel also shows a slight tendency to smearing, which may be noticeable to more sensitive viewers. Fortunately, not everything in this aspect has been left to chance. The manufacturer has implemented a simple motion smoothing system, which is primarily used in film material recorded at 24 or 30 frames per second. Thanks to a dedicated slider, users can decide for themselves the final character of the motion – from maintaining a fully cinematic, slightly juddery image to achieving a very smooth, almost theatrical effect. It is a simple but effective tool that allows users to tailor the viewing experience to their own preferences.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should cope well with smooth motion. The problem arises when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there is a lack of BFI, or the black frame insertion mode, which on many televisions helps sharpen motion. And suddenly it turns out that despite the strong panel, the W85B offers us no real tools to adjust motion according to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to films or sports, we simply have to accept what the television shows us, because nothing more can be done about it.

Although on paper the native 4K@60Hz panel might suggest that the TCL P7K/P79K is not a television tailored for gamers, the reality is surprisingly different. On the contrary, the manufacturer has ensured a rich package of features that make it a very friendly companion for next-generation consoles. Onboard, we find key technologies such as ALLM, which provides automatic switching to low latency mode, and VRR, or variable refresh rate, which eliminates screen tearing. The list is complemented by support for Dolby Vision Gaming and a simple yet functional Game Bar. However, the real and extremely pleasant surprise is something else. It turns out that the television easily supports a high refresh rate signal of 120 Hz but at lower resolutions – 1080p and 1440p. This is fantastic news for console owners, who know well how rarely games run in native 4K at a full 120 frames per second. The ability to choose between higher resolution and doubled smoothness is therefore an extremely sensible compromise.

In summary, although the P7K/P79K may not be the target screen for the most passionate tournament players, for the casual or occasional console user, it offers a package of options that is hard to find among many competitors at this price.

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate of the panel itself. Additionally, it features Panasonic's characteristic game tools bar – a "game bar" that allows you to preview key parameters and quickly change them if needed with a single click. This sounds great, but the problem arises when we turn on HDR. Here, the W85B suffers significantly, as there is practically no HGiG implementation – the television poorly manages brightness, and instead of an accurate picture, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and leave everything in SDR. And this is where it gets really interesting, as in this scenario, the W85B shows its better side. Low input lag, high fluidity thanks to 120 Hz – all of this makes gaming look phenomenal. Indeed, HDR can be forgone, but if the priority is responsiveness and smooth gameplay, the W85B offers a lot of fun.