TCL P755 vs Hisense U7Q

TCL P755 provides average HDR effect quality. The maximum brightness of the television is slightly below 300 nits. Such brightness limits the intensity of bright areas in HDR content. In practice, this means that bright elements may not be sufficiently pronounced, which affects the overall impression of contrast. However, the television offers a wide coverage of the DCI P3 colour gamut, reaching around 93%. As a result, colours are vibrant and saturated, significantly improving colour reproduction quality in HDR content. Despite the limited brightness, the wide colour range allows for richer and more realistic shades.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The colour reproduction in the P755 in "Movie" mode, although it is the best factory setting, leaves much to be desired. The biggest problem is the white balance, where the graph clearly shows a spike in red and a drop in green. This leads to a shift in colours towards red, making the colours on the screen less natural and potentially looking incorrect, especially in scenes with a white or neutral background. This is confirmed by the "Colour Checker" test, which reveals that the colours are indeed skewed towards red, affecting the realism of the image and reducing the perception of colour depth. In terms of contrast, the gamma chart analysis shows considerable fluctuations, particularly in dark areas of the image, where values drop below the optimal level of 2.4. This results in darker areas being displayed brighter than they should be. Additionally, the EOTF curve, responsible for brightness reproduction, is slightly above the reference curve. The graph shows a slight boost in brightness to around 50%, followed by only a minor decrease. This leads to excessive brightness enhancement in the mid-tones of the image and may result in loss of detail and distortion in brighter scenes.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

After calibration, the colour reproduction on the television improves significantly when it comes to SDR content. The colour curves are now close to the ideal value, and the gamma is more stable. Although the drop at the beginning of the graph to value is still present, the overall accuracy of colour reproduction is much better. The "Colour Checker" test shows that most colour samples have errors below level 2, indicating improved colour fidelity. A few deviations are present, but generally, the colours are now more realistic and consistent with reality.

Calibration also brings improvement in HDR content. The white balance has been improved, resulting in a more natural colour reproduction. The EOTF curve, although now closer to the reference curve, still shows a slight boost in brightness at the beginning of the graph. This leads to minor distortions in very bright scenes, but the overall tonal quality and detail have been enhanced. Dynamic tone mapping works more effectively, improving image quality in bright areas and retaining more detail.

Although the device's picture does not achieve complete perfection, calibration brings significant improvement. After adjusting the settings, the television presents itself much better, offering a more realistic and accurate colour reproduction in SDR and HDR content. While some shortcomings can still be noticed, calibration effectively eliminates many previous issues, ensuring better image quality and more natural colours.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

The "Gradual Smoothing" function works quite well, effectively eliminating visible boundaries between different shades of the same colour. Thanks to it, tonal transitions are smoother. Unfortunately, this function is not available in HDR mode, which may affect the quality of tonal gradations in higher dynamic range materials.

When it comes to image scaling, the television does not perform at its best. There are noticeable edge cuts, particularly evident on the figure of the model and the branches of trees. The blurring of details in these areas affects the overall sharpness of the image. This may be noticeable when watching content in a lower resolution. Moreover, SD quality images are displayed with slight cropping at the top as well as the bottom.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The television offers decent, although not perfect, results in terms of motion fluidity. For films, the television features a “Flicker Reduction” function that allows for motion fluidity adjustment on a scale from 1 to 10. With this option, we can customise the appearance of the image to a cinematic or more theatrical preference (with a slower or faster pace).

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The device offers a range of features useful for gamers, such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), Dolby Vision for gamers, and Game Bar. ALLM automatically switches the television to low latency mode, significantly improving response to commands from the controller and minimising input lag. VRR synchronises the screen refresh rate with the number of frames generated by the console, eliminating screen tearing and providing smoother gameplay. Dolby Vision for gamers enhances picture quality, offering better colour and contrast reproduction in games that support this format. The Game Bar feature allows quick access to game settings and monitoring of key parameters such as reaction time.

However, the television has certain limitations. The 60 Hz panel prevents the display of higher refresh rate signals at various resolutions, which may affect the smoothness of the image in dynamic games. Additionally, the lack of support for G-Sync technology for PC may impact gameplay quality on a computer. It is also worth noting that the HGiG mode, which aims to improve picture quality in HDR games, does not function correctly in this model, negatively affecting the visual experience in HDR-supported games.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.