TCL C9K vs Samsung Q7F

As we mentioned with black and contrast – the C9K makes a huge impression in synthetic tests. Our measurements showed that on a screen 10% filled with white, the television is capable of squeezing out... 4000 nits of brightness! It sounds cosmic, but – and here unfortunately the pattern repeats – the numbers say one thing, and practice another. In real film scenes, the situation looks different. In the best case, when the light effects occupy a large part of the image and the local dimming algorithm doesn't have to think too hard about what to do with thousands of zones – the result is really quite good. At that point, the C9K can reach about 1500 nits, which provides a pleasant, intense flash and can indeed make a positive impression.

The problem begins with smaller elements – such as stars in the sky, the moon, or individual reflections. That's when the proverbial cat comes out of the bag: the algorithms are not yet refined, and brightness drops even to 400–500 nits. This is a huge difference compared to the potential of 4000 nits that we saw in laboratory tests. Why does this happen? Most likely, the television tries to protect the black and minimise the halo effect around bright objects. Unfortunately, this comes at the cost of details – some of the intricate details simply disappear, and the scene loses its nature.

Unfortunately, the Samsung Q7F is not one of the brighter televisions, and this has a direct impact on the quality of HDR films. The peak brightness of the panel is just around 250 nits, which is definitely too low to speak of true cinematic experiences. In practice, the image in HDR content does not differ significantly from classic SDR, making it difficult to talk about any "wow effect" that usually accompanies us when watching such films. During tests of film scenes, the image simply looked dark, and the brightness almost always hovered around the aforementioned 250 nits. The worst performances were with shots that included small, intensely shining elements – the global dimming technique used reacted very aggressively in these cases, dimming the entire screen to maintain the effect of black. However, it is worth noting the presence of the QLED coating that expands the colour palette. For a budget QLED model, the Q7F performs quite decently here: the coverage of the DCI-P3 palette is about 93%, and BT.2020 reaches 70%. This means that, despite the low brightness, the colours can still look quite vivid and attractive.

For colour tests, we once again reached for the Filmmaker mode – a new feature in TCL televisions for 2025. And although the direction itself is a step in the right direction, the execution leaves much to be desired. The white balance in SDR content turned out to be too warm – there was an excess of red. Conversely, in HDR, it swung in the opposite direction: the image became excessively blue. The Colour Checker test revealed quite a few colour inaccuracies that were noticeable to the naked eye. An even bigger problem turned out to be what we mentioned above – managing brightness. Regardless of whether we were watching SDR or HDR content, the image had a tendency to blow out the entire scene, giving it an unnatural, almost grotesque character. Therefore, it is hard to call this a 'director’s mode' – because the director surely has never seen such an image.

The factory colour accuracy of the Samsung Q7F is certainly not one of its strong points. In Filmmaker mode, which theoretically should be the closest to neutral, the issue with white balance immediately stands out. There is too much red on the screen, while blue is lacking. The consequences of this are very easy to notice – white, instead of being neutral, takes on warm, almost slightly orange tones. In the long run, this makes the entire image look somewhat unnatural, and bright areas of the scene may seem unrealistic. The problems become even more evident in HDR content. The graphs show that the television has significant errors in the Color Checker palette, which translates to visible inaccuracies in the actual image. Practically, this means that the colours are not presented as they should be. The Q7F also heavily manipulates brightness; darker elements are overly boosted, losing their cinematic quality, while bright parts may appear dimmed. As a result, the image seems flattened, and contrast, instead of helping to bring out details, only highlights its own limitations. This is particularly frustrating in HDR material, where every detail matters. In scenes where there should be a subtle play of light and shadow, the Q7F either oversteps by brightening too much or conversely – suppresses elements that should draw the eye. This causes the image to lose its depth, and instead of cinematic realism, we have a rather simplified effect.

After calibration, we finally managed to tame the white balance – and it immediately translated into a more natural image. Colours finally started to look as they should, and the overall presentation was incomparably better than with the factory settings. In other words – it’s worth taking a moment to improve this, as the gain is really significant. The gamma responsible for managing brightness was also brought under control in SDR content, and the effect was more than satisfactory. Unfortunately, when we switched on the HDR material, the situation quickly became complicated. No matter how we set the local dimming, the television had a tendency to do what it pleased with the image – either overexposing the whole picture or dimming the darkest parts too much. Just like we saw in the scene from the film Billy Lynn. Colour-wise, the improvement after calibration makes a great impression, but managing brightness in HDR remains the Achilles' heel of the C9K and constitutes a technological limitation.

After professional calibration, we managed to bring the Q7F into order – at least in terms of SDR content. The picture in this mode looks really good: the white balance has been set correctly, the colours appear natural, and errors in the colour palette have dropped to levels that are practically invisible to the eye. Gamma behaves exemplary, and the only minor drawback is a slight lightening of smaller elements, which results from the lack of local dimming. For everyday watching of television or films in standard quality, the Q7F performs surprisingly well.

It was significantly harder to tame HDR content. Despite adjusting the white balance, the television still heavily manipulates brightness, causing scenes to sometimes look unnatural – what should be subtly darker can be overly brightened, and bright areas of the picture can occasionally appear dimmed. The end result is better than in factory settings, but it is evident that the structural limitations of the Q7F do not allow for the full potential of HDR materials to be fully realised.

The digital image processing in TCL C9K is rather mediocre. The tone transition smoothing feature is supposedly present, but activating it hardly makes any difference – colour banding is still visible, and it can inadvertently highlight elements we would prefer to hide, such as textures of objects. Fortunately, it does not remove film grain, but that's scant consolation considering the effects are still poor. Thus, it's hard to recommend using this option.

On the other hand, image scaling performs significantly better. Lower quality materials look quite decent – characters and backgrounds are represented clearly, although of course, with sources like 576p, the limitations of the physics cannot be disguised. Sometimes, there's characteristic aliasing of objects, but that's due to the source itself, not the algorithm. A plus for the fact that there are no overscan issues – the image is neither artificially cropped nor enlarged.

Upscaling and digital image processing on the Q7F is a bit of a sine wave. On one hand, we have really nice upscaling – weaker sources look better than one might expect. The image becomes clearer, sharper, and even older films or terrestrial television perform adequately. Samsung has been strong in this area for years, and the Q7F confirms that. On the other hand… there are some issues. The television has a problem with overscan – part of the image is simply cut off, and it doesn't look very elegant. Additionally, we were let down by a feature called "noise reduction", which should improve the smoothness of tonal transitions in weaker materials. In other Samsungs, it works relatively well, but here it makes practically no difference – the banding in gradients is still there. It's a bit of a shame, as one could have expected more from a model that is aimed at users looking for a display for SDR content.

Similar to the C8K, the C9K is also a really fast television – both figuratively and literally. On board, we have a 4K panel with a refresh rate of 144 Hz, and at lower resolutions, the panel can even ramp up to 288 Hz. Such speed translates into practice – while watching sports or playing games, the picture looks very smooth and clear. Additionally, in films, we get an extra motion smoothing feature called Motion Clarity, which allows you to adjust the smoothness to your own preferences – from the cinematic "stuttering" of frames to nearly theatrical smoothness.

Ghosting and motion smoothness in the Q7F are probably the most budget-friendly elements of this television. The 60 Hz panel makes itself known, with noticeable ghosting, especially in dynamic scenes, and it's rather difficult to regard this model as equipment designed for watching sports or playing fast-paced games. In tests with the little green man, a long trail was left behind, similarly to how a ball in a football match would leave streaks.

On the plus side, the presence of motion smoothing must be acknowledged. In films, it actually makes a difference – especially since most material is recorded at 24 frames per second. Here we can decide whether we prefer a more "cinematic" image, with slight judder typical of cinema, or a smoother, more "television" approach. This part works quite well and helps to improve the viewing experience for series and films.

For gaming, the TCL C9K is a complete tool. Here we have two (out of four) HDMI 2.1 ports with full bandwidth of 48 Gbps, so all the key technologies work: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). Additionally, the manufacturer has included a really intuitive Game Bar, which allows you to quickly check the most important parameters and adjust settings without rummaging through the menu. Also worth noting is TCL's policy – the television does not shy away from any HDR formats, even in game mode. Whether it's HGiG or Dolby Vision for the Xbox Series S/X console – everything works as it should, giving the player a wide range of freedom.

Features for gamers in the Samsung Q7F is a topic that evokes quite a lot of mixed feelings. On the one hand – no sensible person expected miracles here, as it is after all a 60 Hz television and it was clear from the start that it would not be a device for squeezing the maximum out of a console or PC. On the other hand, since the manufacturer promised specific solutions in promotional materials, it is natural that we wanted to see them in practice. At the outset, it’s quite decent. The automatic game mode (ALLM) works, so there’s no need to manually fiddle with the settings; the console automatically switches the television to low-latency mode. Additionally, we have the Game Bar, which looks impressive and allows you to check a few basic parameters without leaving the game. And this is where the good news ends.

The biggest problem with the Q7F is VRR, or rather its absence. Yes, an appropriate icon appears in the menu, and you can even see it in the Game Bar, but throughout the entire test, the feature remained inactive and could not be enabled in any way. The situation with HGiG is even more painful; this option was indeed available at the beginning, but after a software update, it completely vanished, which is simply unprofessional. Therefore, the Q7F is only suited for the absolute basics. Of course, you can turn on the console, play some calmer titles, and enjoy low input lag, but if someone is counting on more advanced features that the manufacturer promised, they will be disappointed. This is not a television to buy with gaming in mind, and it's better to be aware of that before making a purchase.