TCL C7K / QM7K vs SHARP JP7765E

TCL C7K is one of the brightest MiniLED televisions in its price range. Under the best testing conditions, the screen managed to achieve over 1200 nits, resulting in impressive, at times almost blindingly bright scenes. And most importantly – this is not just a theory based on measurements. In practice, the brightest parts of films can shine with true cinematic grandeur. Fans of home HDR cinema should be truly satisfied.

The impression is excellent, especially in scenes with large areas of brightness – a white sky, explosions, sun reflections, or magical sunsets can surprise with an intensity of light that is rarely seen in this price range.

However, it gets a bit worse when more challenging scenarios appear on the screen, as described when discussing contrast – that is, images full of details, with small, bright elements on a dark background. In such cases, the C7K often decides to preserve black levels at the expense of brightness. An example? Scenes from the films Sicario 2 or Life of Pi, where small light sources (like a distant lantern) can become less visible, and details in the lights are simply dimmed or blend into the background.

For many viewers, this may be an acceptable compromise – as we achieve deep black levels and a pleasing plasticity of the image. Nevertheless, it is worth being aware that the visibility of small details in bright areas is not this model's strongest suit. It is simply a technological limitation that still exists – even with over 300 zones.

So how does the brightness of the Sharp JP7 fare in the most demanding titles? Honestly, at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 PLN (for 55 inches). Watching bright, full-screen scenes, one might feel they are dealing with really good equipment. Unfortunately, though, we have to return to the problem we mentioned earlier regarding local dimming management. When small bright areas appear on a dark background (as in the test scenes from the films Life of Pi or Sicario 2), it is evident how poorly the JP7 handles zones. The television dims them almost to the maximum, crushing the entire HDR effect, which in such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-heavy films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it is worth noting that the panel has the potential for good colour display. It features a PFS (phosphor) filter, which allows for a solid 94% coverage of the DCI-P3 palette. The manufacturer calls its product a “QLED,” even though it is primarily based on the aforementioned PFS filter. Given the recent market battles of manufacturers over what may or may not be called QLED, we leave the question of the correctness of this naming to your assessment. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

A new feature in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now has been found in most competing brands. This is great news, as this mode is considered to be the truest to the original vision of the creators and is often recommended by enthusiasts of good picture quality. Unfortunately, as is often the case, the mere presence of this mode does not guarantee perfection. The Filmmaker mode in the TCL C7K is not without its flaws. There can be criticism of the incorrect white balance, particularly a slight dominance of blue, which resulted in cool, somewhat greyish skin tones. But that was not the biggest issue. The main complaint was the excessive brightness exposure, which is clearly visible on the gamma and EOTF graphs. The image was simply too bright, at times even blown out, which affected not only the texture of scenes but also the overall viewing experience. Some details were simply lost, and the entire image looked as if someone had slightly overcooked the brightness slider. As always, we decided to check what could be extracted from this after calibration. And that’s where it started to get really interesting…

When it comes to out-of-the-box colours, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural greenish tint. Another issue was the gamma – during full-screen scenes, the television provides excessive brightness, which completely diminishes its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded a value of Delta E 10. For reference: errors above 2-3 are already visible to the human eye, so we are dealing with a significant distortion of reality here.

In HDR mode, the situation is reversed, but not any better. Here, the blue colour dominates the white balance, which gives the image an unnatural, almost “retail” sharpness, reminiscent of aggressive demonstration modes. Furthermore, measurements of the EOTF curve emphasise the retail character of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the cost of fidelity to the content.

After calibration, the TCL C7K showcased itself in a really good light, especially when it comes to SDR content. We managed to precisely tune the white balance, colour gamut, and brightness characteristics to the point that colour errors on the ColorChecker palette dropped below a value of 2. For the uninitiated – this is nearly a perfect result, which means that the image is very close to what the creators intended. Unfortunately, the situation was worse with 4K HDR content. Although we managed to gently stabilize the white balance and correct its previous errors, it was still evident that the television has certain "MiniLED traits," especially in brightness management. When we checked how the C7K handled the EOTF curve on actual film scenes, rather than just on synthetic test patterns, it turned out that the screen still tends to slightly brighten the entire image. This impacts the overall experience – blacks lose some depth, and the image becomes less contrasty than it should be. Despite these minor shortcomings in HDR content, the overall reception of materials – especially in SDR – is truly very good. After calibration, the C7K can display an image that can compete successfully with much more expensive models. Good colour tuning, natural skin tones, and pleasant brightness make movie sessions and everyday viewing of content more than satisfactory.

We subjected the JP7 to our standard calibration procedure and really... the television gained a new lease of life thanks to it, particularly with SDR content (YouTube, classic television, series, or older films). As a result of our precise adjustment of the white balance and stabilisation of the gamma, colour errors fell to a value of below 3. This is a level at which the human eye has difficulty detecting distortions. In this scenario, the Sharp JP7 delivers an image with truly excellent colour precision, which is a significant advantage in this price class. However, content with HDR turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply would not cooperate. In the JP7 menu, we don't find any option that would allow for real control over brightness management (EOTF). Although a significant portion of the colour errors was reduced, the image still remained unnaturally oversaturated. It's a bit of a shame, as the potential of the mini-LED backlit panel is great, but the software presents a clear barrier here.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you must come to terms with a certain degree of "artificiality" that cannot be circumvented even with professional equipment.

TCL C7K is equipped with a feature that, according to the manufacturer, is meant to smooth out unwanted colour transitions – a sort of rescue for less successful tonal shifts. It is called "Gradual Smoothing" and… well, it sounds ambitious, but in practice it works very poorly. Regardless of whether we set it to a low or high level, the difference is minimal. Worst of all, the feature can cut out elements from the picture that should be there. Fortunately, film grain remains untouched, so at least it doesn’t smooth everything indiscriminately, but still – it’s better to simply turn this option off.

When it comes to scaling lower resolution content, it is somewhat better. SD and HD materials look quite decent, although at times we had the impression that the image loses sharpness and becomes too soft – as if something took away its definition. Fortunately, with very low sources (e.g. 576p), there was no overscan effect, meaning the picture was not artificially cropped – everything fit on the screen as it should.

In the case of lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and sharp, without the overscan effect, meaning no cropped edges. Of course, it is not at the level of top models, and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs significantly worse, which, apart from the upscaling, effectively does not exist. In the JP7 menu, we will not find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the panel in a very raw form, which, with heavily compressed materials (e.g. from YouTube), leads to visible posterisation. Either it is a flaw in the software or a very strange design decision, because in earlier Sharp models this function was available and, crucially, worked with noticeable effect. Here, we are left to deal with whatever the source provides us, without any digital support from the image processor.

The TCL C7K handles motion fluidity really very well. The matrix used in it offers a refresh rate of 144 Hz, which in itself suggests that this television is more than just a regular "60 Hz" panel. Furthermore – if we connect the C7K to a computer and set the resolution to Full HD. But we'll write more about this in the paragraph about gamers and PC collaboration. Returning to everyday use – both sports and films look very good here. Thanks to the fast panel and well-functioning motion smoothing, the C7K is great for watching matches, but also for movie screenings. In the menu, we find two sliders – motion blur reduction and flicker reduction – which allow us to adjust the fluidity effect to our own preferences. At lower settings, we get a more cinematic effect, with slight stuttering motion. At higher settings – the picture becomes more theatrical, fluid to the point of excess. Everyone has their own preferences – anyone can set it to their liking.

The motion fluidity on the Sharp JP7 is quite mediocre, and the reason is simple: the television uses a 60Hz panel. This instantly makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a smoothness feature, which we can control in films using a slider called De-judder. Lower settings provide a more raw, "cinematic" (framey) image, while higher settings add artificial smoothness. We suggest setting it somewhere in the middle of the scale, that is in the range of 3-5 – this is the best compromise to avoid the soap opera effect while also eliminating the tiring stuttering of the image. Interestingly, in the menu, we also find a "motion blur removal" slider, which usually indicates the presence of a 120Hz panel. However, with the JP7, it does not enhance the image at all and serves rather as a dummy – it is meant to look good in the settings, but technically it has no right to operate on this panel.

The TCL C7K is a television that on paper appears to be the dream equipment for gamers – and most importantly, it holds up in practice too. To start with good news: there are two full-bandwidth HDMI 2.1 ports, so we can easily connect both a console and a computer, taking advantage of all their capabilities. The panel itself supports a refresh rate of 144 Hz, which gives a significant advantage in dynamic games. There is also a complete set of gaming features: VRR (variable refresh rate), ALLM (automatic low-latency mode), and support for Dolby Vision in games. There is also the HGiG mode, which allows for HDR effects consistent with the creators' intentions. GameBar, an information bar for gamers. It works quickly, looks clear (like a Nintendo console👌), and shows what matters most: the current frame rate, VRR status, and even HDR parameters.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual player, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM Mode: Automatically switches the television to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as the functionality here is minimal. Aside from enabling ALLM, there’s only a game-specific motion smoother which we recommend avoiding as it introduces very noticeable artifacts and worsens responsiveness.

• Dolby Vision Gaming: For Microsoft consoles.

Unfortunately, the list of shortcomings is significantly longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another shortcoming is VRR, which means that during frame drops, we are exposed to screen tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally over-bright image with cut-off details. Sharp JP7 is a proposition solely for very casual gamers.