TCL C655 / C69B (43" - 50") vs Samsung The Frame 2025 (LS03F)

The quality of the HDR effect in the TCL C69B / C655 television is quite average. With a brightness level of 350 nits, although not the worst, it still doesn't allow for a full enjoyment of HDR effects, which require higher luminance to showcase their power. Additionally, despite the application of a quantum dot coating (QLED), the television offers an average coverage of the wide DCI-P3 colour gamut at 91%, which may limit its richness of colours in HDR content.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks impressive on paper. But as we know, laboratory tests are one thing, and real film scenes are quite another. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, the peak brightness remained at around 550–650 nits. This is a sufficient value to feel the difference between standard picture quality and that of HDR – bright highlights, reflections on water, or moonlight are presented clearly and spectacularly.

It is also worth remembering that the LS03F is a QLED television, which translates into solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. This is not the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

The television TCL C69B / C655, tested in movie mode, unfortunately does not meet expectations in terms of colour accuracy. Although movie mode suggests better representation, it has almost nothing in common with film. There are many errors evident, particularly in white balance – for both HD and 4K HDR content – where the dominance of the blue colour is very noticeable. For the viewer, this means that the image becomes unnaturally cool, affecting the overall perception of colours and the visual impression. The colour checker confirms these errors, showing that colours shift towards cooler shades.

As for brightness characteristics and the related contrast, gamma is very unstable for the material, which can make the image slightly darker. The EOTF curve for the 4K material shows some errors, with significant deviations towards the end of the graph, which negatively impacts the reception of darker parts of the image.

When it comes to image quality straight out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. We noticed clear deviations in white balance in both HD and 4K HDR content. The image was heavily skewed towards red and blue, giving the screen a characteristic pinkish tint. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. At such moments, the screen clearly took on pink tones, which is also visible in the attached comparison photo. As for the brightness characteristics – it wasn’t as bad as one might expect with such colour inaccuracies. The analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically ruin the viewing experience.

After calibration, the movie mode on the TCL C69B / C655 television improves in quality. The greatest improvement can be seen in tonal quality, and the white balance presents itself much better – with no major errors. We will no longer see an excessive dominance of cool tones. Gamma has also been improved, leading to a more stable representation of brightness and contrast. However, due to limitations in the form of the television's average colour palette, Colour Checker tests for 4K materials did not achieve remarkable results. Despite these technological limitations, the image has become more authentic, positively affecting the reception of film content.

After calibration, the movie mode has gained a completely new quality. The issue of the pink tint, which had been clearly visible before, especially in bright scenes, has been effectively eliminated. Colours now look much more natural, and the white balance no longer dominates the rest of the image. It is no longer the same exaggerated "box picture" – everything now has coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, this is within the limits of what the design allows without local dimming – one cannot speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode called Filmmaker.

The "Gradual Smoothing" function works very well on the TCL C69B television and, surprisingly, does not remove desirable effects such as film grain – unlike some solutions from other manufacturers. When it comes to image scaling, unfortunately, it looks poor. The television artificially sharpens the image, causing the edges of objects to be quite jagged. This state of affairs may appeal to some users who prefer a more "hard" look to the image, but it is not an ideal solution for those who value naturalness and fluidity of details.

LS03F has been equipped with the NQ4 processor, which is responsible for improving image quality – particularly in lower quality materials. In practice, this works surprisingly well, especially when it comes to older content and recordings with lower resolution. Activating the "noise reduction" function yields noticeable effects. The TV effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear advancement – previously, this function often smoothed everything too much, including details that it shouldn't remove. In this year's model, smoothing still occurs, but in a much more acceptable manner. Textures of materials, skin, and fabric details are no longer subdued as strongly as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the TV, which may not appeal to everyone. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tape recordings or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – so-called overscan. This can lead to a situation where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

The TCL C69B / C655 television in its smallest variants offers decent, though not perfect, results in terms of motion smoothness. For films, the television features a "Flicker Reduction" function that allows adjustment of motion smoothness on a scale from 1 to 10. With this option, we can tailor the appearance of the image to our cinematic or more theatrical preferences (with either lower or higher speed).

The new feature in The Frame for 2025 is a display with a refresh rate of 144 Hz. Yes – in a television that is mainly associated with displaying works of art, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports events. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a display rate of 120 Hz and above, it allows you to adjust motion smoothness according to your preferences. You can set a more cinematic reproduction while maintaining frame rate or opt for full motion smoothing. The range of options is broad, allowing you to tailor the effect to your own taste – whether the viewing experience is meant to resemble classic cinema or a show on a modern theatre screen.

*this part of the test refers to the LS03FAU model in sizes 55 and 65 inches, which is equipped with a 144Hz panel, while sizes 43 and 50 inches have 60Hz displays, and thus perform much worse in terms of motion smoothness.

The TCL C69B / C655 television in its smallest variants offers a range of features dedicated to gamers, such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), Dolby Vision for gamers, and Game Bar. ALLM automatically switches the television to low latency mode, improving responsiveness and minimising delays in control. VRR allows the screen refresh rate to synchronise with the number of frames generated by the console, eliminating screen tearing and providing smoother gameplay. Dolby Vision for gamers ensures better colour and contrast reproduction in games that support this format, resulting in enhanced picture quality. Meanwhile, Game Bar provides quick access to game settings and monitors key parameters such as input lag.

However, the television has certain limitations that may affect gaming comfort. The 60 Hz panel does not allow for displaying signals with higher refresh rates, which may impact the smoothness of the image in fast-paced games. The lack of support for G-Sync technology for PCs may also be noticeable when gaming on a computer, especially in demanding, fast-paced titles.

As we mentioned earlier – although The Frame is likely to display images and works of art most of the time, Samsung recognised that a Van Gogh enthusiast could just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything needed to become a full-fledged gaming television.

On board, we find support for ALLM (Automatic Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates effortlessly and features an advanced Game Bar – already known from other Samsung models – which allows for a quick preview and change of the most important gaming-related settings. For this, it earns extra points from us. The proprietary motion smoother Auto Motion Plus Game is also worth mentioning, which – it is worth emphasising – operates without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically invisible manner in terms of delays. The effect? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames per second. This solution can realistically improve the gaming experience in more demanding titles – particularly on consoles, which do not always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there is not much to particularly criticise here. However, there is a different issue entirely. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it is not there. This is a significant hindrance when configuring the console for proper HDR content display in games. It is hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG returns – and we hope it will – The Frame LS03F can confidently aspire to be called a genuine gaming television. Not just as a decoration on the wall, but as equipment that truly provides joy in gaming.