TCL A300W NXTVision vs Philips OLED910

When it comes to brightness, the TCL A300W is definitely the darkest television among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached a mere 400 nits, and on test film patterns, this value dropped to 350 nits. This is definitely too little to experience the true “magic” of bright HDR effects. As a consolation – the television is equipped with a PFS LED coating (which is something like QLED), providing very good coverage of a wide colour gamut, both DCI-P3 and BT.2020. In addition, it has full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the lack of brightness and helps improve the overall perception of content in this quality.

The OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unattainable in OLEDs. The television also deserves high praise for how it handles full-screen scenes drenched in bright light. Generally, in OLEDs, brightness drops significantly during such scenes, but here it remains at an excellent level – around 1400 nits. These are almost reference values, and combined with the excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

TCL A300 offers several picture modes, but without a doubt, the best is the movie mode. Unfortunately, although it is the best option available, it is not free from errors. In both HD and HDR content, the image has a noticeably too warm hue - it leans slightly towards pink, which is particularly noticeable in scenes with snow. Instead of pure white, we get a pinkish tint that spoils the natural perception of colours.

The management of brightness is also not very good. In the case of older HD material, the image often seems too dark - which is confirmed by the inflated gamma value. Conversely, with HDR content, the effect is the opposite - the image is overly bright, which we observed in scenes from the film Pan. Such a lack of consistency also affects the accuracy of colour reproduction - a test with the ColorChecker showed that many samples clearly deviate from the reference values.

Fortunately, TCL allows for manual adjustment of settings, so we decided to check how the television would perform after our professional calibration. The effects of this adjustment are described below.

Unfortunately, when it comes to colour reproduction straight out of the box, the Filmmaker mode on the OLED910 performs really poorly. The television overemphasises the blue colour, and at times it looks almost like a shop display mode. This gives the impression that the manufacturer hasn’t quite tuned the device properly. The effect is that the colours look unnatural, and the whole thing resembles a somewhat exaggerated display from a market exhibition. HDR content is presented much better, where, apart from a slight loss of detail in the blacks, there’s not much to complain about. The problem is that in everyday viewing, it’s the SDR materials that matter the most – and on the OLED910, they simply look poor and fall well short of what we would expect from a television of this class.

After our professional calibration, the TCL A300 has literally received a new lease of life. The image has stopped being too warm, and the colours finally look as they should – which was confirmed by the ColorChecker test, where the colour samples finally started to hit their marks, at least to some reasonable extent. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect is still present, but that is a characteristic of the technology and not something that can be eliminated even after professional settings.

Generally speaking: after calibration, the A300 performs significantly better and gains a completely new quality.

Fortunately, it quickly turned out that it was not the panel causing the problems, but rather the way Philips factory-calibrated the OLED910. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily adjusted the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural appearance. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colours presented in accordance with the creators' intent. In SDR content, the effect was outstanding, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can confidently be referred to as a reference in terms of colour quality.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker material? The television is equipped with a tonal transition smoothing function, but its effectiveness can be described in one word: "random." In one scene it could work and improve the gradation, but when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of A300's strong points. On the test chart, the main character actually looked better than on the raw signal, but with thin lines – such as fonts or background details – there was noticeable jaggedness and aliasing. On the positive side, the television does not crop the image and has no problems with overscan, but the overall quality of scaling is rather average.

The previously visible colour banding can largely be mitigated thanks to a feature called "distortion reduction." Like in the OLED820, it is best set to a medium level, as it then produces fairly decent results – smoothing out unwanted tonal transitions while not taking away too much detail from the image. Although at times the effect may be slightly too aggressive, this function can be considered useful for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material featuring a model had a soft look characteristic of Philips – at times almost too soft – but this can be easily corrected with the sharpness slider, allowing you to adjust the image to your own preferences. It's also worth noting that the television has no issues with overscan, which still occurs in some competitor models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth and the image is clear even during fast-paced scenes. Additionally, the television offers motion enhancement functionality called "Motion," where we find two sliders on a 10-point scale. These allow you to adjust the effect to your own preferences – from a classic, cinematic look with visible frames to a very smooth (though somewhat unnatural) image reminiscent of soap opera effects. This way, everyone can find a setting that suits them.

OLED910 is a television with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the panel used is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of the OLED panel – lightning-fast pixel response time and the absence of motion blur, the image is impeccably sharp and quick, even in dynamic action scenes. The traditional motion smoother from Philips, called “Motion Style,” also deserves praise. We can easily adjust it to our preferences: the “Fluidity” slider is responsible for films and allows you to choose between a more “filmy,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports, where it’s worth setting it to the maximum value to ensure that the image is clear and distinct during very fast shots.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. Here, we find practically everything one could expect from gaming equipment: two full-bandwidth HDMI 2.1 ports, 144 Hz refresh rate, VRR support, and ALLM.

The proper implementation of the HGIG mode also deserves praise – something that competitor Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which older console or PC owners will appreciate.

In addition, there is an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is really well-prepared for top-level gaming – it's just a shame that issues with smearing slightly tarnish its overall image as a gaming device.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they can comfortably utilise that potential. On consoles, the most important thing is still 120 Hz, and everything works perfectly here. There's VRR, an automatic gaming mode, and even Dolby Vision in games and HGiG mode, so we really get a full package of gaming features. Philips has also added a Game Bar, which is a quick menu that displays basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and fulfils its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing for a TV in this class. If someone connects two consoles and something additional through eARC - like a soundbar (which doesn't make much sense in this model but I'll discuss that in the paragraph about sound) - they'll have to do some adjustments. Other than that, the OLED910 has everything we expect from a gaming television.