TCL A300W NXTVision vs Hisense E7Q PRO / E79Q PRO

When it comes to brightness, the TCL A300W is definitely the darkest television among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached a mere 400 nits, and on test film patterns, this value dropped to 350 nits. This is definitely too little to experience the true “magic” of bright HDR effects. As a consolation – the television is equipped with a PFS LED coating (which is something like QLED), providing very good coverage of a wide colour gamut, both DCI-P3 and BT.2020. In addition, it has full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the lack of brightness and helps improve the overall perception of content in this quality.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

TCL A300 offers several picture modes, but without a doubt, the best is the movie mode. Unfortunately, although it is the best option available, it is not free from errors. In both HD and HDR content, the image has a noticeably too warm hue - it leans slightly towards pink, which is particularly noticeable in scenes with snow. Instead of pure white, we get a pinkish tint that spoils the natural perception of colours.

The management of brightness is also not very good. In the case of older HD material, the image often seems too dark - which is confirmed by the inflated gamma value. Conversely, with HDR content, the effect is the opposite - the image is overly bright, which we observed in scenes from the film Pan. Such a lack of consistency also affects the accuracy of colour reproduction - a test with the ColorChecker showed that many samples clearly deviate from the reference values.

Fortunately, TCL allows for manual adjustment of settings, so we decided to check how the television would perform after our professional calibration. The effects of this adjustment are described below.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After our professional calibration, the TCL A300 has literally received a new lease of life. The image has stopped being too warm, and the colours finally look as they should – which was confirmed by the ColorChecker test, where the colour samples finally started to hit their marks, at least to some reasonable extent. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect is still present, but that is a characteristic of the technology and not something that can be eliminated even after professional settings.

Generally speaking: after calibration, the A300 performs significantly better and gains a completely new quality.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker material? The television is equipped with a tonal transition smoothing function, but its effectiveness can be described in one word: "random." In one scene it could work and improve the gradation, but when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of A300's strong points. On the test chart, the main character actually looked better than on the raw signal, but with thin lines – such as fonts or background details – there was noticeable jaggedness and aliasing. On the positive side, the television does not crop the image and has no problems with overscan, but the overall quality of scaling is rather average.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth and the image is clear even during fast-paced scenes. Additionally, the television offers motion enhancement functionality called "Motion," where we find two sliders on a 10-point scale. These allow you to adjust the effect to your own preferences – from a classic, cinematic look with visible frames to a very smooth (though somewhat unnatural) image reminiscent of soap opera effects. This way, everyone can find a setting that suits them.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. Here, we find practically everything one could expect from gaming equipment: two full-bandwidth HDMI 2.1 ports, 144 Hz refresh rate, VRR support, and ALLM.

The proper implementation of the HGIG mode also deserves praise – something that competitor Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which older console or PC owners will appreciate.

In addition, there is an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is really well-prepared for top-level gaming – it's just a shame that issues with smearing slightly tarnish its overall image as a gaming device.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.