Sony X90L vs Samsung Q7F

HDR on the Sony X90L TV looks promising. The luminance chart showed that the television has a solid power reserve, reaching a maximum of 1000 nits in synthetic tests. However, how does this perform in real-world scenarios? In scenes such as the opening of Life of Pi or the final sequence from The Meg, the TV is able to deliver this power on HDR content, reaching about 800 nits. Unfortunately, displaying small light elements on a black background, as seen in the scene from Sicario 2, poses greater challenges for the X90L – here the results drop to around 600 nits. Despite this, when compared to competing models with mini-LED technology, the effect looks very good and can shine just enough to impress us. Notably, the colour gamut coverage is commendable, with a score of 96% for DCI-P3 and 76% for BT.2020, indicating good colour reproduction in HDR content.

Unfortunately, the Samsung Q7F is not one of the brighter televisions, and this has a direct impact on the quality of HDR films. The peak brightness of the panel is just around 250 nits, which is definitely too low to speak of true cinematic experiences. In practice, the image in HDR content does not differ significantly from classic SDR, making it difficult to talk about any "wow effect" that usually accompanies us when watching such films. During tests of film scenes, the image simply looked dark, and the brightness almost always hovered around the aforementioned 250 nits. The worst performances were with shots that included small, intensely shining elements – the global dimming technique used reacted very aggressively in these cases, dimming the entire screen to maintain the effect of black. However, it is worth noting the presence of the QLED coating that expands the colour palette. For a budget QLED model, the Q7F performs quite decently here: the coverage of the DCI-P3 palette is about 93%, and BT.2020 reaches 70%. This means that, despite the low brightness, the colours can still look quite vivid and attractive.

The best mode in Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinematic experience, here the colour reproduction out of the box is average. In the case of lower quality content, such as HD – regular television or YouTube – it is worth paying attention to the white balance. It is characterised by a deficiency in red and an excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite decent, but a slight boost could make the image appear washed out and look as if it is behind a light fog.

In 4K HDR content, the situation looks somewhat different. The white balance shows a significant boost in blue, which causes the image to become unnaturally sharp and seem artificial. Such an exaggeration in colour reproduction may not appeal to everyone, especially if one prefers more realistic shades. Additionally, the EOTF curve in Sony X90L appears quite correct at first glance. However, at the end of the graph, some fluctuations can be seen, suggesting that the television is trying to maintain appropriate brightness to avoid overexposing larger elements.

The factory colour accuracy of the Samsung Q7F is certainly not one of its strong points. In Filmmaker mode, which theoretically should be the closest to neutral, the issue with white balance immediately stands out. There is too much red on the screen, while blue is lacking. The consequences of this are very easy to notice – white, instead of being neutral, takes on warm, almost slightly orange tones. In the long run, this makes the entire image look somewhat unnatural, and bright areas of the scene may seem unrealistic. The problems become even more evident in HDR content. The graphs show that the television has significant errors in the Color Checker palette, which translates to visible inaccuracies in the actual image. Practically, this means that the colours are not presented as they should be. The Q7F also heavily manipulates brightness; darker elements are overly boosted, losing their cinematic quality, while bright parts may appear dimmed. As a result, the image seems flattened, and contrast, instead of helping to bring out details, only highlights its own limitations. This is particularly frustrating in HDR material, where every detail matters. In scenes where there should be a subtle play of light and shadow, the Q7F either oversteps by brightening too much or conversely – suppresses elements that should draw the eye. This causes the image to lose its depth, and instead of cinematic realism, we have a rather simplified effect.

Sony offers a range of tools for improving image quality, including two additional picture modes that we decided to utilise during testing and to apply calibration to. This solution significantly facilitates the calibration process and is very effective, provided the appropriate tools are available. In the case of HD content, the white balance was almost perfectly aligned – only one shade of grey exceeds the error value of "1", which is an excellent result. The same can be said for the brightness characteristic (gamma), which presents itself nearly perfectly, with microscopic deviations on the order of 0.01.

In the case of 4K HDR content, the situation is not quite so ideal. Although the white balance has been greatly improved, it has not been possible to completely eliminate the dominance of blue colour. Nevertheless, the errors on the Colour Checker test only occasionally exceed the value of "2", which means that image distortions are practically imperceptible. As for the EOTF curve, it is worth activating the filter in the top right corner "EOTF in Films" – the graph looks correct, but the television encounters difficulties when illuminating very small elements, which is due to the limited number of dimming zones. Despite these minor errors, it is thanks to the calibration that the IMAX Enhanced mode on the Sony X90L makes watching films feel like a true cinema experience.

After professional calibration, we managed to bring the Q7F into order – at least in terms of SDR content. The picture in this mode looks really good: the white balance has been set correctly, the colours appear natural, and errors in the colour palette have dropped to levels that are practically invisible to the eye. Gamma behaves exemplary, and the only minor drawback is a slight lightening of smaller elements, which results from the lack of local dimming. For everyday watching of television or films in standard quality, the Q7F performs surprisingly well.

It was significantly harder to tame HDR content. Despite adjusting the white balance, the television still heavily manipulates brightness, causing scenes to sometimes look unnatural – what should be subtly darker can be overly brightened, and bright areas of the picture can occasionally appear dimmed. The end result is better than in factory settings, but it is evident that the structural limitations of the Q7F do not allow for the full potential of HDR materials to be fully realised.

The Sony X90L television features a tone transition smoothing function known as Soft Gradation, which is extremely effective. Even at the "low" option, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which provides a natural effect and ensures that everything looks cohesive. It's clear that the engineers really focused on this aspect, creating a solution that is impressive and performs well in daily use. Because of this, even when watching content such as regular television or YouTube, where the image is not inherently stunning, one can enjoy a smooth, cohesive, and visually pleasing experience.

Upscaling and digital image processing on the Q7F is a bit of a sine wave. On one hand, we have really nice upscaling – weaker sources look better than one might expect. The image becomes clearer, sharper, and even older films or terrestrial television perform adequately. Samsung has been strong in this area for years, and the Q7F confirms that. On the other hand… there are some issues. The television has a problem with overscan – part of the image is simply cut off, and it doesn't look very elegant. Additionally, we were let down by a feature called "noise reduction", which should improve the smoothness of tonal transitions in weaker materials. In other Samsungs, it works relatively well, but here it makes practically no difference – the banding in gradients is still there. It's a bit of a shame, as one could have expected more from a model that is aimed at users looking for a display for SDR content.

Sony X90L with a 120 Hz panel is an excellent choice for both gamers and cinema enthusiasts. The television is equipped with the Motion Flow smoothing feature, which allows for adjusting motion fluidity using two sliders: "smoothness" and "clarity." The "smoothness" slider controls the level of fluidity in motion, which helps reduce image stuttering, while "clarity" is used to minimize blur and enhance motion sharpness, which is particularly useful in dynamic scenes.

Ghosting and motion smoothness in the Q7F are probably the most budget-friendly elements of this television. The 60 Hz panel makes itself known, with noticeable ghosting, especially in dynamic scenes, and it's rather difficult to regard this model as equipment designed for watching sports or playing fast-paced games. In tests with the little green man, a long trail was left behind, similarly to how a ball in a football match would leave streaks.

On the plus side, the presence of motion smoothing must be acknowledged. In films, it actually makes a difference – especially since most material is recorded at 24 frames per second. Here we can decide whether we prefer a more "cinematic" image, with slight judder typical of cinema, or a smoother, more "television" approach. This part works quite well and helps to improve the viewing experience for series and films.

Sony X90L is a television that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth playback of high-resolution games at a high frame rate. Gamers can also take advantage of the ALLM feature, which automatically switches the television to low latency mode, and VRR, which ensures smooth gameplay without image stuttering. The Game Bar is an additional advantage – an intuitive tool that provides quick access to the most important gaming settings and features, facilitating control over gameplay.

Unfortunately, when it comes to HDR in games, the Sony X90L has its limitations. There is a lack of support for HGiG, a standard that many gamers consider crucial for precise HDR reproduction in games. While the television supports Dolby Vision, which could theoretically improve image quality in games, the practical application of this feature is problematic. Dolby Vision in game mode is associated with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, it is not possible to enable Dolby Vision alongside VRR. This means that despite its numerous advantages, gamers seeking the ideal HDR in games may feel a sense of disappointment.

Features for gamers in the Samsung Q7F is a topic that evokes quite a lot of mixed feelings. On the one hand – no sensible person expected miracles here, as it is after all a 60 Hz television and it was clear from the start that it would not be a device for squeezing the maximum out of a console or PC. On the other hand, since the manufacturer promised specific solutions in promotional materials, it is natural that we wanted to see them in practice. At the outset, it’s quite decent. The automatic game mode (ALLM) works, so there’s no need to manually fiddle with the settings; the console automatically switches the television to low-latency mode. Additionally, we have the Game Bar, which looks impressive and allows you to check a few basic parameters without leaving the game. And this is where the good news ends.

The biggest problem with the Q7F is VRR, or rather its absence. Yes, an appropriate icon appears in the menu, and you can even see it in the Game Bar, but throughout the entire test, the feature remained inactive and could not be enabled in any way. The situation with HGiG is even more painful; this option was indeed available at the beginning, but after a software update, it completely vanished, which is simply unprofessional. Therefore, the Q7F is only suited for the absolute basics. Of course, you can turn on the console, play some calmer titles, and enjoy low input lag, but if someone is counting on more advanced features that the manufacturer promised, they will be disappointed. This is not a television to buy with gaming in mind, and it's better to be aware of that before making a purchase.