Sony X90L vs Panasonic W70A

HDR on the Sony X90L TV looks promising. The luminance chart showed that the television has a solid power reserve, reaching a maximum of 1000 nits in synthetic tests. However, how does this perform in real-world scenarios? In scenes such as the opening of Life of Pi or the final sequence from The Meg, the TV is able to deliver this power on HDR content, reaching about 800 nits. Unfortunately, displaying small light elements on a black background, as seen in the scene from Sicario 2, poses greater challenges for the X90L – here the results drop to around 600 nits. Despite this, when compared to competing models with mini-LED technology, the effect looks very good and can shine just enough to impress us. Notably, the colour gamut coverage is commendable, with a score of 96% for DCI-P3 and 76% for BT.2020, indicating good colour reproduction in HDR content.

HDR on the Panasonic W70A unfortunately does not impress. A brightness level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should “burst” with light look rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the positive side, the HDR effect is at least stable. The television does not fall into excessive brightness or lose details during rapid scene changes. Everything is predictable and calm, although unfortunately rather unimpressive. Another issue is the colour gamut coverage. The W70A has not been equipped with an additional layer of quantum dots (often known as QLED), which means the colours appear rather mediocre. There is a lack of depth in reds, saturation in greens, and precision in reproducing subtle shades.

The best mode in Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinematic experience, here the colour reproduction out of the box is average. In the case of lower quality content, such as HD – regular television or YouTube – it is worth paying attention to the white balance. It is characterised by a deficiency in red and an excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite decent, but a slight boost could make the image appear washed out and look as if it is behind a light fog.

In 4K HDR content, the situation looks somewhat different. The white balance shows a significant boost in blue, which causes the image to become unnaturally sharp and seem artificial. Such an exaggeration in colour reproduction may not appeal to everyone, especially if one prefers more realistic shades. Additionally, the EOTF curve in Sony X90L appears quite correct at first glance. However, at the end of the graph, some fluctuations can be seen, suggesting that the television is trying to maintain appropriate brightness to avoid overexposing larger elements.

The Panasonic W70A was tested by us in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget TVs, the reality proved far from ideal.

In HD (SDR) content, the white balance was severely disrupted by an excess of red and a noticeable drop in blue tones. The effect? The image had a distinctly warm, almost yellowish glow, which is clearly visible in the comparison photo. In the case of 4K HDR material, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright areas of the image. The Colour Checker palette test confirmed our observations. Most colour samples did not hit their intended points, "drifting" towards warmer shades in SDR and cooler ones in HDR. As for brightness characteristics, both gamma and the EOTF curve showed significant issues. The image tended to excessively brighten certain areas, disrupting balance and leading to a loss of detail in darker and lighter regions.

In summary – the factory colour reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and errors in white balance and gamma mean that a solid calibration is needed to extract the TV's full potential.

Sony offers a range of tools for improving image quality, including two additional picture modes that we decided to utilise during testing and to apply calibration to. This solution significantly facilitates the calibration process and is very effective, provided the appropriate tools are available. In the case of HD content, the white balance was almost perfectly aligned – only one shade of grey exceeds the error value of "1", which is an excellent result. The same can be said for the brightness characteristic (gamma), which presents itself nearly perfectly, with microscopic deviations on the order of 0.01.

In the case of 4K HDR content, the situation is not quite so ideal. Although the white balance has been greatly improved, it has not been possible to completely eliminate the dominance of blue colour. Nevertheless, the errors on the Colour Checker test only occasionally exceed the value of "2", which means that image distortions are practically imperceptible. As for the EOTF curve, it is worth activating the filter in the top right corner "EOTF in Films" – the graph looks correct, but the television encounters difficulties when illuminating very small elements, which is due to the limited number of dimming zones. Despite these minor errors, it is thanks to the calibration that the IMAX Enhanced mode on the Sony X90L makes watching films feel like a true cinema experience.

Panasonic W70A, despite its limitations, provided us with considerable scope during calibration. Thanks to well-developed tools, we managed to achieve a significantly better white balance in both HD (SDR) and 4K HDR content. The issues with excess red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristic has also improved, maintaining stability and preventing excessive brightening or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide color gamut means that the television cannot fully reproduce colours in HDR material. There is a lack of saturation, and subtle colour transitions still appear somewhat "flattened." Another limitation is brightness management, which results from the applied IPS panel. In the comparative image with the actress's face in colourful clothing, it is clearly visible how some shades are noticeably muted, and colours lose their depth and vibrancy.

Calibration has extracted from the W70A as much as possible. The image is now significantly more natural, and the errors in the factory settings have been effectively corrected. Unfortunately, hardware limitations in the form of poor colour gamut coverage and an average panel mean that even after calibration, we are unable to achieve spectacular effects, especially in HDR content.

The Sony X90L television features a tone transition smoothing function known as Soft Gradation, which is extremely effective. Even at the "low" option, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which provides a natural effect and ensures that everything looks cohesive. It's clear that the engineers really focused on this aspect, creating a solution that is impressive and performs well in daily use. Because of this, even when watching content such as regular television or YouTube, where the image is not inherently stunning, one can enjoy a smooth, cohesive, and visually pleasing experience.

We checked how the Panasonic W70A performs when improving content of lower quality than 4K, and it must be said that in this regard, the television does quite respectably. The "Zeroing Counter" function is responsible for smoothing tonal transitions. The optimal setting turned out to be the Average option, which effectively smooths out issues with colour gradation while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between enhancing the smoothness of transitions and maintaining the naturalness of the image.

When it comes to image scaling, the Panasonic W70A performed really well. The test panel with a model was positively received – the details on her clothing were well reproduced, and the contours of her face retained clarity. In the background, we noticed slight "jaggies" on thin branches, but these are details that only a very keen eye would catch. However, it is worth noting a certain drawback of this model – the television tends to overscan, or slightly cropping the edges of the image. This is not a very intense phenomenon and will be practically unnoticeable for most users, but if we care about a perfect fit of the frame, it is worth keeping this in mind.

Sony X90L with a 120 Hz panel is an excellent choice for both gamers and cinema enthusiasts. The television is equipped with the Motion Flow smoothing feature, which allows for adjusting motion fluidity using two sliders: "smoothness" and "clarity." The "smoothness" slider controls the level of fluidity in motion, which helps reduce image stuttering, while "clarity" is used to minimize blur and enhance motion sharpness, which is particularly useful in dynamic scenes.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the television is best suited for watching films, series, or everyday TV content. In more dynamic scenes, such as sports broadcasts or games, the limitations of the panel become more noticeable. However, it is worth noting the presence of a motion smoother called "Effect", which offers three degrees of adjustment - low, medium, and high.

Each of the settings allows you to adjust the smoothness of motion to your own preferences, minimising motion blur and improving clarity in dynamic shots. In practice, the Medium setting seems to be the most versatile – it offers better fluidity without excessive "soap opera effect", which can look artificial in feature films. The High setting may work well for sports broadcasts, but in films, it can disrupt the natural character of motion.

Sony X90L is a television that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth playback of high-resolution games at a high frame rate. Gamers can also take advantage of the ALLM feature, which automatically switches the television to low latency mode, and VRR, which ensures smooth gameplay without image stuttering. The Game Bar is an additional advantage – an intuitive tool that provides quick access to the most important gaming settings and features, facilitating control over gameplay.

Unfortunately, when it comes to HDR in games, the Sony X90L has its limitations. There is a lack of support for HGiG, a standard that many gamers consider crucial for precise HDR reproduction in games. While the television supports Dolby Vision, which could theoretically improve image quality in games, the practical application of this feature is problematic. Dolby Vision in game mode is associated with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, it is not possible to enable Dolby Vision alongside VRR. This means that despite its numerous advantages, gamers seeking the ideal HDR in games may feel a sense of disappointment.

The Panasonic W70A is a television that is more suited to occasional gamers than to avid players. The 60 Hz panel does not allow for the full potential of next-generation consoles to be realised, especially in dynamic titles. The lack of HDMI 2.1 somewhat limits its capabilities, but fortunately, it features functions such as ALLM, which automatically switches to game mode, and VRR, which helps minimise screen tearing. It is worth noting the support for Dolby Vision in games and HGiG, which makes HDR more predictable and looks solid. It is just a shame that there is no Game Bar. This feature has become standard in many televisions and provides quick access to the most important settings for gamers. The W70A performs adequately for gaming, but it has its limitations. It will work well for calmer titles, but more demanding gamers may feel a lack of fulfilment.