Sony X90L vs Hisense U7Q PRO

HDR on the Sony X90L TV looks promising. The luminance chart showed that the television has a solid power reserve, reaching a maximum of 1000 nits in synthetic tests. However, how does this perform in real-world scenarios? In scenes such as the opening of Life of Pi or the final sequence from The Meg, the TV is able to deliver this power on HDR content, reaching about 800 nits. Unfortunately, displaying small light elements on a black background, as seen in the scene from Sicario 2, poses greater challenges for the X90L – here the results drop to around 600 nits. Despite this, when compared to competing models with mini-LED technology, the effect looks very good and can shine just enough to impress us. Notably, the colour gamut coverage is commendable, with a score of 96% for DCI-P3 and 76% for BT.2020, indicating good colour reproduction in HDR content.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

The best mode in Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinematic experience, here the colour reproduction out of the box is average. In the case of lower quality content, such as HD – regular television or YouTube – it is worth paying attention to the white balance. It is characterised by a deficiency in red and an excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite decent, but a slight boost could make the image appear washed out and look as if it is behind a light fog.

In 4K HDR content, the situation looks somewhat different. The white balance shows a significant boost in blue, which causes the image to become unnaturally sharp and seem artificial. Such an exaggeration in colour reproduction may not appeal to everyone, especially if one prefers more realistic shades. Additionally, the EOTF curve in Sony X90L appears quite correct at first glance. However, at the end of the graph, some fluctuations can be seen, suggesting that the television is trying to maintain appropriate brightness to avoid overexposing larger elements.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

Sony offers a range of tools for improving image quality, including two additional picture modes that we decided to utilise during testing and to apply calibration to. This solution significantly facilitates the calibration process and is very effective, provided the appropriate tools are available. In the case of HD content, the white balance was almost perfectly aligned – only one shade of grey exceeds the error value of "1", which is an excellent result. The same can be said for the brightness characteristic (gamma), which presents itself nearly perfectly, with microscopic deviations on the order of 0.01.

In the case of 4K HDR content, the situation is not quite so ideal. Although the white balance has been greatly improved, it has not been possible to completely eliminate the dominance of blue colour. Nevertheless, the errors on the Colour Checker test only occasionally exceed the value of "2", which means that image distortions are practically imperceptible. As for the EOTF curve, it is worth activating the filter in the top right corner "EOTF in Films" – the graph looks correct, but the television encounters difficulties when illuminating very small elements, which is due to the limited number of dimming zones. Despite these minor errors, it is thanks to the calibration that the IMAX Enhanced mode on the Sony X90L makes watching films feel like a true cinema experience.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

The Sony X90L television features a tone transition smoothing function known as Soft Gradation, which is extremely effective. Even at the "low" option, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which provides a natural effect and ensures that everything looks cohesive. It's clear that the engineers really focused on this aspect, creating a solution that is impressive and performs well in daily use. Because of this, even when watching content such as regular television or YouTube, where the image is not inherently stunning, one can enjoy a smooth, cohesive, and visually pleasing experience.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

Sony X90L with a 120 Hz panel is an excellent choice for both gamers and cinema enthusiasts. The television is equipped with the Motion Flow smoothing feature, which allows for adjusting motion fluidity using two sliders: "smoothness" and "clarity." The "smoothness" slider controls the level of fluidity in motion, which helps reduce image stuttering, while "clarity" is used to minimize blur and enhance motion sharpness, which is particularly useful in dynamic scenes.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Sony X90L is a television that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth playback of high-resolution games at a high frame rate. Gamers can also take advantage of the ALLM feature, which automatically switches the television to low latency mode, and VRR, which ensures smooth gameplay without image stuttering. The Game Bar is an additional advantage – an intuitive tool that provides quick access to the most important gaming settings and features, facilitating control over gameplay.

Unfortunately, when it comes to HDR in games, the Sony X90L has its limitations. There is a lack of support for HGiG, a standard that many gamers consider crucial for precise HDR reproduction in games. While the television supports Dolby Vision, which could theoretically improve image quality in games, the practical application of this feature is problematic. Dolby Vision in game mode is associated with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, it is not possible to enable Dolby Vision alongside VRR. This means that despite its numerous advantages, gamers seeking the ideal HDR in games may feel a sense of disappointment.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.