Sony X90L vs Haier M90E

Direct comparison

X90L

M90E

Available screen sizes: 55”65”75”85”98”

Available screen sizes: 55”65”75”

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2023

Complete the survey to find out the result

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Overall rating

7.7

7.1

  • Movies and series in UHD quality

    7.5

    6.7

  • Classic TV, YouTube

    7.5

    6.1

  • Sports broadcasts (TV and apps)

    7.4

    5.9

  • Gaming on console

    7.9

    7.8

  • TV as a computer monitor

    7.4

    6.7

  • Watching in bright light

    7.8

    7.8

  • Utility functions

    8.0

    5.0

  • Apps

    9.6

    9.6

  • Sound quality

    7.0

    8.6

Advantages

  • 120 Hz panel – great for gamers and sports fans

  • Good black and contrast reproduction thanks to advanced local dimming algorithm

  • Support for HDMI 2.1, VRR, ALLM, and Game Bar – ideal gaming features

  • High SDR brightness (785 cd/m²) – performs excellently in well-lit rooms

  • Google TV operating system – intuitive, rich in applications and customisation

  • TV programme recording function without the need for an external decoder

  • Natural image scaling – the image without excessive sharpness presents itself realistically

  • High peak brightness in HDR (over 1000 nits)

  • Very high native contrast and deep black (VA panel)

  • Supports 144 Hz refresh rate and HDMI 2.1 ports

  • Very low input lag in mode (<10 ms)

  • Versatile USB multimedia player

  • Good sound quality with perceptible bass

  • Supports dynamic HDR formats (Dolby Vision, HDR10+)

Disadvantages

No like
  • No support for HGiG

  • Cannot enable VRR and Dolby Vision simultaneously

  • Only 2 HDMI 2.1 ports, including 1 e-ARC

  • The television isn't the slimmest - this may be a drawback for those who prefer ultra-thin models

  • Aggressive and unstable local dimming algorithm

  • Poor stability and errors in the functioning of the Google TV system

  • Lack of font sharpness at 144 Hz refresh rate

  • Poor tone mapping in standard HDR10 format

Our verdict

Sony X90L is a higher-end model from the Japanese manufacturer that premiered in 2023, but it will successfully continue into 2024 as well. The Sony brand and the name Bravia are associated with excellent picture quality, and this model confirms that reputation – it offers great brightness and very good black levels. Despite having fewer local dimming zones than its competitors, it makes up for this with an advanced algorithm. Additionally, after calibration, the television presents very well-rendered colours, resulting in a natural and cohesive image reminiscent of IMAX cinema. In everyday use, X90L performs excellently, mainly due to the image processor, which effectively scales lower resolution content, and the recording function from the built-in tuner, which is becoming increasingly rare in today’s televisions. Sony is also closely linked with the world of PlayStation, and in this regard, X90L Sony does not disappoint. It is equipped with HDMI 2.1, VRR, ALLM, and a convenient Game Bar, making it a good choice for gamers who expect smooth gameplay and quick response times. However, even in such a successful model, there are some drawbacks. Gamers may be disappointed by the lack of support for HGiG, which could enhance image quality in HDR games. Furthermore, Sony has yet to introduce an update that would reduce input lag in Dolby Vision mode – something achieved in the higher model, the A95L. Those who prefer slimmer devices should know that although Sony X90L looks elegant thanks to its aluminium frame, it is not one of the thinnest televisions on the market. Even though X90L is already a year old, it remains a solid piece of equipment that combines good picture parameters with functionality and support for gamers. It is a successful choice for those seeking a versatile high-end television.

The Haier M90E is an ambitious attempt by the manufacturer to enter the higher segment of the market. "On paper," the specifications look impressive: Mini LED backlighting, VA panel, and a 144 Hz refresh rate suggest a complete piece of equipment. However, reality verifies these assumptions. We receive a device with two faces: a powerful hardware base that suffocates under the weight of poorly developed software. On one hand, we have excellent brightness, high contrast, and deep black levels, which, combined with low input lag and HDMI 2.1 connections, should make this television a hit. On the other hand, everyday usage is marred by annoying errors: a weak dimming algorithm and an unstable Google TV system. It is clear that the manufacturer lacks experience in optimising such a complex device. Who is this model for? Mainly for conscious users who can overlook system errors in exchange for high brightness. However, for the average consumer, the Haier M90E currently poses too great a risk. In this price range, the competition is enormous. We can easily find proven models from other brands that offer similar picture parameters but provide significantly more stable and predictable performance. Instead of experimenting, it is safer to reach for solutions that do not suffer from "growing pains."

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
2 x HDMI 2.0, 2 x HDMI 2.1 (40Gbps)
Other inputs
RCA (Chinch)
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Good
Good
Stand type
Legs
Central
Bezel color
Black
Silver
Stand
Height adjustment, Base adjustment
Fixed
Accessories
Two remote controls, Stand
Stand

Contrast and black detail

7.6/10

6.9/10

Local dimming function: Yes, number of zones: 88 (11 x 8)

Local dimming function: Yes, number of zones: 240 (15 x 16)

Contrast:

Review Sony X90L Contrast and black detail

Result

87,500:1

Review Sony X90L Contrast and black detail

Result

14,400:1

Review Sony X90L Contrast and black detail

Result

99,250:1

Review Sony X90L Contrast and black detail

Result

9,550:1

Review Sony X90L Contrast and black detail

Result

6,300:1

Review Haier M90E Contrast and black detail

Result

139,700:1

Review Haier M90E Contrast and black detail

Result

25,250:1

Review Haier M90E Contrast and black detail

Result

23,150:1

Review Haier M90E Contrast and black detail

Result

9,500:1

Review Haier M90E Contrast and black detail

Result

5,550:1

Halo effect and black detail visibility:

Check the visibility of bright lights on a dark background. Mini-LEDs often struggle with this. The photo does not compare black levels – that’s what the video below is for.

The video accurately shows differences in contrast and black levels between TVs, as well as potential issues: halo around bright objects or Mini-LED zone operation visible as brightness jumps.

The Sony X90L television is equipped with a VA panel and in the tested size of 65', it has 88 local dimming zones. It may seem that such a number of zones does not make a great impression, but thanks to the local dimming algorithm, the television handles blacks excellently. This is clearly visible in the first and third test patterns, where the contrast reaches nearly 100,000:1. In more demanding scenes, the X90L does not achieve such spectacular results – a contrast level of 6000:1 is just fine. Light separation performs really well, as confirmed by a scene from the film "Oblivion." However, the small number of dimming zones means that the halo effect is noticeable, especially in the test film from "Sicario 2," where the lights of the helicopter cause quite a significant flare over a large portion of the screen. Despite the limited number of dimming zones, the Sony X90L manages to reproduce blacks quite well. Although it does not match the highest series of miniLED or OLED televisions in terms of black depth and contrast level, it offers solid results that are sufficient for most demanding users.

The Haier M90E is a fully-fledged Mini LED television that uses a VA panel. This combination of technology usually guarantees deep blacks and high contrast. In the tested 55-inch model, the backlighting system is based on 240 independent dimming zones, and their number increases proportionally in larger variants of this model. Laboratory measurements confirm the high hardware potential – in synthetic tests with active dimming, the contrast exceeded the value of 100,000:1.

However, the dry measurement data does not translate into an ideal image in real-world applications, which forced us to lower the score in this section. The bottleneck turned out to be the software controlling the zones. The algorithm operates too aggressively and replicates the errors we observed earlier in the more expensive M95E model. The problem becomes evident when bright objects move across a dark background on the screen. The system struggles to smoothly adjust the brightness of individual zones, resulting in unnatural flickering of certain parts of the image. Instead of smooth motion, we see an effect reminiscent of a flickering broken lantern, which was ruthlessly exposed by our test night scene from the film Sicario 2.

HDR effect quality

6.7/10

6.1/10

Supported formats
HDR10, Dolby Vision, HLG
HDR10, Dolby Vision, Dolby Vision IQ
Color gamut coverage
DCI P3: 96.0%, Bt.2020: 76.0%
DCI P3: 95.0%, Bt.2020: 75.7%

Luminance measurements in HDR:

Review Sony X90L Brightness measurement

Result

912 nit

Review Sony X90L Brightness measurement

Result

680 nit

Review Sony X90L Brightness measurement

Result

678 nit

Review Sony X90L Brightness measurement

Result

640 nit

Review Sony X90L Brightness measurement

Result

797 nit

Review Haier M90E Brightness measurement

Result

1004 nit

Review Haier M90E Brightness measurement

Result

517 nit

Review Haier M90E Brightness measurement

Result

615 nit

Review Haier M90E Brightness measurement

Result

399 nit

Review Haier M90E Brightness measurement

Result

774 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

The photos show two HDR10 movies. 'Pan' is one of the brightest productions ever made, while 'Billy Lynn' (soldier) has brightness typical of streaming (Netflix, Prime, HBO MAX). Notice the intensity of effects and detail in whites.

Static HDR10

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

Dynamic: Dolby Vision

Dynamic: Dolby Vision

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

HDR luminance chart:

Haier M90E

Sony X90L

HDR on the Sony X90L TV looks promising. The luminance chart showed that the television has a solid power reserve, reaching a maximum of 1000 nits in synthetic tests. However, how does this perform in real-world scenarios? In scenes such as the opening of Life of Pi or the final sequence from The Meg, the TV is able to deliver this power on HDR content, reaching about 800 nits. Unfortunately, displaying small light elements on a black background, as seen in the scene from Sicario 2, poses greater challenges for the X90L – here the results drop to around 600 nits. Despite this, when compared to competing models with mini-LED technology, the effect looks very good and can shine just enough to impress us. Notably, the colour gamut coverage is commendable, with a score of 96% for DCI-P3 and 76% for BT.2020, indicating good colour reproduction in HDR content.

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

Factory color reproduction

6.2/10

4/10

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

The best mode in Sony televisions is the IMAX Enhanced mode. Although IMAX is mainly associated with the cinematic experience, here the colour reproduction out of the box is average. In the case of lower quality content, such as HD – regular television or YouTube – it is worth paying attention to the white balance. It is characterised by a deficiency in red and an excessive dominance of blue, which gives the image a pinkish hue. The brightness characteristic, or gamma, for HD content is quite decent, but a slight boost could make the image appear washed out and look as if it is behind a light fog.

In 4K HDR content, the situation looks somewhat different. The white balance shows a significant boost in blue, which causes the image to become unnaturally sharp and seem artificial. Such an exaggeration in colour reproduction may not appeal to everyone, especially if one prefers more realistic shades. Additionally, the EOTF curve in Sony X90L appears quite correct at first glance. However, at the end of the graph, some fluctuations can be seen, suggesting that the television is trying to maintain appropriate brightness to avoid overexposing larger elements.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

Color reproduction after calibration

9.1/10

6/10

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

Sony offers a range of tools for improving image quality, including two additional picture modes that we decided to utilise during testing and to apply calibration to. This solution significantly facilitates the calibration process and is very effective, provided the appropriate tools are available. In the case of HD content, the white balance was almost perfectly aligned – only one shade of grey exceeds the error value of "1", which is an excellent result. The same can be said for the brightness characteristic (gamma), which presents itself nearly perfectly, with microscopic deviations on the order of 0.01.

In the case of 4K HDR content, the situation is not quite so ideal. Although the white balance has been greatly improved, it has not been possible to completely eliminate the dominance of blue colour. Nevertheless, the errors on the Colour Checker test only occasionally exceed the value of "2", which means that image distortions are practically imperceptible. As for the EOTF curve, it is worth activating the filter in the top right corner "EOTF in Films" – the graph looks correct, but the television encounters difficulties when illuminating very small elements, which is due to the limited number of dimming zones. Despite these minor errors, it is thanks to the calibration that the IMAX Enhanced mode on the Sony X90L makes watching films feel like a true cinema experience.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

Smoothness of tonal transitions

9.2/10

9.1/10

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

The fluidity of tonal transitions in Sony X90L is excellent. The gradation is beautiful on high-quality sources such as 4K streaming. One can only notice slight cuts on more demanding gradients, but the overall effect is very good and should satisfy even the more discerning viewers.

The gradient mapping is one of the strongest points of this model. In the vast majority of film scenes, the Haier M90E handles this task impeccably, smoothly blending adjacent colours. We did not observe any issues with posterisation or clear colour separation (banding) here. Minor imperfections were only noticeable to us on very demanding scenes based on a grey palette. However, even under such difficult conditions, the errors are minimal, and the image remains coherent.

Image scaling and smoothness of tonal transitions

8.5/10

5/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
No

Smooth transition function

The match photo shows how the TV smooths weak tonal transitions in low-quality video.

Image scaling SD (576i)

The model photo shows how it handles upscaling of SD material.

The Sony X90L television features a tone transition smoothing function known as Soft Gradation, which is extremely effective. Even at the "low" option, the effects are satisfactory, but at the "medium" setting, it works like a dream – we recommend using this option for the best results. The image scaling on the Sony X90L is simply excellent. The image is not overly sharpened, which provides a natural effect and ensures that everything looks cohesive. It's clear that the engineers really focused on this aspect, creating a solution that is impressive and performs well in daily use. Because of this, even when watching content such as regular television or YouTube, where the image is not inherently stunning, one can enjoy a smooth, cohesive, and visually pleasing experience.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

Blur and motion smoothness

8.1/10

7.2/10

Maximum refresh rate of the panel
120Hz
144Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Yes, 120Hz (double contours)
-
BFI function 120Hz
Yes, 120Hz
-
Brightness drop with BFI
55%
-%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Blur ():

Blur (4K@144Hz):

Sony X90L with a 120 Hz panel is an excellent choice for both gamers and cinema enthusiasts. The television is equipped with the Motion Flow smoothing feature, which allows for adjusting motion fluidity using two sliders: "smoothness" and "clarity." The "smoothness" slider controls the level of fluidity in motion, which helps reduce image stuttering, while "clarity" is used to minimize blur and enhance motion sharpness, which is particularly useful in dynamic scenes.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Console compatibility and gaming features

7.8/10

7.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 120Hz
    48 - 144Hz
  • Dolby Vision Game Mode
    Warning Yes, high input lag
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    No
    No
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    No

Sony X90L is a television that performs well in terms of compatibility with consoles and features for gamers. Its 120 Hz panel and two HDMI 2.1 ports with a bandwidth of 48 Gb/s allow for smooth playback of high-resolution games at a high frame rate. Gamers can also take advantage of the ALLM feature, which automatically switches the television to low latency mode, and VRR, which ensures smooth gameplay without image stuttering. The Game Bar is an additional advantage – an intuitive tool that provides quick access to the most important gaming settings and features, facilitating control over gameplay.

Unfortunately, when it comes to HDR in games, the Sony X90L has its limitations. There is a lack of support for HGiG, a standard that many gamers consider crucial for precise HDR reproduction in games. While the television supports Dolby Vision, which could theoretically improve image quality in games, the practical application of this feature is problematic. Dolby Vision in game mode is associated with very high input lag, making gameplay less comfortable and precise movements more difficult. Additionally, it is not possible to enable Dolby Vision alongside VRR. This means that despite its numerous advantages, gamers seeking the ideal HDR in games may feel a sense of disappointment.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.

Input lag

8.7/10

9.8/10

SDR

1080p60
25 ms
17 ms
1080p120
12 ms
9 ms
2160p60
25 ms
17 ms
2160p120
12 ms
8 ms

HDR

2160p60
25 ms
17 ms
2160p120
12 ms
8 ms
4320p60

Dolby Vision

2160p60 DV
145 ms
20 ms
2160p120 DV
10 ms

Input lag in Sony X90L can be assessed as decent, although it is not outstanding. In Dolby Vision mode, the television operates only at 60 Hz, and the additional high input lag complicates matters as it makes gameplay practically unplayable. For games at the popular frequency of 60 Hz, the input lag is about 25 ms – this is an acceptable result, but for more demanding gamers, it may prove disappointing.

However, those more advanced gamers who have equipment supporting higher refresh rates can expect better results. With a 120 Hz signal, the input lag drops to around 12 ms, providing significantly better responsiveness and smoother gameplay, meeting the expectations of more demanding users.

In terms of signal delay, the Haier M90E performs very well. Measurements for a signal with a frequency of 120 Hz showed a value below 10 ms. This result guarantees high responsiveness in games, and the delay between pressing a button on the controller and the reaction on the screen is practically imperceptible to the user.

Compatibility with PC

7.4/10

6.7/10

Chroma 444 (max. resolution and refresh rate)
Yes
No
Font clarity
Very Good
Average
Readability of dark text and shapes
Good
Poor
Input lag in PC mode (4K, max. refresh rate)
12ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
120Hz
144Hz
G-Sync
Yes
Yes

The photo shows the legibility of small fonts. Ideally, lines should be the same thickness on both light and dark text, with minimal pixel gaps.

Cooperation with the PC in Sony X90L is at a good level. The X90L television supports chroma 4:4:4, which ensures quite good font visibility, important while working or browsing content on a large screen. Although there are minimal issues with font legibility on a dark background, it is not bothersome enough to pose a major problem in everyday use.

An additional advantage for PC users is the 120 Hz refresh rate and support for G-Sync functionality. As a result, gamers can expect smoother gameplay without the effect of stuttering or tearing, which significantly enhances comfort and the gaming experience.

Connecting a computer to the M90E yields mixed results. On the hardware side, it’s good: the television supports G-Sync, FreeSync, and refresh rates up to 144 Hz. Everything works correctly in games. The problem arises when displaying the desktop and text. In 144 Hz mode, the television struggles with chroma sampling 4:4:4. Fonts are jagged and fuzzy, which strains the eyes when reading. To achieve readable, sharp text (as seen in our comparison photos), one must drop the refresh rate to 60 Hz. This forces the user to constantly "tweak" the Windows screen settings – 144 Hz for gaming, 60 Hz for browsing the internet or working.

Viewing angles

2.9/10

2.9/10

Brightness drop at an angle of 45 degrees
64%
82%

The viewing angles on the Sony X90L are unfortunately very poor, which is typical for VA panels. The picture quality degrades when viewed at an angle, which can be problematic when watching from a greater distance or with a larger group of people. It's a shame that the manufacturer did not use a coating to widen the viewing angles, which could significantly improve this aspect and make the television more versatile for different room layouts.

The use of a VA panel has specific consequences. The viewing angles of the M90E are simply very poor. This is a typical characteristic of this technology, but it should be kept in mind before making a purchase. Already with a slight deviation from the central axis, the image begins to degrade. Blacks turn grey, contrast drastically drops, and colours lose saturation and become washed out. In a direct comparison with IPS (or ADS) panels, Haier falls short. Where IPS maintains a consistent image even for viewers sitting at an angle, the M90E requires watching straight on. If you plan to place the television in a wide living room where family members watch films from different locations, this model will not be a good choice.

Daytime performance

7.8/10

7.8/10

Panel finish
Satin
Satin
Reflection suppression
Good
Decent
Black levels during daytime
Very Good
Good

Panel brightness

Haier M90E: 843 cd/m2

Sony X90L: 784 cd/m2

The performance of the television Sony X90L during the day is very good. The satin matrix effectively dampens reflections, which minimises glare and keeps the image clear even in bright rooms. An SDR brightness level of 785 cd/m² allows for comfortable viewing of standard television and lower quality materials regardless of the time of day. As a result, the X90L will perform excellently in both well-lit living rooms and more sunlit spaces.

The screen is covered with a satin-finish coating. This solution does quite well in suppressing reflections, though it does not eliminate them completely. However, the greatest asset of the M90E in this regard is its high brightness. In everyday use (SDR content), the luminance can exceed the threshold of 1000 nits. This reserve of power ensures that the television can easily "cut through" existing light. The image remains sharp and clear even in very brightly lit rooms.

Panel details

Backlight Type
PFS LED
PFS LED
Software version during testing
PKG6.7612.0875EUA
RTMA.250416.189
Image processor
mt5895 3GB RAM
mt5889

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Sony X90L TV Panel details
Review Haier M90E TV Panel details

TV features

8/10

5/10

  • HDMI inputs
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    2 x HDMI 2.0, 2 x HDMI 2.1 40Gbps
  • Other inputs
    RCA (Chinch)
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    Yes
    No
  • Recording programming
    Yes
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim)
    Yes
    Yes
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    No
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    No
    No

Smart features:

  • AirPlay
    Yes
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Sony X90L TV features
Review Sony X90L TV features
Review Haier M90E TV features
Review Haier M90E TV features
Review Haier M90E TV features

Sony X90L offers a rich set of features, starting with the Google TV system, which is the heart of entertainment. This solution provides access to a vast array of applications and streaming services, and the interface is intuitive and straightforward. With the support of a voice assistant, using the television becomes even more convenient – just one command is enough to find your favourite films, series, or music. Google TV operates smoothly and allows for full personalisation, making everyday use enjoyable and hassle-free.

The television also offers a number of user-friendly features. It supports AirPlay and Miracast, enabling easy content sharing from mobile devices. Additionally, other devices can be connected via Bluetooth, which enhances versatility and user convenience. For those who prefer traditional television viewing, there is even a recording feature available without the need for an external decoder, which is a significant advantage for fans of live shows.

In terms of design, Sony X90L may not be the sleekest, but its appearance is impressive thanks to a metal frame that adds elegance. The television is equipped with a base that can be positioned in three different ways, allowing for adjustments according to different spaces and user preferences.

Smart TV System – Google TV

The Haier M90E operates on the Google TV platform. This means access to a vast database of applications, efficient voice searching, and a built-in Chromecast for streaming content from your phone. Theoretically, the functionality is complete. In practice, the software adaptation by the manufacturer leaves much to be desired. Haier's implementation of the system is unstable and "full of holes." During testing, we repeatedly encountered errors, applications froze, or became unresponsive. It is clear that the company is still gaining experience in optimising such a demanding environment as the Google system. We hope that over time and with further updates, these "growing pains" will be eliminated, but at this moment, the experience can be frustrating.

Traditional and Multimedia Features

In terms of traditional equipment, only one element deserves praise: the physical headphone jack. This connection is increasingly being removed by competitors, and here it is still available, which will be appreciated by owners of older audio equipment. Apart from this exception, the list of features is very average. The television does not offer the ability to record TV channels to a USB memory (PVR). There is also a lack of picture-in-picture (PiP) functionality. We are only provided with the bare minimum, with no added value.

Apps

9.6/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Playing files from USB

8.7/10

9.5/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
Yes
PNG
No
Yes
GIF
No
Yes
WebP
No
Yes
TIFF
No
No
BMP
No
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

Sony X90L handles the playback of most popular file formats from USB without any issues, which is a big plus for those who often access external content. However, it is worth mentioning a slight downside – the built-in player does not allow for changing the font colour in subtitles, which may be problematic for some. Fortunately, thanks to the extensive Google TV system, users have a wide range of options. Alternative media players, which offer more personalisation options, can be easily installed.

The built-in media player is one of the strongest features of this model. We can confidently say that it is one of the best and most "versatile" players we have had the opportunity to test. The device handles virtually every audio and video format. During trials with our test library, the television flawlessly opened almost all files, regardless of the codec or container used. Users with extensive film collections on external drives will have no compatibility issues here.

Sound

7/10

8.6/10

  • Maximum volume
    -
    83dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    Yes
    No
  • DTS-HD Master Audio
    Yes
    No

The sound on the Sony X90L is pleasant and clear, and the presence of bass makes the audio richer. The television performs well when playing music, offering satisfactory audio experiences. An additional advantage is the support for Dolby Atmos and DTS technologies, which provide a more spatial and immersive sound. As a result, films, games, and music gain depth and realism, creating a better experience for the user.

Haier M90E offers sound quality that pleasantly surprises, considering the lack of an extensive external audio system (e.g. soundbar). The design is based on hidden main speakers and two visible subwoofers located on the rear wall of the cabinet. This configuration translates into a specific sound characteristic. The television generates clear, audible bass and well-highlighted high tones. The only weaker point is the reproduction of mid tones. Our measurements of the frequency response revealed a slight dip in this range (a dip on the graph). Despite this technical unevenness, the overall sound perception in everyday use remains pleasant.

Sound Quality Test

No sound test video

Acoustic Measurements

No acoustic data

83dBC (Max)

75dBC