Sony X85L vs Haier M90E

Direct comparison

X85L

M90E

Available screen sizes: 55”65”75”

Available screen sizes: 55”65”75”

Resolution: 3840x2160

System: Google TV

Model year: 2023

Complete the survey to find out the result

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Overall rating

6.9

7.1

  • Movies and series in UHD quality

    6.4

    6.7

  • Classic TV, YouTube

    6.3

    6.1

  • Sports broadcasts (TV and apps)

    6.6

    5.9

  • Gaming on console

    7.8

    7.8

  • TV as a computer monitor

    5.6

    6.7

  • Watching in bright light

    6.5

    7.8

  • Utility functions

    7.7

    5.0

  • Apps

    9.6

    9.6

  • Sound quality

    6.9

    8.6

Advantages

  • Advanced Google TV System

  • Good contrast

  • Good brightness

  • Features for gamers - VRR, Game Bar and G-Sync

  • Base with adjustable legs

  • High peak brightness in HDR (over 1000 nits)

  • Very high native contrast and deep black (VA panel)

  • Supports 144 Hz refresh rate and HDMI 2.1 ports

  • Very low input lag in mode (<10 ms)

  • Versatile USB multimedia player

  • Good sound quality with perceptible bass

  • Supports dynamic HDR formats (Dolby Vision, HDR10+)

Disadvantages

No like
  • No support for HGiG, Dolby Vision with high input lag

  • Font readability issues on PC at 120 Hz

  • Only 2 HDMI 2.1 ports - with one serving as eARC

  • Aggressive and unstable local dimming algorithm

  • Poor stability and errors in the functioning of the Google TV system

  • Lack of font sharpness at 144 Hz refresh rate

  • Poor tone mapping in standard HDR10 format

Our verdict

Sony X85L is a model from 2023 that will be continued in the offering for 2024 by the Japanese manufacturer. Its greatest advantage is the Google TV system. It currently provides the largest access to applications, so we need not worry that one of our favourite applications will be missing. The intuitive interface and voice control feature using Google Assistant make daily use of the television comfortable and modern. As for picture quality, Sony X85L performs well. Thanks to local dimming (albeit with a very average number of zones), black levels look quite decent. Additionally, its fairly high brightness allows for comfortable television viewing during the day, even in well-lit rooms. Furthermore, the television offers a programme recording function with built-in tuners, which is a great convenience for those wanting to control what and when they watch. In terms of motion smoothness, X85L does not disappoint either. The 120 Hz panel and Motionflow system ensure smooth display of dynamic scenes, satisfying both movie enthusiasts and sports fans. The television is also equipped with a range of features for gamers, including VRR, Game Bar and G-Sync support, making it an attractive choice for gaming enthusiasts. Of course, the television is not without its faults. The lack of HGiG support and high input lag in Dolby Vision mode can be disappointing for more demanding gamers. Additionally, the compromise between font readability and image smoothness when connected to a PC may not appeal to everyone. Nevertheless, Sony X85L is a decent piece of equipment that is particularly worth attention if it can be purchased on promotion.

The Haier M90E is an ambitious attempt by the manufacturer to enter the higher segment of the market. "On paper," the specifications look impressive: Mini LED backlighting, VA panel, and a 144 Hz refresh rate suggest a complete piece of equipment. However, reality verifies these assumptions. We receive a device with two faces: a powerful hardware base that suffocates under the weight of poorly developed software. On one hand, we have excellent brightness, high contrast, and deep black levels, which, combined with low input lag and HDMI 2.1 connections, should make this television a hit. On the other hand, everyday usage is marred by annoying errors: a weak dimming algorithm and an unstable Google TV system. It is clear that the manufacturer lacks experience in optimising such a complex device. Who is this model for? Mainly for conscious users who can overlook system errors in exchange for high brightness. However, for the average consumer, the Haier M90E currently poses too great a risk. In this price range, the competition is enormous. We can easily find proven models from other brands that offer similar picture parameters but provide significantly more stable and predictable performance. Instead of experimenting, it is safer to reach for solutions that do not suffer from "growing pains."

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
2 x HDMI 2.0, 2 x HDMI 2.1 (40Gbps)
Other inputs
RCA (Chinch)
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Good
Good
Stand type
Legs
Central
Bezel color
Graphite
Silver
Stand
Base adjustment
Fixed
Accessories
Stand
Stand

Contrast and black detail

6.7/10

6.9/10

Local dimming function: Yes, number of zones: 24 (4 x 6)

Local dimming function: Yes, number of zones: 240 (15 x 16)

Contrast:

Review Sony X85L Contrast and black detail

Result

8,700:1

Review Sony X85L Contrast and black detail

Result

7,800:1

Review Sony X85L Contrast and black detail

Result

19,200:1

Review Sony X85L Contrast and black detail

Result

5,750:1

Review Sony X85L Contrast and black detail

Result

5,150:1

Review Haier M90E Contrast and black detail

Result

139,700:1

Review Haier M90E Contrast and black detail

Result

25,250:1

Review Haier M90E Contrast and black detail

Result

23,150:1

Review Haier M90E Contrast and black detail

Result

9,500:1

Review Haier M90E Contrast and black detail

Result

5,550:1

Halo effect and black detail visibility:

Check the visibility of bright lights on a dark background. Mini-LEDs often struggle with this. The photo does not compare black levels – that’s what the video below is for.

The video accurately shows differences in contrast and black levels between TVs, as well as potential issues: halo around bright objects or Mini-LED zone operation visible as brightness jumps.

The Sony X85L television is equipped with a VA panel, which in itself offers quite good contrast. Additionally, this model features local dimming technology – in the 55-inch version, it encompasses 24 zones. Although this number is not impressive, it naturally increases with the size of the television. The contrast in the X85L is good, though not the best, especially in comparison to other televisions also equipped with advanced local dimming technology. Results at a level of 8000:1 are satisfactory, but appear average in the context of competition. In some cases, such as the third scene from the film Arrival, the contrast is promising and performs fairly well. This is thanks to the very good dimming algorithm that Sony has employed in its televisions for years. Unfortunately, due to the limited number of local dimming zones, the television struggles with noticeable blooming, which can be observed, for example, in scenes with the helicopter from the film Sicario 2.

The Haier M90E is a fully-fledged Mini LED television that uses a VA panel. This combination of technology usually guarantees deep blacks and high contrast. In the tested 55-inch model, the backlighting system is based on 240 independent dimming zones, and their number increases proportionally in larger variants of this model. Laboratory measurements confirm the high hardware potential – in synthetic tests with active dimming, the contrast exceeded the value of 100,000:1.

However, the dry measurement data does not translate into an ideal image in real-world applications, which forced us to lower the score in this section. The bottleneck turned out to be the software controlling the zones. The algorithm operates too aggressively and replicates the errors we observed earlier in the more expensive M95E model. The problem becomes evident when bright objects move across a dark background on the screen. The system struggles to smoothly adjust the brightness of individual zones, resulting in unnatural flickering of certain parts of the image. Instead of smooth motion, we see an effect reminiscent of a flickering broken lantern, which was ruthlessly exposed by our test night scene from the film Sicario 2.

HDR effect quality

5.8/10

6.1/10

Supported formats
HDR10, Dolby Vision, HLG
HDR10, Dolby Vision, Dolby Vision IQ
Color gamut coverage
DCI P3: 95.0%, Bt.2020: 71.5%
DCI P3: 95.0%, Bt.2020: 75.7%

Luminance measurements in HDR:

Review Sony X85L Brightness measurement

Result

736 nit

Review Sony X85L Brightness measurement

Result

415 nit

Review Sony X85L Brightness measurement

Result

535 nit

Review Sony X85L Brightness measurement

Result

249 nit

Review Sony X85L Brightness measurement

Result

599 nit

Review Haier M90E Brightness measurement

Result

1004 nit

Review Haier M90E Brightness measurement

Result

517 nit

Review Haier M90E Brightness measurement

Result

615 nit

Review Haier M90E Brightness measurement

Result

399 nit

Review Haier M90E Brightness measurement

Result

774 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

The photos show two HDR10 movies. 'Pan' is one of the brightest productions ever made, while 'Billy Lynn' (soldier) has brightness typical of streaming (Netflix, Prime, HBO MAX). Notice the intensity of effects and detail in whites.

Static HDR10

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

Dynamic: Dolby Vision

Dynamic: Dolby Vision

The photos present the visibility of white details in various HDR formats. They do not show brightness differences between TVs (these can be compared in the previous gallery).

HDR luminance chart:

Haier M90E

Sony X85L

The Sony X85L television offers solid HDR performance with a brightness level of 750 nits, which is sufficient to enjoy vivid effects. In scenes of moderate difficulty, such as the first, third, or fifth test scenes, a brightness of around 600 nits allows one to fully experience the HDR effect. Unfortunately, in more demanding segments, like the scene from the film Sicario 2, the television reveals its limitations. Drops in brightness to 250 nits cause the HDR effect to lose its impressive quality, resembling rather ordinary SDR. Nevertheless, it is worth highlighting the very good coverage of the DCI-P3 colour palette at 95%, which definitely deserves praise and positively impacts the overall image quality.

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

Factory color reproduction

5.8/10

4/10

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

This gallery shows how colors change after professional TV calibration. If you notice the difference, we recommend ordering this service at SkalibrujTV.com.

Factory Mode

After calibration

The television Sony X85L was tested in IMAX Enhanced mode, which, although associated with world-class cinema, does not guarantee an image that aligns with the director's intention. The main problem is the white balance – there is a noticeable strong dominance of blue colour and significant shortcomings in red. As a result, the picture becomes unnaturally cool and looks artificial. Errors in colour reproduction were confirmed by the Colour Checker test, which showed considerable discrepancies – the colours were "scattered" like shots from a rifle, and only a few samples hit the target values. This clearly demonstrates that the accuracy of colour reproduction leaves much to be desired.

The brightness of the image is one of the positive features of the television. The gamma for HD content is at an acceptable level, although there are minor errors, but generally it is quite good. However, the characteristic of brightness for 4K materials remains a problem, controlled by the EOTF curve. It is evident here that very small, bright elements of the image are too dim, which is the result of the limited number of backlighting zones due to the design of the television.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

Color reproduction after calibration

7.5/10

6/10

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

The photos show how movies look on the TV. Pay attention to black detail visibility, colors, and shadow tint.

Thanks to the application of calibration tools offered by Sony X85L, the image quality has been significantly improved. After calibration, the white balance for HD content is much more stable, making colours appear more natural and enhancing the authenticity of the image. Although it is not perfect, these changes allow viewers to enjoy a more realistic colour reproduction, eliminating the previous cool tone. The gamma, which was already decent, has been adjusted to an even better version. As a result, tonal transitions and brightness are more consistent, positively affecting the depth and detail of the image.

As for 4K content, despite efforts, the white balance still struggles with a lack of red, which can lead to overly warm colours in some scenes. Synthetic tests showed that the EOTF curve in HDR is quite stable, with a slight enhancement in mid-bright scenes. However, in actual film material, the television can still be too bright with fine, light details, which is a result of the limitations of large local dimming technology.

Nevertheless, calibration has brought significant benefits, particularly in terms of colour accuracy, improving the overall image quality and providing a more natural and cohesive directorial vision.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

Smoothness of tonal transitions

7.1/10

9.1/10

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

These are selected scenes that show smooth tonal transitions from one color to another. If you see distinct banding, it’s the TV panel’s fault.

The fluidity of tonal transitions in Sony X85L is at a good level – the gradation of colours is smooth, even in more demanding areas, which makes the perception of scenes positive and natural. The biggest issues arise around shadows, where subtle colour joins may be visible. Despite this, the television performs well enough that most viewers should not notice these minor imperfections.

The gradient mapping is one of the strongest points of this model. In the vast majority of film scenes, the Haier M90E handles this task impeccably, smoothly blending adjacent colours. We did not observe any issues with posterisation or clear colour separation (banding) here. Minor imperfections were only noticeable to us on very demanding scenes based on a grey palette. However, even under such difficult conditions, the errors are minimal, and the image remains coherent.

Image scaling and smoothness of tonal transitions

6/10

5/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
No

Smooth transition function

The match photo shows how the TV smooths weak tonal transitions in low-quality video.

Image scaling SD (576i)

The model photo shows how it handles upscaling of SD material.

In terms of smoothing tonal transitions, the Sony X85L television does not offer any dedicated enhancement options, which is a certain drawback. On the other hand, the image scaling performs quite well – the television adds a bit of artificial sharpness, which may make details such as tree branches more pronounced, although sometimes with noticeable jagged edges. This type of effect may appeal to some viewers who prefer a more detailed image.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

Blur and motion smoothness

8/10

7.2/10

Maximum refresh rate of the panel
120Hz
144Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Yes, 120Hz (double contours)
-
BFI function 120Hz
Yes, 120Hz
-
Brightness drop with BFI
52%
-%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Blur ():

Blur (4K@144Hz):

Sony X85L, equipped with a 120 Hz panel, will meet the expectations of a wide range of users – from sports and gaming fans to movie enthusiasts. Movie buffs will certainly appreciate the presence of one of the best motion smoothing systems, known as Motionflow. This system offers adjustment through sliders for smoothness and clarity – smoothness is responsible for motion fluidity, eliminating judder, while clarity improves the sharpness of fast scenes, reducing blur.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Console compatibility and gaming features

7.8/10

7.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 120Hz
    48 - 144Hz
  • Dolby Vision Game Mode
    Warning Yes, high input lag
    Yes
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    No
    No
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    No

Sony X85L offers a quite solid set of features for gamers, making it an attractive choice for gaming enthusiasts. First and foremost, the television has a 120 Hz panel, which translates to smooth and dynamic image display, ideal for both fast-paced action games and more demanding sports titles. It is equipped with two HDMI 2.1 ports with full bandwidth of 48 Gb/s, allowing for the full utilisation of next-generation consoles. Additionally, Sony X85L supports VRR (Variable Refresh Rate) technology, which helps reduce stuttering and artifacts during gameplay, providing a smooth experience. The television also supports G-Sync, which is particularly beneficial for gamers using NVIDIA graphics cards, allowing for the synchronisation of the screen refresh rate with GPU performance, eliminating screen tearing. It is worth mentioning the Game Bar feature, which facilitates quick access to the most important gaming-related settings, such as VRR, brightness levels, and display modes, which is convenient and useful during gameplay.

However, there are certain limitations. The television does not support HGiG, which may be a downside for some gamers, as HGiG optimises HDR effect rendering in games, providing a more authentic visual experience. Additionally, while the Dolby Vision mode is available, it is not practical for gaming due to the very high input lag.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.

Input lag

9.1/10

9.8/10

SDR

1080p60
18 ms
17 ms
1080p120
9 ms
9 ms
2160p60
18 ms
17 ms
2160p120
9 ms
8 ms

HDR

2160p60
18 ms
17 ms
2160p120
9 ms
8 ms
4320p60

Dolby Vision

2160p60 DV
95 ms
20 ms
2160p120 DV
10 ms

Generally speaking, the input lag on the Sony X85L is very good, which is crucial for smooth gameplay and quick reactions in games. In standard modes, especially when using HDMI 2.1 and playing at a resolution of 4K at 120 Hz, the input lag is minimal.

Unfortunately, the Dolby Vision mode is an exception to this rule. In this case, the input lag reaches as much as 95 ms. Such a high level of delay makes the Dolby Vision mode virtually unplayable, as the responses to commands are noticeably delayed.

In terms of signal delay, the Haier M90E performs very well. Measurements for a signal with a frequency of 120 Hz showed a value below 10 ms. This result guarantees high responsiveness in games, and the delay between pressing a button on the controller and the reaction on the screen is practically imperceptible to the user.

Compatibility with PC

5.6/10

6.7/10

Chroma 444 (max. resolution and refresh rate)
No
No
Font clarity
Poor
Average
Readability of dark text and shapes
Poor
Poor
Input lag in PC mode (4K, max. refresh rate)
9ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
120Hz
144Hz
G-Sync
Yes
Yes

The photo shows the legibility of small fonts. Ideally, lines should be the same thickness on both light and dark text, with minimal pixel gaps.

The collaboration of the television Sony X85L with a PC is a bit of a balance between image quality and user comfort. If we want to use the television for work, where clear fonts matter, we need to set the refresh rate to 60 Hz. In this mode, the text looks good and doesn't strain the eyes, which is crucial if we intend to spend a longer time in front of the screen.

On the other hand, if the television is to be used for gaming, where we can take full advantage of its capabilities at 120 Hz, we must bear in mind that the readability of fonts noticeably decreases. The image becomes less sharp, and the text harder to read, which can be frustrating. In short – Sony X85L will perform well for occasional connections to a computer, but if we need it on a daily basis for work and gaming, this compromise may not appeal to everyone.

Connecting a computer to the M90E yields mixed results. On the hardware side, it’s good: the television supports G-Sync, FreeSync, and refresh rates up to 144 Hz. Everything works correctly in games. The problem arises when displaying the desktop and text. In 144 Hz mode, the television struggles with chroma sampling 4:4:4. Fonts are jagged and fuzzy, which strains the eyes when reading. To achieve readable, sharp text (as seen in our comparison photos), one must drop the refresh rate to 60 Hz. This forces the user to constantly "tweak" the Windows screen settings – 144 Hz for gaming, 60 Hz for browsing the internet or working.

Viewing angles

3/10

2.9/10

Brightness drop at an angle of 45 degrees
67%
82%

The viewing angles on the Sony X85L, as is often the case with VA panels, are not the best. The picture looks great when viewed directly, but as soon as you move to the side, you notice that the colours lose intensity and the contrast significantly weakens. This can be an issue if the television is meant for viewing in larger groups, where viewers are seated at different angles. For those who usually watch solo or from one central spot, this won’t be a major downside, but when watching from the side, the picture quality unfortunately declines.

The use of a VA panel has specific consequences. The viewing angles of the M90E are simply very poor. This is a typical characteristic of this technology, but it should be kept in mind before making a purchase. Already with a slight deviation from the central axis, the image begins to degrade. Blacks turn grey, contrast drastically drops, and colours lose saturation and become washed out. In a direct comparison with IPS (or ADS) panels, Haier falls short. Where IPS maintains a consistent image even for viewers sitting at an angle, the M90E requires watching straight on. If you plan to place the television in a wide living room where family members watch films from different locations, this model will not be a good choice.

Daytime performance

6.5/10

7.8/10

Panel finish
Satin
Satin
Reflection suppression
Average
Decent
Black levels during daytime
Very Good
Good

Panel brightness

Haier M90E: 843 cd/m2

Sony X85L: 571 cd/m2

The performance of the television Sony X85L during the day is quite decent. Its satin screen coating handles light reflection moderately well, meaning that in bright rooms there can be some glare, but it is not bothersome enough to significantly interfere. The brightness in SDR mode at 570 nits is sufficient for comfortable TV viewing during the day, even with natural light coming in through the windows. This ensures that colours remain vivid and the picture is clearly visible, making the television suitable for everyday use.

The screen is covered with a satin-finish coating. This solution does quite well in suppressing reflections, though it does not eliminate them completely. However, the greatest asset of the M90E in this regard is its high brightness. In everyday use (SDR content), the luminance can exceed the threshold of 1000 nits. This reserve of power ensures that the television can easily "cut through" existing light. The image remains sharp and clear even in very brightly lit rooms.

Panel details

Backlight Type
PFS LED
PFS LED
Software version during testing
PKG6.7612.0875EUA
RTMA.250416.189
Image processor
mt5895 3gb ram
mt5889

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Sony X85L TV Panel details
Review Haier M90E TV Panel details

TV features

7.7/10

5/10

  • HDMI inputs
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    2 x HDMI 2.0, 2 x HDMI 2.1 40Gbps
  • Other inputs
    RCA (Chinch)
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    Yes
    No
  • Recording programming
    Yes
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim)
    Yes
    Yes
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    No
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    No
    No

Smart features:

  • AirPlay
    Yes
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Sony X85L TV features
Review Sony X85L TV features
Review Haier M90E TV features
Review Haier M90E TV features
Review Haier M90E TV features

Sony X85L runs on the Google TV system, which is a substantial advantage for many users. The television offers wide access to applications, and using streaming platforms is smooth and user-friendly. The interface is intuitive and easy to master, allowing quick switching between applications and searching for favourite content. Google TV allows for personalisation of the home screen, enabling each user to tailor it to their preferences. The Google Assistant further enriches the experience by offering voice control and quick changes to settings or searching for films without the need for a remote.

In terms of user features, Sony X85L offers many useful options. The television has the capability to record programmes, which is a significant convenience for those wanting to watch their favourite content at any time. AirPlay support allows for seamless content streaming from Apple devices, which iPhone and iPad owners will appreciate. Additionally, thanks to the built-in Bluetooth, various devices such as headphones or keyboards can be connected. However, one of the shortcomings is the PiP (picture-in-picture) function, which may disappoint users who prefer multitasking on screen.

The design of the Sony X85L television, while perhaps not among the thinnest, is solid and elegant. The metal stand with adjustable feet is one of its stronger points, allowing the height and width of the television to be adapted to various furniture and spaces. This practical solution enhances the interior and adds a modern character to it.

Smart TV System – Google TV

The Haier M90E operates on the Google TV platform. This means access to a vast database of applications, efficient voice searching, and a built-in Chromecast for streaming content from your phone. Theoretically, the functionality is complete. In practice, the software adaptation by the manufacturer leaves much to be desired. Haier's implementation of the system is unstable and "full of holes." During testing, we repeatedly encountered errors, applications froze, or became unresponsive. It is clear that the company is still gaining experience in optimising such a demanding environment as the Google system. We hope that over time and with further updates, these "growing pains" will be eliminated, but at this moment, the experience can be frustrating.

Traditional and Multimedia Features

In terms of traditional equipment, only one element deserves praise: the physical headphone jack. This connection is increasingly being removed by competitors, and here it is still available, which will be appreciated by owners of older audio equipment. Apart from this exception, the list of features is very average. The television does not offer the ability to record TV channels to a USB memory (PVR). There is also a lack of picture-in-picture (PiP) functionality. We are only provided with the bare minimum, with no added value.

Apps

9.6/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Playing files from USB

8.7/10

9.5/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
Yes
PNG
No
Yes
GIF
No
Yes
WebP
No
Yes
TIFF
No
No
BMP
No
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

Sony X85L easily handles playback of most popular file formats from USB, which is a big plus for those who often access external content. However, it should be mentioned that there is a small downside – the built-in player does not allow for changing the font colour in subtitles, which may be troublesome for some. Fortunately, thanks to the extensive Google TV system, users have a wide range of options. Alternative media players can be easily installed, offering more personalisation options.

The built-in media player is one of the strongest features of this model. We can confidently say that it is one of the best and most "versatile" players we have had the opportunity to test. The device handles virtually every audio and video format. During trials with our test library, the television flawlessly opened almost all files, regardless of the codec or container used. Users with extensive film collections on external drives will have no compatibility issues here.

Sound

6.9/10

8.6/10

  • Maximum volume
    -
    83dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    No
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    Yes
    No
  • DTS-HD Master Audio
    Yes
    No

The sound in Sony X85L is good – it is clear across the entire range, allowing enjoyment of both dialogues and music. The bass, though light, is noticeable and adds some depth to the overall sound. However, it should be emphasised that this is a subjective assessment – some may find such a sound profile satisfying, while others might need additional audio equipment to fully experience stronger tones and a more spacious sound.

Haier M90E offers sound quality that pleasantly surprises, considering the lack of an extensive external audio system (e.g. soundbar). The design is based on hidden main speakers and two visible subwoofers located on the rear wall of the cabinet. This configuration translates into a specific sound characteristic. The television generates clear, audible bass and well-highlighted high tones. The only weaker point is the reproduction of mid tones. Our measurements of the frequency response revealed a slight dip in this range (a dip on the graph). Despite this technical unevenness, the overall sound perception in everyday use remains pleasant.

Sound Quality Test

No sound test video

Acoustic Measurements

No acoustic data

83dBC (Max)

75dBC