Sony X75WL vs Hisense U7S Pro

The luminosity chart for the X75WL Sony television showed a maximum value of 350 nits, which is unfortunately not an impressive result. The television does not surprise with its brightness, and all the HDR scenes we tested lacked depth and the appropriate light effect that should accompany HDR content. Additionally, the poor coverage of the DCI-P3 colour gamut makes it difficult for the television to reproduce rich colours, which significantly affects the overall viewing experience of HDR content. The lack of adequate brightness and weak colour coverage mean that HDR effects are very limited in this model.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering that this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Although in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – the real challenge comes from the aggressively tuned local dimming algorithms. Because of this, small, bright details such as stars or the moon in the night sky are noticeably dimmed. The television tries at all costs to maintain deep blacks, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

One must commend the colour reproduction. The new U7S Pro is a QLED design that provides very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, rather than a solution based on a PFS filter. As a result, the colour saturation has clearly increased, and coverage of the most demanding BT.2020 colour space has surpassed the 81% barrier.

Colour reproduction tests for the model Sony X75WL are carried out in movie mode, which offers the best image settings, but it also has its flaws. The biggest problem with the X75WL Sony is the white balance – for both HD and 4K HDR content – which is characterised by a dominance of blue. As a result, the entire image feels too cold. The colour checker confirms these errors, showing that the colours lean towards cooler tones. In terms of brightness characteristics, the contrast gamma is at a fairly decent level, however, the same cannot be said for the EOTF curve. There are significant issues with maintaining appropriate brightness – the image is either overly bright or too dim, which impacts the visual perception of content.

We tested the U7S Pro model – as we always do – in the best factory-calibrated picture mode, namely Filmmaker Mode. We can evaluate the displayed colours in two ways. The most disappointing was the profile designed for viewing SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly yellowed, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a significant deficiency of the blue component, which drastically affected the overall colour temperature. This is clearly visible on the ColorChecker charts as well as on the graphs of the colour palette itself, where most samples leaned towards yellow. Fortunately, the factory HDR mode fared much better – there, the colour errors were around a Delta E value of 3, which is already a really solid result.

X75WL Sony is one of those cases where image calibration may not be highly spectacular, but it offers a very good improvement in the perception of colours. The white balance, for both HD and 4K materials, has been significantly improved – there is no longer a strong dominance of cooler shades. The gamma curve also appears more stable, which translates into better image quality. However, the biggest issue remains the EOTF curve, which is responsible for brightness in 4K materials. Due to the technological limitations of the television (IPS panel and lack of local dimming technology), it is hard to speak of a significant improvement, as we cannot extract more from this model. Despite these limitations, the tonal quality of the image has been significantly enhanced.

We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.

In the case of low-quality tonal transitions, the television Sony X75WL performs poorly. The lack of any feature to improve tonal transitions results in noticeable imperfections in colour gradation. However, one can credit the quite good digital processing – the image is displayed without overscan, and overall it looks relatively good thanks to the added slight sharpness, which some users may appreciate.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling performance is equally impressive, meaning the television’s ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring the model simply looked attractive.

The X75WL Sony television is equipped with a 60 Hz panel, making it more suitable for watching films than for dynamic gaming. This model features a motion smoothing function called Motionflow, which allows the user to adjust the picture on a 10-point scale. Smoothness is responsible for adding intermediate frames, thereby increasing the fluidity of motion, while the image becomes more theatrical, minimising the cutting effect. Clarity reduces motion blur, which is particularly useful in fast scenes such as sports or dynamic actions in films. With this feature, users can adjust the fluidity and sharpness of motion to their own preferences.

The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it is important to remember that these highest figures do not significantly matter in everyday use, as most content is still limited to a maximum of 120 Hz (for example, when gaming on a console). Nevertheless, the television handles motion quite well and performs really decently for an LCD construction.

There is little to criticise about the fluidity itself. In the menu, we find a motion smoother called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow for manual configuration of the smoother, which works well in both films and sports, effectively enhancing the raw television signal.

X75WL is not the best television for gamers. It only has the ALLM (Auto Low Latency Mode) feature and a basic Game Bar, which are not enough to satisfy more demanding users. In this price range, one could expect support for features like VRR or 120 Hz refresh rates - although in FULLHD, which are already standard - unfortunately, they are lacking here. This is a major downside for Sony, as the competition offers much more for gamers in a similar budget.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for a gamer. Hisense has not spared any expense and has included as many as 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won’t need to juggle cables as each port will handle the full set of features. We have an automatic game mode (ALLM) and VRR, which operates in a wide range from 48 Hz to an impressive 330 Hz. Of course, that 330 Hz is currently a gimmick for owners of powerful PCs, as consoles will be limited to 120 Hz, but it’s good to have that buffer for the future. The Game Bar also works very well during gaming. It’s a handy menu bar for gamers, where you can quickly change the picture mode, enable a crosshair in the centre of the screen, and even change the display aspect ratio to ultra-wide without having to exit to the main television settings, which will be appreciated by fans of PC simulators. The only downside worth mentioning is the improper implementation of the HGiG format in games. The issue is that the television ignores instructions from the console regarding the image generated in HDR10 and continues to forcefully interfere with the image it produces, trying to "enhance" it in its own way. This makes proper HDR configuration in the console menu (where you set brightness on symbols/checkerboard) somewhat difficult.