Sony X75WL vs Hisense E7Q PRO / E79Q PRO

The luminosity chart for the X75WL Sony television showed a maximum value of 350 nits, which is unfortunately not an impressive result. The television does not surprise with its brightness, and all the HDR scenes we tested lacked depth and the appropriate light effect that should accompany HDR content. Additionally, the poor coverage of the DCI-P3 colour gamut makes it difficult for the television to reproduce rich colours, which significantly affects the overall viewing experience of HDR content. The lack of adequate brightness and weak colour coverage mean that HDR effects are very limited in this model.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

Colour reproduction tests for the model Sony X75WL are carried out in movie mode, which offers the best image settings, but it also has its flaws. The biggest problem with the X75WL Sony is the white balance – for both HD and 4K HDR content – which is characterised by a dominance of blue. As a result, the entire image feels too cold. The colour checker confirms these errors, showing that the colours lean towards cooler tones. In terms of brightness characteristics, the contrast gamma is at a fairly decent level, however, the same cannot be said for the EOTF curve. There are significant issues with maintaining appropriate brightness – the image is either overly bright or too dim, which impacts the visual perception of content.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

X75WL Sony is one of those cases where image calibration may not be highly spectacular, but it offers a very good improvement in the perception of colours. The white balance, for both HD and 4K materials, has been significantly improved – there is no longer a strong dominance of cooler shades. The gamma curve also appears more stable, which translates into better image quality. However, the biggest issue remains the EOTF curve, which is responsible for brightness in 4K materials. Due to the technological limitations of the television (IPS panel and lack of local dimming technology), it is hard to speak of a significant improvement, as we cannot extract more from this model. Despite these limitations, the tonal quality of the image has been significantly enhanced.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

In the case of low-quality tonal transitions, the television Sony X75WL performs poorly. The lack of any feature to improve tonal transitions results in noticeable imperfections in colour gradation. However, one can credit the quite good digital processing – the image is displayed without overscan, and overall it looks relatively good thanks to the added slight sharpness, which some users may appreciate.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The X75WL Sony television is equipped with a 60 Hz panel, making it more suitable for watching films than for dynamic gaming. This model features a motion smoothing function called Motionflow, which allows the user to adjust the picture on a 10-point scale. Smoothness is responsible for adding intermediate frames, thereby increasing the fluidity of motion, while the image becomes more theatrical, minimising the cutting effect. Clarity reduces motion blur, which is particularly useful in fast scenes such as sports or dynamic actions in films. With this feature, users can adjust the fluidity and sharpness of motion to their own preferences.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

X75WL is not the best television for gamers. It only has the ALLM (Auto Low Latency Mode) feature and a basic Game Bar, which are not enough to satisfy more demanding users. In this price range, one could expect support for features like VRR or 120 Hz refresh rates - although in FULLHD, which are already standard - unfortunately, they are lacking here. This is a major downside for Sony, as the competition offers much more for gamers in a similar budget.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.