Sony X75WL vs Haier M90E

The luminosity chart for the X75WL Sony television showed a maximum value of 350 nits, which is unfortunately not an impressive result. The television does not surprise with its brightness, and all the HDR scenes we tested lacked depth and the appropriate light effect that should accompany HDR content. Additionally, the poor coverage of the DCI-P3 colour gamut makes it difficult for the television to reproduce rich colours, which significantly affects the overall viewing experience of HDR content. The lack of adequate brightness and weak colour coverage mean that HDR effects are very limited in this model.

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

Colour reproduction tests for the model Sony X75WL are carried out in movie mode, which offers the best image settings, but it also has its flaws. The biggest problem with the X75WL Sony is the white balance – for both HD and 4K HDR content – which is characterised by a dominance of blue. As a result, the entire image feels too cold. The colour checker confirms these errors, showing that the colours lean towards cooler tones. In terms of brightness characteristics, the contrast gamma is at a fairly decent level, however, the same cannot be said for the EOTF curve. There are significant issues with maintaining appropriate brightness – the image is either overly bright or too dim, which impacts the visual perception of content.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

X75WL Sony is one of those cases where image calibration may not be highly spectacular, but it offers a very good improvement in the perception of colours. The white balance, for both HD and 4K materials, has been significantly improved – there is no longer a strong dominance of cooler shades. The gamma curve also appears more stable, which translates into better image quality. However, the biggest issue remains the EOTF curve, which is responsible for brightness in 4K materials. Due to the technological limitations of the television (IPS panel and lack of local dimming technology), it is hard to speak of a significant improvement, as we cannot extract more from this model. Despite these limitations, the tonal quality of the image has been significantly enhanced.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

In the case of low-quality tonal transitions, the television Sony X75WL performs poorly. The lack of any feature to improve tonal transitions results in noticeable imperfections in colour gradation. However, one can credit the quite good digital processing – the image is displayed without overscan, and overall it looks relatively good thanks to the added slight sharpness, which some users may appreciate.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

The X75WL Sony television is equipped with a 60 Hz panel, making it more suitable for watching films than for dynamic gaming. This model features a motion smoothing function called Motionflow, which allows the user to adjust the picture on a 10-point scale. Smoothness is responsible for adding intermediate frames, thereby increasing the fluidity of motion, while the image becomes more theatrical, minimising the cutting effect. Clarity reduces motion blur, which is particularly useful in fast scenes such as sports or dynamic actions in films. With this feature, users can adjust the fluidity and sharpness of motion to their own preferences.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

X75WL is not the best television for gamers. It only has the ALLM (Auto Low Latency Mode) feature and a basic Game Bar, which are not enough to satisfy more demanding users. In this price range, one could expect support for features like VRR or 120 Hz refresh rates - although in FULLHD, which are already standard - unfortunately, they are lacking here. This is a major downside for Sony, as the competition offers much more for gamers in a similar budget.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.