Compare: Sony Bravia 9 (XR90) vs TCL A300W NXTVision

Sony BRAVIA 9 is undoubtedly a product from the very highest tier, and there is no “but” about it, as this is a fact, not a thesis. In every possible instance, you can see how much work the manufacturer has put into refining the dimming algorithms, which undoubtedly fulfill their role to every possible extent. Thanks to this, we can enjoy an extremely deep black and an incredibly vivid image. And since we are on the subject of the picture and backlighting, it is impossible not to mention the quality of HDR effects, which will illuminate the room, enveloping us with over 2000 nits of peak brightness. Such a result certainly looks impressive on paper, but you must trust us that it is even better in person. The manufacturer, known for his meticulous approach to image quality, has once again made an effort to ensure that his television conveys as closely as possible what the film director wanted to express, which he has effectively achieved. Sony Bravia 9 also offers an excellent experience for the user thanks to the Google TV system. The interface is intuitive, and with a rich library of applications, we have access to countless content that we can tailor to our own preferences. Integration with the Google voice assistant allows for quick and convenient searches for your favourite films, series, or music, as well as control of other smart devices in the home. It is these kinds of solutions that make using the television not only a pleasure but also simplifies everyday life. Unfortunately, not everything is perfect. Sony Bravia 9 still has room for improvement, especially concerning the HDMI port equipment. Sony BRAVIA 9 has only two HDMI 2.1 ports, one of which is eARC, designed for a soundbar or home cinema system. Given the high price of the equipment, one might expect four full HDMI 2.1 ports, and the lack of picture-in-picture (PiP) functionality is also a downside that can be annoying. Despite these shortcomings, it is hard not to notice how exceptional this equipment is. It is the first LCD television that can truly compete with OLEDs. Infinite contrast, fantastic picture quality, no compromises — Sony BRAVIA 9 is nearly perfect. Great picture, modern technologies, attention to detail make every screening an experience you won’t forget.

At first glance, it is clear that the TCL A300 NXTVision aims to be more than just an ordinary television. It offers an image display mode that – unlike its competitors from Korea, Samsung The Frame – is completely free. Additionally, just like its rivals, it comes with freebies. In the packaging, besides the television, we find extra frames mimicking light wood and a flat wall mount, allowing the television to actually resemble a gallery piece. In terms of everyday use, the standout feature is the Google TV system – extensive, quick, and offering access to a vast number of applications. And if we feel like stepping out of the digital museum and jumping straight into the world of gaming, the A300 can surprise us. Two HDMI 2.1 ports, 144 Hz, VRR, ALLM, and very low input lag ensure that even demanding gamers can feel at home here. Well... perhaps except for those who are sensitive to motion blur – as this remains one of the major issues with this model. There are also downsides. Although the image mode is free – and that is worth appreciating – the quality of the available graphics is clearly lacking compared to what Samsung offers in its paid ART Store. The displayed images resemble photos rather than realistic reproductions of artworks. Unfortunately, the A300 – like the rival Hisense S7NQ – performs poorly here and additionally has certain software issues. The brightness of the television itself also leaves much to be desired – it is the darkest television of the entire "frame trio," which translates to average experiences during the day and limited HDR effect. Nevertheless, the TCL A300 NXTVision is quite a reasonable alternative to Samsung The Frame or S7NQ – especially if we are looking for a cheaper solution without additional fees for access to the "gallery" mode and with an operating system that does not limit us in terms of the number of applications. However, it is essential to remember that this is a proposition with a significant amount of compromises. If we want to save a bit and do not expect top-notch picture quality, then the A300 could be a hit in the picture stakes. Otherwise, it is worth taking a look at its competition.

Similarly, the Sony Bravia 9 utilises a high-contrast VA panel, supported by backlighting composed of Mini LED diodes. The total number of zones for the 75" size, which we tested, was 1920. The combination of such a number with advanced, and confidently one could say — the best zone dimming algorithms yields excellent results in contrast and black levels. Practically each of the scenes can showcase an incredibly deep and immersive image. Of course, the last two will not provide us with blacks akin to those of OLED televisions, although it cannot be said that the results are poor, as a significant portion of competing televisions will not deliver such a faithfully reproduced directorial vision. Looking below at two test scenes from Sony Bravia 9 from the film Oblivion and Sicario 2, we can observe the very mature behaviour of the backlighting algorithms, which do not allow for preserving black at the expense of the original image. Of course, the blooming effect still occurs here due to the operation of the television's zones (it can be observed on the small lights on the helicopter), but it is definitely one of the best LCD televisions we have tested in terms of black levels and contrast.

The TCL A300, also known as NXTVision, uses a VA panel, so right from the start, one could expect decent contrast. On our test charts, the television indeed showed typical results for this type of panel – in the best case, the contrast reached around 5000:1, which is not a bad result for this segment.

However, it should be noted that the model is not equipped with any local dimming technology, which unfortunately is noticeable in practice. The black levels, though quite deep at times, often lean towards navy blue or grey – especially in darker scenes. In short: for a television without local dimming, it's not bad, but it cannot be compared to models that already have this feature on board.

The results of brightness measurements on the Sony Bravia 9 are phenomenal. Each scene reaches well over 1500 nits, and when watching films, the television can sometimes shine even brighter. It goes without saying that such brightness allows for unprecedented experiences and engagement with video material at the highest possible quality. Thanks to the high coverage of the DCI-P3 colour palette, the image is full of colours and, combined with such high luminance, it practically breathes. With high peak brightness, viewers can enjoy the full range of colours even in the most challenging scenes, such as those based on dynamic lighting changes. The Bravia 9 offers support for Dolby Vision and HDR10 formats, which further enhances the viewing experience.

When it comes to brightness, the TCL A300W is definitely the darkest television among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached a mere 400 nits, and on test film patterns, this value dropped to 350 nits. This is definitely too little to experience the true “magic” of bright HDR effects. As a consolation – the television is equipped with a PFS LED coating (which is something like QLED), providing very good coverage of a wide colour gamut, both DCI-P3 and BT.2020. In addition, it has full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the lack of brightness and helps improve the overall perception of content in this quality.

The best factory mode in Sony televisions has consistently remained "IMAX Enhanced" for years. It was this mode that we used throughout the entire testing procedure. Although it is indeed the most similar to the standard compared to other predefined options, it has a number of aspects that can be improved to make viewing even more enjoyable. When we look at the gamma in SDR materials, we notice quite a significant boost that will be associated with image contrast. It is worth noting that the very beginning of the graph has an even greater rise compared to the reference, leading to a blending of details in the blacks, creating a uniform blot. The EOTF curve in HDR content looked quite correct and exhibited only minor deviations from the reference. However, a common feature for both was: a green colour dominance in white balance, issues with greys and overall colour misalignment. The aspect that stood out the most was related to the uneven distribution of hues in white balance. Due to the excess of the aforementioned colour, the image was covered with an unpleasant greenish tint.

TCL A300 offers several picture modes, but without a doubt, the best is the movie mode. Unfortunately, although it is the best option available, it is not free from errors. In both HD and HDR content, the image has a noticeably too warm hue - it leans slightly towards pink, which is particularly noticeable in scenes with snow. Instead of pure white, we get a pinkish tint that spoils the natural perception of colours.

The management of brightness is also not very good. In the case of older HD material, the image often seems too dark - which is confirmed by the inflated gamma value. Conversely, with HDR content, the effect is the opposite - the image is overly bright, which we observed in scenes from the film Pan. Such a lack of consistency also affects the accuracy of colour reproduction - a test with the ColorChecker showed that many samples clearly deviate from the reference values.

Fortunately, TCL allows for manual adjustment of settings, so we decided to check how the television would perform after our professional calibration. The effects of this adjustment are described below.

The colour reproduction after the calibration process should be regarded as excellent. Regardless of the signal, whether SDR or HDR, we can expect an image that is remarkably close to what the film director saw. Virtually every flaw in the image has been modelled and maximally corrected. This was made possible thanks to the advanced tools used for the calibration process, which Sony has been providing in its televisions for years, including 2- and 20-point grey scale adjustment as well as a very comprehensive CMS.

After our professional calibration, the TCL A300 has literally received a new lease of life. The image has stopped being too warm, and the colours finally look as they should – which was confirmed by the ColorChecker test, where the colour samples finally started to hit their marks, at least to some reasonable extent. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect is still present, but that is a characteristic of the technology and not something that can be eliminated even after professional settings.

Generally speaking: after calibration, the A300 performs significantly better and gains a completely new quality.

The default quality of gentle gradation, i.e. with the enhancement function turned off, is quite mediocre, considering the price range and class of the device. The problem is not noticeable on very bright backgrounds but is quite pronounced on dark ones. This is perfectly illustrated by the last two test scenes, where tonal transitions are noticeable and may discomfort purists of image quality.

TCL A300 NXTVision is another frame-style television that handles transitions of tones really well. It's hard to find distinct bands or sharp transitions between shades of the same colour – the overall appearance is natural and smooth.

However, it must be admitted that among the three tested models (The Frame and S7NQ), TCL performs the worst in this category. In darker and lighter scenes, slight imperfections can be noticed. Nonetheless, looking at it as a whole, for a television in this price range – it presents itself really solidly. It may not be the best of the bunch, but it maintains a very good level.

Let’s take another look at the quality of tonal transitions, but this time we will analyse the quality of image scaling, which will be significantly important when watching lower quality materials. For starters, we will take a look at the function responsible for the quality of tonal transitions. And while by default they are quite average, after activating the option, even at the lowest level, we can confidently say that these are among the best we have seen. You can confidently enable this feature, as it does not cause any negative phenomenon, such as film grain blurring.

Sony has been boasting for several years now that its "XR" processor is unmatched when it comes to image scaling. And we find it quite easy to believe, because in fact the image is extremely sharp, yet very natural.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker material? The television is equipped with a tonal transition smoothing function, but its effectiveness can be described in one word: "random." In one scene it could work and improve the gradation, but when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of A300's strong points. On the test chart, the main character actually looked better than on the raw signal, but with thin lines – such as fonts or background details – there was noticeable jaggedness and aliasing. On the positive side, the television does not crop the image and has no problems with overscan, but the overall quality of scaling is rather average.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz. This is the essential minimum for watching primarily sports or materials with significant motion dynamics while maintaining a sharp and smooth image. For demanding users, the manufacturer has implemented a very comprehensive smoothing system, which has been divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two correspond to the degree of blurring and the degree of smoothing, respectively. The third option will be described in more detail below. Moreover, we can adjust all settings to various degrees, each of which will produce an effect, ensuring that we can find our own golden mean. In the picture, we present a setting with slight smoothing, without the soap opera effect.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth and the image is clear even during fast-paced scenes. Additionally, the television offers motion enhancement functionality called "Motion," where we find two sliders on a 10-point scale. These allow you to adjust the effect to your own preferences – from a classic, cinematic look with visible frames to a very smooth (though somewhat unnatural) image reminiscent of soap opera effects. This way, everyone can find a setting that suits them.

The Sony Bravia 9 television is equipped with four HDMI ports. However, somewhat inexplicably for a device of this class, only two of them operate in the 2.1 standard. That said, it should not be overlooked that almost all functions perform excellently and do not cause any negative feelings when being activated. Games running either in HDR10 or Dolby Vision have very low input lag, allowing for a very comfortable session with the title. A consolation remains in the form of a good implementation of the HGIG mode, which, after proper adjustment, does not differ significantly from Dolby Vision.

A year ago, Sony added to its televisions what has long been a standard for some manufacturers. This refers, of course, to the GameBar, enabling quick adjustment of settings without the need to exit the game. The implementation of this feature was successful and works very efficiently. We have been provided with conveniences such as: a crosshair grid, black level correction, and the option to reduce the screen to the proportions of gaming monitors.

The Sony Bravia 9 will undoubtedly find its fan base, most likely among PlayStation enthusiasts. Here, we must admit that it will be the most sensible choice, as in practice both the console and the television possess exactly the same capabilities. Looking at the bigger picture, while overlooking the issues with Dolby Vision in games, one cannot detract from the fact that the Bravia 9 is a very good television in the context of gaming.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. Here, we find practically everything one could expect from gaming equipment: two full-bandwidth HDMI 2.1 ports, 144 Hz refresh rate, VRR support, and ALLM.

The proper implementation of the HGIG mode also deserves praise – something that competitor Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which older console or PC owners will appreciate.

In addition, there is an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is really well-prepared for top-level gaming – it's just a shame that issues with smearing slightly tarnish its overall image as a gaming device.

Latency time Bravia 9 is at a low level in every scenario. Even the most passionate gamers will surely appreciate the very low input lag at demanding 4K 120 Hz settings with HDR, which is 10 ms.

In terms of input lag, the TCL A300 performs really well. Values below 10 ms at a refresh rate of 120 Hz are something many gamers dream of – such low lag is practically unnoticeable, both during everyday gaming and in more demanding e-sports titles. One might criticise the result of 23 ms in Dolby Vision mode at 60 frames, but it is still a sufficiently low value that it's hard to have serious objections. In this category, the A300 really excels.

Sony Bravia 9 works excellently with a PC, thanks to its very low delay of just 9 ms, which is an immediate response between the mouse, the eye, and the screen. An extremely important aspect when working on a screen is primarily the readability of the text, which in the case of the tested television is very good. However, it is important to remember to switch the television to "Game" mode, as this mode provides the best text readability, whereas in other scenarios the font may turn out to be unreadable.

The subpixel layout is BGR, which does not negatively impact the use of the television as a monitor. However, since operating systems are not adapted to such a subpixel format, it can result in slightly less sharp contours. This is, however, practically negligible, and only a handful of people may notice it.

If we plan to use the TCL A300 as a monitor for a computer, we may be pleasantly surprised. The television performs really well in this role. It is equipped with a 144 Hz panel, supports G-Sync, and, as we have already mentioned, offers very low input lag, so gaming on it with a connected PC is a pure pleasure.

Working with text is also possible, though with some limitations. The TCL A300 has slight issues displaying dark fonts and thin lines – this stems from the subpixel structure, which in everyday use can be somewhat bothersome, although it looks better in photos than in reality.

The television supports chroma 4:4:4, but only up to 120 Hz. Therefore, we have indicated that this feature is available, but with a limitation – if we care about perfectly readable fonts, it is advisable to stick to a refresh rate of 120 Hz. At 144 Hz, the sharpness of the text may suffer slightly.

Thanks to the application of an angle coating, the colour degradation and contrast drop at an angle are not as drastic as in the vast majority of VA matrix televisions. Only after a significant shift off the axis does one see greater image destabilisation; however, the overall assessment can be very positive.

The viewing angles on the TCL A300 NXTVision are – let's be honest – mediocre. The television is equipped with a VA panel, which inherently has rather limited angles and unfortunately this is evident here. The video below speaks for itself – even a slight deviation from the axis results in a noticeable drop in contrast and colour saturation. It's a shame that this is yet another frame-style television that has done absolutely nothing about it. After all, we don't always have the opportunity to sit perfectly straight on – especially if the device is also intended to serve a decorative function in the living room.

The Sony Bravia 9 excels in bright environments, with a peak brightness of 1600 nits. This allows for a comfortable viewing experience even when the TV is exposed to harsh angled light. Reflections are minimal and do not significantly affect the viewing quality, making it highly suitable for watching during the day. As a result, the Bravia 9 earns an almost perfect score for its performance in well-lit conditions.

The TCL A300 NXTVision is equipped with a matte panel very similar to the one found in one of its Chinese competitors – the Hisense S7NQ model. Such a surface handles reflections fairly well, although it must be said that it performs worse than Samsung's The Frame, which offers a significantly higher level in this regard. As is often the case with matte displays, blacks lose their depth during the day and appear more gray than black – and this is no different here. Unfortunately, the fact that the A300 is the darkest television of the three tested does not help either. As a result, it has a real problem standing out in brightly lit rooms.

Bravia 9 operates on the Google TV system, which is a significant advantage compared to televisions equipped with proprietary systems from manufacturers, where installing applications from a USB drive can be cumbersome, and often virtually impossible. Thanks to Google TV, we have the capability to install virtually any application, both from the official store and directly from online repositories via an APK file.

This system also offers many conveniences in terms of control. We can connect a keyboard with a touchpad, which significantly eases the process of entering queries. Additionally, due to the integration with Google, we can utilise voice control features via the remote, which work very well, although there are occasional minor issues with translating functions and options. It's worth noting that Google TV regularly receives updates that enhance functionality and introduce new options. We can also confirm that, according to reports from users of older models, the software has its off days and sometimes experiences its "bad day".

In summary: Google TV is currently one of the most popular systems on the market. With a powerful CPU, it operates very smoothly, does not freeze, and does not have issues with stuttering for a significant portion of its usage. It is definitely the best option for those who want to fully utilise the capabilities of their television and value the openness of the system.

The TCL A300 is a television styled to resemble a painting, which can successfully masquerade as a work of art during everyday use, hanging on the wall. It is equipped with a special image display mode, additional frames in a light wood tone, and a flat wall mount that allows the television to be hung like a true picture – flush against the wall.

A significant advantage of the image mode is that it is completely free. We have access to dozens of works from which we can choose the one to be displayed in standby mode – instead of a black screen, the picture we selected remains on the wall. The quality of the graphic reproductions is decent, but it must be admitted that it clearly falls short of that from the Samsung ART Store. Although access to images there is paid, the quality of the scans is significantly better – you can see the texture of the paint, the canvas, and the details. In the TCL A300, it resembles high-quality photographs more than realistic reproductions of artworks. Additionally, the implementation of the image mode in the system leaves much to be desired. For example – if we set the brightness in image mode to 10%, that same value automatically transfers to the normal viewing mode, where we could comfortably set the brightness to 50% or even 100%. This works in the opposite direction too – when we set the brightness to 100% in normal mode, switching to gallery mode displays the images with that same maximum brightness, shining too intensely and losing the entire effect of a “picture on the wall.” These are minor but annoying errors that can ruin the experience of what was intended to be visually subtle and elegant.

Moving on to more classic features – the A300 runs on the Google TV system, which currently offers by far the largest selection of applications (the full list available below). The well-functioning voice assistant with support for the Polish language is also a major plus. As standard – as in most TCL televisions – the USB recording function or picture-in-picture (PiP) mode is missing.

The built-in player on the Sony Bravia 9 is of a good standard. Although it is not without its faults, it has to be acknowledged that it plays a significant number of files seamlessly. However, among the missing features, the lack of support for subtitle formats like .sub, .txt, or selectively functioning image formats, of which only JPEG and HEIC are available, may be felt. This is not, of course, an issue given the ease of installing applications like VLC or KODI.

The built-in player in the TCL A300 works as it should – most popular video and photo files play without any issues. There is a lack of support for the HEIC format from Apple (which is quite common in many televisions), but most users still use AirPlay, so this shouldn't be a major problem. If someone is not satisfied with the default player, the Google TV system offers considerable options – it's easy to install an alternative app that better suits our tastes. Nevertheless, it must be acknowledged that the factory solution is entirely sufficient for everyday use.

We must admit that the sound emanating from the Sony Bravia 9 left us quite astonished. Of course, we knew it was a top-of-the-line product, but we didn't expect such sound quality. You can easily hear each instrument individually, and the bass adds the right depth to the overall experience. With a clear conscience, we can say that it is the best-sounding television we have had the pleasure to test. We are also aware that people who choose such a television have their own home cinema setup. And here, there will be no significant obstacle, as the Bravia 9 supports DTS-HD Master Audio and Dolby Atmos.

When it comes to sound, the TCL A300W – like its competitors – plays quite... flat, after all, we are talking about a super flat television. For everyday watching of news or series, this level is entirely sufficient, but during film screenings, we may clearly miss depth and space. On the plus side, it is worth noting that the television supports both Dolby Atmos and the increasingly rare DTS:X – which offers more options when connecting an external audio system. It is also worth mentioning that the A300 PRO model has been equipped with a dedicated, flat soundbar. And not just any soundbar – it performs better than most of the televisions we have tested.

Sony Bravia 9 (XR90) vs TCL A300W NXTVision

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound