Compare: Sony Bravia 9 (XR90) vs Samsung The Frame LS03D

Sony BRAVIA 9 is undoubtedly a product from the very highest tier, and there is no “but” about it, as this is a fact, not a thesis. In every possible instance, you can see how much work the manufacturer has put into refining the dimming algorithms, which undoubtedly fulfill their role to every possible extent. Thanks to this, we can enjoy an extremely deep black and an incredibly vivid image. And since we are on the subject of the picture and backlighting, it is impossible not to mention the quality of HDR effects, which will illuminate the room, enveloping us with over 2000 nits of peak brightness. Such a result certainly looks impressive on paper, but you must trust us that it is even better in person. The manufacturer, known for his meticulous approach to image quality, has once again made an effort to ensure that his television conveys as closely as possible what the film director wanted to express, which he has effectively achieved. Sony Bravia 9 also offers an excellent experience for the user thanks to the Google TV system. The interface is intuitive, and with a rich library of applications, we have access to countless content that we can tailor to our own preferences. Integration with the Google voice assistant allows for quick and convenient searches for your favourite films, series, or music, as well as control of other smart devices in the home. It is these kinds of solutions that make using the television not only a pleasure but also simplifies everyday life. Unfortunately, not everything is perfect. Sony Bravia 9 still has room for improvement, especially concerning the HDMI port equipment. Sony BRAVIA 9 has only two HDMI 2.1 ports, one of which is eARC, designed for a soundbar or home cinema system. Given the high price of the equipment, one might expect four full HDMI 2.1 ports, and the lack of picture-in-picture (PiP) functionality is also a downside that can be annoying. Despite these shortcomings, it is hard not to notice how exceptional this equipment is. It is the first LCD television that can truly compete with OLEDs. Infinite contrast, fantastic picture quality, no compromises — Sony BRAVIA 9 is nearly perfect. Great picture, modern technologies, attention to detail make every screening an experience you won’t forget.

Samsung The Frame LS03D (2024) is not an ordinary television that you can place in the corner and forget after two days. Here, it is immediately evident that the manufacturer has focused on something more than just playing films. First, the “Art” mode captures attention – with just a few clicks, we can turn The Frame into a digital gallery, displaying works that, in combination with the matte screen, truly resemble a real framed painting. And speaking of the frame, we have the option to customise its colour to perfectly match our interior. Additionally, the package includes a wall mount, allowing the television to hang almost “flush”, which further enhances the impression of engaging with an image rather than a typical screen. The matte screen provides excellent protection against reflections, which together with high brightness (650 cd/m²) works well in bright sunlight. Furthermore, we have a VA panel with quite decent contrast and a refresh rate of 120 Hz, so when watching sports or playing dynamic titles, everything appears smooth and pleasant to the eye. If we also add a gaming features package – VRR, ALLM and HGiG – it’s clear that Samsung has also considered console and PC enthusiasts. As a result, Samsung The Frame can be both a picturesque decoration for the living room and a reasonably effective gaming monitor. The mentioned One Connect is another useful gadget – it allows us to hide all the cables in one place, with a thin wire connecting the television to this magical box. If we like order, this solution is made for us. Another advantage is the Tizen system – easy to use, fast, and full of applications. We may not find absolutely everything in it (e.g. the Tidal app), but it still provides a wide range for exploring various streaming platforms. Of course, there’s no rose without thorns. The lack of local dimming is noticeable in dark scenes, where blacks become less pronounced. We also need to remember that there is only one HDMI 2.1 port here, so if we want to connect more devices at 4K and 120 Hz, we may feel limited. Additionally, the viewing angles are rather average, so it’s better for the most important viewer (that is us) to sit directly in front of the television. For fans of Dolby Vision, this will also not be an ideal choice, as The Frame LS03D only supports HDR10 and HDR10+. Furthermore, the sound – as with most slim televisions – is mediocre, so it’s worth considering a soundbar if we care about clearer bass and a bit deeper sound. Despite these weaker points, The Frame still makes a great impression. It is striking, stylish, and versatile – perfect for watching the latest hits as well as displaying reproductions of paintings on the wall. If we value an unusual appearance, high brightness, and at the same time want to play with low input lag, this model will be a perfect choice. And although it is not a leader in terms of value for money nor a technological “monster” in terms of picture quality, it has something that simply makes it likable. It is a device that stands out with its unique character and can blend into any interior, attracting attention both in television mode and as a digital art gallery.

Similarly, the Sony Bravia 9 utilises a high-contrast VA panel, supported by backlighting composed of Mini LED diodes. The total number of zones for the 75" size, which we tested, was 1920. The combination of such a number with advanced, and confidently one could say — the best zone dimming algorithms yields excellent results in contrast and black levels. Practically each of the scenes can showcase an incredibly deep and immersive image. Of course, the last two will not provide us with blacks akin to those of OLED televisions, although it cannot be said that the results are poor, as a significant portion of competing televisions will not deliver such a faithfully reproduced directorial vision. Looking below at two test scenes from Sony Bravia 9 from the film Oblivion and Sicario 2, we can observe the very mature behaviour of the backlighting algorithms, which do not allow for preserving black at the expense of the original image. Of course, the blooming effect still occurs here due to the operation of the television's zones (it can be observed on the small lights on the helicopter), but it is definitely one of the best LCD televisions we have tested in terms of black levels and contrast.

Samsung The Frame uses a VA panel, which in itself provides quite high contrast. In our tests, the results oscillated around 4000–5000:1, which will be more than enough for most users. However, the lack of local dimming is noticeable, especially on more demanding test slides. In dark scenes, it can be observed that black has a subtle hint of navy blue. During the day or in a well-lit room, this will not be an issue, but during an evening viewing, more discerning viewers may feel a slight deficiency.

The results of brightness measurements on the Sony Bravia 9 are phenomenal. Each scene reaches well over 1500 nits, and when watching films, the television can sometimes shine even brighter. It goes without saying that such brightness allows for unprecedented experiences and engagement with video material at the highest possible quality. Thanks to the high coverage of the DCI-P3 colour palette, the image is full of colours and, combined with such high luminance, it practically breathes. With high peak brightness, viewers can enjoy the full range of colours even in the most challenging scenes, such as those based on dynamic lighting changes. The Bravia 9 offers support for Dolby Vision and HDR10 formats, which further enhances the viewing experience.

Samsung The Frame LS03D performs really well with brightness. Results of 700 nits make bright elements on the screen look striking and detailed, whether they illuminate the entire screen or appear as small points of light against a dark background. In more demanding scenes, like the fourth sequence from the film Sicario 2, the black levels are average, but we have already discussed this in the section on contrast. As for brightness – the television definitely excels here. An additional advantage is the quantum dot coating, which is QLED technology. Thanks to this, the colour palette coverage has been improved, although The Frame does not stand out in this regard compared to the competition.

The best factory mode in Sony televisions has consistently remained "IMAX Enhanced" for years. It was this mode that we used throughout the entire testing procedure. Although it is indeed the most similar to the standard compared to other predefined options, it has a number of aspects that can be improved to make viewing even more enjoyable. When we look at the gamma in SDR materials, we notice quite a significant boost that will be associated with image contrast. It is worth noting that the very beginning of the graph has an even greater rise compared to the reference, leading to a blending of details in the blacks, creating a uniform blot. The EOTF curve in HDR content looked quite correct and exhibited only minor deviations from the reference. However, a common feature for both was: a green colour dominance in white balance, issues with greys and overall colour misalignment. The aspect that stood out the most was related to the uneven distribution of hues in white balance. Due to the excess of the aforementioned colour, the image was covered with an unpleasant greenish tint.

Samsung offers several picture modes on its televisions, but undoubtedly the Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as is often the case with mass production, the differences between units can be considerable, and our tested model was not free from a few issues.

In the case of SDR content, the white balance leaned heavily towards red, with a slight boost in blue. This effect was particularly noticeable in comparison images – for example, in a photograph of a boy whose face was unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which detracted from its depth.

In 4K HDR content, the white balance was again dominated by red, this time in combination with green. Meanwhile, blue clearly lost intensity, which was easy to notice on the Color Checker palette, where colours began to "drift" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the television has a tendency to excessively brighten the image, especially in the darkest elements of scenes.

Overall, while it did not look terrible, it definitely required adjustment. Fortunately, Samsung offers extensive calibration options, which provides the chance for a significant improvement in image quality. Therefore, we proceeded with professional calibration to extract the full potential from this television.

The colour reproduction after the calibration process should be regarded as excellent. Regardless of the signal, whether SDR or HDR, we can expect an image that is remarkably close to what the film director saw. Virtually every flaw in the image has been modelled and maximally corrected. This was made possible thanks to the advanced tools used for the calibration process, which Sony has been providing in its televisions for years, including 2- and 20-point grey scale adjustment as well as a very comprehensive CMS.

After professional calibration, the Filmmaker Mode shows its full potential. The white balance in HD content is exemplary – errors at the level of 0.5 indicate almost perfect colour reproduction accuracy. The image now looks natural, and the colours are precisely as they should be. In 4K HDR content, the effect is not quite as perfect, but it still maintains a really high level. The colours are vibrant, well-saturated, and the overall picture quality can be impressive.

So where does the problem arise, given our praise for colour reproduction? Unfortunately, the entire experience is marred by brightness characteristics. The gamma in HD content looks decent, but in 4K HDR it's not as good. The EOTF curve shows that the television excessively brightens certain parts of the image, which is a result of construction limitations. The lack of local dimming means that the television cannot accurately control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nonetheless, after calibration, Samsung The Frame LS03D offers excellent colour reproduction, particularly in HD content, and the overall appearance is considerably better than before the settings were corrected.

The default quality of gentle gradation, i.e. with the enhancement function turned off, is quite mediocre, considering the price range and class of the device. The problem is not noticeable on very bright backgrounds but is quite pronounced on dark ones. This is perfectly illustrated by the last two test scenes, where tonal transitions are noticeable and may discomfort purists of image quality.

This is one of the best televisions we have had the opportunity to test in terms of the smoothness of tonal transitions. Any potential imperfections are so minor that you really have to strain your eyes to notice them. They are subtle enough that we only deducted a symbolic fraction of points in this category. Without a doubt, this is one of the greatest advantages of this model. It is possible that such a good effect is partly due to the matte screen coating, which gently masks any irregularities in the colour gradation. The smoothness of tonal transitions in Samsung The Frame LS03D is at a level that will satisfy even exceptionally demanding users. Kudos to LS03D!

Let’s take another look at the quality of tonal transitions, but this time we will analyse the quality of image scaling, which will be significantly important when watching lower quality materials. For starters, we will take a look at the function responsible for the quality of tonal transitions. And while by default they are quite average, after activating the option, even at the lowest level, we can confidently say that these are among the best we have seen. You can confidently enable this feature, as it does not cause any negative phenomenon, such as film grain blurring.

Sony has been boasting for several years now that its "XR" processor is unmatched when it comes to image scaling. And we find it quite easy to believe, because in fact the image is extremely sharp, yet very natural.

It’s time to check how Samsung The Frame LS03D performs with older, lower-quality materials. We already know that the fluidity of tonal transitions is at a very high level here, so we were curious to see how the television would handle smoothing them out.

The noise reduction feature in the "Standard" setting does its job well – tonal transitions are noticeably smoothed out, and at the same time, the image does not lose too much detail. However, it is worth noting that this effect also smooths out film grain, so its use will be a matter of individual preference.

When it comes to image scaling, the television also performed really well. The test chart turned out solid – the model was reproduced correctly, with clear details. The branches in the background, though slightly frayed in places, generally appear natural and do not stand out as imperfections.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz. This is the essential minimum for watching primarily sports or materials with significant motion dynamics while maintaining a sharp and smooth image. For demanding users, the manufacturer has implemented a very comprehensive smoothing system, which has been divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two correspond to the degree of blurring and the degree of smoothing, respectively. The third option will be described in more detail below. Moreover, we can adjust all settings to various degrees, each of which will produce an effect, ensuring that we can find our own golden mean. In the picture, we present a setting with slight smoothing, without the soap opera effect.

Firstly, it is worth noting that the model we tested in the size of 55 inches, like the 65, 75 and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series only offer 60 Hz panels, which is worth keeping in mind when making a purchase. As for improving motion fluidity, the television offers a feature called “Picture Clarity”. This is a classic motion smoother that gives users the ability to adjust it using two sliders:

Motion blur reduction – this controls the sharpening of the image in dynamic scenes. The higher the value, the less blur during quick camera movements or moving objects. However, overly aggressive settings may cause the image to become unnatural, appearing like a “soap opera”.

Judder reduction – this slider influences the smoothness of frame playback, particularly in materials with a lower frame rate, such as films (24 fps). Higher settings can smooth motion but may also lead to excessive “plasticity” of the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to one’s own preferences. It is worth experimenting with the settings to find the perfect balance between fluidity and a natural appearance of the image. We recommend setting them as shown in the picture.

The Sony Bravia 9 television is equipped with four HDMI ports. However, somewhat inexplicably for a device of this class, only two of them operate in the 2.1 standard. That said, it should not be overlooked that almost all functions perform excellently and do not cause any negative feelings when being activated. Games running either in HDR10 or Dolby Vision have very low input lag, allowing for a very comfortable session with the title. A consolation remains in the form of a good implementation of the HGIG mode, which, after proper adjustment, does not differ significantly from Dolby Vision.

A year ago, Sony added to its televisions what has long been a standard for some manufacturers. This refers, of course, to the GameBar, enabling quick adjustment of settings without the need to exit the game. The implementation of this feature was successful and works very efficiently. We have been provided with conveniences such as: a crosshair grid, black level correction, and the option to reduce the screen to the proportions of gaming monitors.

The Sony Bravia 9 will undoubtedly find its fan base, most likely among PlayStation enthusiasts. Here, we must admit that it will be the most sensible choice, as in practice both the console and the television possess exactly the same capabilities. Looking at the bigger picture, while overlooking the issues with Dolby Vision in games, one cannot detract from the fact that the Bravia 9 is a very good television in the context of gaming.

The Frame LS03D in the 2024 version has been equipped with four HDMI ports, but only one of them supports the 2.1 standard with a bandwidth of 40 Gb/s. This is important information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC.

In terms of features for gamers, The Frame truly has a lot to boast about. Here we find ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and HGiG. It is worth highlighting that HGiG has been very well implemented here, which is particularly important as the television does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG turns out to be a better standard for gaming.

Samsung has also not forgotten about features that enhance gaming comfort. Game Bar is an advanced panel for gamers that allows for quick adjustment of screen settings without the need to dig through the television's menu. We can even change the aspect ratio from 16:9 to a panoramic 21:9, which may be a significant advantage for some gamers.

However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoothness enhancer dedicated to games that adds additional frames of animation without significantly affecting input lag. The effect is truly noticeable – the image appears much smoother, which fans of dynamic titles will particularly appreciate.

In summary – Samsung The Frame LS03D is a television that offers a solid set of features for gamers. While the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions makes gaming on this television a truly enjoyable experience.

Latency time Bravia 9 is at a low level in every scenario. Even the most passionate gamers will surely appreciate the very low input lag at demanding 4K 120 Hz settings with HDR, which is 10 ms.

In terms of latency, The Frame LS03D is truly impressive. 13 ms for 60 Hz content and 8 ms for 120 Hz are results that will satisfy even the most demanding gamers. Such low values mean that responses to controller movements are almost instantaneous. In dynamic games, such as shooters or racing games, every fraction of a second matters – this is where Samsung LS03D excels.

Sony Bravia 9 works excellently with a PC, thanks to its very low delay of just 9 ms, which is an immediate response between the mouse, the eye, and the screen. An extremely important aspect when working on a screen is primarily the readability of the text, which in the case of the tested television is very good. However, it is important to remember to switch the television to "Game" mode, as this mode provides the best text readability, whereas in other scenarios the font may turn out to be unreadable.

The subpixel layout is BGR, which does not negatively impact the use of the television as a monitor. However, since operating systems are not adapted to such a subpixel format, it can result in slightly less sharp contours. This is, however, practically negligible, and only a handful of people may notice it.

Using a computer on The Frame is truly a pleasant experience. The fonts are clear and well-rendered thanks to support for chroma 4:4:4. There is no blurring or fuzziness, which often occurs in cheaper televisions. Of course, if someone looks very closely at small text, they may notice minimal imperfections, but that's really a minor detail that doesn't interfere with everyday tasks. It is also suitable for PC gaming. The 120 Hz panel, support for G-Sync, and really low input lag ensure that games run smoothly and without delays.

Thanks to the application of an angle coating, the colour degradation and contrast drop at an angle are not as drastic as in the vast majority of VA matrix televisions. Only after a significant shift off the axis does one see greater image destabilisation; however, the overall assessment can be very positive.

The viewing angles of the Samsung The Frame LS03D are average, which is typical for a VA panel. Here lies a bit of a problem – this television is supposed to serve as a display for images and works of art, which are not always viewed head-on. When viewed at an angle, colours begin to lose their intensity, and blacks turn into shades of grey. This is not at a level that completely ruins the experience, but if the television is to be placed where it will often be viewed from the side, the effect may be noticeable. It's a shame, as better viewing angles would be a significant advantage for a television of this purpose.

The Sony Bravia 9 excels in bright environments, with a peak brightness of 1600 nits. This allows for a comfortable viewing experience even when the TV is exposed to harsh angled light. Reflections are minimal and do not significantly affect the viewing quality, making it highly suitable for watching during the day. As a result, the Bravia 9 earns an almost perfect score for its performance in well-lit conditions.

Samsung The Frame is equipped with a matte panel that excels at suppressing direct light reflections. This means that even in a brightly lit room, the image remains clear, and reflections do not interfere with viewing. Of course, as is often the case with matte finishes, there is a trade-off – colours lose some intensity, and black may appear more washed out during the day. Fortunately, the television compensates for this with a brightness level of 650 cd/m². This ensures that the image is bright, clear, and well visible even in a heavily sunlit room.

Bravia 9 operates on the Google TV system, which is a significant advantage compared to televisions equipped with proprietary systems from manufacturers, where installing applications from a USB drive can be cumbersome, and often virtually impossible. Thanks to Google TV, we have the capability to install virtually any application, both from the official store and directly from online repositories via an APK file.

This system also offers many conveniences in terms of control. We can connect a keyboard with a touchpad, which significantly eases the process of entering queries. Additionally, due to the integration with Google, we can utilise voice control features via the remote, which work very well, although there are occasional minor issues with translating functions and options. It's worth noting that Google TV regularly receives updates that enhance functionality and introduce new options. We can also confirm that, according to reports from users of older models, the software has its off days and sometimes experiences its "bad day".

In summary: Google TV is currently one of the most popular systems on the market. With a powerful CPU, it operates very smoothly, does not freeze, and does not have issues with stuttering for a significant portion of its usage. It is definitely the best option for those who want to fully utilise the capabilities of their television and value the openness of the system.

Samsung The Frame LS03D is a television that stands out from other models and is difficult to describe in a traditional way. Of course, it includes all the standard Smart TV features thanks to the Tizen system. The system operates responsively, is comprehensive, and offers a wide selection of applications. The remote control supports voice commands in Polish, and additional devices can be connected via Bluetooth – just like in many other televisions. But that's not the essence of this model.

The greatest strength of Samsung The Frame is its design. The "Art" mode allows you to display thousands of high-resolution images, which, combined with a matte display, look truly exceptional. The effect is surprisingly realistic and hard to compare with any other television.

The bezels may not be the thinnest on the market, but you can customise them in terms of colour and style to perfectly blend with your interior. (Sold separately) And while the bezels themselves are not ultra-thin, the entire construction is sleek and elegant. The wall mount, which is included (its value is approximately £80), also deserves special attention. With it, the television can be mounted practically flat against the wall, with no gap, which further emphasises the "picture" effect.

And what about the cables? Samsung thought of that too. The Frame has been equipped with a One Connect module – an external box where all devices are connected. Only one nearly invisible cable runs to the television, which transmits both the signal and power. The box can be easily hidden in a cabinet or behind furniture, which means nothing disrupts the aesthetics of the interior.

Samsung The Frame LS03D is more than just an ordinary television – it is a thoughtfully designed decorative element that combines the modern functionality of Smart TV with exceptional design and practical solutions. Although it lacks typical features such as USB recording or PiP, it is not a model created with a classic approach to television in mind. LS03D the frame is a television that is easy to love for its innovation, originality, and how wonderfully it fits into any interior.

The built-in player on the Sony Bravia 9 is of a good standard. Although it is not without its faults, it has to be acknowledged that it plays a significant number of files seamlessly. However, among the missing features, the lack of support for subtitle formats like .sub, .txt, or selectively functioning image formats, of which only JPEG and HEIC are available, may be felt. This is not, of course, an issue given the ease of installing applications like VLC or KODI.

The built-in media player in Samsung The Frame handles most popular video and audio formats without major issues. Video files, even those with subtitles that we have added, play smoothly and without interruptions. The same goes for audio files – here too, there are no significant surprises. The situation is somewhat worse when it comes to handling photo formats. The built-in player has certain limitations and does not support all possible types of graphic files. However, nowadays, most people use wireless photo transfer, so for many users, this will not be a major problem.

We must admit that the sound emanating from the Sony Bravia 9 left us quite astonished. Of course, we knew it was a top-of-the-line product, but we didn't expect such sound quality. You can easily hear each instrument individually, and the bass adds the right depth to the overall experience. With a clear conscience, we can say that it is the best-sounding television we have had the pleasure to test. We are also aware that people who choose such a television have their own home cinema setup. And here, there will be no significant obstacle, as the Bravia 9 supports DTS-HD Master Audio and Dolby Atmos.

The sound on the Samsung The Frame is… well, quite average. The slim design of the television, while looking impressive, doesn’t allow much space for decent speakers. As a result, the sound is flat and lacks dynamism – exactly like most televisions in this category. Samsung is clearly aware of this, as it offers a special series S of soundbars, specifically created for its "lifestyle" televisions, which includes the The Frame.

Sony Bravia 9 (XR90) vs Samsung The Frame LS03D

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound