Sony Bravia 9 (XR90) vs Samsung The Frame 2025 (LS03F)

The results of brightness measurements on the Sony Bravia 9 are phenomenal. Each scene reaches well over 1500 nits, and when watching films, the television can sometimes shine even brighter. It goes without saying that such brightness allows for unprecedented experiences and engagement with video material at the highest possible quality. Thanks to the high coverage of the DCI-P3 colour palette, the image is full of colours and, combined with such high luminance, it practically breathes. With high peak brightness, viewers can enjoy the full range of colours even in the most challenging scenes, such as those based on dynamic lighting changes. The Bravia 9 offers support for Dolby Vision and HDR10 formats, which further enhances the viewing experience.

The Frame LS03F is a television that can surprise with its brightness. The maximum luminance reaches around 650 nits, which already looks impressive on paper. But as we know, laboratory tests are one thing, and real film scenes are quite another. When watching HDR materials in natural conditions, The Frame 2025 maintains very good results. In most film scenes, the peak brightness remained at around 550–650 nits. This is a sufficient value to feel the difference between standard picture quality and that of HDR – bright highlights, reflections on water, or moonlight are presented clearly and spectacularly.

It is also worth remembering that the LS03F is a QLED television, which translates into solid colour saturation. The coverage of the DCI-P3 colour space reaches about 92%, allowing for vibrant, intense colours in HDR content. This is not the level of top premium models, but for a lifestyle screen, the result truly deserves recognition.

The best factory mode in Sony televisions has consistently remained "IMAX Enhanced" for years. It was this mode that we used throughout the entire testing procedure. Although it is indeed the most similar to the standard compared to other predefined options, it has a number of aspects that can be improved to make viewing even more enjoyable. When we look at the gamma in SDR materials, we notice quite a significant boost that will be associated with image contrast. It is worth noting that the very beginning of the graph has an even greater rise compared to the reference, leading to a blending of details in the blacks, creating a uniform blot. The EOTF curve in HDR content looked quite correct and exhibited only minor deviations from the reference. However, a common feature for both was: a green colour dominance in white balance, issues with greys and overall colour misalignment. The aspect that stood out the most was related to the uneven distribution of hues in white balance. Due to the excess of the aforementioned colour, the image was covered with an unpleasant greenish tint.

When it comes to image quality straight out of the box, even in Filmmaker mode, which is supposed to be the closest to reference, there were issues. We noticed clear deviations in white balance in both HD and 4K HDR content. The image was heavily skewed towards red and blue, giving the screen a characteristic pinkish tint. This effect was most noticeable in bright scenes – for example, in shots with a lot of white, where neutral light should naturally dominate. At such moments, the screen clearly took on pink tones, which is also visible in the attached comparison photo. As for the brightness characteristics – it wasn’t as bad as one might expect with such colour inaccuracies. The analysis of the gamma curve and EOTF showed a slight brightening of the image compared to the reference, but not enough to drastically ruin the viewing experience.

The colour reproduction after the calibration process should be regarded as excellent. Regardless of the signal, whether SDR or HDR, we can expect an image that is remarkably close to what the film director saw. Virtually every flaw in the image has been modelled and maximally corrected. This was made possible thanks to the advanced tools used for the calibration process, which Sony has been providing in its televisions for years, including 2- and 20-point grey scale adjustment as well as a very comprehensive CMS.

After calibration, the movie mode has gained a completely new quality. The issue of the pink tint, which had been clearly visible before, especially in bright scenes, has been effectively eliminated. Colours now look much more natural, and the white balance no longer dominates the rest of the image. It is no longer the same exaggerated "box picture" – everything now has coherence and a cinematic character. Additionally, the tendency of the television to slightly brighten scenes, previously visible in the EOTF curve analysis, has been partially corrected. Of course, this is within the limits of what the design allows without local dimming – one cannot speak of perfect brightness management here. Nevertheless, the final effect was definitely closer to what one might expect from a mode called Filmmaker.

Let’s take another look at the quality of tonal transitions, but this time we will analyse the quality of image scaling, which will be significantly important when watching lower quality materials. For starters, we will take a look at the function responsible for the quality of tonal transitions. And while by default they are quite average, after activating the option, even at the lowest level, we can confidently say that these are among the best we have seen. You can confidently enable this feature, as it does not cause any negative phenomenon, such as film grain blurring.

Sony has been boasting for several years now that its "XR" processor is unmatched when it comes to image scaling. And we find it quite easy to believe, because in fact the image is extremely sharp, yet very natural.

LS03F has been equipped with the NQ4 processor, which is responsible for improving image quality – particularly in lower quality materials. In practice, this works surprisingly well, especially when it comes to older content and recordings with lower resolution. Activating the "noise reduction" function yields noticeable effects. The TV effectively smooths tonal transitions and removes digital noise that can appear in darker areas of the image. Compared to previous generations, there is a clear advancement – previously, this function often smoothed everything too much, including details that it shouldn't remove. In this year's model, smoothing still occurs, but in a much more acceptable manner. Textures of materials, skin, and fabric details are no longer subdued as strongly as before – the image retains more naturalness. However, this does not change the fact that film grain is still removed by the TV, which may not appeal to everyone. On the other hand, it is no longer as aggressive an intervention as in previous models. It is also worth mentioning that the LS03F may struggle with very weak signals – for example, from VHS tape recordings or low-resolution video. In such cases, we noticed slight clipping of the image at the edges – so-called overscan. This can lead to a situation where a small part of the image (e.g., subtitles at the bottom edge) gets cut off.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz. This is the essential minimum for watching primarily sports or materials with significant motion dynamics while maintaining a sharp and smooth image. For demanding users, the manufacturer has implemented a very comprehensive smoothing system, which has been divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two correspond to the degree of blurring and the degree of smoothing, respectively. The third option will be described in more detail below. Moreover, we can adjust all settings to various degrees, each of which will produce an effect, ensuring that we can find our own golden mean. In the picture, we present a setting with slight smoothing, without the soap opera effect.

The new feature in The Frame for 2025 is a display with a refresh rate of 144 Hz. Yes – in a television that is mainly associated with displaying works of art, you can now not only watch Van Gogh but also comfortably play on a console or follow dynamic sports events. This is a definite step towards greater versatility. In the case of Samsung films, as usual in models with a display rate of 120 Hz and above, it allows you to adjust motion smoothness according to your preferences. You can set a more cinematic reproduction while maintaining frame rate or opt for full motion smoothing. The range of options is broad, allowing you to tailor the effect to your own taste – whether the viewing experience is meant to resemble classic cinema or a show on a modern theatre screen.

*this part of the test refers to the LS03FAU model in sizes 55 and 65 inches, which is equipped with a 144Hz panel, while sizes 43 and 50 inches have 60Hz displays, and thus perform much worse in terms of motion smoothness.

The Sony Bravia 9 television is equipped with four HDMI ports. However, somewhat inexplicably for a device of this class, only two of them operate in the 2.1 standard. That said, it should not be overlooked that almost all functions perform excellently and do not cause any negative feelings when being activated. Games running either in HDR10 or Dolby Vision have very low input lag, allowing for a very comfortable session with the title. A consolation remains in the form of a good implementation of the HGIG mode, which, after proper adjustment, does not differ significantly from Dolby Vision.

A year ago, Sony added to its televisions what has long been a standard for some manufacturers. This refers, of course, to the GameBar, enabling quick adjustment of settings without the need to exit the game. The implementation of this feature was successful and works very efficiently. We have been provided with conveniences such as: a crosshair grid, black level correction, and the option to reduce the screen to the proportions of gaming monitors.

The Sony Bravia 9 will undoubtedly find its fan base, most likely among PlayStation enthusiasts. Here, we must admit that it will be the most sensible choice, as in practice both the console and the television possess exactly the same capabilities. Looking at the bigger picture, while overlooking the issues with Dolby Vision in games, one cannot detract from the fact that the Bravia 9 is a very good television in the context of gaming.

As we mentioned earlier – although The Frame is likely to display images and works of art most of the time, Samsung recognised that a Van Gogh enthusiast could just as easily be an avid gamer. And it must be admitted that The Frame 2025 has almost everything needed to become a full-fledged gaming television.

On board, we find support for ALLM (Automatic Low Latency Mode) and Variable Refresh Rate (VRR) thanks to the implementation of one HDMI 2.1 port. The television handles lower resolutions at higher refresh rates effortlessly and features an advanced Game Bar – already known from other Samsung models – which allows for a quick preview and change of the most important gaming-related settings. For this, it earns extra points from us. The proprietary motion smoother Auto Motion Plus Game is also worth mentioning, which – it is worth emphasising – operates without increasing input lag. Samsung remains the only manufacturer that has managed to implement this feature in a practically invisible manner in terms of delays. The effect? Much better fluidity in games, especially those that struggle to maintain a stable 60 frames per second. This solution can realistically improve the gaming experience in more demanding titles – particularly on consoles, which do not always manage full fluidity, especially in AAA games.

As for the downsides – the lack of Dolby Vision is already considered standard in Samsung televisions, so there is not much to particularly criticise here. However, there is a different issue entirely. In the latest version of the Tizen system, the HGiG option has disappeared. Literally – it is not there. This is a significant hindrance when configuring the console for proper HDR content display in games. It is hard to understand why such a decision was made, but one thing is certain – this should be fixed as soon as possible. We are talking about a brand that has set standards for gaming on televisions for years. If HGiG returns – and we hope it will – The Frame LS03F can confidently aspire to be called a genuine gaming television. Not just as a decoration on the wall, but as equipment that truly provides joy in gaming.