Sony Bravia 9 (XR90) vs Philips OLED950

The results of brightness measurements on the Sony Bravia 9 are phenomenal. Each scene reaches well over 1500 nits, and when watching films, the television can sometimes shine even brighter. It goes without saying that such brightness allows for unprecedented experiences and engagement with video material at the highest possible quality. Thanks to the high coverage of the DCI-P3 colour palette, the image is full of colours and, combined with such high luminance, it practically breathes. With high peak brightness, viewers can enjoy the full range of colours even in the most challenging scenes, such as those based on dynamic lighting changes. The Bravia 9 offers support for Dolby Vision and HDR10 formats, which further enhances the viewing experience.

The OLED950 is a phenomenal television for consuming content in HDR format, primarily thanks to the innovative Tandem OLED panel. With this technology, the screen can generate astronomical brightness levels, reaching over 2000 nits in film scenes (on test patterns). This is an exceptional result that places the OLED950 among the world’s top displays available on the market. However, it is important to note a specific characteristic of this solution – at moments when full-screen bursts of light appear on the screen, brightness can drop by as much as half. It is worth emphasising, though, that values above 1000 nits on a full screen are still an outstanding result. This allows for the HDR image to be displayed exactly as filmmakers would wish, maintaining the dynamics and impact of bright scenes.

The use of the Tandem OLED panel has also brought tangible benefits in terms of colour reproduction, improving elements that traditional WOLED panels struggled with compared to their QD-OLED competition. For the OLED950, the colour gamut coverage is broader than in classic WOLED panels, reaching nearly 100% of the DCI-P3 colour space and a solid 82% of the demanding BT.2020 palette. Although these results still do not match the high standards of QD-OLED panels, the difference diminishes during real-world use. We cannot deny that in the vast majority of films, colours look simply fantastic on this model – they are saturated, vibrant, and full of depth.

The best factory mode in Sony televisions has consistently remained "IMAX Enhanced" for years. It was this mode that we used throughout the entire testing procedure. Although it is indeed the most similar to the standard compared to other predefined options, it has a number of aspects that can be improved to make viewing even more enjoyable. When we look at the gamma in SDR materials, we notice quite a significant boost that will be associated with image contrast. It is worth noting that the very beginning of the graph has an even greater rise compared to the reference, leading to a blending of details in the blacks, creating a uniform blot. The EOTF curve in HDR content looked quite correct and exhibited only minor deviations from the reference. However, a common feature for both was: a green colour dominance in white balance, issues with greys and overall colour misalignment. The aspect that stood out the most was related to the uneven distribution of hues in white balance. Due to the excess of the aforementioned colour, the image was covered with an unpleasant greenish tint.

We tested the OLED950 model in Film mode. Although it is theoretically the best and most faithful preset on this television, in practice it proved not to be free from flaws. Interestingly, in the unit we tested, the biggest challenge was not the white balance itself – although it did show a slight tendency to give the image a pinkish hue. The main issue lay in the way the television managed brightness, both in everyday SDR content and in demanding HDR scenes. The analysis of the gamma graph and the EOTF curve leads to one key conclusion: the television excessively exposes brightness in the lower registers. This results in the image appearing less contrasty than the panel technology allows. Details in dark areas that should remain perfectly black (characteristic of "OLED black") are simply unnecessarily highlighted and brightened. Fortunately, these errors can be corrected using the appropriate tools, which is why – as always – we proceeded with professional calibration.

The colour reproduction after the calibration process should be regarded as excellent. Regardless of the signal, whether SDR or HDR, we can expect an image that is remarkably close to what the film director saw. Virtually every flaw in the image has been modelled and maximally corrected. This was made possible thanks to the advanced tools used for the calibration process, which Sony has been providing in its televisions for years, including 2- and 20-point grey scale adjustment as well as a very comprehensive CMS.

As can be seen, the OLED950, after a professional calibration process, transforms into an absolutely phenomenal display that, without a shadow of a doubt, can be placed alongside the best televisions currently available in the world. This equipment only needed a professional touch to show its full potential and eliminate factory shortcomings. The minimal errors in reproduction in the Color Checker tests and the fidelity of the colour palette speak for themselves. We are dealing with an almost perfect device here. A true window to the world, offering image quality of the highest order.

Let’s take another look at the quality of tonal transitions, but this time we will analyse the quality of image scaling, which will be significantly important when watching lower quality materials. For starters, we will take a look at the function responsible for the quality of tonal transitions. And while by default they are quite average, after activating the option, even at the lowest level, we can confidently say that these are among the best we have seen. You can confidently enable this feature, as it does not cause any negative phenomenon, such as film grain blurring.

Sony has been boasting for several years now that its "XR" processor is unmatched when it comes to image scaling. And we find it quite easy to believe, because in fact the image is extremely sharp, yet very natural.

Upscaling

In terms of the image upscaling, the proprietary P5 processor performs just as well as in most models from this manufacturer. Low-resolution content takes on a very soft and plastic character. This kind of presentation will certainly appeal to many people. However, if you prefer sharper contours, you can lightly enhance them with the appropriate slider in the television's menu. It's really hard to find fault in this aspect. The image simply looks very good and additionally there is no issue with the phenomenon of overscan.

Smoothing and Distortion Reduction

The function for smoothing tonal transitions performs somewhat worse. In the settings, we find an option called "Distortion Reduction." This allows for three levels of adjustment of the processor's interference. Unfortunately, the Minimum setting works poorly and the smoothing effects are negligible. The Medium level gives a decent result, but it also starts to smooth out actors' skin details. On the other hand, the Maximum setting works too aggressively. It definitely removes too much detail from the faces and background elements, and can even take away the film grain. To achieve the optimal effect, it's worth experimenting with these settings at home and adjusting them to your preference. It may seem that the Medium option is the best compromise here.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz. This is the essential minimum for watching primarily sports or materials with significant motion dynamics while maintaining a sharp and smooth image. For demanding users, the manufacturer has implemented a very comprehensive smoothing system, which has been divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two correspond to the degree of blurring and the degree of smoothing, respectively. The third option will be described in more detail below. Moreover, we can adjust all settings to various degrees, each of which will produce an effect, ensuring that we can find our own golden mean. In the picture, we present a setting with slight smoothing, without the soap opera effect.

The motion reproduction in the OLED950 model is virtually perfect. This is typical for screens of this type (OLED 120Hz+), as the panel shows no blurring at all. This allows us to enjoy perfect sharpness in practically any conditions. Much of this is thanks not only to the specifics of organic technology. Equally important work is done by the smoothing systems implemented by the manufacturer.

The Sony Bravia 9 television is equipped with four HDMI ports. However, somewhat inexplicably for a device of this class, only two of them operate in the 2.1 standard. That said, it should not be overlooked that almost all functions perform excellently and do not cause any negative feelings when being activated. Games running either in HDR10 or Dolby Vision have very low input lag, allowing for a very comfortable session with the title. A consolation remains in the form of a good implementation of the HGIG mode, which, after proper adjustment, does not differ significantly from Dolby Vision.

A year ago, Sony added to its televisions what has long been a standard for some manufacturers. This refers, of course, to the GameBar, enabling quick adjustment of settings without the need to exit the game. The implementation of this feature was successful and works very efficiently. We have been provided with conveniences such as: a crosshair grid, black level correction, and the option to reduce the screen to the proportions of gaming monitors.

The Sony Bravia 9 will undoubtedly find its fan base, most likely among PlayStation enthusiasts. Here, we must admit that it will be the most sensible choice, as in practice both the console and the television possess exactly the same capabilities. Looking at the bigger picture, while overlooking the issues with Dolby Vision in games, one cannot detract from the fact that the Bravia 9 is a very good television in the context of gaming.

The OLED950 is nearly the perfect television for gamers. This is not only due to the unique atmosphere created by the Ambilight system during gameplay. The most important aspect here is the robust hardware support. You will find literally everything you should expect from a modern gaming display. The manufacturer has implemented two HDMI 2.1 ports with full bandwidth of 48 Gb/s. This gives us access to gaming in 4K resolution at 120 frames per second. Of course, support for VRR technology and the automatic ALLM game mode is also included. The device handles any HDR signal without difficulty, whether we are using Dolby Vision or the HGiG standard.

Access to all settings is available from one place thanks to the special Game Bar overlay. Although this interface may not be the most visually appealing on the market, it fully accomplishes its purpose. It displays all the important signal parameters and offers useful extras. Gamers can take advantage of the minimap zoom feature or add a permanent crosshair on the screen, which can be seen as a small aid in online competition. The contrast range adjustment also proves to be useful, as it allows you to brighten shadows and gain better visibility of enemies hidden in dark corners of the map.