Sony Bravia 9 (XR90) vs Panasonic W95B

The results of brightness measurements on the Sony Bravia 9 are phenomenal. Each scene reaches well over 1500 nits, and when watching films, the television can sometimes shine even brighter. It goes without saying that such brightness allows for unprecedented experiences and engagement with video material at the highest possible quality. Thanks to the high coverage of the DCI-P3 colour palette, the image is full of colours and, combined with such high luminance, it practically breathes. With high peak brightness, viewers can enjoy the full range of colours even in the most challenging scenes, such as those based on dynamic lighting changes. The Bravia 9 offers support for Dolby Vision and HDR10 formats, which further enhances the viewing experience.

The Panasonic W95B is truly a bright screen, capable of achieving a peak luminance of around 1400 nits. In brighter, well-lit film scenes, this value translates to spectacular HDR effects that can make a big impression. However, knowing our test setup, you can probably see that in very demanding shots – such as the moon in the distance or the lights of a helicopter in the scene from Sicario 2 – the television does not impress. In such situations, brightness drops to around 200 nits, which makes the HDR effect much less noticeable. This happens because Panasonic prioritises maintaining deep blacks, not illuminating the background – for many users, this shouldn't be a cause for concern. However, it is important to remember that in these moments the image begins to resemble SDR content. The coverage of the colour palette also deserves praise, as it reaches about 93% of the DCI-P3 space thanks to the use of a PFS filter (also known from QLED technology). As a result, most films look very good in terms of saturation and colours, preserving the cinematic character of the image.

The best factory mode in Sony televisions has consistently remained "IMAX Enhanced" for years. It was this mode that we used throughout the entire testing procedure. Although it is indeed the most similar to the standard compared to other predefined options, it has a number of aspects that can be improved to make viewing even more enjoyable. When we look at the gamma in SDR materials, we notice quite a significant boost that will be associated with image contrast. It is worth noting that the very beginning of the graph has an even greater rise compared to the reference, leading to a blending of details in the blacks, creating a uniform blot. The EOTF curve in HDR content looked quite correct and exhibited only minor deviations from the reference. However, a common feature for both was: a green colour dominance in white balance, issues with greys and overall colour misalignment. The aspect that stood out the most was related to the uneven distribution of hues in white balance. Due to the excess of the aforementioned colour, the image was covered with an unpleasant greenish tint.

In Filmmaker mode, the Panasonic W95B offers an image with quite accurate colour reproduction, although it is not without minor imperfections. The white balance slightly veers towards red, which may cause a subtle warming of the image, and the gamma curve is slightly elevated, making the screen appear a bit brighter. It is good that the manufacturer included this mode – even in factory configuration, it provides a reasonably natural appearance for films. However, knowing how susceptible Panasonic televisions are to calibration, we decided to see how much the image could be improved after professional tuning.

The colour reproduction after the calibration process should be regarded as excellent. Regardless of the signal, whether SDR or HDR, we can expect an image that is remarkably close to what the film director saw. Virtually every flaw in the image has been modelled and maximally corrected. This was made possible thanks to the advanced tools used for the calibration process, which Sony has been providing in its televisions for years, including 2- and 20-point grey scale adjustment as well as a very comprehensive CMS.

After professional calibration, the Panasonic W95B shows what it is truly capable of. Colour errors have mostly dropped below values of 2–3, making them practically invisible to the human eye. It was also possible to correct the excess red in the white balance, which has resulted in the image no longer having a slight pink tint, and details in dark areas are no longer lost due to excessive dimming in the gamma. In HDR content, the improvement is also noticeable – colour saturation is now more stable and does not shift so markedly towards blue as it did before. This is truly an excellent television for watching films and series in the highest possible quality. While we know that Mini LED screens are not always perfect for this, the W95B is a perfect example that with proper fine-tuning, an effect close to OLEDs can be achieved.

Let’s take another look at the quality of tonal transitions, but this time we will analyse the quality of image scaling, which will be significantly important when watching lower quality materials. For starters, we will take a look at the function responsible for the quality of tonal transitions. And while by default they are quite average, after activating the option, even at the lowest level, we can confidently say that these are among the best we have seen. You can confidently enable this feature, as it does not cause any negative phenomenon, such as film grain blurring.

Sony has been boasting for several years now that its "XR" processor is unmatched when it comes to image scaling. And we find it quite easy to believe, because in fact the image is extremely sharp, yet very natural.

In terms of image processing, the Panasonic W95B performs excellently. The proprietary processor responsible for digital image processing effectively upscales lower resolution content to 4K, preserving a great deal of detail and a natural appearance of contours. The final effect is impressive – the upscaling here is at a truly high level, and Full HD content can look surprisingly good. The way the television smooths tonal transitions in low-quality materials is also noteworthy. The algorithm does not operate as aggressively as in some competing models, but as a result, it does not cause a loss of detail or blur film grain.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz. This is the essential minimum for watching primarily sports or materials with significant motion dynamics while maintaining a sharp and smooth image. For demanding users, the manufacturer has implemented a very comprehensive smoothing system, which has been divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two correspond to the degree of blurring and the degree of smoothing, respectively. The third option will be described in more detail below. Moreover, we can adjust all settings to various degrees, each of which will produce an effect, ensuring that we can find our own golden mean. In the picture, we present a setting with slight smoothing, without the soap opera effect.

The 144 Hz panel used in the Panasonic W95B offers excellent fluidity, although in practice, due to the appearance of television content or the limitations of new generation consoles, it is worth observing its performance at a refresh rate of 120 Hz. In this mode, the television performs superbly – despite being a VA panel, which is not known for the fastest pixel response times, motion blur here is minimal and difficult to detect with the naked eye.

The Sony Bravia 9 television is equipped with four HDMI ports. However, somewhat inexplicably for a device of this class, only two of them operate in the 2.1 standard. That said, it should not be overlooked that almost all functions perform excellently and do not cause any negative feelings when being activated. Games running either in HDR10 or Dolby Vision have very low input lag, allowing for a very comfortable session with the title. A consolation remains in the form of a good implementation of the HGIG mode, which, after proper adjustment, does not differ significantly from Dolby Vision.

A year ago, Sony added to its televisions what has long been a standard for some manufacturers. This refers, of course, to the GameBar, enabling quick adjustment of settings without the need to exit the game. The implementation of this feature was successful and works very efficiently. We have been provided with conveniences such as: a crosshair grid, black level correction, and the option to reduce the screen to the proportions of gaming monitors.

The Sony Bravia 9 will undoubtedly find its fan base, most likely among PlayStation enthusiasts. Here, we must admit that it will be the most sensible choice, as in practice both the console and the television possess exactly the same capabilities. Looking at the bigger picture, while overlooking the issues with Dolby Vision in games, one cannot detract from the fact that the Bravia 9 is a very good television in the context of gaming.

Aside from the previously mentioned drawback related to the VRR mode, in which local dimming does not work, the Panasonic W95B is a true gaming monster. The television offers practically everything that gamers can expect – perhaps except for four HDMI 2.1 ports, as there are only two available. Onboard, we find an auto low latency mode (ALLM), properly implemented HDR modes for gamers, including HGiG, as well as support for Dolby Vision in games. It is all complemented by an interestingly designed Game Bar, presented in the form of circles. While it may not be the most visually attractive, it serves its purpose – allowing quick access to key game parameters and adjusting settings without entering the system menu.