SONY Bravia 9 II XR95M2 vs Hisense UR8S

The real showcase of the new backlight architecture and Sony’s processor is HDR material reproduction. At the official launch Sony engineers said (not officially 😉) that the brightness of the Bravia 9 II should be almost identical to their professional director’s monitor BVM-HX3110, which is priced at astronomical sums. Our lab tests confirmed those were not empty promises. During synthetic measurements on the L20 test pattern the TV effortlessly exceeded the 4000 nits peak brightness barrier. Most importantly, these spectacular results translate directly to real film scenes. In most of the demanding shots we tested the screen easily maintained brightness around 2500–3000 nits. Regardless of the scene’s character, whether the light was small and pinpoint or flooded almost across the entire screen, the HDR effect was incredibly intense.

Colours

Colours are another key pillar of RGB Mini LED technology (Sony’s True RGB implementation). Specifically for testing these kinds of displays we have permanently introduced a new research section to examine how TVs handle colours in real-world conditions. Traditional tests using synthetic patterns are no longer enough to determine actual colour-gamut coverage. From now on we also measure colour saturation directly in selected film scenes by overlaying measurement points on them. So how do the colours perform?

In synthetic tests the Bravia 9 II achieves excellent results. For the popular DCI-P3 space used for HDR content the colour gamut coverage reached almost 98%, while for the extremely wide and demanding BT.2020 space measurements indicated nearly 90%. However, in real, varied scenes those values fall by a few percentage points. This is a direct result of the nature of zoned RGB backlighting. When differently coloured elements or bright white highlights appear side by side, light from adjacent zones starts to bleed together, producing a slight whitish glow. That naturally affects colour saturation, reducing it slightly. It shows that despite Sony’s brilliant algorithm for controlling the RGB LEDs, the number of zones is still too small to eliminate this effect entirely.

Is that something to complain about? Of course not. The Bravia 9 II’s final colour coverage is ultimately the same as that of a very good QLED TV, and the most important point is this: the vast majority of HDR films and series are distributed in the DCI-P3 colour space. In that standard Sony easily maintains very high colour saturation, regardless of the scene.

UR8S is a slightly higher-end Mini-LED, so you could expect a lot in terms of brightness. And indeed, on a synthetic test pattern peak brightness reached around 2200 nits. That’s a very good result, but as always what’s much more important is what the TV does in normal film scenes. Here the results are a bit more uneven. In bright scenes, where there’s a lot of light on screen, the UR8S can deliver really strong HDR. Brightness then reaches about 1500 nits, so the image is very intense and has plenty of punch. It’s worse with small bright elements on a dark background. The TV clearly dims them to keep good blacks and to prevent excessive bloom. As a result things like single stars or tiny reflections can be only around 200 nits. And here HDR is no longer as impressive. So you can see that the local dimming algorithm works effectively, but it also has its cost: sometimes it simply sacrifices the brightness of small details in favour of contrast.

Colours

With RGB Mini-LED TVs colours should be judged a little differently than usual. If we look solely at the panel’s native capabilities, the UR8S performs excellently. We measured around 94% coverage of BT.2020 and practically full DCI-P3. These are among the highest values currently found in LCD TVs and this is where the potential of the RGB backlight is most obvious. The problem is that this potential is not always realised in real scenes. When we ran the same measurements on test patterns with a film background applied, saturation of some colours began to fall noticeably. Individual zones are not always able to control the three RGB components so precisely when the scene becomes more complex. This is most visible with blue and magenta. On simple test patterns they can look very strong, but in more demanding scenes samples of those colours visibly shrink. So the UR8S’s capabilities are enormous, it’s just that the TV cannot fully make use of them in every scene.

Contrary to appearances and high expectations, the Bravia 9 II we tested showed some issues with its factory calibration straight out of the box. Looking at the white balance charts, it’s clear it wasn’t perfect. In SDR content the red component was noticeably lacking, so the image leaned toward cooler, bluish tones. In HDR, however, the white balance in that respect was considerably better. So where do the visible errors in image reproduction come from? They result from unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a marked deviation from reference standards. In SDR material the gamma was significantly too high — at extremes it hovered very close to 2.8 instead of the target 2.4. In practice this meant the image looked artificially darkened and seemed washed of colour, with details in darker areas (the shadows) disappearing entirely. The opposite happened with HDR material, where brightness reproduction is governed by the EOTF. That curve was pushed too high above the correct value, causing the image to be artificially brightened across most luminance ranges. As with every TV we test, we subjected this unit to professional calibration. You can see the results and how we managed to correct these factory errors below.

For assessing the out-of-the-box colours we used Filmmaker mode, which is intended to show an image that is as close as possible to how the material was prepared. Looking at the white balance alone, the UR8S performs quite well. There is no strong tint that immediately jumps out, although as brightness increases a little too much blue and red start to appear, with a simultaneous shortfall of green. Colour errors therefore show up in measurements, but the image itself does not look bad. We have far greater reservations about how the UR8S manages picture brightness. In SDR the gamma sits around 1.9–2.0 for most of the range instead of the target 2.4. In practice this simply means the picture is too bright, especially in the midtones. Shadows are lifted too much, causing the image to lose some depth. A similar tendency is visible in HDR. The EOTF curve is above the reference value for a large part of its range, so the UR8S again brightens the image more than it should. This is not due to a lack of brightness — the TV has plenty — but to the way it manages that brightness. As a result, HDR content can look very striking, but not always precisely as it should.

Fortunately, with professional calibration, most of the Bravia 9 II’s factory missteps can be effectively eliminated. We managed to precisely correct, above all, the white balance and the gamma curve and EOTF. After these procedures, in everyday use and during film viewings the television looks worlds better. The picture gained proper depth and modelling, the cool tint to whites disappeared, and shadow detail that previously vanished because of an overly high gamma finally became perfectly visible. Although we ultimately rate colour accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if it were not for the complete lack of an advanced colour management system in the television’s menu.

While a basic white balance correction can be carried out here without difficulty, the settings lack options for adjusting specific colours. We tried to tackle this issue in every possible way, both with the traditional method from the remote and via dedicated calibration software for Bravia televisions. Unfortunately, that function has been completely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes its own limitations. It’s a great shame, because without it you cannot push colour reproduction to perfection. A skewed red still catches the eye. One can only hope that Sony will fix this shortcoming in time via an update.

Hisense provides plenty of calibration options and, in SDR, these can yield a very good result. After calibration, the white balance is practically even across the entire range, and colour errors fall to very low values. The UR8S can be adjusted very precisely here. HDR is somewhat different. The white balance itself can also be noticeably improved, although at the highest brightness levels larger deviations begin to appear. The most interesting aspect, however, is the behaviour of the EOTF curve. Even after it has been correctly set on test patterns, the UR8S still tends to interpret brightness in its own way when watching films. Depending on the scene, parts of the image are slightly brightened while others are dimmed relative to how they should appear. This shows that the algorithms controlling the local dimming have a significant influence on the final image. Calibration therefore allows colours to be improved very effectively, but we are not able to completely 'turn off' the way the UR8S manages brightness in HDR.

Digital processing and upscaling have long been Sony’s hallmark, and after testing the Bravia 9 II we can confidently say that nothing has changed in that respect. Sony remains at the forefront of the market. Their proprietary XR image processor, which in this model works alongside the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. The upscaling of lower-resolution material itself is extremely effective and precise. However, what most deserves applause in the XR processor’s operation is its tonal transition smoothing function. The system can reduce posterization in heavily compressed material to virtually zero. Crucially, the algorithm does this in a very intelligent way. It removes only the annoying digital “steps” in gradients without blurring fine texture details or creating an artificial, “plastic” look stripped of film grain. The picture remains sharp, natural and cinematic.

A big plus of the UR8S is the use of the MediaTek Pentonic 800 processor, and digital image processing is one of this model's stronger points. The TV handles smoothing tonal transitions very well, especially with lower-quality content. The feature responsible for this effect works effectively without overprocessing the picture. Even on the medium setting it can noticeably reduce visible banding and unevenness without heavily blurring details. Upscaling itself also performs very well. Lower-resolution content is displayed cleanly, edges look natural, and the image is not overly sharpened. The UR8S simply copes very well with a weaker signal, and in this respect it is one of its most notable strengths.

In the Sony Bravia 9 II specification you won't find very high screen refresh rates above 120 Hz, which some more demanding PC gamers may regard as a drawback. However, in everyday use, whether during movie viewing, console gaming or watching sport, it's really hard to have any complaints about motion smoothness. The VA-type panel used here does show slight smearing, natural for this panel type, but the excellent Motionflow motion smoothing algorithms come to the rescue. In the system menu you'll find sliders for blur reduction and smoothing that let you precisely tailor the motion characteristics to your own preferences.

The UR8S is equipped with a panel with a native 180 Hz refresh rate, so right from the start it offers excellent motion handling. The panel itself performs really well here, although some limitations typical of VA panels are still visible. Motion blur is relatively minor for this type of screen, but with faster motion (especially on darker backgrounds) it can still be noticed, particularly when compared with the same image on OLED TVs.

Aside from a fairly serious design misstep in limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all the key gaming features available on the market. Sony has already accustomed us to such a rich feature set in its previous models. The list of supported technologies is extensive. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), and a fully correct implementation of the HGIG standard and the Dolby Vision format tailored for gamers.

In terms of gamer features the UR8S performs really well. The TV supports practically everything you can expect from a modern console or PC display. It offers ALLM, VRR and 4K at 120 Hz. There is also Dolby Vision in Game Mode, so when using, for example, the Xbox Series X you do not have to give up that HDR format. PC gamers get even more options. The panel can run at 4K at 180 Hz, and dropping to Full HD can raise the refresh rate to as much as 330 Hz. There is also a Game Bar that lets you quickly check key information and change gaming-related settings. The only clear omission is a correct implementation of HGiG. With it enabled the TV still alters HDR brightness mapping, so we do not get the effect intended by that standard. Aside from that, the UR8S is very well prepared for both consoles and a powerful PC.