Sony Bravia 8 (XR80) vs Hisense U7Q PRO

Sony Bravia 8 performs reasonably well in terms of HDR brightness. A maximum brightness level of 880 nits is satisfactory and allows for enjoyable light effects in most scenes. In the tested segments of the films Life of Pi and Sicario 2, the television looks really good, offering vibrant and detailed images that fully convey the atmosphere of these productions.

However, a greater challenge is presented by a scene from the film The Meg, where the screen is entirely very bright. In such situations, the limitations of OLED technology are evident, as the television loses brightness, dropping to about 450 nits. This decline is less satisfactory, especially when the entire scene requires intense lighting. Despite these limitations, Sony Bravia 8 remains a competitive model, offering excellent coverage of the DCI-P3 colour gamut and a BT.2020 standard coverage of 74%. As a result, colours are rich and details are precise, which significantly enhances the quality of HDR content consumption and makes viewing a pleasant experience.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

The best factory mode available on the Sony Bravia 8 television is IMAX Enhanced, which provides the most cinematic experience, although it is not perfectly set up. The television tries to faithfully reproduce cinematic settings, but certain shortcomings are noticeable. Starting with the white balance, both for SDR and 4K materials, a pronounced blue tint can be observed. This causes the image to appear too cold, stripping it of its naturalness. Tests using Colour Checker show that colours shift towards cooler tones, which may affect the accuracy of colour reproduction and make the image less realistic.

As for brightness and contrast characteristics, the gamma shows a significant drop at the end of the chart. This means that dark details may be too dark and bright elements too bright, resulting in a loss of subtlety and becoming less visible. As seen in the sky - in the comparative photo. In turn, the EOTF curve is well above the reference value, causing bright elements of the image to be too intense. As a result, users may perceive the image as unnatural, and bright areas may lose details, negatively impacting the overall viewing quality.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

The calibration process of the Sony Bravia 8 television has brought significant improvements in image quality. The white balance has been noticeably enhanced, for both SDR and 4K HDR content, with minimal errors in the middle of the graph. Gamma has proven to be one of the biggest beneficiaries of calibration – it has been completely rid of previous dips, which has significantly impacted brightness stability and better detail reproduction in the darker parts of the image. The EOTF curve has also been levelled, making bright elements of the image appear more natural, and the overall tonal dynamics are now more balanced.

However, the most attention should be paid to colour reproduction, where, despite calibration, certain issues still persist. Sony has omitted the use of a CMS system in this model, which allows for very precise control over colours. As a result, the Colour Checker test for 4K materials still shows significant errors in colour samples. Despite these difficulties, we recommend performing calibration, as the effects are noticeable and significantly enhance image quality, particularly in terms of brightness and contrast.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

The fluidity of tonal transitions in low-quality materials on the Bravia 8 is poor. Unfortunately, the soft gradation feature (which was available in previous models) is missing, which is a significant downside. The digital noise reduction feature can considerably improve tonal transitions; however, it also tends to remove some details, such as clouds in scenes from the film The Martian, which may not be to everyone's liking. As for digital processing, the Sony XR80 performs quite well. The model in test scenes was displayed without noticeable errors, and the branches in the background are not overly jagged. This shows that the Bravia 8 is capable of effectively processing complex low-resolution image details.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

Sony Bravia 8 offers a maximum refresh rate of 120 Hz, which forms the basis for smooth viewing of dynamic content such as sports and games. This ensures that movements are sharp and fluid. For more demanding users, the Sony XR80 television is equipped with an advanced motion smoothing system, which is divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two are responsible for regulating the degree of blur and smoothness of the image. The third option, concerning clarity, will be described in more detail below. Each of the parameters can be adjusted to personal preferences, allowing users to find the optimal setting tailored to their individual needs.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Sony Bravia 8 has significantly improved its compatibility with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates screen tearing, and it synchronises with graphics cards to ensure smooth image display. The automatic low latency mode (ALLM) reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look stunning during gameplay.

The Sony XR80 television also features a Game Bar, allowing quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual crosshair on the screen, which can provide a slight edge in shooting games.

A downside is the lack of support for 1440p@120hz resolution, which could facilitate gaming for users with less powerful graphics cards. Additionally, the Sony XR80 only has two HDMI 2.1 ports, one of which is typically used to connect an audio system via eARC, limiting the number of available inputs for connecting next-generation consoles.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.