Sony Bravia 8 MK2 vs Samsung OLED S95H (S99H) (QD-OLED)

Thanks to its new QD-OLED panel, the Sony Bravia 8 II can achieve an astronomically high brightness of around 2000 nits, which translates into almost reference-quality performance in films and series mastered in HDR. In test material such as Life of Pi or Sicario 2 the effect is genuinely impressive: details in bright areas remain perfectly visible and night scenes charm with depth and contrast. It is not, however, perfect. Compared with its toughest rivals, the Bravia 8 II shows a noticeable drop in brightness on full-screen, very bright frames. If you compare peak point luminance with 100% white in HDR mode, the Bravia 8 II can appear two or three times darker than models such as the LG G5 or Samsung S95F. In a scene from The Meg this was particularly obvious, with the screen becoming noticeably dimmer than competing TVs. Despite this shortcoming, the Bravia 8 II still ranks among the market leaders. Its absolutely top-tier colour gamut coverage is praiseworthy: DCI‑P3 at almost 100% and BT.2020 close to 90%. These are the specifications that allow HDR content to be fully realised and deliver cinema-like experiences at home.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2800 nits. Whatever the scene, you can count on powerful HDR effects that are almost blinding, exactly what you expect from a top-tier screen. It is the nature of OLED panels that they cannot sustain the same extreme brightness in very bright, full‑screen frames as they can with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H managed to sustain higher brightness than most Mini LED displays on the market. In terms of brightness, the S99H is currently the best OLED TV we have tested.

Colour gamut coverage

The S99H also handles colour extremely well, which is a direct result of the QD-OLED panel used here. Whether the test scenarios were synthetic test patterns or measurements taken with film material playing in the background, the results remained at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the more demanding BT.2020 colour space it reaches nearly 90%. That is absolute top-tier performance. These results match what we have seen in the new SQD-Mini-LED screens, and in real film scenes even outperform RGB Mini LED displays.

Straight out of the box the Bravia 8 II performs really well. In its best IMAX® Enhanced mode the TV can reproduce colours in a pleasant, natural way, although "good" here does not mean "best in class". The white balance definitely needs adjustment, as skin tones tend to shift slightly towards pinkish/cool hues in both SDR and HDR content. We also noticed that the EOTF curve tends to brighten the darkest parts of the image. This is likely the manufacturer's attempt to reveal as much detail as possible even in deep shadows. Is that a good approach? It's hard to say definitively, but one thing is clear: it is not an ideal solution.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the filmmakers' intent. Out of the box the TV is tuned very well, although it has minor shortcomings. These are mainly a slight drift in the white balance in SDR content and a slightly low gamma. As a result, in darker viewing conditions the picture can be a little too bright compared with the reference gamma of 2.4, which is the standard for watching films with the lights off. These are, of course, minor points, because overall colour reproduction remains at a very good level and the errors in the ColorChecker measurements are not large. However, we know that with a screen of the S99H's class you can, and arguably should, expect even more, which is why we carried out a professional calibration.

After calibration we mainly managed to eliminate the excessive cooling of the image caused by an overly strong boost to the blue channel. Reds became deeper and skin tones acquired a natural, healthy look. Actors who previously seemed 'cold' now appear much more lively and convincing on screen. One thing has not changed, however: analysis of the EOTF curve still shows that the Bravia 8 II tends to brighten the darkest parts of the image. It is hard to say whether this is an intentional move by the manufacturer or a result of the panel design and software. In practice this means scenes that creators intended to remain in deep shadow can reveal more detail than intended. Despite that, image quality after calibration is clearly better, and the warm, natural colours and realistic skin tones simply make watching on the Bravia 8 II more pleasing to the eye.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration features, we were able to fine-tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and proper image modelling. In this tuned picture profile there really isn't a single thing to criticise or call a flaw. After calibration, the S99H can deliver an essentially reference-quality image.

Upscaling and digital image processing are a real showcase of the Bravia 8 II's capabilities. Sony has long been regarded as a master in this field, and this only confirms that reputation. Sony's proprietary XR processor can pull almost all the detail out of lower-resolution sources, whether it's television or an old DVD movie the picture looks sharper, with more detail and greater depth. Of course, if you feed it exceptionally poor-quality material (such as our archival photo of the Model), it won't work miracles, but for everyday viewing there's little to complain about.

The gentle gradation function also performs excellently. On the 'Medium' setting it effectively smooths tonal transitions, eliminating banding in colour and grey gradients while not destroying film grain or fine image details. It is precisely this balance between subtlety and effectiveness that keeps Sony's TVs among the best on the market in this category.

The proprietary Samsung NQ4 Gen3 processor is responsible for upscaling and digital image processing. It handles upscaling lower-resolution material to 4K very well. The picture is clear without looking artificial or overly sharp. The only rather specific drawback appears with very old material recorded at 480p or below. In such cases the TV can slightly crop the edges of the picture.

The processor also copes quite well with artefacts visible in lower bit-rate material, for example heavily compressed YouTube videos. The noise reduction function effectively smooths the image and reduces posterisation, but it operates quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. Wanting to preserve the source material as faithfully as possible, we decided not to use it. However, if someone prefers a clean, as-smooth-as-possible picture over retaining every detail, it may prove useful.

Motion smoothness is, in the case of the Bravia 8 II, practically a closed matter. A 120 Hz OLED naturally delivers a very clean, sharp picture in fast-moving scenes, so there's little to complain about. Particular praise, however, is due to its motion-smoothing systems, which are among the best on the market. They let you precisely tailor the motion of films to your own preferences, ranging from subtle smoothing to an almost "theatrical" effect, without the risk of artificial judder, image tearing or annoying artefacts. It's one of those features you'll appreciate both during film screenings and when watching sport.

Another major advantage of organic OLED panels is their excellent motion handling. Thanks to the pixels' virtually instantaneous response time, the Samsung S99H exhibits virtually no motion blur. Fast-moving objects do not produce visible halos or trailing outlines, so the television performs very well for both watching sport and gaming. One characteristic of OLED screens compared with LCDs, however, is the way they render low-frame-rate material. With very slow camera movement the image can appear noticeably more 'choppy'. This can, however, be fairly effectively mitigated using a frame-interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, so it's easy to find a compromise between smoother motion and preserving the cinematic character of the content.

The Samsung S99H is also a great TV for gamers. It offers almost every possible and useful feature... well, except for the obvious lack of Dolby Vision for the Xbox console. It's equipped with four full-bandwidth HDMI 2.1 ports that offer the full 48 Gbps. This lets you use VRR frame-rate synchronization and the automatic game mode (ALLM) without any problems. This year Samsung also has no issues properly supporting HGiG, so HDR setup on a console is quick and straightforward. Samsung's TVs are also known for interesting extras. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the minimap or change the displayed image's aspect ratio (PC).

Particularly noteworthy is Samsung's Game Motion Plus feature. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared with the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 frames per second, the S99H can display it much more smoothly than competing models.