Sony Bravia 7 (XR70) vs TCL C75B

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

During our test, the TCL C75B "spat out" around 380 nits of brightness. We recorded similar results while watching most of the films we tested. They can be considered average – the television does not perform poorly in this segment, but around 400 nits is definitely too low to fully experience the magic of HDR effects. Of course, these results are better than those of budget models, which can achieve almost half the brightness values. However, for HDR enthusiasts seeking stronger lighting effects and greater realism, the C75B may prove insufficient. On the positive side, it's worth mentioning the DCI-P3 colour gamut coverage of 95%. This is a very good result that easily suffices to enjoy a wide range of colours in content available on popular streaming platforms. Vivid and rich colours are definitely a strong point of this model.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

TCL C75B offers several picture modes, but in our opinion, the best choice is the “Film” mode. Although its settings are quite decent, the television struggles with some colour reproduction issues. In our tests, we noticed that the image had a noticeably pinkish tint compared to what could be considered accurate. This effect was particularly evident in skin tones, which appeared unnaturally flushed. The main culprit for this phenomenon turned out to be the white balance, characterised by an excessive amount of blue and red in both HD and 4K HDR materials.

An additional problem was the way brightness was rendered. The gamma, which is responsible for the visibility of details in darker materials, was definitely boosted, causing details in the darkest parts of the screen to be invisible, disappearing into complete blackness (e.g., the lower part of the screen in the comparison photo - around the actress's ear). Similarly, the situation was reflected in the EOTF curve, which was below the correct value, suggesting that we might encounter a similar problem in 4K HDR content.

Thanks to our experience and the right tools, we decided to take matters into our own hands and see how much we could extract from this model after professional calibration. We describe the details in the next section.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

After calibrating the TCL C75B, it has clearly improved in terms of colour reproduction. Although the television does not offer many options for adjusting the white balance, we managed to enhance its settings quite significantly. As a result, the image is no longer excessively pink, and the colours now look much more natural and harmonious.

The gamma jump, which was previously an issue, has not completely disappeared, but we have managed to reduce it considerably. This has made details in dark scenes more visible – both in HD and 4K HDR materials.

Unfortunately, the lack of local dimming is still noticeable. The "blooming black" effect remains, but that is a limitation of the display itself. Nevertheless, the colours after calibration look far better, and the image is much more enjoyable to watch.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

TCL C75B has a tone transition smoothing function, but unfortunately, we cannot commend it. Regardless of the selected level – low or high – tone transitions in older materials remained visible, as if the function wasn't working at all. It's hard to say anything positive about it, as in practice it seems completely useless.

The image scaling is better. The television performs quite decently, although on thinner elements, like branches in the background, you can notice slight jaggedness. However, this is not something that significantly interferes with daily viewing.

Unfortunately, a bigger problem turned out to be overscan, which is cutting off the edges of the image. In our tests, there were instances where news tickers or other elements near the edge of the screen were cut off. This is definitely something to pay attention to, especially if we use the television for watching news programmes or content with text on the screen.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The TCL C75B definitely has something to offer gamers. The television is equipped with a panel that can display images with a refresh rate of 144 Hz in 4K, and even 240 Hz in Full HD. These are really impressive results, especially for a model from the entry-level range.

In addition, there are features for improving fluidity and reducing motion blur in films. The "Motion" option allows precise adjustment of the effect on a 10-point scale, which offers great personalisation possibilities - everyone can set the fluidity as they like.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.

The TCL C75B is undoubtedly a television designed with gamers in mind. It offers nearly everything that even the most demanding console users could need. With the implementation of fully capable HDMI 2.1, the television supports features like ALLM (Automatic Low Latency Mode) and VRR (Variable Refresh Rate) – operating within the full potential of the television, up to 240 Hz in Full HD resolution.

Additionally, the television supports advanced HDR technologies, including Dolby Vision and HGiG, allowing for even better detail reproduction in HDR-optimised games. The C75B is also equipped with a very convenient interface for gamers in the form of Game Bar, where all key parameters such as refresh rate, input lag, and image settings can be checked – all within a single click.

In a nutshell: the C75B is a great choice for gamers, offering a wide range of features that allow users to fully enjoy the capabilities of modern consoles and games.