Sony Bravia 7 (XR70) vs Samsung The Frame Pro

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

Samsung The Frame Pro is one of the relatively bright televisions. In synthetic tests, we managed to achieve values around 900 nits, which is quite a respectable result for a lifestyle model. In full-screen scenes, such as the board from the film The Meg or the initial sequence in Life of Pi, brightness maintained a level of 700–800 nits. These values allow you to fully enjoy the HDR effects and convey their cinematic magic. However, the situation becomes complicated when smaller, point light sources appear on the screen. The edge lighting used here, equipped with the ability to locally dim entire strips, does not manage these well. Sometimes, small elements are overly dimmed, which weakens the effect, or conversely – they are significantly brightened, but at the cost of losing the depth of black in that part of the image. This can be compared to light beams reminiscent of a laser beam spreading in dense fog – the effect is noticeable and bright, yet at the same time, it is quite unnatural and distracting. Fortunately, the colour aspect performs better. Thanks to the use of a quantum dot filter (QLED), colours are saturated, and the reproduction of the DCI-P3 palette exceeds 92%. Generally, films or series watched in HDR on The Frame Pro showcase a rich colour palette, even if contrast and the functioning of the dimming algorithms can sometimes distract us.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

We achieved the best results, of course, in Filmmaker mode, which immediately showed that Samsung had put effort into the factory settings. In SDR content – the type most commonly viewed – The Frame Pro performed really well. The white balance and gamma were almost perfectly matched, giving the image a natural and cohesive appearance. Admittedly, there were some noticeable errors, particularly in skin tones and reds, which could be overly saturated, giving everything a slightly "warmed-up" character, but this didn’t significantly detract from the viewing experience in everyday use. For HDR content, the situation was similar regarding the white balance. This was at a good level; however, the biggest issue turned out to be brightness management. The EOTF curve was set in such a way that in many scenes, the image appeared blown out, with the brightest areas losing detail and turning into uniform patches of light. This severely undermined realism and caused the colours to appear overly sharpened. Fortunately, Samsung provides the option for manual adjustment of the curve in their televisions, so we opted for calibration, and its results can be seen below.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

After calibration, the SDR mode looks absolutely perfect. We managed to eliminate the overly strong red saturation, which previously gave the image a somewhat excessively warm character. Colours have become more balanced, which resulted in a natural and pleasant reception of everyday content – from television to films and series from streaming or materials on YouTube. In HDR mode, the most work was required on the EOTF curve, which factory settings caused excessive brightening of the entire image. Calibration allowed us to largely "tame" this problem – the image stopped being overexposed, and details in bright areas became more visible. Of course, the limitations are set by the design of the television itself, as edge lighting reveals its constraints, and the smallest elements of light can still be overblown or blend into the background. However, this is a matter of technology, not just calibration. After the correction, The Frame Pro is significantly more enjoyable to watch, and it is certainly worth considering if you want to maximise the television's capabilities.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

Although the fluidity of tonal transitions in 4K HDR materials on The Frame Pro is not a problem at all, naturally, with a weaker signal - television, HD materials, or older Full HD films - imperfections may arise. Therefore, it is crucial how the television copes with these limitations thanks to its image processor. The noise reduction function works really effectively here. At the medium setting, it eliminates unwanted bands or artefacts, smoothing the image in a noticeable yet not excessive way. However, it's worth noting that Samsung tends to be aggressive in its approach - even at the lowest level of this function, it can "consume" film grain. So it's advisable to use it judiciously and adjust the settings to the material being viewed.

The upscaling itself is at a high level. The Frame Pro can effectively enhance older materials to a native 4K resolution while maintaining good sharpness and readability. Films and series in lower quality simply look better here. However, it should be mentioned that there is a minor drawback - typical for many Samsung televisions. With very old sources of poor quality, you may notice clipping of the image edges on the left side of the screen. It's not a problem that will ruin the viewing experience, but it's worth knowing that it might occur.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The smoothness of motion in The Frame Pro is not only due to the matrix, which operates with a refresh rate of up to 144 Hz, but also the image processor and the smoothing system. It is thanks to this that we can adjust the way films or sports broadcasts are displayed to our own preferences. There are sliders for reducing blurring and reducing judder – the first function improves the sharpness of fast movements, while the second helps to soften the effect of a "jumping" image during camera pans. So, everyone can choose between a cinematic motion character and a smoother, more "television" style.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.

Samsung The Frame Pro does not pretend to be just a “living room” television; here, gamers will also find something for themselves. The manufacturer has ensured a full range of gaming features: we have support for variable refresh rate (VRR), automatic low latency mode (ALLM), refresh rates up to 144 Hz, and compatibility with both G-Sync and FreeSync Premium Pro. Additionally, there is the well-known Game Bar panel, which is a quick menu where key parameters can be checked on the fly—from refresh rates to enabled image processing modes. Are there any downsides? Indeed, The Frame Pro does not support Dolby Vision in game mode, but this is hard to consider a serious issue—most gamers use HDR10 anyway... which means HGIG mode. Exactly. The biggest surprise turned out to be the latest software update. Samsung… completely removed this option from The Frame PRO. In practice, this means that the television independently interprets HDR tone mapping in games, and the user has no way to enable settings developed for consoles. This is a step backwards that may disappoint more knowledgeable gamers hoping for full compliance with HGiG guidelines. We can only hope that this issue will be resolved quickly.

An interesting feature of The Frame Pro is also the unusual arrangement of HDMI 2.1 ports. There are as many as five available—four are located in the One Connect box, and the fifth, in micro HDMI version, is directly on the television. This is quite an unusual solution, but rather practical. Samsung clearly suggests that this is the port to which you should connect your console or computer. Why? Because it minimises potential delays associated with communication through the wireless One Connect, and in the case of gaming, every millisecond matters. We have written separately about input lag, but it can already be revealed here that by connecting equipment directly to the television, we achieve the absolute maximum in response speed.