Compare: Sony Bravia 7 (XR70) vs Samsung The Frame LS03D

Testing the Sony Bravia 7 quickly revealed that this television is capable of quite a lot. Although it is the "lowest" model from the Japanese manufacturer in the new 2024 range, it certainly does not feel like a compromise. The picture impressed us with its depth of black and the detail in bright scenes – thanks to the Mini LED technology, which makes a difference. When playing films in Dolby Vision, it was immediately noticeable how much HDR adds life to every scene. The intense colours and excellent dynamics made watching evening screenings a true pleasure for us. Daily use of this television also pleasantly surprised us. The Google TV system worked flawlessly, and the choice of apps was extensive enough that we had no trouble finding everything we wanted to watch. The backlit remote is a small but practical addition – in the evenings, we greatly appreciated not having to fumble around for buttons. Older content that we watched gained quality thanks to the advanced image processing. When we checked the television for gaming, it also left a good impression on us. The 120 Hz refresh rate provided a smooth image, and the low input lag allowed us to enjoy fast and dynamic gameplay. We particularly liked the Game Bar feature – easy access to settings during gameplay is something every gaming enthusiast will appreciate. The television handled even more demanding titles excellently. However, not everything was perfect. Only two HDMI 2.1 ports, one of which is intended for eARC, may be an issue if someone plans to connect several devices simultaneously. Additionally, when we watched the television from an angle, we noticed that the picture quality was not as good as when viewed straight on – the lack of a layer to improve viewing angles was noticeable here. Nevertheless, the Bravia 7 is a television that pleasantly surprised us. It combines excellent picture quality with functionality that works well for both everyday use and during evening screenings or dynamic gameplay. The minor limitations are noticeable, but they do not overshadow the whole, which definitely deserves the attention of a buyer.

Samsung The Frame LS03D (2024) is not an ordinary television that you can place in the corner and forget after two days. Here, it is immediately evident that the manufacturer has focused on something more than just playing films. First, the “Art” mode captures attention – with just a few clicks, we can turn The Frame into a digital gallery, displaying works that, in combination with the matte screen, truly resemble a real framed painting. And speaking of the frame, we have the option to customise its colour to perfectly match our interior. Additionally, the package includes a wall mount, allowing the television to hang almost “flush”, which further enhances the impression of engaging with an image rather than a typical screen. The matte screen provides excellent protection against reflections, which together with high brightness (650 cd/m²) works well in bright sunlight. Furthermore, we have a VA panel with quite decent contrast and a refresh rate of 120 Hz, so when watching sports or playing dynamic titles, everything appears smooth and pleasant to the eye. If we also add a gaming features package – VRR, ALLM and HGiG – it’s clear that Samsung has also considered console and PC enthusiasts. As a result, Samsung The Frame can be both a picturesque decoration for the living room and a reasonably effective gaming monitor. The mentioned One Connect is another useful gadget – it allows us to hide all the cables in one place, with a thin wire connecting the television to this magical box. If we like order, this solution is made for us. Another advantage is the Tizen system – easy to use, fast, and full of applications. We may not find absolutely everything in it (e.g. the Tidal app), but it still provides a wide range for exploring various streaming platforms. Of course, there’s no rose without thorns. The lack of local dimming is noticeable in dark scenes, where blacks become less pronounced. We also need to remember that there is only one HDMI 2.1 port here, so if we want to connect more devices at 4K and 120 Hz, we may feel limited. Additionally, the viewing angles are rather average, so it’s better for the most important viewer (that is us) to sit directly in front of the television. For fans of Dolby Vision, this will also not be an ideal choice, as The Frame LS03D only supports HDR10 and HDR10+. Furthermore, the sound – as with most slim televisions – is mediocre, so it’s worth considering a soundbar if we care about clearer bass and a bit deeper sound. Despite these weaker points, The Frame still makes a great impression. It is striking, stylish, and versatile – perfect for watching the latest hits as well as displaying reproductions of paintings on the wall. If we value an unusual appearance, high brightness, and at the same time want to play with low input lag, this model will be a perfect choice. And although it is not a leader in terms of value for money nor a technological “monster” in terms of picture quality, it has something that simply makes it likable. It is a device that stands out with its unique character and can blend into any interior, attracting attention both in television mode and as a digital art gallery.

The Sony BRAVIA 7 television with a VA panel and MiniLED backlighting technology offers excellent black quality. The tested 65-inch variant is equipped with 512 dimming zones, which allows for very good contrast, particularly in demanding movie scenes. Naturally, larger sizes of the television have more zones, positively impacting contrast and image depth. During testing, in scenes from the film "Oblivion," the BRAVIA 7 performed excellently in capturing dark and light areas, providing decent separation of lights (the light effect did not blur into a large spot) from deep black. However, as is often the case with televisions featuring local dimming, certain difficulties arise with small, bright light elements. In more demanding segments (e.g., scenes 4 and 5), it is noticeable that the television "struggles" to maintain high brightness of these elements, affecting the contrast – bright objects are either too dark (resulting in poor contrast) or a slight halo effect appears around them. In a scene from the film Sicario 2, the action of the zones can be seen, causing the aforementioned effect, but it is slight. Despite these minor imperfections, the overall impression is positive – the local dimming algorithm works really well, ensuring that the image maintains high contrast, and the quality of black and details is satisfying.

Samsung The Frame uses a VA panel, which in itself provides quite high contrast. In our tests, the results oscillated around 4000–5000:1, which will be more than enough for most users. However, the lack of local dimming is noticeable, especially on more demanding test slides. In dark scenes, it can be observed that black has a subtle hint of navy blue. During the day or in a well-lit room, this will not be an issue, but during an evening viewing, more discerning viewers may feel a slight deficiency.

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

Samsung The Frame LS03D performs really well with brightness. Results of 700 nits make bright elements on the screen look striking and detailed, whether they illuminate the entire screen or appear as small points of light against a dark background. In more demanding scenes, like the fourth sequence from the film Sicario 2, the black levels are average, but we have already discussed this in the section on contrast. As for brightness – the television definitely excels here. An additional advantage is the quantum dot coating, which is QLED technology. Thanks to this, the colour palette coverage has been improved, although The Frame does not stand out in this regard compared to the competition.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

Samsung offers several picture modes on its televisions, but undoubtedly the Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as is often the case with mass production, the differences between units can be considerable, and our tested model was not free from a few issues.

In the case of SDR content, the white balance leaned heavily towards red, with a slight boost in blue. This effect was particularly noticeable in comparison images – for example, in a photograph of a boy whose face was unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which detracted from its depth.

In 4K HDR content, the white balance was again dominated by red, this time in combination with green. Meanwhile, blue clearly lost intensity, which was easy to notice on the Color Checker palette, where colours began to "drift" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the television has a tendency to excessively brighten the image, especially in the darkest elements of scenes.

Overall, while it did not look terrible, it definitely required adjustment. Fortunately, Samsung offers extensive calibration options, which provides the chance for a significant improvement in image quality. Therefore, we proceeded with professional calibration to extract the full potential from this television.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

After professional calibration, the Filmmaker Mode shows its full potential. The white balance in HD content is exemplary – errors at the level of 0.5 indicate almost perfect colour reproduction accuracy. The image now looks natural, and the colours are precisely as they should be. In 4K HDR content, the effect is not quite as perfect, but it still maintains a really high level. The colours are vibrant, well-saturated, and the overall picture quality can be impressive.

So where does the problem arise, given our praise for colour reproduction? Unfortunately, the entire experience is marred by brightness characteristics. The gamma in HD content looks decent, but in 4K HDR it's not as good. The EOTF curve shows that the television excessively brightens certain parts of the image, which is a result of construction limitations. The lack of local dimming means that the television cannot accurately control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nonetheless, after calibration, Samsung The Frame LS03D offers excellent colour reproduction, particularly in HD content, and the overall appearance is considerably better than before the settings were corrected.

The Sony XR70 television handles gradation excellently. In the test sequence, only a few scenes exhibit slight issues with tonal transitions in dark areas; however, most of these problems disappear when the gentle gradation option is switched on. Generally speaking, the television offers great gradation that will satisfy even the most demanding users.

This is one of the best televisions we have had the opportunity to test in terms of the smoothness of tonal transitions. Any potential imperfections are so minor that you really have to strain your eyes to notice them. They are subtle enough that we only deducted a symbolic fraction of points in this category. Without a doubt, this is one of the greatest advantages of this model. It is possible that such a good effect is partly due to the matte screen coating, which gently masks any irregularities in the colour gradation. The smoothness of tonal transitions in Samsung The Frame LS03D is at a level that will satisfy even exceptionally demanding users. Kudos to LS03D!

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

It’s time to check how Samsung The Frame LS03D performs with older, lower-quality materials. We already know that the fluidity of tonal transitions is at a very high level here, so we were curious to see how the television would handle smoothing them out.

The noise reduction feature in the "Standard" setting does its job well – tonal transitions are noticeably smoothed out, and at the same time, the image does not lose too much detail. However, it is worth noting that this effect also smooths out film grain, so its use will be a matter of individual preference.

When it comes to image scaling, the television also performed really well. The test chart turned out solid – the model was reproduced correctly, with clear details. The branches in the background, though slightly frayed in places, generally appear natural and do not stand out as imperfections.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

Firstly, it is worth noting that the model we tested in the size of 55 inches, like the 65, 75 and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series only offer 60 Hz panels, which is worth keeping in mind when making a purchase. As for improving motion fluidity, the television offers a feature called “Picture Clarity”. This is a classic motion smoother that gives users the ability to adjust it using two sliders:

Motion blur reduction – this controls the sharpening of the image in dynamic scenes. The higher the value, the less blur during quick camera movements or moving objects. However, overly aggressive settings may cause the image to become unnatural, appearing like a “soap opera”.

Judder reduction – this slider influences the smoothness of frame playback, particularly in materials with a lower frame rate, such as films (24 fps). Higher settings can smooth motion but may also lead to excessive “plasticity” of the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to one’s own preferences. It is worth experimenting with the settings to find the perfect balance between fluidity and a natural appearance of the image. We recommend setting them as shown in the picture.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.

The Frame LS03D in the 2024 version has been equipped with four HDMI ports, but only one of them supports the 2.1 standard with a bandwidth of 40 Gb/s. This is important information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC.

In terms of features for gamers, The Frame truly has a lot to boast about. Here we find ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and HGiG. It is worth highlighting that HGiG has been very well implemented here, which is particularly important as the television does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG turns out to be a better standard for gaming.

Samsung has also not forgotten about features that enhance gaming comfort. Game Bar is an advanced panel for gamers that allows for quick adjustment of screen settings without the need to dig through the television's menu. We can even change the aspect ratio from 16:9 to a panoramic 21:9, which may be a significant advantage for some gamers.

However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoothness enhancer dedicated to games that adds additional frames of animation without significantly affecting input lag. The effect is truly noticeable – the image appears much smoother, which fans of dynamic titles will particularly appreciate.

In summary – Samsung The Frame LS03D is a television that offers a solid set of features for gamers. While the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions makes gaming on this television a truly enjoyable experience.

Sony BRAVIA 7 delivers exceptional results in terms of input lag, particularly with 120 Hz content, where the delay is around 11 ms – this is an excellent result that will satisfy even the most demanding gamers. The Dolby Vision mode also deserves recognition, as it is usually associated with higher input lag, but here it works really well, providing a comfortable gaming experience. However, we deducted 0.3 points for the results above 20 ms for 60 Hz content, although we believe that for most users, this difference is more of a placebo effect.

In terms of latency, The Frame LS03D is truly impressive. 13 ms for 60 Hz content and 8 ms for 120 Hz are results that will satisfy even the most demanding gamers. Such low values mean that responses to controller movements are almost instantaneous. In dynamic games, such as shooters or racing games, every fraction of a second matters – this is where Samsung LS03D excels.

The Sony BRAVIA 7 TV performs well when working with a computer, providing clear and readable fonts. An input lag of 11 ms is also an excellent result that will satisfy users using the TV for gaming and work. However, it should be noted that in the case of grey letters, a slight fading of some pixels can be observed, which somewhat deteriorates the readability of darker fonts, for which we deducted a few points.

Using a computer on The Frame is truly a pleasant experience. The fonts are clear and well-rendered thanks to support for chroma 4:4:4. There is no blurring or fuzziness, which often occurs in cheaper televisions. Of course, if someone looks very closely at small text, they may notice minimal imperfections, but that's really a minor detail that doesn't interfere with everyday tasks. It is also suitable for PC gaming. The 120 Hz panel, support for G-Sync, and really low input lag ensure that games run smoothly and without delays.

The Sony BRAVIA 7 television has poor viewing angles, which is characteristic of VA matrices. The picture quickly loses quality when viewed from a greater angle – colours become washed out and contrast decreases. Considering the price of the device, it is a pity that a coating was not applied to extend the viewing angles, which would certainly improve the watching comfort from different spots in the room.

The viewing angles of the Samsung The Frame LS03D are average, which is typical for a VA panel. Here lies a bit of a problem – this television is supposed to serve as a display for images and works of art, which are not always viewed head-on. When viewed at an angle, colours begin to lose their intensity, and blacks turn into shades of grey. This is not at a level that completely ruins the experience, but if the television is to be placed where it will often be viewed from the side, the effect may be noticeable. It's a shame, as better viewing angles would be a significant advantage for a television of this purpose.

BRAVIA 7 performs excellently when watching in bright environments. The satin coating effectively reduces reflections while simultaneously minimising the blurring of elements to the sides, resulting in very good visibility during the day. A brightness level of 1000 cd/m² in SDR mode is astonishing and ensures that the image remains sharp even in heavily lit rooms.

Samsung The Frame is equipped with a matte panel that excels at suppressing direct light reflections. This means that even in a brightly lit room, the image remains clear, and reflections do not interfere with viewing. Of course, as is often the case with matte finishes, there is a trade-off – colours lose some intensity, and black may appear more washed out during the day. Fortunately, the television compensates for this with a brightness level of 650 cd/m². This ensures that the image is bright, clear, and well visible even in a heavily sunlit room.

Sony Bravia 7 runs on the Google TV system, which offers an intuitive and quick interface, allowing easy access to a multitude of applications. Google Assistant supports the Polish language, making the use of the television even more convenient and personalised. The interface is clear, and access to features and applications is quick and trouble-free. It is worth mentioning the remote control, which is charged via a USB-C port. Additionally, the remote is backlit, which significantly facilitates its use at night.

Sony Bravia 7 offers wide-ranging capabilities that will satisfy most users. The ability to record programmes and easily connect devices via Bluetooth are significant pluses. Unfortunately, it lacks the Picture-in-Picture (PiP) feature, which could prove useful for watching two sources of video simultaneously.

XR70 stands out with its practical and elegant design. The television is equipped with a 4-position stand, allowing it to be adapted to various spaces and settings – this is particularly useful when we seek flexibility in interior arrangement. Additionally, the slim aluminium frame gives the device a modern and stylish appearance. Although it is not as slim as some competitive Korean models, it still looks very attractive and solid.

Samsung The Frame LS03D is a television that stands out from other models and is difficult to describe in a traditional way. Of course, it includes all the standard Smart TV features thanks to the Tizen system. The system operates responsively, is comprehensive, and offers a wide selection of applications. The remote control supports voice commands in Polish, and additional devices can be connected via Bluetooth – just like in many other televisions. But that's not the essence of this model.

The greatest strength of Samsung The Frame is its design. The "Art" mode allows you to display thousands of high-resolution images, which, combined with a matte display, look truly exceptional. The effect is surprisingly realistic and hard to compare with any other television.

The bezels may not be the thinnest on the market, but you can customise them in terms of colour and style to perfectly blend with your interior. (Sold separately) And while the bezels themselves are not ultra-thin, the entire construction is sleek and elegant. The wall mount, which is included (its value is approximately £80), also deserves special attention. With it, the television can be mounted practically flat against the wall, with no gap, which further emphasises the "picture" effect.

And what about the cables? Samsung thought of that too. The Frame has been equipped with a One Connect module – an external box where all devices are connected. Only one nearly invisible cable runs to the television, which transmits both the signal and power. The box can be easily hidden in a cabinet or behind furniture, which means nothing disrupts the aesthetics of the interior.

Samsung The Frame LS03D is more than just an ordinary television – it is a thoughtfully designed decorative element that combines the modern functionality of Smart TV with exceptional design and practical solutions. Although it lacks typical features such as USB recording or PiP, it is not a model created with a classic approach to television in mind. LS03D the frame is a television that is easy to love for its innovation, originality, and how wonderfully it fits into any interior.

The built-in player handles most popular video and audio formats, allowing you to enjoy a wide range of content without any issues. Although there are slight shortcomings when playing photos, thanks to the Google TV system, you can easily install other applications that effectively solve this problem and expand the multimedia capabilities of the television.

The built-in media player in Samsung The Frame handles most popular video and audio formats without major issues. Video files, even those with subtitles that we have added, play smoothly and without interruptions. The same goes for audio files – here too, there are no significant surprises. The situation is somewhat worse when it comes to handling photo formats. The built-in player has certain limitations and does not support all possible types of graphic files. However, nowadays, most people use wireless photo transfer, so for many users, this will not be a major problem.

Although the Sony Bravia 7 television is equipped with only a 2-channel speaker system (2.0), there are two speakers per channel with a total power of 40 W. As a result, the sound quality is really good, and the bass is noticeable, making watching movies and listening to music more enjoyable.

The sound on the Samsung The Frame is… well, quite average. The slim design of the television, while looking impressive, doesn’t allow much space for decent speakers. As a result, the sound is flat and lacks dynamism – exactly like most televisions in this category. Samsung is clearly aware of this, as it offers a special series S of soundbars, specifically created for its "lifestyle" televisions, which includes the The Frame.

Sony Bravia 7 (XR70) vs Samsung The Frame LS03D

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound