Sony Bravia 7 (XR70) vs Samsung Q8F

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

In terms of brightness, the Samsung Q8F performs surprisingly well for a television without local dimming. In measurements, it reaches up to 500 nits, which in practice means that most movie and series scenes look pleasing, and it cannot be accused of lacking the 'HDR effect'. In films such as Life of Pi or The Meg, the screen was able to burst with brightness and deliver a light effect at a satisfying level. It struggles more in difficult moments — during dark scenes with individual bright points. The global dimming used causes the television to dim the image to maintain deep blacks, but at the expense of detail brightness. This is clearly visible in the scene from Sicario 2, where the helicopter lights dropped to around 200 nits. This is a conscious design decision that gives the impression of deeper blacks, but somewhat takes away the brightness from individual elements, and one must simply keep this in mind. In terms of colour reproduction, the Q8F uses quantum dot technology, which widens the colour gamut. A coverage of the DCI-P3 palette at 91% can be considered a decent result, although it is not a record-breaking figure compared to other QLEDs.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

We decided to check out the Filmmaker mode, as it provided us with the best image straight out of the box. However, this does not mean it was perfect. The white balance had too much blue and red, resulting in the white taking on a slight mauve-pink hue. Such an imbalance affected the visibility of practically all colours, as can be seen in the comparison photo below. The brightness characteristics in SDR content were quite well adjusted, though in HDR material we noticed that the television did not always manage its global dimming effectively — at times the screen was too dim, while at other moments it could suddenly brighten. Fortunately, issues related to colours can be effectively corrected with calibration tools, so we decided to get to work.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

After calibration, we managed to correct the white balance to near perfection. Older SDR content looks fantastic — most errors fall within a value range of 2, which is well below the threshold of perceivability for the human eye. In HDR, we also brought the white balance to an acceptable level, but another issue arises here. So why are there still relatively large errors in colour reproduction? This mainly stems from the limited colour palette and the way the television manages brightness. The global dimming technique used does not give the user control in the settings, so when analysing the EOTF curve in HDR films, it is apparent that the Q8F can modify luminance independently. This can be regarded as a certain limitation, but despite this, the picture after calibration is still much more pleasant to view than in the factory version.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

Let’s check how the Q8F performs with older content, which often has poor quality. Let's start with the positives: the upscaling, or raising the image to a higher resolution, works really well. The television handles both traditional television and YouTube material quite competently, without giving the impression that we are dealing with something completely unattractive. It performs less well with very low resolutions, such as 576p — the image can be cropped, and unfortunately, the overscan issue cannot be turned off. Moreover, the digital processing itself appears less effective. The noise reduction feature, instead of eliminating unwanted disturbances, smooths out almost everything: film grain (which is desirable for many viewers) disappears along with the texture of the image, and the faces of the actors start to resemble characters from cheap Turkish soap operas. Therefore, it’s hard to consider this option useful — it’s best to leave it completely turned off. Perhaps Samsung will refine the operation of this function in future updates, but for now, it’s difficult to view it as anything other than an unnecessary addition.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

Due to the applied 60 Hz matrix, it is difficult to call the Q8F a television designed for gaming or watching sports. The panel is not particularly fast, which makes motion blur noticeably visible. If you were hoping for spectacular, even 'stadium-like' experiences during broadcasts, you may feel slightly disappointed. Fortunately, in the case of films and series, Samsung has not abandoned the motion blur reduction feature. This is nothing but a motion smoother that allows you to improve the fluidity of productions recorded at 24 or 30 frames per second. This way, you can decide for yourself whether you prefer a smoother, 'television' image or to maintain a cinematic character. It all depends on the viewer's preferences, and the ability to adjust this parameter is undoubtedly a plus.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

It is not entirely clear what Samsung has meddled with this year regarding its televisions, but the Q8F is not free from all the confusion surrounding updates and shortcomings. While its older cousin, the Q67D, could still be recommended to casual gamers with a clear conscience, it is difficult to find a reason to do so here. Apart from the automatic game mode and the attractively designed Game Bar, we receive practically nothing that could attract gaming enthusiasts. The lack of proper HGiG implementation is a significant issue, especially since after the 1126 update, the feature simply disappeared. The situation regarding VRR is even worse. Although it is listed in the manufacturer's brochures and appears in the Game Bar, we were unable to activate it. The Xbox Series X console did not allow activation at all, and the option remained greyed out and inactive. It is hard to praise such a television even to casual gamers, which is a pity, as Samsung had a strong bargaining chip in the gaming segment for years.