Sony Bravia 7 (XR70) vs SAMSUNG OLED S95F (QD-OLED)

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

The new generation of QD-OLED matrices in the Samsung S95F shows its full potential, with brightness results that are truly stunning. In test film scenes like "Life of Pi" or "Sicario 2," where smaller light elements appear – stars, the moon, or headlights – the television managed to achieve over 2000 nits of brightness. This is a result that surpasses even most top-of-the-range Mini-LED models.

The secret lies in the technology itself – instead of a limited number of dimming zones like in Mini-LED televisions, here we have millions of emitting pixels, allowing the television to fully showcase its power without technological compromises. Of course, as this is still an organic panel, in full-screen scenes flooded with white – like in the final sequence of the film The Meg – the brightness drops to around 1400 nits. Nevertheless, the result remains excellent and clearly exceeds what any OLEDs, both QD-OLED and WOLED, have offered so far. The colour reproduction is also particularly noteworthy. Thanks to QD-OLED technology, the television achieves nearly 100% coverage of the DCI-P3 colour space and about 80% in BT.2020. These values make HDR images not only dazzling in brightness but also captivating in the richness of colours.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

The best picture mode straight out of the box is undoubtedly Filmmaker Mode – a mode that Samsung has been using for several years, designed to faithfully convey the creators' intent. In SDR content, its implementation is not bad, although some imperfections can be observed. The image is slightly dimmed, and the screen has a subtle pinkish tint due to the dominance of red and blue in the white balance. Colour errors were maintained at a level of 3–4 ΔE units – and for those who are not familiar: a value above 3 is the threshold at which the average human eye starts to notice differences.

However, much greater problems arise in HDR content. Here, the white balance was not such a significant issue – a slight excess of blue did not significantly hinder the viewing experience. The problem became managing brightness. In practice, the television "blasted" the image too much, causing details in the blacks to completely disappear. The final effect was far from expected, and colour errors in this mode became quite pronounced. It's hard to say why such a design decision was made, but it was evident that the factory HDR settings did not allow this television to showcase its full capabilities.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

After calibration, it was possible to make subtle adjustments to the white balance and significantly improve the image characteristics. In SDR content, the quality has become practically reference-level – most colour errors have fallen below a ΔE value of 1, which is the level at which the human eye can no longer discern differences. This is a result that places the S95F among the very best televisions available on the market.

In HDR materials, the calibration also brought about a significant improvement. The television's tendency to blow out highlights has been brought under control, as confirmed by the analysis of the EOTF curve. A slight tendency to brighten the entire scene or occasional loss of detail in blacks can still be observed, but this does not significantly affect the overall perception. After calibration, the S95F reveals its full potential and can be described as one of the best televisions on the market!

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

The Samsung S95F offers a noise reduction feature that is responsible for smoothing tonal transitions. It works very effectively, but in practice, it can be overly aggressive. Materials of lower quality – e.g., older recordings or videos from YouTube – become soft and plastic when this feature is activated, resembling an image digitally smoothed in a graphic program. Unfortunately, the natural film grain, which often adds authenticity to the image, disappears in the process. Fortunately, the television does not lose too many fine details, such as in skin textures or elements of the surroundings. Therefore, this feature is best used with discretion – depending on preferences, one can achieve a smooth image that is less natural, or one that is truer to the original. In our opinion, the most universal choice is the “Standard” setting.

The image scaling performs significantly better. The television handles materials of lower resolution well – even content at 576p looks quite decent, although a slight blockiness can be noticed. Overall, the effect is very good, although it somewhat falls short of what Sony Bravia 8 (II) or LG G5 can achieve. It is also worth mentioning a minor imperfection of the S95F – in older materials, overscan may occur, causing a slight trimming of the left edge of the image.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The Samsung S95F shows phenomenal performance in terms of motion fluidity. The panel operates at a native resolution of 4K with a refresh rate of up to 165 Hz, and combined with QD-OLED organic technology, it delivers incredible results. Sports and games look stunning – the image is fast, dynamic, and very natural. Additionally, the built-in motion smoother and motion blur reduction system allow you to tailor the character of the picture to your own preferences. You can opt for a more "frame-like" effect with visible film structure or a smooth, theatrical spectacle. Every viewer will find a setting that suits them.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.

The advantages of low motion blur and excellent motion fluidity characteristic of OLED panels are just the beginning, as the Samsung S95F has been designed with gamers in mind. The manufacturer has equipped it with four HDMI 2.1 ports – although limited to a bandwidth of 40 Gb/s, in practice this has no impact on compatibility with consoles or PCs. We get a full suite of gaming features: variable refresh rate (VRR), automatic game mode (ALLM), as well as a very well-implemented HGiG standard, which ensures that HDR titles look exactly as their creators intended. Completing the package is the Game Bar – a clear settings hub where we can preview and change all key image parameters with one motion. The proprietary motion smoother, Game Motion Plus, also deserves commendation, as it can smooth out animations, which is particularly useful in productions running at 60 frames, where stability is not always exemplary. While support for Dolby Vision in games is lacking, it’s hard to view this as a serious drawback – Samsung compensates with other solutions. This is one of the best, if not the best, gaming televisions available on the market today.