Sony Bravia 7 (XR70) vs PHILPS PUS9060

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

The One is bright enough to enjoy films recorded in HDR format. The average brightness of this model is around 500 nits, so we can easily expect a pleasant viewing experience for films from streaming platforms. Of course – it could always be better, because when it comes to brightness, you can never have too much for this type of content. Unfortunately, a disappointing surprise may be the coverage of the DCI-P3 colour palette offered by the PUS9060. Although the manufacturer boasts about using a QLED filter here (in reality, it’s PFS LED), it's hard to speak of any positive effects from its operation. 85% coverage of the DCI-P3 palette is certainly not a level to be proud of in 2025 – particularly in a television advertised as QLED.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

We tested the PUS9060 in the best factory mode available – of course, we are referring to the movie mode. Unfortunately, the best in this case does not mean good. The image in this mode was distinctly yellowish and shifted towards orange tones. The white balance on this television was definitely too warm, giving the entire scene an artificial, somewhat “tanned” appearance. This led to significant colour errors, which in the worst cases exceeded a delta E value of 6 – thus they were visible to the naked eye. The situation was reversed in HDR mode, where the image became too blue and too cool in perception. Additionally, there was a slight increase in brightness – the gamma curve and EOTF suggested that the television slightly brightened the image, which was also evident in the comparative photo below.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

Thanks to calibration in film mode, we managed to completely eliminate the yellow-orange tint, which significantly improved the perception of the entire scene. The image has become much more visually pleasing, although it is still far from reference settings. It may now appear slightly bluish, but it is still a definite improvement compared to the factory settings.

Unfortunately, we were not able to significantly improve the brightness characteristics, but this is already a matter of the television's design - the absence of local dimming limits the ability to precisely manage brightness. The PUS9060 simply cannot dynamically adjust luminance as more advanced models do. Nevertheless, after calibration, the overall experience is much more enjoyable, especially with film material.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

In the PUS9060, we find yet another version of the image processor called by Philips the P5 Perfect Picture, which is designed to improve the image – especially the imperfect one. The television features a distortion reduction function, which serves to smooth tonal transitions, i.e., those "colour joins" we mentioned earlier. This function does this very effectively – there is no noticeable harsh gradation of colours, but unfortunately, it works so aggressively that it sometimes dulls desired elements, such as the textures of materials or film grain. So one can consider this a certain compromise. We would rather not recommend using this function for films, but for more casual content – e.g., YouTube or standard television – it is perfectly fine.

The P5 processor also aims to improve the quality of lower-resolution images and does so quite effectively. The test image with the model is very soft – sometimes overly so – but this can be easily adjusted with the sharpness slider to match personal preferences. It is also pleasing that the television does not cut off edges in SD materials – which unfortunately still occurs in some TV models.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

PHILIPS PUS9060 is equipped with a 4K panel with a refresh rate of 144 Hz, so we can confidently say that it is suitable for both watching sports and playing games. And indeed, it is. But what about films that are most often recorded at 24 frames? As with most of the televisions we tested with a refresh rate of 120 Hz and above, the PUS9060 offers two sliders in the motion smoothness options. The “Smoothness” slider allows you to adjust the effect in films – you can set the image to be smoother, resembling a theatrical effect (higher settings), or more cinematic, with a slight "jump" in frame rate (lower settings). Additionally, there is a function called "Motion Blur Reduction," which limits blurring – and this is a very useful feature, especially when watching sports.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.

PHILIPS PUS9060 is a true gaming monster – it has practically everything you could expect from a modern gaming television. There's VRR, there's ALLM, and on top of that, there's the implementation of HGiG, which helps to set HDR in games the way the developers intended. The television supports every possible resolution at 120 Hz, including 1080p, 1440p, and full 4K – so regardless of whether you're gaming on Xbox, PS5, or PC, everything works as it should. It also features a simple Game Bar, which is a special menu for gamers that allows you to quickly check if the ALLM mode is indeed working in low-latency mode.

And of course – Ambilight TV. Let’s be honest – without LED lights at the back, it’s not really a proper gaming setup. 😉 The multicoloured backlighting can really enhance the atmosphere, especially in the evening. It may not be to everyone's taste, but younger gamers will be thrilled – because it just looks impressive.