Sony Bravia 7 (XR70) vs Philips OLED909

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

Philips OLED909 impresses with its HDR quality, achieving up to 1500 nits of peak brightness in tested scenes. This is an excellent result, placing this television among the best OLED models on the market. The MLA panel, also used in models such as the Panasonic Z95A and LG G4, plays a key role here, allowing for exceptionally bright and detailed reproduction of dynamic scenes. However, it is worth noting that in the most demanding scene from the film The Meg, brightness drops to around 700 nits. This is a typical phenomenon in OLED technology, where intensely bright full-screen images cause a limitation in luminance. Nevertheless, the HDR effect still looks very good, and the television performs better than most of the competition under similar conditions. The wide colour gamut coverage also deserves praise. The OLED909 offers 95% coverage of DCI-P3, ensuring that the television can display vibrant and realistic colours.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

Just like with other televisions, the Philips OLED909 has been tested for colour reproduction in factory modes. The best mode turned out to be Filmmaker Mode, however, despite its name, it is not without flaws.

The biggest problem is the white balance. In both HD and 4K HDR content, there is a noticeable dominance of green and red hues, which causes a distinct yellowing of the screen. This effect is particularly evident in test materials, for instance in a scene with Tom Cruise in the foreground, where the difference compared to a calibrated image is very apparent.

As for brightness characteristics, in HD material the gamma was overly boosted – it was below the reference value of 2.4, which gave the image a “milky” filter and affected overall clarity. In the case of 4K HDR content, we noticed the opposite phenomenon – at the beginning of the EOTF curve, there is a noticeable drop, indicating problems with reproducing the smallest details in dark scenes. Although Filmmaker Mode offers acceptable quality, noticeable errors in white balance and brightness characteristics show that the television requires additional calibration to fully demonstrate its potential in colour reproduction.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

Philips OLED909 offers tools for image calibration, which significantly improves its quality. After calibrating the Filmmaker Mode, the television presents a much more natural colour representation. The white balance after calibration looks very good. Although we noticed slight deviations in the blue tint in HD content, the errors are within acceptable limits, and the image gives a much better impression than in the factory settings. The brightness characteristics, including gamma and EOTF, have also been clearly improved. The television no longer has issues with excessive brightening or darkening of the image. Both dark and bright details are now rendered correctly, making the image look very good in every scene. After calibration, the Filmmaker Mode in the Philips OLED909 offers excellent image quality that will meet the expectations of even the more demanding users. Calibration fully utilises the potential of this model.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

The Philips OLED909 offers a distortion reduction feature aimed at smoothing tonal transitions. Unfortunately, the effectiveness of this function leaves much to be desired. Setting it to the "Medium" level brings certain effects, but it comes with the risk of blurring important details in the image. For this reason, we do not recommend using this option unless we are keen on mitigating visible artifacts at the cost of detail.

As for image scaling, the television presents a very plastic image, which may appeal to viewers who prefer a softer picture. Those expecting clearer sharpness will also find a solution, as image scaling can be adjusted according to individual preferences in the settings.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The Philips OLED909 with a 144 Hz panel offers excellent motion smoothness, which should satisfy both film enthusiasts and gamers. Additionally, the television is equipped with a motion smoothing feature called "Motion Style", which allows for precise adjustment of motion fluidity to personal preferences. In the settings, we find two sliders: "Smoothness", responsible for regulating motion fluidity in films, and "Blur Reduction", which helps eliminate minor artifacts and distortions in dynamic scenes. This feature works well, ensuring that even rapid movements on the screen are clear and readable.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.

The Philips OLED909 is a television that meets practically all the requirements of gamers. Equipped with ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and support for Dolby Vision, it guarantees an excellent gaming experience. Additionally, the television offers very low input lag, ensuring that reactions to player movements are instantaneous, which will be particularly appreciated by fans of fast-paced games.

The television handles any resolution at 120 Hz without any issues, and even supports higher refresh rates. The HGiG feature, responsible for accurately displaying HDR content in games, works as it should, making the image in game mode balanced and aligned with the guidelines of console manufacturers.

The OLED909 is also equipped with the Game Bar feature, which allows for quick preview and adjustment of game-related settings. Although the interface of this solution appears less visually appealing than that of competitors, it serves its purpose well, offering all the essential options in one place.