Sony Bravia 7 (XR70) vs LG 55 B4

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

The brightness results in HDR materials for LG B4 are very good. It is true that none of them exceed 1000 nits, although the stability of luminance is excellent and looks practically the same in every scenario. The only moment where the tested television performs worse is the last of the scenes, although this should not be surprising. Large frames filled with a lot of white have always been, and probably will continue to be, somewhat of a weakness for OLED televisions. However, the combination of perfect contrast, black levels, and brightness of LG B4 allows for a full experience of the HDR effect. Additionally, the incredibly high coverage of the DCI-P3 colour gamut deserves recognition, reaching 99%. This makes the colours look incredibly vivid and striking.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

The best factory mode prepared by the manufacturer is "Filmmaker," which is exactly what we used throughout the entire testing procedure. We must admit that the unit we received out of the box had quite good colour reproduction. The biggest problem in both SDR and HDR content turned out to be white balance. In the former, a strong red hue was evident, causing the displayed image to have a pronounced yellow tint, particularly noticeable on skin tones and whites. In higher quality materials, this colour was also accentuated, but due to a lack of blue, there were also signs of green visible. Apart from these issues, we also encountered problems with grayscale and the colours themselves.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

LG B4 has been providing very advanced calibration tools in its televisions for years. We can even say that as the only manufacturer on the market, it allows for such deep intervention in image adjustment. It is thanks to these tools that we were able to calibrate the device so well. Evidence of this is the extremely low deltaE errors, which can be said to be at a reference level. Both SDR and HDR materials now look exactly as intended by the film director. It is no coincidence that televisions of this brand are most often used as preview screens for various graphic or post-production studios.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

In this paragraph, we will take another look at the function for smoothing tonal transitions, but we will also check how the television handles lower quality material. As we have managed to verify, the setting responsible for smooth gradation works quite efficiently, although it has its weaker moments. Just as the function works correctly in SDR content, it becomes rather useless in HDR content. Even at the lowest of the options, it blurs essential details, which is why we advise against using it.

The image scaling on LG B4 is rated rather moderately positively. Although there is no edge doubling, the image itself is naturally "soft." We can change this by adjusting the sharpness slider.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The maximum refresh rate that we can set on the LG B4 is 120 Hz. This is the absolute minimum for those requiring high image fluidity. The manufacturer has implemented a multi-step motion smoother called "TruMotion". It has been divided into two separate sliders adjusting the sharpness of moving images (De-Blur) and jitter (De-Judder). Both sliders can be set in the range from 0 to 10, with each degree affecting the level of fluidity, so everyone can find their golden mean.

The LG OLED B4 panel features an average response time of 0.1 ms (which directly results from our measurements), allowing for an incredibly clear image, unattainable for LCD televisions, whose response times can be as high as several milliseconds. This is clearly evident in the pictures from the "UFO Test", showing no trail following the object.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.

The LG B4 television is equipped with four fully-fledged HDMI 2.1 ports with a full bandwidth of 48Gbps. All features that are identical to this standard were activated without any issues, and throughout the entire testing process, they did not cause any problems. The combination of such extensive functionality and low input lag suggests that the tested television is truly made for gaming. This is not surprising, considering that the manufacturer has always placed great emphasis on this. Therefore, we can enjoy both the properly implemented HGIG mode and gaming in Dolby Vision with low latency. This pairing will certainly attract the attention of all passionate gamers for whom quality is paramount.

An additional standard in televisions from this Korean manufacturer is the implementation of GameBar, allowing for quick adjustment of settings "on the fly," without the need to exit the game. It also enables image adjustments for individuals with visual impairments, which is a very nice touch. Another important piece of information is that when VRR technology is enabled, we will not experience a drop in contrast. This is thanks to the construction of the panel and the lack of conventional backlighting. However, it is normal for shades of grey to flicker slightly; nevertheless, this is a characteristic feature of this function regardless of the manufacturer or television.

In summary: the LG B4, like all of the manufacturer’s OLEDs equipped with 120Hz panels and HDMI 2.1 ports, creates a harmonious whole with the console. In practice, this is a comprehensive television, and if we expect the highest possible efficiency in gaming, B4 will be the ideal choice.