Sony Bravia 7 (XR70) vs Haier Q80FUX

Since we know that the television handles contrast well, let's check how it performs in terms of HDR effects. The luminance graph shows the very high capabilities of this model – 1500 nits is a truly impressive result. The HDR effects are particularly striking in scenes where most of the screen is covered in light, such as in scenes 1, 3, and 5 of the test. Minor shortcomings, typical of this technology, are still visible with very small light effects, as in the scene from the film "Sicario 2," where brightness drops to 500 nits. Although these are not stunning results, they can be considered decent. Additionally, it is worth praising the television for its high coverage of a wide colour gamut – DCI-P3 at 96%, which allows for vibrant, saturated colours.

Alright, let’s move on to the topic that stirs up so much discussion, namely the capabilities of the television in HDR mode. Let’s state it clearly right away: the Haier Q80FUX is certainly not a brightness demon. The panel of this receiver can generate about 350 nits at peak, which in today’s terms is the absolute minimum to even talk about the presence of High Dynamic Range (HDR). On the positive side, this power is at least stable – regardless of which test pattern or film scene we used, the measurements consistently oscillated in the range of 300-350 nits. These are therefore results that are at best sufficient, definitely far from the dazzling display of capabilities we are accustomed to with more expensive models. Fortunately, there is one aspect in which the Q80FUX compensates for these shortcomings and does so impressively. After all, we are talking about a QLED television (more precisely PFS LED), which means that thanks to the quantum dot filter applied to the panel, it can generate really juicy, vibrant colours. These are not empty promises – a DCI-P3 colour gamut coverage of nearly 95% is an impressive result and directly translates into colours that are very pleasant to the eye and saturated.

The IMAX Enhanced mode on the Sony BRAVIA 7 television is undoubtedly the best mode available on this model, although it is not without its flaws, as its name might suggest. The biggest issue is the white balance – both in HD and 4K HDR content, there is a clear dominance of red, which causes the image to take on pink hues. This is particularly noticeable on the tested snow pattern, where the pinkish tint becomes very apparent. Errors in the Colour Checker test also confirm these deviations – although they are not catastrophic, there is a tendency to drift towards warmer colours. As for brightness performance, the gamma remains at a decent level with a slight peak but without major issues. However, the biggest challenge comes from 4K materials. It is clear that the EOTF curve is significantly above the reference graph, which causes the image to become overly brightened.

Factory settings for movie mode are rarely perfect, but in the case of the Q80FUX, we were confronted with a noticeable imbalance. In SDR content, the image was decidedly too warm, a result of excessive red in the white balance, giving the whole a slightly sepia tone. Ironically, in HDR materials, the television fell into the opposite extreme – an excess of blue caused an unnatural, cold effect in perception. However, it was not the capricious white balance that was the biggest problem with this television. The real culprit, responsible for the aforementioned issues, was hiding deeper. It turned out that the Q80FUX has completely miscalibrated gamma values and, crucial for HDR, a poorly executed EOTF curve. It was these erroneous factory settings that caused persistent clipping of the brightest parts of the image, overlaying them with that characteristic milky filter. Thus, we found the source of the problem. This state of affairs led to general, significant colour errors, which were easy to catch even for an untrained eye. Like every television we tested, we decided to calibrate this model as well, and the results of these adjustments can be found in the next paragraph.

Sony BRAVIA XR70 offers a wide range of tools that allow for adjusting the picture to individual preferences, enabling us to make significant adjustments to the settings. The white balance has been free from the problem of red colour dominance – snow no longer takes on pink shades, which was previously noticeable. Although one can detect slight deviations in the final part of the white balance graph, concerning a drop in blue colour, they are acceptable and difficult to notice in everyday use. The Colour Checker test confirms that errors in colour reproduction are no longer as pronounced and rarely exceed a value of 2, which is a very good result. As for brightness, gamma, while not requiring much improvement, was slightly adjusted. The most significant change was noted in the EOTF curve – the television no longer has issues with excessively brightening the entire image in 4K material. However, upon closer analysis and the inclusion of EOTF characteristics in film material, some limitations of the television become apparent due to the previously discussed dimming algorithm. Some small elements may be slightly more brightened, but these errors are so minor that most users will not notice them. Overall, the calibration results are very, very positive.

The results of our calibration procedures must, regrettably, be acknowledged as twofold. Generally speaking, the picture is undeniably better than before the corrections; however, the biggest winner of this process turned out to be SDR content. It is precisely there, after correcting the gamma and white balance graphs, that we achieved results that can confidently be called very good. After adjustment, the Q80FUX truly shines in standard dynamics, showing only slight errors in the most difficult skin tone reproductions. Unfortunately, the weakest link remains HDR content. Here lies the paradox: despite having calibrated the white balance to nearly perfection, the overall colour errors still remain at quite a high level. The reason is that the television continues to interpret static HDR10 metadata "in its own way," stubbornly enforcing that unfortunate image burn-out effect, which inevitably leads to significant distortions. Although we have successfully eliminated the factory excess of blue, it is precisely due to this interference of electronics that the screen still tends to stray into somewhat overly cold tones. That is just how this television is.

Since we know that the television performs very well with high-quality materials, it is worth checking how it fares with lower-quality content. Here, the television shows its potential, and the applied graphics processor works really brilliantly. On the test screen with the light bulb, there are no issues with colour transitions, and the smooth gradation feature works very well – we recommend setting it to "Medium".

As for digital processing, or so-called upscaling, the television sharpens the image quite noticeably, which leads to slight aliasing, for example, on the branches in the background, but it does not remove desirable details. Nevertheless, the overall appearance is really appealing and may be to the taste of most users. However, if we prefer a softer, more plastic image, this effect can be reduced in the settings by adjusting the sharpening level according to personal preferences.

If there is one area where Haier clearly shows it still has a long way to go compared to the market leaders, it is digital image processing. The upscaling, well... is just alright. And that’s really about all that can be said about it. It does what is expected of it: it ensures that lower resolution signals do not scare us with harsh pixelation on the screen and do not look like a forcibly enlarged postage stamp. However, it is far from the finesse and “intelligent” sharpening that more experienced players in this market have developed over the years. The biggest shortcoming of the Q80FUX software is the almost complete lack of any additional "cleaning" and smoothing functions for the image. The receiver does not offer any noise reduction or gradient improvement mechanisms. This means that with older or heavily compressed materials, we simply have to come to terms with the fact that any imperfections in tonal transitions or blending of colours, which we mentioned earlier, will continually accompany us during the viewing.

The Sony BRAVIA 7 television with a 120 Hz display will satisfy most users in terms of motion smoothness. Additionally, Sony offers the Motion Flow feature, which allows for the selection of three different picture settings, tailoring them to individual preferences: Smoothness – Film: This setting enhances motion smoothness, giving the image a more cinematic or theatrical quality. Smoothness – Camera: This setting provides even greater smoothness, useful when watching dynamic scenes such as sports broadcasts. Clarity: This setting focuses on minimising noise and motion artifacts, resulting in a more stable and clear image.

The issue of motion fluidity and blurring is largely predetermined by the use of a 60-hertz panel, which naturally makes it difficult to recommend this receiver to enthusiasts of very dynamic content. Fortunately, in the Q80FUX, we find a few options (although, as we shall see shortly, in reality only one) that are supposed to improve the experience with older film productions. There is a "De-Judder" slider available, which actually controls the smoothness of the image and allows us to adjust it to our preferences: from raw, cinematic frame rates to a more theatrical, smoothed presentation. However, a true surprise awaits us just beside it in the menu. There is also a second slider, supposedly dedicated to removing blur – a feature we typically encounter in 120Hz panels to combat motion blur in sports. However, as we expected, recalling memories from the tests of the K85F model, this slider here is merely a façade. Its adjustment does absolutely nothing to the image and it simply appears to be an oversight by the product engineers who left a non-functional option in the software for this type of panel.

Sony Bravia 7 has significantly improved its capabilities for working with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates the tearing effect, and is compatible with graphics cards, ensuring smooth display. The auto low latency mode (ALLM) effectively reduces input lag, which is crucial in dynamic games. Dolby Vision with low latency additionally provides impressive HDR effects that look great during gameplay.

Sony Bravia 7 also offers a Game Bar feature, which allows quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual on-screen crosshair, which can provide a slight advantage in shooter games. Nevertheless, compared to the Bravia 9 model, the HGIG feature in the Bravia 7 does not perform as well, which may be noticeable for more demanding gamers – especially as the HGIG mode is becoming increasingly popular among players as the preferred method for reproducing HDR effects.

A drawback is the lack of support for 1440p@120 Hz resolution, which could make gaming easier for users with less powerful graphics cards. Furthermore, the Sony Bravia 7 is equipped with two HDMI 2.1 ports, one of which is often used to connect an audio system via eARC, limiting the available connections for new generation consoles.

Stepping into the realm of gaming, the Haier Q80FUX proves to be quite a decent companion for the "casual gamer". Onboard, we find highly desired features such as VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). However, the biggest surprise is something else altogether. Although we are not dealing with a 4K@120Hz panel here, the television is capable of accepting and displaying a 120Hz signal at a lower resolution (Full HD). This is a very useful feature that allows for a conscious switch of the console to a lower resolution mode in exchange for significantly higher smoothness, which is a compromise entirely acceptable in the gaming world.

We won’t particularly complain about the lack of extras like the "Game Bar", as it's merely a nice addition. The most concerning issues arise when we delve into the world of HDR in gaming. Due to the television constantly adapting the signal "in its own way", setting the brightness on the console according to the HGIG standard is nearly impossible to achieve as per instructions. Worse still, in the Dolby Vision mode for gaming, the input lag increases to around 50 ms, which is a value high enough to render this mode practically unusable. However, in general, we would not recommend gaming on this television in HDR mode, so these are not such grave shortcomings. What is most pleasing is the presence of 120Hz in Full HD, which makes the Q80FUX a rather nice television for the occasional gamer.