Compare: SONY BRAVIA 3 vs Samsung The Frame 2026 (LS03H)

Sony Bravia 3 is a television that brings several important improvements over its predecessor, while remaining true to its core. The biggest change is the design – slim bezels and sturdy metal legs give it a modern appearance that fits much better in a living room than the X75WL. Improved colours thanks to the PFS filter and really good upscaling should also be noted. It is particularly in lower quality content, especially in classic SDR, that the Bravia 3 shows its best side – colours look pleasing, the image is clear, and thanks to the IPS panel, viewing angles are at a very good level. It is perfectly suited for the role of a “classic” television receiver, where the convenience of watching from different spots in the room and decent quality of everyday content matter. A huge advantage remains the Google TV system. During our tests, there were times when the interface did not always work as smoothly as we would have liked, and some features could freeze. However, despite these imperfections, the presence of Google TV is a significant plus – access to thousands of applications and a full streaming library compensates for minor shortcomings. Unfortunately, what was weak in the X75WL remains weak here as well. The IPS panel has very low contrast and does not offer local dimming, making watching films in a dark room quickly lose its appeal – black resembles grey and effectively detracts from the enjoyment of the viewing experience. Additionally, the option to record content to USB, which was available in its predecessor, has been dropped. It is hard not to notice this and not add it to the list of downsides.

So who is the Bravia 3 for? Primarily for those looking to enter the world of Sony televisions at a potentially low price and who also appreciate the Google TV system. However, it is not the most attractive option in its class – competitors in this budget can offer models with Mini-LED backlighting, whose images perform several times better in terms of contrast and HDR. Therefore, the Bravia 3 is worth keeping in mind, but mainly when a solid discount is available. At regular price, it will be very difficult to stand out against its more cost-effective rivals.

Samsung The Frame 2026 is still a TV aimed at a fairly specific type of buyer. If your main priority is having a screen that looks good in your interior, hangs almost flush against the wall, and doesn’t simply turn into a large black rectangle when switched off, there are very few TVs on the market that execute this idea quite as well. The matte screen, interchangeable bezels, external One Connect box, and extensive Art Mode allow The Frame to genuinely become part of the room rather than just another TV sitting in the living room. And that’s exactly where we see its biggest appeal.

Importantly, though, that doesn’t mean design is all you’re getting. The Frame performs really well in bright rooms. Its matte coating is very effective at reducing reflections, brightness reaching around 650 nits is enough for comfortable daytime viewing, and the wide colour gamut means colourful content, animation, and brighter HDR scenes can look very impressive. On top of that, there’s 144Hz support at 4K and, for the first time, up to 240Hz at Full HD. VRR, ALLM, FreeSync, G-Sync, HGiG, low input lag, and an extensive Game Bar make The Frame a much more capable gaming TV than its “artistic” character might suggest.

The biggest compromises become apparent when you look at it as a TV primarily intended for home cinema. The Frame has no local dimming, so blacks become noticeably raised in dark scenes, and this is where the difference compared with good Mini LED and OLED TVs is most obvious. HDR therefore looks best with bright and colourful content, while evening movie sessions in a dark room are definitely not its strongest suit. There is also noticeable motion blur and only one full-bandwidth HDMI 2.1 port on the One Connect box, which may be frustrating for some users, especially gamers.

The Frame 2026, then, isn’t a TV for someone looking for the absolute best picture quality in its price range. There are models that offer deeper blacks or a more impactful HDR experience. But if the TV is meant to become part of a well-designed living room, is often used during the day, displays artwork, and at the same time needs to perform well with a wide variety of content, The Frame still makes a lot of sense. Samsung has barely changed its formula here, but it’s easy to see why — the “picture on the wall” concept is still executed extremely well. Owners of the previous model have little reason to upgrade, but for new buyers looking for this particular combination of design and TV functionality, it remains one of the most interesting options on the market.

The Bravia 3 in most variants, including the 65-inch model we tested, uses an IPS panel and unfortunately, this is not the best news for those who value depth of image and true velvety blacks. This technology has its advantages, as it offers decent viewing angles, but these come at the cost of very low contrast, which is particularly noticeable during evening viewings when we expect the screen to go dark where it should. However, this is not the end of the list of problems. Our unit also exhibited noticeable unevenness in blacks, which exacerbates the effect of their shallowness. For example, in a scene with a helicopter, the blooming in the corners of the screen and pronounced vignetting are clearly visible.

It's hard not to think that even a simple local dimming system could have salvaged the situation and added a touch of drama to the image, which is lacking here. Unfortunately, Sony has decided against such a solution, and as a result, we have a repeat of last year's issues. The Bravia 3 is therefore not a television that will charm you with cinema-like black depth. At night, instead of intense blacks, we are likely to see a grey pretending to be darkness, which may disappoint more demanding viewers.

Samsung The Frame 2026 uses a VA panel but has no local dimming. That means the TV cannot dim selected parts of the screen. The backlight therefore works quite evenly across the whole panel. The VA panel itself gives an advantage over IPS or ADS screens. Blacks are noticeably better, and the picture doesn't look quite as washed out when watching in the evening. That said, in terms of contrast The Frame performs fairly averagely. This is most evident in dark scenes. If a bright object appears on a black background, the TV cannot dim the area around it. Blacks then take on a more navy cast and the image loses depth. The same applies to films with black bars. In a darkened room it's fairly easy to see that the bars are not truly black. In simpler, brighter scenes the issue is much less noticeable. So during regular TV, sport or daytime viewing, contrast is unlikely to be a major problem. It looks worse during evening viewing sessions, especially if you've previously used an OLED or a good Mini-LED. The difference in black levels to The Frame's disadvantage then becomes very obvious.

Bravia 3 does not hide the fact that it belongs to the group of televisions that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value teetering on the edge of where one can still speak of any HDR effect. For some, this is an acceptable level, while for others it is rather typical for SDR content, where spectacular highlights or vivid contrasts are not expected. The impression is that this is not a television for those focused on the highest image quality in demanding cinematic content. However, this does not mean that we cannot find any advantages here. Compared to its predecessor, the X75WL, Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 colour palette has been significantly widened and reaches over 91 percent, which in practice results in more saturated colours and a more pleasing image texture. As a result, even everyday content looks somewhat livelier, and films and series can surprise with vibrant visuals, despite limitations in brightness itself.

The Frame 2026 is a genuinely bright TV. Its peak brightness reaches around 650 nits and, importantly, it maintains similar levels regardless of the type of scene being displayed. It doesn’t really matter whether we’re watching a very bright full-screen image or just a small highlight occupying part of the screen. The backlight remains powerful, allowing bright parts of the image to stand out clearly.

This gives The Frame a solid foundation for HDR. Bright highlights can look impactful, and the picture doesn’t appear flat or overly dim. Unfortunately, there is a compromise. Without local dimming, the TV cannot darken the black areas surrounding very bright objects.

This is clearly visible in scenes 2 and 4 of our test procedure. Bright elements look impressive, but at the same time, the blacks around them become noticeably raised. As a result, the image loses some of its depth, especially when watching in a dark room. This is why The Frame performs best with HDR in bright and moderately bright scenes, where its high brightness works to its advantage. In darker scenes, the situation is quite the opposite.

Colours

The Frame also performs well when it comes to colour reproduction. As a QLED TV, it can display a wide colour gamut and produce rich, saturated colours. DCI-P3 coverage reaches around 94%, while BT.2020 comes in at around 72%. These are good results, and you can see the difference in actual content.

Colours look vivid without appearing washed out, particularly in bright and colourful scenes. Animations and other content with plenty of saturated colours can look really good on The Frame. With this type of material, the TV shows one of its stronger sides.

Sony Bravia 3 was primarily tested in film mode, which immediately proved to be the best choice among the factory settings. It is not a perfect picture, but compared to the eco mode that the television offers right out of the box, the difference is clear and positive. In film mode, one can notice a certain problem: the image appears too warm, which results from a lack of blue colour in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed considerable deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the image in this mode. All of this makes HDR on the Bravia 3 appear unconvincing and can spoil the impression left by the quite decent SDR content setting. Fortunately, this is not an insurmountable situation. Various errors can be somewhat mitigated, and some can even be fully corrected through professional calibration. Therefore, we decided to check how the television would perform after such adjustments.

For assessing the factory colour output we chose the Filmmaker Mode. If you’re encountering it for the first time, it’s a mode designed to reproduce a film or series as faithfully as possible. The TV then switches off most of the extra picture enhancement features, and the colours and luminance characteristics are intended to be as close as possible to what the creators of the material intended. And it must be admitted that The Frame 2026 performs really well in this respect straight out of the box. The biggest deviation is visible in the white balance. As brightness increases the blue starts to drop out and green increases slightly. As a result the picture shifts toward warmer tones. White is therefore not perfectly neutral, and in some scenes you can notice a slightly warmer cast.

The luminance response for both the gamma and EOTF curves looks good. Across most of the range they stay fairly close to the target, although in the darkest parts of the picture there is a larger deviation. In practice some details emerging from black may therefore be rendered a little more strongly. However, this is not an error that stands out during normal viewing. Overall Filmmaker Mode is a good starting point here. However the picture is a little too warm by default and not all hues land exactly where they should.

The calibration allowed us to extract significantly more from the Bravia 3 than we could have expected at the beginning. Firstly, it managed to compensate for the deficiency of blue, which had previously caused a noticeable warming of the image. After a slight adjustment to the white balance, most of the errors in the Color Checker measurements for SDR content virtually disappeared. The white tones became more natural, and the brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of human perception. Thus, it can be confidently stated that in SDR content, after a few adjustments to the settings, the Bravia 3 performs remarkably well. Significantly worse, although still definitely better than before calibration, are HDR contents. The white balance was brought into order, however, the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which immediately stands out. Colour-wise, the effect is also improved, though far from perfect – many errors still exceed the threshold of four or even five delta E units, meaning they remain visible to the human eye. It was already clear earlier that the Bravia 3 is not a television designed to impress with HDR quality. Nevertheless, it is gratifying that in SDR content, after calibration, the image can look truly excellent, and in this category, the television pleasantly surprised us.

After calibration we mainly managed to remove that warmer tint and better even out the white balance. We also smoothed the brightness response a little, which made the picture more neutral and predictable. There are, however, things calibration won't fix here. It's mainly the black behaviour, which stems from the backlight design and the lack of local dimming. In some scenes blacks will therefore still be slightly lifted and you simply have to accept that. It's more a characteristic of this model than something that can be fixed with the settings. HDR is also a limitation. Samsung doesn't allow full freedom when working with the widest colour gamut, so not all colours can be reproduced perfectly. In normal viewing it's probably hard to notice, but it's worth being aware of.

In terms of the fluidity of tonal transitions, the Bravia 3 performs really well. In brighter scenes, we did not notice any significant errors – the screen handles the blending of colours almost flawlessly and does not create artificial contours that can spoil the viewing experience. Similarly, in darker segments, there are no major issues with colour gradation, although another problem arises here. Strong brightening and uneven backlighting of the panel in dark scenes make it difficult to assess the gradation itself clearly, as the effect is spoiled by the unevenness of the image. However, when we focus solely on the blending of colours, the result should be considered very good.

Gradation in The Frame 2026 comes across well, though not perfectly. In bright tonal transitions you can notice slight issues and occasional mild banding. These are not faults that seriously disturb normal viewing, but they can be picked up on our test images and in more demanding scenes. We would rate the bright tonal gradation at roughly 7.5 to 8 out of 10.

Interestingly, gradation in the darker parts of the image looks noticeably better. Here the transitions are very smooth and it's hard to find clear signs of posterization. This is the opposite of many LCD TVs, where the near-black region often causes bigger problems. In photos of dark scenes you can, however, see some unevenness in the image. These do not stem from the gradation itself but from panel uniformity and the operation of the backlight. Unfortunately, in that respect our sample of The Frame was not perfect, so in very dark shots you could spot brighter and darker patches of backlight.

Bravia 3 brings something more to the Sony TV family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but even so, it must be admitted that the image in lower resolutions looked surprisingly good. The scaling worked effectively, and most parts of the screen were free from the typical excessive edge tearing found in budget constructions.

Attention should also be paid to the function that improves the smoothness of tonal transitions. In the high setting, it works really well, effectively masking gradation imperfections without significant detail loss. It does happen, however, that the algorithm overly smooths elements that should remain sharp – for example, faces – but overall, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower quality content.

As with many of Samsung’s newer TVs, this one also uses the NQ4 AI processor, only the older, second-generation version. And you have to admit it handles digital image processing quite well. Lower-resolution material is sharpened effectively, and after upscaling to 4K it still looks natural. The TV can also somewhat "tidy up" weaker sources, like older recordings or lower-quality broadcasts. That doesn't, of course, mean it will suddenly turn poor footage into 4K, but at closer viewing distances the difference compared with simpler models with weaker processors is easy to spot. Edges are clearer, and fine details don't get lost as much to signal compression.

Samsung also offers a few additional image-enhancing features, but as usual it's best to use them sparingly. At stronger settings, noise reduction can very effectively reduce posterization, but it also noticeably interferes with the image. The picture then simply starts to look very artificial, for example by heavily smoothing characters' faces. So it makes the most sense with really poor sources when various types of noise are seriously distracting.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that may appeal to those more sensitive to the way images are displayed. We are talking about the proprietary motion smoother, Motion Flow, which offers users a considerable range of adjustment options. Thanks to it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic judder that many simply associate with the filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which are the materials we encounter on a daily basis. It is here that the motion smoother proves to be one of the most important features in everyday use of the television, and this is where the Bravia 3 performs quite well.

Samsung again used a panel with a maximum refresh rate of 144 Hz. Refresh rates up to 120 Hz primarily offer greater possibilities with material that contains a lot of motion. The TV can use additional motion-smoothing systems that can improve fluidity in sports and other fast-moving content. However, a high refresh rate alone does not solve everything. The Frame still uses a VA panel, which has a fairly slow response time, and consequently fairly pronounced motion blur. With rapidly moving objects, especially on a dark background, trails are easy to notice. There is also a slight doubling of edges, which can be visible even when additional motion-enhancement systems are switched off. We saw similar behaviour in last year's The Frame 2025, and it's a shame Samsung hasn't addressed this issue. The 144 Hz itself provides a good foundation, but the panel's response time still limits this TV.

Bravia 3 is not equipment for e-sports enthusiasts or fans of night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports closes the topic before it even has a chance to develop. This is a television for casual gamers who will play FIFA or racing games after work, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras to ensure it’s not too sparse. ALLM works as it should, automatically switching the television to game mode (low latency). There’s even a simple Game Bar, which is clear. However, the biggest novelty here is the PlayStation Portal app. Thanks to it, you can launch PS5 games wirelessly and view them immediately on the television screen. It sounds great, but just a few minutes is enough to feel significant lag. In our opinion, it’s more of a showcase of capabilities than something that can be used every day. If someone really wants to play, it’s better to connect the console via HDMI cable and forget about wireless issues.

In terms of gaming features, The Frame is practically on a par with Samsung’s top televisions. When a console is connected the TV automatically switches to Game Mode thanks to ALLM, so we do not have to change settings manually each time. There is also VRR, which matches the screen refresh rate to the number of frames produced by the console or PC. This helps avoid the characteristic screen tearing when frame rates drop. The Frame of course supports 4K at 120 Hz, so you can take advantage of the capabilities of the PlayStation 5 or Xbox Series X in games that offer higher frame rates. HGiG also works correctly. With HDR properly configured on the console, the TV does not try to brighten the picture further on its own, so bright effects in games are displayed as they should be. Samsung also includes a Game Bar. It is a handy menu you can bring up without leaving the game. There you can check VRR operation and the current frame rate, and quickly change the most important gaming-related settings. With a PC the possibilities are even greater, because the aforementioned Full HD mode lets you increase the refresh rate up to 240 Hz. There is essentially one feature missing that Samsung has already got us used to, namely Dolby Vision Gaming. Xbox owners will notice this most, as that console can use Dolby Vision in games. There is one more thing worth mentioning specific to this model. Its One Connect module has only one HDMI 2.1 port, so you must plug the console or PC into that port if you want to use 4K at 120 Hz. Fortunately Samsung did not combine this port with eARC. The soundbar can therefore be connected separately (3) and you still have a full HDMI 2.1 available for the console.

Here, the Bravia 3 shows its best side. Latencies drop below 12 milliseconds in almost every resolution and mode, so the response to controller movements is instantaneous and there is no feeling of delay. It feels as though the console and the television are speaking the same language, without unnecessary pauses or hesitations. The Dolby Vision Gaming mode is particularly noteworthy. In its predecessor, the X75WL model, using this feature was simply a pain – input lag could exceed 100 milliseconds, which effectively spoiled the enjoyment of gaming. In the Bravia 3, this issue has been completely eliminated.

People who feared that the additional One Connect module might cause greater delay between our action on the gamepad and what happens on the screen can sleep soundly. The input lag we measured is just as low as in other Samsung TVs.

At 60 Hz it is around 15 ms, and after switching to 120 Hz it falls to around 8 ms. These are very good results, so the delay is hard to notice in practice even in fast-paced games. The One Connect module itself does not introduce any noticeable issue.

The applied IPS matrix, combined with properly functioning support for chroma 4:4:4, ensures that the readability of fonts is at an excellent level. Letters appear sharp, regardless of the background colour or the content itself, so working with documents or browsing websites does not strain the eyes. In this role, the television easily deserves a very good, if not outstanding, rating, as there are not many models in this budget that perform as well. Of course, if we look at the Bravia 3 from a PC gamer’s perspective, the picture is not quite so rosy. We won't find G-SYNC or Free Sync frame synchronization with graphics cards, nor high refresh rates, so the television is not the best choice for fast-paced computer games. However, it performs excellently as a monitor for work, whether in a home office or a student room, and in this respect, it is truly hard to criticise.

In this category you could jokingly say that the new The Frame gives with one hand and takes away with the other. If you look solely at PC gaming, it performs really well. You have 144 Hz at 4K or even 240 Hz in Full HD, plus support for G-Sync and FreeSync and very low input lag. The Frame can easily serve as a large gaming monitor and it's hard to find major complaints.

On the other hand, we had the impression that font readability in the new model has worsened slightly. When you look at text from very close up, you can notice additional halos at the lower edges of characters caused by the action of individual sub-pixels. This gives a slight impression of blurred text. Of course this is mainly an issue for people who would actually want to use The Frame as a monitor on a desk, for example for working with text. At a typical viewing distance the problem is practically impossible to notice. And let's be honest, it's hard to imagine anyone putting a 55- or 65-inch The Frame on their desk.

Thanks to the use of an IPS matrix, colours do not lose intensity as quickly as in the case of screens based on VA panels. Even when watching television with a larger group, when some people sit at an angle, the image remains clear and does not appear washed out. Of course, it is not at the level offered by organic OLED matrices, where the image looks identical from almost any position, but for an LCD television, the viewing angles in the Bravia 3 are among the better ones. This provides a sense of comfort and freedom, especially in larger living rooms or during family viewings, where it is difficult for everyone to find a spot directly in front of the screen.

Viewing angles are not a strong point of this model. Compared with LCD TVs with IPS panels, and even more so with OLEDs, the picture loses quality fairly quickly when viewed at an angle.

Bravia 3 performs quite decently in the face of daylight. The satin coating on the panel effectively reduces reflections, and the colours do not lose their intensity when stronger external light hits the screen. As a result, in typical home conditions, with blinds open or in a living room with a larger window, the image maintains its clarity. However, it must be remembered that this is not a high-brightness television. Bravia 3 has no chance of competing with brighter models, so in very sunny rooms, there are moments when the screen simply does not stand out against intense light. In normal conditions, it will cope without problems, but in more challenging scenarios, one should not expect miracles.

The Frame is, by design, a television that will often be used in a bright living room, and its matt finish suits that very well. The screen effectively diffuses reflections, so a window or a lit lamp don't turn into a clear mirror. In that respect it's really good and it's one of this model's stronger points. The matt coating does, however, have its downside. Strong light falling directly on the screen scatters over a larger area and slightly raises the black level. So during the day blacks don't look as "deep" as at night, especially when the room is very bright. But we think that's a fair compromise. On the plus side, The Frame's high brightness helps. The TV has enough power that the picture doesn't wash out and remains clearly visible during the day. Overall, then, it's a good TV for a bright living room, particularly if reflections bother you more.

Smart TV Features

The biggest advantage of the Bravia 3 in everyday use is the presence of the Google TV system. Thanks to it, we have access to one of the largest libraries of apps and streaming services, so regardless of whether someone mainly uses Netflix, Disney+ or smaller platforms, everything is within reach. The Google voice assistant also worked very well, managing to respond to our commands quite "cleverly". In theory, the Google TV system should operate very smoothly, as Sony has been implementing it better than many cheaper competitors for years. Unfortunately, in the case of the Bravia 3, it is not as great as we might have hoped. During testing, we noticed slight stutters in the interface, and some functions, such as screen mirroring, simply refused to work. One might get the impression that the processor in this model sometimes struggles to handle the demanding system, and not everything works as smoothly as we would expect.

Classic Features

Even in the cheapest series, Sony can remind us of its experience with various users. The set includes two remote controls. The first is modern and minimalist, with a small number of buttons, which works excellently for using apps and Google TV functions. The second is a classic remote with a richer set of keys and a numeric keypad, which will be especially appreciated by older people accustomed to traditional solutions. This is a nice nod towards different user groups, and it must be acknowledged that Sony has solved this very practically. It's a pity, however, that the ability to record content from TV tuners to USB memory has disappeared compared to the X75WL model. The manufacturer has completely eliminated this function, so if someone was attached to it, they will unfortunately not find it in the Bravia 3.

Operating System: Tizen

Samsung The Frame 2026 runs on the familiar Tizen operating system, so when it comes to Smart TV features, you get pretty much everything you would expect from a modern TV. There is a wide selection of streaming apps, AirPlay, SmartThings, and the ability to cast content from a smartphone. The system itself is fast and responsive, while the menu layout is very similar to what you’ll find on other Samsung TVs.

When it comes to traditional TV features, things are a little more basic. The Frame doesn’t really stand out in this area, focusing primarily on its online features and lifestyle-oriented functionality.

Art Mode

The key feature, of course, remains Art Mode. It allows The Frame to display artwork or your own photos when you’re not watching TV, effectively turning the screen into part of your interior. The matte screen coating plays an important role here, as it helps the displayed artwork look less like an image shown on a glowing TV screen.

Another interesting addition is the motion sensor, something you won’t normally find on other TVs. It’s worth pointing out that this is not the same thing as the ambient light sensor. The latter adjusts the screen brightness to match the conditions in the room, while the motion sensor detects whether someone is nearby. If the room is empty, the TV can automatically turn Art Mode off and then switch it back on when you return. This means the screen doesn’t have to stay on all the time.

Another feature that works particularly well with this model is One Connect. In our opinion, it makes a lot of sense on a TV like The Frame, which is designed to sit as close to the wall as possible. All the main cables are connected to a separate box, while only a single cable runs to the screen itself. It’s simply a very convenient solution.

It’s also worth mentioning that Samsung includes a dedicated wall mount in the box. That might sound obvious, but it really isn’t. With the flagship S99H, for example, which also puts a strong emphasis on flush wall mounting and blending into the interior, the appropriate wall mount has to be purchased separately. With The Frame, it’s included, so you can save yourself a bit of extra money right from the start.

*The Art Mode photo was taken on The Frame Pro 2026. It looks identical on the standard The Frame — we have to admit that we simply forgot to take a photo of it during testing. 😉

Here Sony has really done a great job. The built-in player works quickly and doesn’t “complain” when launching various formats. We didn’t have to reach for external applications like VLC, as the television handled even files that can cause quite a few problems on other models – such as HEIC photos from Apple devices. It's a small detail, but one that shows the manufacturer wanted the user to have a complete sense of convenience. By plugging a film onto a USB drive or holiday photos onto an external hard drive, you can simply connect them and start watching on the big screen right away. No fuss, no installing additional software, no searching for workarounds. This is truly a rarity in televisions, and it must be admitted that in this aspect, the Bravia 3 really pleasantly surprised us.

In terms of USB file playback, The Frame performs adequately. The TV easily handles the main video, photo and audio formats, so in everyday use you should not encounter many surprises. However, we again ran into problems with the HEIC format, which is common on Apple devices. Images saved in this format could not be opened correctly, which can be irritating if you often transfer photos directly from an iPhone. Apart from that, the player worked without major issues.

Bravia 3 plays in a rather flat manner, but makes up for it with loudness. It is perfectly suited for watching classic television, as the dialogues are clear and the mid tones are easily heard. This type of characteristic will be particularly appreciated by older users who primarily value speech intelligibility. However, if someone expects something more from the sound, like stronger bass or a wider soundstage, it is still worth reaching for a soundbar. The television supports modern codecs, including Dolby Atmos and DTS:X, so an external sound system can easily take advantage of their potential. This assures that with a relatively modest expense, one can achieve a much fuller and more engaging sound.

Despite using a 40 W speaker system in a 2.0.2 configuration — on paper somewhat better than in many conventional TVs — the sound is fairly average. What bothers us most is that it’s simply flat. As with most very slim TVs, there is a lack of bass and greater depth. Fortunately the midrange and treble are reproduced correctly. Dialogue is clear, and at normal listening levels there are no major distortions. For news or regular TV that setup is perfectly adequate. For films, music or games, however, you’ll quickly find it lacking.

That’s why we would definitely recommend adding a soundbar or external speakers to The Frame. Samsung, moreover, has an increasing number of models designed specifically for lifestyle TVs, such as the slim S800 series or speakers from the Studio or Music Frame lines, which in design match the TV itself.

SONY BRAVIA 3 vs Samsung The Frame 2026 (LS03H)

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Colours

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

Daytime performance

Panel details

TV features

Classic features:

Smart features:

Sound connection options

Supported audio formats (external HDMI eARC audio):

Senior accessibility

Smart TV Features

Classic Features

Operating System: Tizen

Art Mode

Apps

Playing files from USB

Sound

Sound Quality Test

Acoustic Measurements