SONY BRAVIA 3 vs Samsung S90F QD-OLED

Bravia 3 does not hide the fact that it belongs to the group of televisions that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value teetering on the edge of where one can still speak of any HDR effect. For some, this is an acceptable level, while for others it is rather typical for SDR content, where spectacular highlights or vivid contrasts are not expected. The impression is that this is not a television for those focused on the highest image quality in demanding cinematic content. However, this does not mean that we cannot find any advantages here. Compared to its predecessor, the X75WL, Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 colour palette has been significantly widened and reaches over 91 percent, which in practice results in more saturated colours and a more pleasing image texture. As a result, even everyday content looks somewhat livelier, and films and series can surprise with vibrant visuals, despite limitations in brightness itself.

The biggest difference between the 65-inch S90F and the other versions is brightness. The QD-OLED panel can reach up to 1700 nits in laboratory tests, which is over 500 nits more than the variant with a WOLED matrix. This translates to a decidedly stronger and more engaging HDR effect. In most scenes, bright parts of the image look fantastic, and we must admit that we were positively surprised, as we expected results more similar to the WOLED version, but we got an effect that makes a great impression even in films. Just like with every OLED, there are moments when the panel needs to limit its brightness a bit. This mainly refers to full-screen, very demanding scenes – for example, in the last test frame from the film "The Meg," the brightness drops to around 800 nits. However, it is hard to consider this a disadvantage, as it is still an excellent result, unprecedented in OLED televisions in this price range. Everything suggests that the 65-inch S90F could be one of the best choices this year for those looking for a strong OLED at a reasonable price. Another advantage of the QD-OLED matrix in HDR content is its colour gamut coverage. Thanks to quantum dots, the television achieves almost a full 100% of the DCI-P3 colour space and nearly 90% of the BT.2020 colour space. These values place it alongside much more expensive models and make it exceptional in its class.

Sony Bravia 3 was primarily tested in film mode, which immediately proved to be the best choice among the factory settings. It is not a perfect picture, but compared to the eco mode that the television offers right out of the box, the difference is clear and positive. In film mode, one can notice a certain problem: the image appears too warm, which results from a lack of blue colour in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed considerable deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the image in this mode. All of this makes HDR on the Bravia 3 appear unconvincing and can spoil the impression left by the quite decent SDR content setting. Fortunately, this is not an insurmountable situation. Various errors can be somewhat mitigated, and some can even be fully corrected through professional calibration. Therefore, we decided to check how the television would perform after such adjustments.

Samsung S90F, like most modern televisions, offers several picture modes, but in line with our tradition, we tested it in the most important one, which is Filmmaker. This setting makes the image look much more natural than in the default, often overly saturated modes. It is neither excessively vivid nor artificially subdued – just closer to what one should actually see. However, this does not mean it is perfect. The S90F had noticeable shortcomings in white balance, mainly in the blue range, which gave a slightly yellowish filter effect on most scenes. One might argue that it looks more "filmic" because it is warmer, but let’s not kid ourselves – George Lucas didn't shoot Star Wars in sepia 😉 (a comparison with the scene can be found, as always, below). In HDR materials, there was also an issue with brightness management. The EOTF curve clearly showed that the television brightens the picture more than it should, leading to some effects appearing too intense and deviating from the reference. Fortunately, a large part of these shortcomings can be eliminated through professional calibration – we will discuss the effects of this procedure further on in the test.

The calibration allowed us to extract significantly more from the Bravia 3 than we could have expected at the beginning. Firstly, it managed to compensate for the deficiency of blue, which had previously caused a noticeable warming of the image. After a slight adjustment to the white balance, most of the errors in the Color Checker measurements for SDR content virtually disappeared. The white tones became more natural, and the brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of human perception. Thus, it can be confidently stated that in SDR content, after a few adjustments to the settings, the Bravia 3 performs remarkably well. Significantly worse, although still definitely better than before calibration, are HDR contents. The white balance was brought into order, however, the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which immediately stands out. Colour-wise, the effect is also improved, though far from perfect – many errors still exceed the threshold of four or even five delta E units, meaning they remain visible to the human eye. It was already clear earlier that the Bravia 3 is not a television designed to impress with HDR quality. Nevertheless, it is gratifying that in SDR content, after calibration, the image can look truly excellent, and in this category, the television pleasantly surprised us.

Calibration quickly revealed that the S90F has a significant margin of capability. The image in SDR immediately gained a natural quality – classic films no longer looked as if someone had applied a yellowish filter to them, and the colours regained their proper character. It is a return to the atmosphere of the original, without the impression that someone tried to "age" it forcefully. In HDR content, the difference was even more pronounced. The EOTF curve was managed almost to a reference level, and any deviations are so subtle that most viewers won't even notice them. In practice, the S90F shows an image very close to perfection after calibration. Compared to the WOLED version, it performs even better – mainly due to the wider colour gamut coverage, which makes the colours appear fuller and more intense.

Bravia 3 brings something more to the Sony TV family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but even so, it must be admitted that the image in lower resolutions looked surprisingly good. The scaling worked effectively, and most parts of the screen were free from the typical excessive edge tearing found in budget constructions.

Attention should also be paid to the function that improves the smoothness of tonal transitions. In the high setting, it works really well, effectively masking gradation imperfections without significant detail loss. It does happen, however, that the algorithm overly smooths elements that should remain sharp – for example, faces – but overall, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower quality content.

The S90F performs really well here, although there are some comments that recur with most Samsung televisions. The noise reduction feature can effectively smooth out unwanted colour transitions in poorer materials, such as television or YouTube, making them simply look better. However, it should be noted that it operates quite aggressively and can also soften elements we wouldn't want to touch, like facial details. Therefore, if we want to use it, it’s best to set it to 'medium' and be aware of the compromise it entails. The upscaling itself is at a high level – low-quality materials are upscaled towards a 4K-like image. The only caveat is that the S90F can still struggle with so-called overscan, meaning it slightly trims edges with very poor materials like 576p and lower.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that may appeal to those more sensitive to the way images are displayed. We are talking about the proprietary motion smoother, Motion Flow, which offers users a considerable range of adjustment options. Thanks to it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic judder that many simply associate with the filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which are the materials we encounter on a daily basis. It is here that the motion smoother proves to be one of the most important features in everyday use of the television, and this is where the Bravia 3 performs quite well.

S90F is an OLED with a refresh rate of 144 Hz, but in practice, it primarily indicates how it performs at 120 Hz, as this frequency is most significant when watching sports. The QD-OLED panel is no different in this regard from WOLED panels – the response of the pixels is nearly instantaneous, so motion is rendered with surgical precision. The result is predictable. The image is virtually devoid of motion blur, making gaming on consoles, matches, or other sports broadcasts incredibly enjoyable on the S90F.

Fans of films and series have not been overlooked either. Like every Samsung television with a refresh rate of 120 Hz and above, the S90F features a proprietary motion smoothing technology called "Image Clarity." Here, we find two sliders – blur reduction and judder reduction – which allow for improved fluidity of materials recorded at 24 frames and tailoring the effect to personal preferences.

Bravia 3 is not equipment for e-sports enthusiasts or fans of night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports closes the topic before it even has a chance to develop. This is a television for casual gamers who will play FIFA or racing games after work, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras to ensure it’s not too sparse. ALLM works as it should, automatically switching the television to game mode (low latency). There’s even a simple Game Bar, which is clear. However, the biggest novelty here is the PlayStation Portal app. Thanks to it, you can launch PS5 games wirelessly and view them immediately on the television screen. It sounds great, but just a few minutes is enough to feel significant lag. In our opinion, it’s more of a showcase of capabilities than something that can be used every day. If someone really wants to play, it’s better to connect the console via HDMI cable and forget about wireless issues.

The S90F is a television that truly brings a lot of joy when gaming. To start, we have four full-fledged HDMI 2.1 ports, which means you can connect all consoles and PCs without worrying about which device has priority. This is a convenient and practical solution that is by no means a given with other manufacturers. Additionally, there are key features such as automatic game mode (ALLM), which automatically switches the screen to low-latency settings, and VRR frame synchronization that operates in a wide range from 48 to 144 Hz. As a result, the picture remains smooth regardless of whether we're playing fast-paced online shooters or more leisurely narrative titles. The Game Bar also deserves a mention – a panel that allows quick access to several useful additions. For example, you can enable an additional crosshair in the centre of the screen, enlarge the minimap, or, in the case of PC, change the aspect ratio. Lastly, there is also the unique Game Motion Plus mode from Samsung. Its purpose is to smooth out older or poorly optimized titles, and it actually works pretty well. Thanks to this mode, even less polished games can look better and provide a more enjoyable gaming experience than on other televisions that theoretically offer the same technical specifications.