SONY BRAVIA 3 vs Philips PUS7000

Bravia 3 does not hide the fact that it belongs to the group of televisions that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value teetering on the edge of where one can still speak of any HDR effect. For some, this is an acceptable level, while for others it is rather typical for SDR content, where spectacular highlights or vivid contrasts are not expected. The impression is that this is not a television for those focused on the highest image quality in demanding cinematic content. However, this does not mean that we cannot find any advantages here. Compared to its predecessor, the X75WL, Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 colour palette has been significantly widened and reaches over 91 percent, which in practice results in more saturated colours and a more pleasing image texture. As a result, even everyday content looks somewhat livelier, and films and series can surprise with vibrant visuals, despite limitations in brightness itself.

Unfortunately, the PUS7000 is not suitable for watching HDR content. The screen is simply too dark. A brightness level of 200 nits is insufficient to properly display such a format. Even if a HDR signal message appears on the screen, the image will resemble a standard SDR recording. Therefore, it is better to stick with the latter format to avoid errors in displaying bright scenes, as discussed below. The situation is not improved by the fact that this is a classic LCD model without additional layers enhancing colours, such as QLED or PFS. As a result, colours in HDR may appear washed out. Ultimately, this gives a worse effect than in the standard SDR format, which is simply better suited to the capabilities of this panel.

Sony Bravia 3 was primarily tested in film mode, which immediately proved to be the best choice among the factory settings. It is not a perfect picture, but compared to the eco mode that the television offers right out of the box, the difference is clear and positive. In film mode, one can notice a certain problem: the image appears too warm, which results from a lack of blue colour in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed considerable deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the image in this mode. All of this makes HDR on the Bravia 3 appear unconvincing and can spoil the impression left by the quite decent SDR content setting. Fortunately, this is not an insurmountable situation. Various errors can be somewhat mitigated, and some can even be fully corrected through professional calibration. Therefore, we decided to check how the television would perform after such adjustments.

We tested the television in movie mode, which theoretically should provide the best and most natural colours. And indeed, this mode is quite correct; however, after connecting the calibration equipment, its biggest flaw came to light. The PUS7000 has significant shortcomings in displaying red. Poorly tuned white balance and overly low saturation of this colour cause the image to appear too cool. As a result, one may get the impression that the displayed content is simply lacking in vibrant colours. The situation is worsened by the fact that both SDR and HDR content are excessively brightened. This is confirmed by the gamma curve and EOTF graphs, which show that the television displays the image brighter than it should. This causes scenes to lose their depth and may appear somewhat washed out. Fortunately, in the Philips menu, we find quite a few functions to improve these aspects, so we immediately proceeded to calibration to see what could be squeezed out of this screen.

The calibration allowed us to extract significantly more from the Bravia 3 than we could have expected at the beginning. Firstly, it managed to compensate for the deficiency of blue, which had previously caused a noticeable warming of the image. After a slight adjustment to the white balance, most of the errors in the Color Checker measurements for SDR content virtually disappeared. The white tones became more natural, and the brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of human perception. Thus, it can be confidently stated that in SDR content, after a few adjustments to the settings, the Bravia 3 performs remarkably well. Significantly worse, although still definitely better than before calibration, are HDR contents. The white balance was brought into order, however, the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which immediately stands out. Colour-wise, the effect is also improved, though far from perfect – many errors still exceed the threshold of four or even five delta E units, meaning they remain visible to the human eye. It was already clear earlier that the Bravia 3 is not a television designed to impress with HDR quality. Nevertheless, it is gratifying that in SDR content, after calibration, the image can look truly excellent, and in this category, the television pleasantly surprised us.

After professional calibration, it is evident that the PUS7000 responds well to image adjustments. In this price range, this is not at all a given. The effects should be evaluated in two scenarios, depending on what content we plan to watch. SDR performs the best. After our adjustments, the picture looks really good. Most colour errors have fallen below level 3, which is the threshold at which distortions usually begin to be visible to the naked eye in measurements. Films, series, sports, and regular television look natural, without unpleasant deviations. If someone mainly watches classic channels or streams in HD quality, the difference after calibration will be noticeable immediately. However, it must be clearly stated that the PUS7000 is still not a television suited for reasonable HDR, and calibration changes very little in this regard. The reason lies in the hardware: the colours remain too unsaturated. The television lacks solutions to expand the colour gamut, such as PFS filters or a quantum dot layer, so the panel simply cannot display the intense colours required by HDR. This is most apparent in reds, which still look pale. This limitation cannot be bypassed with menu settings, as it stems from the design of the backlighting and the panel itself.

Bravia 3 brings something more to the Sony TV family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but even so, it must be admitted that the image in lower resolutions looked surprisingly good. The scaling worked effectively, and most parts of the screen were free from the typical excessive edge tearing found in budget constructions.

Attention should also be paid to the function that improves the smoothness of tonal transitions. In the high setting, it works really well, effectively masking gradation imperfections without significant detail loss. It does happen, however, that the algorithm overly smooths elements that should remain sharp – for example, faces – but overall, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower quality content.

The PUS7000 handles digital image processing quite well. The distortion reduction feature deserves praise, as it effectively smooths out unwanted tonal transitions even at low settings. However, it has a drawback: if applied too aggressively, it can introduce undesirable artifacts on the screen. Therefore, it would be a good idea to experiment with this setting to find a happy medium between a smooth image and detail clarity.

The upscaling, or enhancing the quality of lower-resolution materials to 4K, is adequate. The image after processing is very "soft," which is typical for nearly all Philips televisions. The edges are plastic and smooth, making the image look cohesive. If it feels too soft for someone, the sharpness slider in the menu can always be adjusted to achieve a more pronounced effect.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that may appeal to those more sensitive to the way images are displayed. We are talking about the proprietary motion smoother, Motion Flow, which offers users a considerable range of adjustment options. Thanks to it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic judder that many simply associate with the filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which are the materials we encounter on a daily basis. It is here that the motion smoother proves to be one of the most important features in everyday use of the television, and this is where the Bravia 3 performs quite well.

In this respect, we actually have no good news. It might seem that the biggest downside is the lack of a 120 Hz panel, but in this price range, that is actually the norm, and it is hard to expect anything more. However, the worst part is that the television does not have any features to improve motion smoothness. There is a lack of any supporting systems, both in films and in sports. We must come to terms with the fact that the image on the PUS7000 is processed "raw". This means that during dynamic scenes or fast camera movements, the motion can appear choppy or unclear. We do not have the option to enable any smoothers that would reduce this effect.

Bravia 3 is not equipment for e-sports enthusiasts or fans of night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports closes the topic before it even has a chance to develop. This is a television for casual gamers who will play FIFA or racing games after work, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras to ensure it’s not too sparse. ALLM works as it should, automatically switching the television to game mode (low latency). There’s even a simple Game Bar, which is clear. However, the biggest novelty here is the PlayStation Portal app. Thanks to it, you can launch PS5 games wirelessly and view them immediately on the television screen. It sounds great, but just a few minutes is enough to feel significant lag. In our opinion, it’s more of a showcase of capabilities than something that can be used every day. If someone really wants to play, it’s better to connect the console via HDMI cable and forget about wireless issues.

Although the PUS7000 is not marketed as a gaming television, it does not perform as poorly in this category as one might expect. While it is true that we won’t find support for 120 Hz refresh rates, which is understandable at this price point, the manufacturer has ensured several important features that genuinely enhance the gaming experience on consoles. The most important of these are the VRR and ALLM technologies. VRR is responsible for synchronising the screen with the number of frames generated by the console. This prevents the image from tearing and keeps it consistent even during sudden drops in frame rate while gaming. In contrast, ALLM is a solution that automatically switches the television to the lowest latency mode as soon as it detects a signal from the console. All these parameters are easily accessible thanks to the Game Bar feature. This is a special control panel for gamers that can be summoned on screen at any time. It allows for a quick preview of the current settings and connection status without interrupting gameplay, which is a very convenient solution.