SONY BRAVIA 3 vs Panasonic W85

Bravia 3 does not hide the fact that it belongs to the group of televisions that are rather modest in terms of brightness. Our measurements showed around 370 nits, which is a value teetering on the edge of where one can still speak of any HDR effect. For some, this is an acceptable level, while for others it is rather typical for SDR content, where spectacular highlights or vivid contrasts are not expected. The impression is that this is not a television for those focused on the highest image quality in demanding cinematic content. However, this does not mean that we cannot find any advantages here. Compared to its predecessor, the X75WL, Bravia 3 has gained an additional PFS filter, which works similarly to solutions known from QLED technology. Thanks to this, the DCI-P3 colour palette has been significantly widened and reaches over 91 percent, which in practice results in more saturated colours and a more pleasing image texture. As a result, even everyday content looks somewhat livelier, and films and series can surprise with vibrant visuals, despite limitations in brightness itself.

Unfortunately, we do not have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it’s hard to talk about any true HDR effect. In practice, this means that scenes which can “shine” and make an impression on other screens simply look like ordinary SDR with a slight boost in colours here. Our measurements and film tests confirmed this – regardless of the content, the W85B will not extract anything more from HDR. Therefore, if someone is looking for a television specifically for HDR, it is better to look towards other models. As consolation, the fact remains that in terms of colours, the W85B performs quite well. It is a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a distinct “washed-out” effect. The colours are saturated, so in everyday viewing, there is no sense that something is strongly amiss.

Sony Bravia 3 was primarily tested in film mode, which immediately proved to be the best choice among the factory settings. It is not a perfect picture, but compared to the eco mode that the television offers right out of the box, the difference is clear and positive. In film mode, one can notice a certain problem: the image appears too warm, which results from a lack of blue colour in the white balance. Despite this, in SDR content, the final effect can still be considered quite decent and satisfactory for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed considerable deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the image in this mode. All of this makes HDR on the Bravia 3 appear unconvincing and can spoil the impression left by the quite decent SDR content setting. Fortunately, this is not an insurmountable situation. Various errors can be somewhat mitigated, and some can even be fully corrected through professional calibration. Therefore, we decided to check how the television would perform after such adjustments.

When testing the Panasonic W85B, we obviously started with Filmmaker mode, as this is today’s gold standard when it comes to watching content “as the director intended.” The problem is that this television is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often appeared too warm because of this, and in some scenes, it was almost “blazing.” Additionally, there is the issue of brightness management. When we looked at the gamma or EOTF charts, it was clear as day that in most scenes, the television brightens the image more than it should. The effect was simply predictable. Details can get lost, there is flattening, and highlights are blown out across the entire screen. We know, of course, how to correct this, but it must be said honestly that it requires a lot of work during calibration. Out of the box, the W85B does not provide a picture close to reference – it is rather a television that will always interpret colours and brightness a little “in its own way” without professional adjustments. Unfortunately, this is to the viewer’s detriment.

The calibration allowed us to extract significantly more from the Bravia 3 than we could have expected at the beginning. Firstly, it managed to compensate for the deficiency of blue, which had previously caused a noticeable warming of the image. After a slight adjustment to the white balance, most of the errors in the Color Checker measurements for SDR content virtually disappeared. The white tones became more natural, and the brightness management in gamma stabilised to an almost ideal level, not exceeding the threshold of human perception. Thus, it can be confidently stated that in SDR content, after a few adjustments to the settings, the Bravia 3 performs remarkably well. Significantly worse, although still definitely better than before calibration, are HDR contents. The white balance was brought into order, however, the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which immediately stands out. Colour-wise, the effect is also improved, though far from perfect – many errors still exceed the threshold of four or even five delta E units, meaning they remain visible to the human eye. It was already clear earlier that the Bravia 3 is not a television designed to impress with HDR quality. Nevertheless, it is gratifying that in SDR content, after calibration, the image can look truly excellent, and in this category, the television pleasantly surprised us.

Fortunately, calibration made a significant difference for the Panasonic W85B, particularly in SDR content. Here, the improvement was really noticeable – we managed to balance the whites and somewhat tame the tendency of the television to excessively brighten the entire image. The picture became more coherent, and the colours gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we evaluate the post-calibration effect in SDR very positively. The situation is a bit different with HDR. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed significantly better than in the factory settings. However, the same issue we mentioned earlier is still evident – the television interprets the image too much "on its own" and brightens the entire screen. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is more than suitable for daily viewing. However, in HDR, even after adjustments, it remains difficult to unequivocally recommend it for serious viewing sessions.

Bravia 3 brings something more to the Sony TV family than just a shared name. It stands out primarily for its ability to enhance the quality of weaker materials thanks to the processor used. Of course, we won’t find the advanced XR chip known from more expensive models here, but even so, it must be admitted that the image in lower resolutions looked surprisingly good. The scaling worked effectively, and most parts of the screen were free from the typical excessive edge tearing found in budget constructions.

Attention should also be paid to the function that improves the smoothness of tonal transitions. In the high setting, it works really well, effectively masking gradation imperfections without significant detail loss. It does happen, however, that the algorithm overly smooths elements that should remain sharp – for example, faces – but overall, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower quality content.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or prominent contours. However, the situation is worse when it comes to lower resolution materials. It is precisely there that the television has the most difficulty with "enhancing" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or raising the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an inexpensive piece of equipment. This is thanks to the HCX processor, which Panasonic has been developing for years, and it is noticeable that even in the lower series it can do a good job.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that may appeal to those more sensitive to the way images are displayed. We are talking about the proprietary motion smoother, Motion Flow, which offers users a considerable range of adjustment options. Thanks to it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic judder that many simply associate with the filmic atmosphere. These functions work with content at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which are the materials we encounter on a daily basis. It is here that the motion smoother proves to be one of the most important features in everyday use of the television, and this is where the Bravia 3 performs quite well.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should cope well with smooth motion. The problem arises when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there is a lack of BFI, or the black frame insertion mode, which on many televisions helps sharpen motion. And suddenly it turns out that despite the strong panel, the W85B offers us no real tools to adjust motion according to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to films or sports, we simply have to accept what the television shows us, because nothing more can be done about it.

Bravia 3 is not equipment for e-sports enthusiasts or fans of night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports closes the topic before it even has a chance to develop. This is a television for casual gamers who will play FIFA or racing games after work, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has added a few nice extras to ensure it’s not too sparse. ALLM works as it should, automatically switching the television to game mode (low latency). There’s even a simple Game Bar, which is clear. However, the biggest novelty here is the PlayStation Portal app. Thanks to it, you can launch PS5 games wirelessly and view them immediately on the television screen. It sounds great, but just a few minutes is enough to feel significant lag. In our opinion, it’s more of a showcase of capabilities than something that can be used every day. If someone really wants to play, it’s better to connect the console via HDMI cable and forget about wireless issues.

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate of the panel itself. Additionally, it features Panasonic's characteristic game tools bar – a "game bar" that allows you to preview key parameters and quickly change them if needed with a single click. This sounds great, but the problem arises when we turn on HDR. Here, the W85B suffers significantly, as there is practically no HGiG implementation – the television poorly manages brightness, and instead of an accurate picture, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and leave everything in SDR. And this is where it gets really interesting, as in this scenario, the W85B shows its better side. Low input lag, high fluidity thanks to 120 Hz – all of this makes gaming look phenomenal. Indeed, HDR can be forgone, but if the priority is responsiveness and smooth gameplay, the W85B offers a lot of fun.