Sony Bravia 3 50' (VA) vs SHARP JP7765E

Interestingly, the 50-inch version of the Bravia 3 performs slightly better in terms of brightness than its larger variants. In measurements, it achieved around 370 nits, which still does not compete with top-tier televisions, but is sufficient to suggest a semblance of HDR effect. For some users, this level will be acceptable, while others will view it as typical for SDR content, where striking highlights or strong contrasts are not expected. It must be clearly stated that the Bravia 3 is not a television for those looking to extract the maximum quality from the most challenging film materials.

This does not mean, however, that everything performs averagely. Sony has equipped this model with an additional PFS filter, which works similarly to solutions used in QLED televisions. As a result, the coverage of the DCI-P3 colour gamut has increased to over 91 percent. In everyday use, this means more vivid, saturated colours and also a more pleasing image texture. Even though it lacks strong lighting effects, films and series can look significantly more appealing than with its predecessor, the X75WL.

So how does the brightness of the Sharp JP7 fare in the most demanding titles? Honestly, at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 PLN (for 55 inches). Watching bright, full-screen scenes, one might feel they are dealing with really good equipment. Unfortunately, though, we have to return to the problem we mentioned earlier regarding local dimming management. When small bright areas appear on a dark background (as in the test scenes from the films Life of Pi or Sicario 2), it is evident how poorly the JP7 handles zones. The television dims them almost to the maximum, crushing the entire HDR effect, which in such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-heavy films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it is worth noting that the panel has the potential for good colour display. It features a PFS (phosphor) filter, which allows for a solid 94% coverage of the DCI-P3 palette. The manufacturer calls its product a “QLED,” even though it is primarily based on the aforementioned PFS filter. Given the recent market battles of manufacturers over what may or may not be called QLED, we leave the question of the correctness of this naming to your assessment. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

Sony Bravia 3 was primarily tested in film mode, which immediately proved to be the best choice among the factory settings. It is not an ideal picture, but compared to the eco mode that the television offers right out of the box, the difference is clear and it is a positive one. In film mode, one can notice a certain issue: the image appears too warm, which results from the lack of blue in the white balance. Nevertheless, in SDR content, the final effect can still be regarded as quite decent and satisfying for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the image in this mode. All of this means that HDR in the Bravia 3 edition is unconvincing and can spoil the impression left by a quite decent SDR content setup. Fortunately, this is not a hopeless situation. Various errors can be mitigated to some extent, and some can even be completely corrected through professional calibration. Therefore, we decided to check how the television would perform after such adjustments.

When it comes to out-of-the-box colours, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural greenish tint. Another issue was the gamma – during full-screen scenes, the television provides excessive brightness, which completely diminishes its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded a value of Delta E 10. For reference: errors above 2-3 are already visible to the human eye, so we are dealing with a significant distortion of reality here.

In HDR mode, the situation is reversed, but not any better. Here, the blue colour dominates the white balance, which gives the image an unnatural, almost “retail” sharpness, reminiscent of aggressive demonstration modes. Furthermore, measurements of the EOTF curve emphasise the retail character of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the cost of fidelity to the content.

Calibration allowed us to extract significantly more from the ChooseTV 3 than we could have expected at first. Firstly, it was possible to address the lack of blue, which had previously caused a noticeable warming of the image. After a slight adjustment to the white balance, most of the errors in the Color Checker measurements for SDR content practically disappeared. The shades of white became more natural, and the brightness management in gamma stabilised to a nearly perfect level, not exceeding the threshold of human eye perception. Therefore, it can confidently be said that in SDR content, after a few adjustments in settings, the ChooseTV 3 performs really brilliantly. Much worse, although still definitely better than before calibration, are the HDR contents. The white balance was brought into order, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect is also improved, although far from ideal – many errors still exceed the threshold of four, or even five delta E units, meaning they remain visible to the human eye. It was already clear earlier that the ChooseTV 3 is not a television designed to impress with HDR quality. Nonetheless, it is pleasing to note that in SDR content, after calibration, the image can look truly excellent, and in this category, the television positively surprised us.

We subjected the JP7 to our standard calibration procedure and really... the television gained a new lease of life thanks to it, particularly with SDR content (YouTube, classic television, series, or older films). As a result of our precise adjustment of the white balance and stabilisation of the gamma, colour errors fell to a value of below 3. This is a level at which the human eye has difficulty detecting distortions. In this scenario, the Sharp JP7 delivers an image with truly excellent colour precision, which is a significant advantage in this price class. However, content with HDR turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply would not cooperate. In the JP7 menu, we don't find any option that would allow for real control over brightness management (EOTF). Although a significant portion of the colour errors was reduced, the image still remained unnaturally oversaturated. It's a bit of a shame, as the potential of the mini-LED backlit panel is great, but the software presents a clear barrier here.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you must come to terms with a certain degree of "artificiality" that cannot be circumvented even with professional equipment.

Bravia 3 brings something more than just a shared name to the Sony television family. It stands out primarily for its ability to enhance the quality of inferior materials thanks to the processor used. Of course, we won't find the advanced XR chip known from more expensive models here, but nevertheless, it's worth noting that the image at lower resolutions looked surprisingly good. The upscaling worked effectively, and most parts of the screen were free from the typical excessive edge tearing characteristic of budget constructions. The feature enhancing the smoothness of tonal transitions is also noteworthy. In the high setting, it performs really well, effectively masking gradation imperfections without significant loss of detail. It does happen, however, that the algorithm overly smooths elements that should remain sharp – for example, faces – but overall, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower-quality content.

In the case of lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and sharp, without the overscan effect, meaning no cropped edges. Of course, it is not at the level of top models, and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs significantly worse, which, apart from the upscaling, effectively does not exist. In the JP7 menu, we will not find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the panel in a very raw form, which, with heavily compressed materials (e.g. from YouTube), leads to visible posterisation. Either it is a flaw in the software or a very strange design decision, because in earlier Sharp models this function was available and, crucially, worked with noticeable effect. Here, we are left to deal with whatever the source provides us, without any digital support from the image processor.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that may appeal to those more sensitive to the way images are displayed. This refers to the proprietary motion smoother, Motion Flow, which offers users a considerable amount of adjustment options. With it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic judder that many associate with a filmic atmosphere. These functions work with content shot at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which is the kind of material we encounter daily. It is precisely at this point that the motion smoother turns out to be one of the most important features in everyday use of the television, and here the Bravia 3 performs quite well.

The motion fluidity on the Sharp JP7 is quite mediocre, and the reason is simple: the television uses a 60Hz panel. This instantly makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a smoothness feature, which we can control in films using a slider called De-judder. Lower settings provide a more raw, "cinematic" (framey) image, while higher settings add artificial smoothness. We suggest setting it somewhere in the middle of the scale, that is in the range of 3-5 – this is the best compromise to avoid the soap opera effect while also eliminating the tiring stuttering of the image. Interestingly, in the menu, we also find a "motion blur removal" slider, which usually indicates the presence of a 120Hz panel. However, with the JP7, it does not enhance the image at all and serves rather as a dummy – it is meant to look good in the settings, but technically it has no right to operate on this panel.

Bravia 3 is not a device for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports puts an end to that discussion before it can even begin. This is a television for casual gamers who, after work, will fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has included a few nice extras so that it isn't all so bare. ALLM works as it should, automatically switching the television to game mode (low latency). There's even a simple Game Bar, which is clear and straightforward. However, the biggest curiosity here is the PlayStation Portal app. Thanks to it, you can launch games from the PS5 wirelessly and see them immediately on the television screen. It sounds great, but it only takes a few minutes to feel significant delays. In our opinion, it is more of a showcase of capabilities than something you can use on a daily basis. If someone really wants to play, it is better to connect the console with an HDMI cable and forget about wireless issues.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual player, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM Mode: Automatically switches the television to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as the functionality here is minimal. Aside from enabling ALLM, there’s only a game-specific motion smoother which we recommend avoiding as it introduces very noticeable artifacts and worsens responsiveness.

• Dolby Vision Gaming: For Microsoft consoles.

Unfortunately, the list of shortcomings is significantly longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another shortcoming is VRR, which means that during frame drops, we are exposed to screen tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally over-bright image with cut-off details. Sharp JP7 is a proposition solely for very casual gamers.