Sony A95L vs Samsung S90H (QD-OLED)

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi or Sicario 2. These results are truly remarkable – the bright elements in these films practically come to life on the screen, providing the viewer with immersive visual experiences. The only thing that can be noticed is minor issues with maintaining brightness in a scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect associated with OLED technology. The wide coverage of the BT.2020 colour palette at 89% also deserves high praise, placing A95L Sony among the top televisions in terms of colour reproduction. All this is made possible by the QD-OLED panel from Samsung Displays.

The Samsung S90H is a genuinely bright TV for the mid-range OLED segment. In synthetic tests its peak brightness reached around 1650 nits. That’s an impressive result in this class, roughly 50% higher than what we have seen from previous models in this price bracket. Most importantly, these tests translate directly to real video material. In four out of five film clips we tested, the S90H’s brightness ranged between 1300 and 1500 nits. That headroom allows it to reproduce most HDR films with very high dynamic range and without obvious compromises, especially in material mastered to 1000–1500 nits. In practice light effects, reflections and explosions have the appropriate punch, and the picture does not appear dimmed. Of course, on full-screen very bright scenes the result is naturally lower and drops to around 900 nits. This is a direct result of the OLED panel’s protection systems working to prevent overload. Even in this scenario there is little to complain about. Those 900 nits across the whole screen is still a very high level, ensuring excellent dynamic range in HDR content.

Colour has always been a major strength of QD-OLED TVs, and the S90H is no exception. The DCI-P3 colour space we measured reached a full 100% (actually 99.9%), while coverage of the much wider BT.2020 gamut hit about 89%. That’s an excellent result, enabling very saturated and vivid colours in HDR content. It’s worth emphasising that QD-OLED’s advantage over WOLED panels is not limited to palette coverage alone. In practice it’s mainly visible in the higher brightness of saturated colours, that is in a greater colour volume. As a result, intense reds, greens and blues in HDR look more vibrant and more striking.

The best factory mode for colour reproduction in the Sony A95L is IMAX Enhanced. This mode appears to be well calibrated at first glance, but upon closer examination, several areas requiring improvement can be identified. Firstly, the white balance for both SDR content and 4K HDR is affected by an excess of blue and red, leading to a subtle pinkish hue, particularly noticeable on neutral tones. As a result, skin tones are distorted, impacting the realism of the displayed image. This is clearly visible in the comparison image below. Additionally, the Colour Checker test confirms the presence of these errors – colour samples often deviate from their reference values, indicating some inconsistencies in the factory colour reproduction of the A95L Sony. Maximum deltaE error values reach up to 5.8, which is a clear indicator that colours are not always reproduced as precisely as they should be.

Regarding brightness characteristics, gamma for HD/SDR content is generally quite accurate, maintaining an appropriate balance between brightness and contrast. Unfortunately, a significant jump is visible at the end of the graph, leading to a strong brightening of the image when the screen is entirely flooded with white. This can make scenes with a very bright background, such as snowy landscapes or bright daylight, appear too harsh and lose detail. For HDR content, the EOTF curve, which controls luminance, is slightly boosted compared to reference values. This, in turn, causes the image to appear somewhat brighter than it should, which can affect the viewing of more subtle details in the darker parts of the frame.

The next stage of the test was to check how the S90H handles colour reproduction without any calibration. As always, we carried out the measurements in Filmmaker Mode, the best factory picture preset. And here Samsung really deserves praise. The factory tuning is at a very high level, and a few years ago this was not one of its strong points. The average colour error (Delta E) remained around 3, which is below the level at which most people can notice any inaccuracies. Only in the brightest shades of grey did the values slightly approach 4, but even then it's hard to regard this as a real problem while watching. For out-of-the-box settings, the result is simply excellent.

Sony A95L offers excellent tools for professional screen calibration, which allows users to unlock the maximum potential of the IMAX Enhanced mode. We utilised these tools to achieve a picture quality that will satisfy even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply superb – almost perfect. The Colour Checker test confirmed that deltaE errors do not exceed the value of "2", which means that colour reproduction is incredibly accurate, and any deviations are practically unnoticeable to the human eye.

Calibration also brought significant improvements in terms of brightness – gamma is now perfectly balanced, eliminating the previous issue of excessive lightening in scenes with very bright backgrounds. As a result, even the most vibrant moments, such as snowy landscapes or intense daytime scenes, appear natural, without any risk of overexposure. The EOTF curve, responsible for controlling luminance in HDR content, has also been improved – it now reaches reference levels, both in synthetic tests and during practical movie watching.

As a result of the calibration, A95L Sony offers outstanding experiences, whether you are watching content from regular television or your favourite films. Every detail is reproduced exactly as the creators intended – without unnecessary brightening, with perfectly rendered colours and appropriate depth. This demonstrates that this television, after professional tuning, is capable of competing with the best screens on the market, delivering a picture that truly delights.

All right, but you know we wouldn't be ourselves if we didn't also check how far we could push the S90H after professional calibration. And there was no big surprise. Since the factory settings were already very good, there wasn't much room for improvement. Even so, we managed to refine the picture to near perfection. After calibration the mean colour reproduction errors fell below the threshold of perception, with Delta E values under 2 for both SDR and HDR material. We also improved the brightness response, so the image more faithfully reflects the creators' intent and maintains appropriate tonality across the whole luminance range. After professional calibration the S90H therefore becomes a display very close to reference.

Will the difference be spectacular for everyone? Not necessarily. The factory settings already deliver a very high level, so in everyday viewing some people may not notice a dramatic jump. Much also depends on the individual unit. Our sample was very well tuned straight out of the box, but that doesn't mean every S90H will perform at the same level. Even identical models can differ from each other in terms of factory calibration. That's exactly why professional calibration makes sense: it allows a specific unit to be brought to the highest possible accuracy, rather than relying on a bit of luck when buying.

The tonal transition smoothing feature in Sony A95L works really well and is worth noting. We recommend setting it to "Medium" because at this level, you achieve the perfect compromise – no artifacts appear, and the image looks incredibly natural and pleasing to the eye. As a result, the transitions between different shades are smooth while maintaining the detail of the scenes, which further enhances the viewing comfort.

When it comes to upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model exceptionally well – the image is remarkably clear, there are no excessive jagged edges, and details in the background are perfectly preserved. The XR processor effectively improves low resolution, delivering very good results that allow you to enjoy materials in almost high quality, even if their source is not ideal.

In this respect Samsung has changed practically nothing compared with last year’s model, which is actually quite good news. The feature responsible for smoothing tonal transitions still very effectively limits the posterisation effect. However, you should remember that it works rather aggressively, because besides the artefacts themselves it can also remove film grain and slightly soften fine image detail. As always, this is therefore a matter of compromise and personal preference. If you want the most faithful reproduction of the source material possible, we recommend leaving this function turned off.

There is also little to be said about upscaling in terms of revolution. The S90H uses the same proprietary NQ4 Gen3 image processor as its predecessor, so scaling quality has remained practically unchanged. The TV handles lower-resolution material well, effectively improving its sharpness. However, the overscan problem has still not been solved. With some older material, especially archival recordings, it may happen that a portion of the image at the edges is cropped. It’s a minor flaw, but a shame Samsung has left this issue unchanged for another year running.

Sony A95L is a television that should satisfy both gamers and cinema lovers. When it comes to watching films, this model is equipped with the Motionflow feature, which allows you to precisely adjust whether you want the image to be more "cinematic," like in traditional cinema, or exceptionally smooth, like in cinema-style TVs. The "Smoothness" slider lets you regulate the level of fluidity – from subtle changes to a more noticeable effect, while the "Clarity" slider is responsible for reducing flicker and artifacts, helping to achieve a more natural and clear motion. As for gaming and watching sports, the A95L Sony television offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, while sports fans will see every movement in full clarity. Overall, the television performs excellently – both with fast-paced games and emotionally charged film sequences.

In terms of motion handling the S90H delivers a very high level. A new feature here is a panel with a refresh rate of up to 165 Hz, although in practice that will mainly benefit PC gamers. Films, series and sports broadcasts do not use such high refresh rates, so when watching them the difference compared with the standard 120 Hz will not be noticeable. That said, thanks to the OLED panel's lightning-fast response time motion is very clean and the picture does not suffer from the motion blur typical of many LCDs. Samsung has equipped the television with extensive motion-smoothness settings. You get two sliders: judder reduction and blur reduction, which let you easily tailor the picture's character to your own preferences. You can easily achieve a very smooth image when watching sport, but you can just as well preserve a more cinematic feel at the typical 24 frames per second. It all depends on which effect you prefer.

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. To start with, the 120 Hz refresh rate – this is something everyone who loves fast action games, racing, or dynamic shooters will appreciate. As a result, the image is exceptionally smooth, and the gameplay is more satisfying, without annoying stuttering. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature, which automatically engages low latency mode when we turn on the console. What does this mean? Above all, faster response on the screen, which in games where every second matters is simply invaluable. Additionally, there’s VRR (Variable Refresh Rate), which adjusts the image refresh rate to the number of frames generated by the console. The effect? No tearing of the image, and everything looks smooth and cohesive – even with variable FPS.

It is worth mentioning the support for Dolby Vision with low input lag in games – something we don’t often encounter in televisions, and here we have it onboard. Thanks to this, the image in games that support HDR is incredibly vibrant, with rich colours and excellent contrast. Both the brightest and darkest details are visible, making everything look as the game creators intended. And then there's the "Game Bar" – a small but very practical feature. With it, we have all the most important gaming-related settings at our fingertips, such as VRR or latency information. There’s no need to interrupt gameplay to adjust parameters – everything is right at hand.

However, it should be remembered that the A95L offers only two full-bandwidth HDMI 2.1 ports, one of which is designated for eARC. This may pose a limitation if we plan to connect multiple devices – for instance, a next-gen console and a soundbar simultaneously. In such a case, the eARC occupying one of those ports can be somewhat problematic, blocking the possibility of connecting a second console.

From the outset the Samsung S90H feels like a TV designed with gamers in mind, and it's easy to see why. The manufacturer has equipped it with almost everything you could expect from a modern gaming screen. You get as many as four full-bandwidth HDMI 2.1 ports, support for ALLM and VRR, and very high refresh rates. There's also a clear Game Bar that lets you instantly check key picture parameters or change settings without leaving the game. Another very welcome improvement is the HGiG behaviour. Last year it could cause quite a few problems, but on the S90H it works exactly as it should.

Samsung's ace up its sleeve remains its proprietary Game Motion Plus mode. The feature works similarly to the motion smoothing used for films: it improves animation smoothness in games while keeping input lag at a very reasonable level. For titles running at 30 or 60 fps, with the right settings input lag did not exceed 40 ms in our tests. That's a very good result, especially since with many manufacturers enabling similar features results in delays several times higher. Game Motion Plus does not, of course, replace Dolby Vision Gaming, as it's a completely different type of feature, but overall it's a gaming addition that many players may find more noticeable. Smoother motion in 30/60 fps games often makes a bigger difference than HDR itself (which, incidentally, is often poorly implemented in games).