Sony A95L vs Samsung S90F QD-OLED

Sony A95L offers an incredible HDR effect, achieving an impressive brightness level of 1500 nits in scenes such as those from Life of Pi or Sicario 2. These results are truly remarkable – the bright elements in these films practically come to life on the screen, providing the viewer with immersive visual experiences. The only thing that can be noticed is minor issues with maintaining brightness in a scene from The Meg, where the entire scene is flooded with light. However, this is a natural effect associated with OLED technology. The wide coverage of the BT.2020 colour palette at 89% also deserves high praise, placing A95L Sony among the top televisions in terms of colour reproduction. All this is made possible by the QD-OLED panel from Samsung Displays.

The biggest difference between the 65-inch S90F and the other versions is brightness. The QD-OLED panel can reach up to 1700 nits in laboratory tests, which is over 500 nits more than the variant with a WOLED matrix. This translates to a decidedly stronger and more engaging HDR effect. In most scenes, bright parts of the image look fantastic, and we must admit that we were positively surprised, as we expected results more similar to the WOLED version, but we got an effect that makes a great impression even in films. Just like with every OLED, there are moments when the panel needs to limit its brightness a bit. This mainly refers to full-screen, very demanding scenes – for example, in the last test frame from the film "The Meg," the brightness drops to around 800 nits. However, it is hard to consider this a disadvantage, as it is still an excellent result, unprecedented in OLED televisions in this price range. Everything suggests that the 65-inch S90F could be one of the best choices this year for those looking for a strong OLED at a reasonable price. Another advantage of the QD-OLED matrix in HDR content is its colour gamut coverage. Thanks to quantum dots, the television achieves almost a full 100% of the DCI-P3 colour space and nearly 90% of the BT.2020 colour space. These values place it alongside much more expensive models and make it exceptional in its class.

The best factory mode for colour reproduction in the Sony A95L is IMAX Enhanced. This mode appears to be well calibrated at first glance, but upon closer examination, several areas requiring improvement can be identified. Firstly, the white balance for both SDR content and 4K HDR is affected by an excess of blue and red, leading to a subtle pinkish hue, particularly noticeable on neutral tones. As a result, skin tones are distorted, impacting the realism of the displayed image. This is clearly visible in the comparison image below. Additionally, the Colour Checker test confirms the presence of these errors – colour samples often deviate from their reference values, indicating some inconsistencies in the factory colour reproduction of the A95L Sony. Maximum deltaE error values reach up to 5.8, which is a clear indicator that colours are not always reproduced as precisely as they should be.

Regarding brightness characteristics, gamma for HD/SDR content is generally quite accurate, maintaining an appropriate balance between brightness and contrast. Unfortunately, a significant jump is visible at the end of the graph, leading to a strong brightening of the image when the screen is entirely flooded with white. This can make scenes with a very bright background, such as snowy landscapes or bright daylight, appear too harsh and lose detail. For HDR content, the EOTF curve, which controls luminance, is slightly boosted compared to reference values. This, in turn, causes the image to appear somewhat brighter than it should, which can affect the viewing of more subtle details in the darker parts of the frame.

Samsung S90F, like most modern televisions, offers several picture modes, but in line with our tradition, we tested it in the most important one, which is Filmmaker. This setting makes the image look much more natural than in the default, often overly saturated modes. It is neither excessively vivid nor artificially subdued – just closer to what one should actually see. However, this does not mean it is perfect. The S90F had noticeable shortcomings in white balance, mainly in the blue range, which gave a slightly yellowish filter effect on most scenes. One might argue that it looks more "filmic" because it is warmer, but let’s not kid ourselves – George Lucas didn't shoot Star Wars in sepia 😉 (a comparison with the scene can be found, as always, below). In HDR materials, there was also an issue with brightness management. The EOTF curve clearly showed that the television brightens the picture more than it should, leading to some effects appearing too intense and deviating from the reference. Fortunately, a large part of these shortcomings can be eliminated through professional calibration – we will discuss the effects of this procedure further on in the test.

Sony A95L offers excellent tools for professional screen calibration, which allows users to unlock the maximum potential of the IMAX Enhanced mode. We utilised these tools to achieve a picture quality that will satisfy even the most demanding viewers. After calibration, the white balance for both 4K HDR and SDR content looks simply superb – almost perfect. The Colour Checker test confirmed that deltaE errors do not exceed the value of "2", which means that colour reproduction is incredibly accurate, and any deviations are practically unnoticeable to the human eye.

Calibration also brought significant improvements in terms of brightness – gamma is now perfectly balanced, eliminating the previous issue of excessive lightening in scenes with very bright backgrounds. As a result, even the most vibrant moments, such as snowy landscapes or intense daytime scenes, appear natural, without any risk of overexposure. The EOTF curve, responsible for controlling luminance in HDR content, has also been improved – it now reaches reference levels, both in synthetic tests and during practical movie watching.

As a result of the calibration, A95L Sony offers outstanding experiences, whether you are watching content from regular television or your favourite films. Every detail is reproduced exactly as the creators intended – without unnecessary brightening, with perfectly rendered colours and appropriate depth. This demonstrates that this television, after professional tuning, is capable of competing with the best screens on the market, delivering a picture that truly delights.

Calibration quickly revealed that the S90F has a significant margin of capability. The image in SDR immediately gained a natural quality – classic films no longer looked as if someone had applied a yellowish filter to them, and the colours regained their proper character. It is a return to the atmosphere of the original, without the impression that someone tried to "age" it forcefully. In HDR content, the difference was even more pronounced. The EOTF curve was managed almost to a reference level, and any deviations are so subtle that most viewers won't even notice them. In practice, the S90F shows an image very close to perfection after calibration. Compared to the WOLED version, it performs even better – mainly due to the wider colour gamut coverage, which makes the colours appear fuller and more intense.

The tonal transition smoothing feature in Sony A95L works really well and is worth noting. We recommend setting it to "Medium" because at this level, you achieve the perfect compromise – no artifacts appear, and the image looks incredibly natural and pleasing to the eye. As a result, the transitions between different shades are smooth while maintaining the detail of the scenes, which further enhances the viewing comfort.

When it comes to upscaling, you can see the full power of the XR processor here. Sony A95L handled our test material featuring a model exceptionally well – the image is remarkably clear, there are no excessive jagged edges, and details in the background are perfectly preserved. The XR processor effectively improves low resolution, delivering very good results that allow you to enjoy materials in almost high quality, even if their source is not ideal.

The S90F performs really well here, although there are some comments that recur with most Samsung televisions. The noise reduction feature can effectively smooth out unwanted colour transitions in poorer materials, such as television or YouTube, making them simply look better. However, it should be noted that it operates quite aggressively and can also soften elements we wouldn't want to touch, like facial details. Therefore, if we want to use it, it’s best to set it to 'medium' and be aware of the compromise it entails. The upscaling itself is at a high level – low-quality materials are upscaled towards a 4K-like image. The only caveat is that the S90F can still struggle with so-called overscan, meaning it slightly trims edges with very poor materials like 576p and lower.

Sony A95L is a television that should satisfy both gamers and cinema lovers. When it comes to watching films, this model is equipped with the Motionflow feature, which allows you to precisely adjust whether you want the image to be more "cinematic," like in traditional cinema, or exceptionally smooth, like in cinema-style TVs. The "Smoothness" slider lets you regulate the level of fluidity – from subtle changes to a more noticeable effect, while the "Clarity" slider is responsible for reducing flicker and artifacts, helping to achieve a more natural and clear motion. As for gaming and watching sports, the A95L Sony television offers a refresh rate of 120 Hz, making every dynamic action look incredibly smooth. Gamers will appreciate the lack of blur, while sports fans will see every movement in full clarity. Overall, the television performs excellently – both with fast-paced games and emotionally charged film sequences.

S90F is an OLED with a refresh rate of 144 Hz, but in practice, it primarily indicates how it performs at 120 Hz, as this frequency is most significant when watching sports. The QD-OLED panel is no different in this regard from WOLED panels – the response of the pixels is nearly instantaneous, so motion is rendered with surgical precision. The result is predictable. The image is virtually devoid of motion blur, making gaming on consoles, matches, or other sports broadcasts incredibly enjoyable on the S90F.

Fans of films and series have not been overlooked either. Like every Samsung television with a refresh rate of 120 Hz and above, the S90F features a proprietary motion smoothing technology called "Image Clarity." Here, we find two sliders – blur reduction and judder reduction – which allow for improved fluidity of materials recorded at 24 frames and tailoring the effect to personal preferences.

Sony A95L is a television that will truly satisfy gamers, thanks to several key features that set it apart from the competition. To start with, the 120 Hz refresh rate – this is something everyone who loves fast action games, racing, or dynamic shooters will appreciate. As a result, the image is exceptionally smooth, and the gameplay is more satisfying, without annoying stuttering. The A95L Sony also has an ALLM (Auto Low Latency Mode) feature, which automatically engages low latency mode when we turn on the console. What does this mean? Above all, faster response on the screen, which in games where every second matters is simply invaluable. Additionally, there’s VRR (Variable Refresh Rate), which adjusts the image refresh rate to the number of frames generated by the console. The effect? No tearing of the image, and everything looks smooth and cohesive – even with variable FPS.

It is worth mentioning the support for Dolby Vision with low input lag in games – something we don’t often encounter in televisions, and here we have it onboard. Thanks to this, the image in games that support HDR is incredibly vibrant, with rich colours and excellent contrast. Both the brightest and darkest details are visible, making everything look as the game creators intended. And then there's the "Game Bar" – a small but very practical feature. With it, we have all the most important gaming-related settings at our fingertips, such as VRR or latency information. There’s no need to interrupt gameplay to adjust parameters – everything is right at hand.

However, it should be remembered that the A95L offers only two full-bandwidth HDMI 2.1 ports, one of which is designated for eARC. This may pose a limitation if we plan to connect multiple devices – for instance, a next-gen console and a soundbar simultaneously. In such a case, the eARC occupying one of those ports can be somewhat problematic, blocking the possibility of connecting a second console.

The S90F is a television that truly brings a lot of joy when gaming. To start, we have four full-fledged HDMI 2.1 ports, which means you can connect all consoles and PCs without worrying about which device has priority. This is a convenient and practical solution that is by no means a given with other manufacturers. Additionally, there are key features such as automatic game mode (ALLM), which automatically switches the screen to low-latency settings, and VRR frame synchronization that operates in a wide range from 48 to 144 Hz. As a result, the picture remains smooth regardless of whether we're playing fast-paced online shooters or more leisurely narrative titles. The Game Bar also deserves a mention – a panel that allows quick access to several useful additions. For example, you can enable an additional crosshair in the centre of the screen, enlarge the minimap, or, in the case of PC, change the aspect ratio. Lastly, there is also the unique Game Motion Plus mode from Samsung. Its purpose is to smooth out older or poorly optimized titles, and it actually works pretty well. Thanks to this mode, even less polished games can look better and provide a more enjoyable gaming experience than on other televisions that theoretically offer the same technical specifications.